Top 10 Information Technology (IT) Companies in Australia 2015
Posted in Top Brand Lists, Total Reads: 2299
6. Isentia Group Limited
Isentia started off as a small Australian family business.
• Revenue: AUD 111 million
• Market Value: AUD 752 million
Currently, it is a global leader in delivering business intelligence across the Asia-Pacific. A Sydney-based advertising pioneer Neville Jeffress founded Isentia in 1982. Until recently the company was known as Media Monitors. Media Monitors successfully merged with other enterprising Australian companies with the vision to reshape the Australian media intelligence landscape.
Focus on innovation and success led to international expansion by the company. Isentia expanded operations in Singapore, went through a merger with New Zealand-based Media People, and consolidated in China through the successful acquisition of Sinofile between 2004 and 2008. Having been established as a proven listener in the global village of online conversations, adding Brandtology, Asia’s leading online business intelligence company, and BuzzNumbers, an Australian social media monitoring firm to the Isentia family reiterated a vision to integrate the social and traditional media.
In 2011 Isentia made an acquisition of MediaBanc, the largest and most experienced media intelligence organization in South East Asia. It also expanded its business into the Philippines, Thailand, Indonesia and Vietnam. It has most comprehensive media reach, most advanced search technology and talented people providing deeper insight and service excellence as major differentiators.