Britannia Industries SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 17636
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SWOT Analysis of Britannia Industries with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Britannia Industries

Parent Company

Britannia Industries

Category

Food Products

Sector

Food and Beverages

Tagline/ Slogan

Zindagi mein life

USP

India’s very own bakery and dairy products brand that is trusted for its  quality

Britannia STP

Segment

People who need and consume bakery and dairy products

Target Group

Middle and upper middle class families, especially kids

Positioning

India’s leading manufacturer of premium quality and healthy biscuits, bakery and dairy products

Product Portfolio

Brands

1.Britannia 50-50
2.Britannia Bourbon

3.Britannia Cheese

4.Britannia Good Day

5.Britannia Little Hearts

6.Britannia Marie Gold

7.Britannia Tiger

Britannia SWOT Analysis

Strengths

1. Britannia has been around 120 years in the industry
2. Britannia is one of India’s most trusted brand with strong brand recall
3. Wide range of bakery products like biscuits, rusks, cakes and dairy products like milk, butter, cheese, etc.
4. Strong distribution network ensuring proper availability of the products even in the remotest of areas

5. Britannia has a major share in biscuits industry

6. Marketing and advertising efficiency

7. Innovative products for health conscious people like oats and porridge, Britannia Nutri Choice biscuits for diabetes patients, Vita Marie Gold, etc.

8. Strong presence in rural markets

9. Products for all food and snacks segments is a big boon for Britannia

Weaknesses

1.Lower market share for Britannia in dairy segment
2.Heavy expenditure on advertising and marketing

3.Similar products produced by many companies means high brand switching

Opportunities

1.Increase in purchasing power of people in India
2.Increase its share in the dairy industry
3.Product line extension can benefit Britannia as the company has loyal customers

4.Expansion in other countries

Threats

1.Lower price offering competitors can affect Britannia's market share
2.Local dairies and bakeries can cause business losses
3.Inflation can cause fall in sales and revenue

4.Rise in cost of raw materials

Competition

Competitors

1. Parle Products Ltd
2. Amul
3.Nestle Ltd
4. Mother Dairy


The table above concludes the Britannia Industries SWOT analysis along with its marketing strategy and brand parameters.

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