Imperial tobacco group is the 4th largest international company in the industry in the world based on market share.
Sales ($ Bn): 22.7
Profits ($ Bn): 2.4
Assets ($ Bn): 42.2
Market Value ($ Bn): 44.8
It is also the world’s largest producer which is little different strategy from its rivals of diversifying in ancillary business. It is headquartered in Bristol, United Kingdom. It has 51 factories worldwide and has selling operations in over 160 countries. Along with its brands it has brands like Rizla which pioneered branded rolling papers and is market leader in the same. In 2014 it recorded revenue of around $23 billion. It’s history started in 1901 when 13 british companies merged to form one. The company formed an alliance with an American company to form British American tobacco whose purpose was to keep the two companies having conflicts while doing business in each other’s territories. It has pursued a series of acquisition to strengthen its position in the market and was a common trend in the industry resulting into five major companies controlling majority of sale across the world. The group is now a hugely diversified company with business interests in hotels under name of imperial group, breweries, retail etc.
The group is also the founder of one of the largest FMCG Company of India which was subsidiary under the group but now is a public listed company.