Britannia Industries SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 12576

SWOT Analysis of Britannia Industries with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Britannia Industries

Parent Company

Britannia Industries


Food Products


Food and Beverages

Tagline/ Slogan

Zindagi mein life


India’s very own bakery and dairy products brand that is trusted for its  quality



People who need and consume bakery and dairy products

Target Group

Middle and upper middle class families, especially kids


India’s leading manufacturer of premium quality and healthy biscuits, bakery and dairy products

Product Portfolio


1.Britannia 50-50
2.Britannia Bourbon

3.Britannia Cheese

4.Britannia Good Day

5.Britannia Little Hearts

6.Brittania Marie Gold

7.Britannia Tiger

SWOT Analysis


1.Around 120 years in the industry
2.India’s most trusted brand with strong brand recall
3. Wide range of bakery products like biscuits, rusks, cakes and dairy products like milk, butter, cheese, etc.
4. Strong distribution network ensuring proper availability of the products even in the remotest of areas

5.Major share in biscuits industry

6.Marketing and advertising efficiency

7. Innovative products for health conscious people like oats and porridge, Nutri Choice biscuits for diabetes patients, Vita Marie Gold, etc.

8. Strong presence in rural markets

9. Products for all food and snacks segments


1.Lower market share in dairy segment
2.Heavy expenditure on advertising and marketing

3.Similar products produced by many companies means high brand switching


1.Increase in purchasing power of people in India
2.Increase its share in the dairy industry
3.Product line extension

4.Expansion in other countries


1.Lower price offering  competitors
2.Local dairies and bakeries
3.Inflation can cause fall in sales and revenue

4.Rise in cost of raw materials



1. Parle
2. Amul
3.Nestle Ltd
4. Mother Dairy


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