1. Concepts

Marketing and Strategy Terms - Page 3

Page 3 of the category Marketing and Strategy Terms in the section Business Concepts.
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# Name Hits
201 Competitive Markets 7182
202 Competitive Parity 15785
203 Competitive Position 25060
204 Competitive Position Tactics Chart 7406
205 Competitive Product 10734
206 Competitive Scope 33558
207 Competitive Strategy 100935
208 Competitive Structure 11235
209 Competitor 19360
210 Competitor Analysis 5683
211 Complementary Demand 17709
212 Complementary Product 14911
213 Complementary Product Pricing 15031
214 Complementary Services 18587
215 Complex Buying 22902
216 Components of Internal Analysis 16181
217 Computer Assisted Interviewing (CAI) 4607
218 Concentrated Industry 17045
219 Concentrated Marketing 9678
220 Concentrated Strategy 8547
221 Concentration Strategy 18198
222 Concept Development 27559
223 Concept Evaluation 10354
224 Concept Selling 14616
225 Concept Statement 9598
226 Concession Close 7978
227 Confirmatory Questions 7110
228 Consultative Selling 7812
229 Consumer Analysis 42155
230 Consumer Behaviour 17964
231 Consumer Buying Behaviour 33952
232 Consumer Knowledge 13102
233 Consumer Market 43305
234 Consumer Non-Durables 12417
235 Consumer Oriented Marketing 25041
236 Consumer Profiling 8850
237 Consumer Relations 13482
238 Consumer Research 21065
239 Consumerism 32637
240 Content Marketing 13191
241 Contest 6089
242 Continuous Advertising 12344
243 Contraction Defense 18759
244 Contractual VMS 21176
245 Contribution Pricing 16077
246 Convenience Goods 12981
247 Convenience Product 30227
248 Convenience Store 19563
249 Conventional Distribution 30415
250 Cooperative Advertising 12045
251 Cooperative Marketing 32818
252 Cooperative Strategies 14593
253 Copy Research 11520
254 Copy Testing 4801
255 Copy-Fitting 6540
256 Core Benefit Proposition 17877
257 Core Competence (Prahalad Hamel) 6484
258 Core Product 21520
259 Corporate Advertising 16480
260 Corporate Branding 4751
261 Corporate Hospitality 7652
262 Corporate Identity 9529
263 Corporate Umbrella 5493
264 Corrective Advertising 8975
265 Cost based Pricing 57510
266 Cost Leadership 7370
267 Cost Per Point 5786
268 Cost Per Rating Point (CPRP) 23124
269 Counter Advertising 6295
270 Counteroffensive Defense 21059
271 Countertrade International 5809
272 Countervailing Power 8366
273 Cover Position 8313
274 Creaming Pricing Strategy 6732
275 Creative Strategy 11684
276 Creatives 24554
277 Cross Border Strategic Alliance 13340
278 Cross Branding 10839
279 Cross Merchandising 5956
280 Cross Selling 6339
281 Cross Subsidization 6174
282 Cultural Dimensions Hofstede 7667
283 Cultural Empathy 6546
284 Cultural Environment 49954
285 Cultural Marketing 16814
286 Custom Marketing 8410
287 Customer 39235
288 Customer After Sales Service 5082
289 Customer Based Brand Equity (CBBE) Model 14164
290 Customer Database 28589
291 Customer Driven 7313
292 Customer Equity 20942
293 Customer Expectations 36173
294 Customer Incentives 5145
295 Customer Intimacy 13072
296 Customer Lifetime Value (CLV) 9920
297 Customer Loyalty 18421
298 Customer Loyalty Ladder 48279
299 Customer Mix 20527
300 Customer Order 8319
 
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