1.Around 120 years in the industry 2.India’s most trusted brand with strong brand recall 3. Wide range of bakery products like biscuits, rusks, cakes and dairy products like milk, butter, cheese, etc. 4. Strong distribution network ensuring proper availability of the products even in the remotest of areas
5.Major share in biscuits industry
6.Marketing and advertising efficiency
7. Innovative products for health conscious people like oats and porridge, Nutri Choice biscuits for diabetes patients, Vita Marie Gold, etc.
8. Strong presence in rural markets
9. Products for all food and snacks segments
1.Lower market share in dairy segment 2.Heavy expenditure on advertising and marketing
3.Similar products produced by many companies means high brand switching
1.Increase in purchasing power of people in India 2.Increase its share in the dairy industry 3.Product line extension
4.Expansion in other countries
1.Lower price offering competitors 2.Local dairies and bakeries 3.Inflation can cause fall in sales and revenue
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