Its other area of operations are mobile payments, HD voice calling and retail stores. EE provides network access to MVNO operators like Virgin Mobile UK, The Co-operative Mobile and ASDA mobile.
The origins of the company lies in the merger of the UK businesses of Deutsche Telekom and France Télécom, T-Mobile UK and Orange UK in September 2009. The commercial name Everything Everywhere for the merged entity was announced on 10th May 2010. In September 2012, the EE brand was introduced as an umbrella brand for the 3 entities – EE, T-Mobile and Orange and the name was changed to EE Limited on 2nd September 2013. Throughout 2014, EE began phasing out the Orange and T-Mobile brands from its portfolio. In December 2014, it was announced that BT Group is in talks to acquire EE for approximately $ 20 million. The deal which is pending regulatory approvals, is expected to be confirmed in March 2016. EE’s service has been low on customer experience being named as the most complained-about phone and broadband provider by regulator Ofcom in May 2015. It has also been accused for silencing customer complaint on social media. It allegedly deleted complaint posts from their Facebook page.
The future plans for the EE is adding 71000 customers through Life Mobile acquisition, and a restricting of its product portfolio by excluding one-off items. It aims to improve customer experience as well after the Ofcom report and the social media controversy.