Top Haier Competitors & Similar Companies
Haier Group is a Chinese multinational consumer electronics and home appliances company headquartered in Qingdao, China. Haier is a public company which sells air conditioners, mobile phones, computers, microwaves ovens, washing machines and other white goods. Haier is also present in real estate, finance space, and incubation space though their presence in this field is very less compared to their white goods segment.
In any business, there are several companies & brands which compete with each other by offering similar products & services.
For any company to thrive, it is not only important for them to improve their own products, but to also look at what their competitor is offering.
Below we look at the top 8 competitors of Haier.
1. LG:
LG Corporation formally known as Lucky-Goldstar, is a South Korean company which has made its presence felt in the FMCD goods. This company has a varied range of self-space in the market and carters to the various goods for the customers. The main attention of the consumers usable are the prime interest of the company.
2. Samsung:
Samsung is a South Korean company founded by Byung-Chull Lee in 1938. The company started as a trading company and gradually became a multinational conglomerate through many acquisitions and mergers. Samsung Electronics Industry Co Ltd was established in 1969.
3. GE:
General Electric, regularly contracted as GE, is an American multinational aggregate organization fused in New York, and headquartered in Boston, Massachusetts. This American organization is a multinational conglomerate and had its central command base in Fairfield, Connecticut. The organization works through the given segments, Oil and Gas, Power and Water, Aviation, Transportation Healthcare and Capital which take into account the requirements of Financial administrations, Medical gadgets, Life Sciences, Pharmaceutical, Automotive, Software Development and Engineering industries.
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4. Hitachi:
Hitachi Ltd which is headquartered in Tokyo, Japan is multinational conglomerate. Hitachi group is the parent company and also interconnected with DKB group of companies. It is highly diversified and operates in eleven business segments such as information and telecommunication systems, digital media, consumer products, power systems, financial systems and many more.
5. Whirlpool:
Whirlpool is is a global home appliances manufactures present across worldwide. The American multinational manufacturer Whirlpool Corporation is a marketer has headquarters in the US only. The US has been its traditional market few years before but with globalization, the company found more profit in other parts of the world.
6. Toshiba:
Toshiba Corporation is one of the leading multinational conglomerates in the world. Toshiba is a Japanese based company which is headquartered at Tokyo, Japan. It was founded in the year 1938 after the merger of Shibaura Seisaku-sho and Tokyo Denki.
7. Sony:
Sony Corporation is a Japan based multinational group of companies bases in Tokyo. Sony was set up as an electronics store by Masaru Ibuka. It went to produce the first tape recorder.
8. Panasonic:
In 1918 Konosuke Matsushita founded Matsushita Electric Industrial Co. Limited later came to known as Panasonic Corporation. Panasonic is a Japanese company that deals in electronics, home appliances and home renovation services with net sales of US$75 billion and employs 200,000+.
To conclude, the above article highlights the various competitors which compete with Haier. This understanding helps to evaluate the various external business factors for any company.
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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