1. Concepts

Marketing and Strategy Terms - Page 5

Page 5 of the category Marketing and Strategy Terms in the section Business Concepts.
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# Name Hits
401 Exploration Phase 9759
402 Export Processing Zone 7176
403 Extension Pricing 9472
404 Extensive Problem Solving 17547
405 External Audience 13862
406 External Customer 32951
407 External Dimension 8172
408 External Environment Analysis 43793
409 Face to Face Selling 22200
410 Facilitating Agent 9108
411 Factory Outlet 22188
412 Factory Pack 3147
413 Fair and Reasonable Price 8950
414 Fair Competition 12080
415 Family Brand 34796
416 Family Decision Making 27945
417 Family Packaging 12516
418 Features Advantages Benefits Selling (FABS) 18832
419 Field Force 9531
420 Field Selling (or Marketing) 9989
421 Fighting Brand 8571
422 Final Consumer 13675
423 Five Business Level Strategies 24512
424 Fixed Cost Per Unit 6613
425 Flagship Brand 17088
426 Flank Attack 23636
427 Flank Defense 28062
428 Flank Positioning 5973
429 Flanker Brand 23889
430 Flexible Pricing 18991
431 Floor Ready Merchandise (FRM) 6494
432 Focus Group Interview 29990
433 Focus Strategies 10862
434 Forecasting 7148
435 Forestall the Objection (Method of Dealing With Objections) 9835
436 Formula Selling 8352
437 Free Standing Store 18106
438 Frequency Marketing 19123
439 Freudian Motivation Theory 14767
440 Frontal Attack 29264
441 Full Service Retail Store 17650
442 Functional Strategy 31463
443 Galvanometer Test 7102
444 Garbology 4542
445 GE / McKinsey Matrix 23740
446 Gender Segmentation 36198
447 General Advertising 10388
448 General Merchandise Store 24287
449 General Merchandise Wholesaler 12305
450 General Public 12947
451 Generic Brand 5775
452 Generic Competition 21529
453 Generic Product 27801
454 Generic Strategies 16325
455 Geodemographics 33161
456 Geographic Segmentation 41022
457 Gesture Clusters 4799
458 Global Account Management (GAM) 10923
459 Global Product 30707
460 Glocalization 6829
461 Graduated Commission 16669
462 Green Advertising 11478
463 Green Marketing 5674
464 Greenfield Venture 41865
465 Grey Goods 6655
466 Grey Market 9586
467 Gross Rating Point (GRP) 12828
468 Group Communication 57929
469 Growth Share Matrix 5674
470 Growth Stage 19121
471 Guerrilla Marketing 11778
472 Habit Formation 10173
473 Habitual Buying 38501
474 Handbill 7171
475 Handling Objections 20454
476 Harvesting Strategy 15418
477 Heavy Users 9393
478 Heavy-up 8443
479 Hedonic Consumption 29263
480 Hierarchy of Effects Theory 80971
481 Hierarchy of Needs Maslow 11280
482 High Context Culture 19556
483 High End Prestige Goods 9026
484 High Pressure Selling 12144
485 High Price Strategy 10561
486 Hit and Run Strategy 14979
487 Holding Power 7653
488 Holdover Audience 2042
489 Home Market 9088
490 Homogeneous Goods 34143
491 House Account 7377
492 Household Penetration (HHPEN) 17266
493 Hypermarket 5424
494 Image Advertising 13471
495 Image Pricing 15644
496 Imitative Strategy 11906
497 Imitator 7071
498 Impulse Buying 14661
499 Impulse Goods 22463
500 In-House Agency 21642
 
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