Meaning Behind Brand Names & History of Logos

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Brand names are the persona of any company which leave an everlasting impression in the mind of the consumer. Some brand names have a history as to how they have been created. Here are a few global brands and how their brand names came into existence.


Accenture is a famous multinational company known for management consulting, technology, services, and outsourcing. It is a fortune global 500 company. It started out as business and technological consultant to the former famous accounting firm Arthur Andersen. The name ‘Accenture’ was adopted on January 1st 2001 by Andersen Consulting. According to sources, the term Accenture refers to "Accent on the future". The reason behind the acronym signifies the urge and passion of the brand to be a world class company in terms of performance, consulting leader and technological services .On July 19, 2001, the company got listed itself on the NYSE (New York Stock Exchange). The company employs more than 300,000 people in its workforce and it just grows bigger and better every passing year.