Tingyi Holdings Corporation is a subsidiary of Ting Hsin International Group, a Taiwanese-owned company is based in Tianjin, China.
Image: company website
It specializes in the production and distribution of beverages, instant noodles, bottled water, soft drinks and baked goods. Founded in 1996,it owns the hugely popular brand Master Kong. It was founded in 1996.
Master Kong Mineral Water was launched by Ting Hsin International Group in July 2014 and caters to the needs of affluent consumers. A Taiwanese owned company, Ting Hsin International Group is based out of Tianjin, China. It was founded in 1996. The top player in bottled water in 2014, Ting Hsin International Group, possessed a trade volume share of 12%. However, the volume of its iconic brand Master Kong trade dropped by one percent in 2014. At the same time, owing to a change in trend the Chinese consumers were shifting from artificial mineral water to natural mineral water. Master Kong was not in line with the trend and lost market share. To maintain its leadership position, the company launched a product of natural mineral water in July 2014 and highlighted the high quality of water in the Changbai Mountains. However, due to long-term partnership of the brand with low priced mineral water, it will take some time to establish a brand image of quality among consumers.
Revenue from Bottled water: 1330.668 million dollars