Headquartered in London, UK Diageo is a British multinational beverages company.
Sales ($ Bn): 16.8
Profits ($ Bn): 3.2
Assets ($ Bn): 43.5
Market Value ($ Bn): 71
It is the world's largest producer of spirits and a major producer of wine. In India Diageo is known for its brand Smirn Off which is world’s biggest brand by sales in Vodka and Johnnie Walker which one of the most famous Scotch whisky. As of 2014 Diageo has operations in over 80 countries with its products being sold in 180 countries. The word Diageo orginated from combination of greek and latin word meaning company gives pleasure every day which is also the mission of the company. In India it is recently in news with major controversies in its controlling stake of United Spirits and challenged the position of its chairman Vijay Malya. Every year as per Diageo’s website they produce more than 6.5 billion liters of alcoholic beverages from more than 100 sites in 30 countries. Diageo divides its market as 21 geographically based markets in over 180 countries employing 28,000 people across our global business. 39% of Diageo’s business is in the emerging markets in Latin America, Asia, Africa, Eastern Europe and Turkey. This presence is balanced through our strong businesses in the world’s most profitable beverage alcohol market, the United States, and an integrated Western European business Their supply function involves distilling, brewing, bottling, packaging and distribution world-wide. Diageo has won several accolades for environment friendly practices and are recognized as leaders in environmental sustainability. They have an International Supply Centre, based in Europe which manages exports and produces many of their flagship brands. ISC manages workforce of over 4,000 people managing the global supply chain network spreaded around more than 55 sites in Western Europe In 2014 Diageo recorded around $16.8 billion in revenues.