Top Britannia Competitors & Similar Companies
Britannia Industries Limited is a food manufacturing company in India, headquartered at Kolkata. It was launched in 1892, primarily for the officers during British Raj to provide them with quality tea time biscuits. Over the years, Britannia has changed hands from one group to another.
In any business, there are several companies & brands which compete with each other by offering similar products & services.
For any company to thrive, it is not only important for them to improve their own products, but to also look at what their competitor is offering.
Quick Glance:
Below we look at the top 11 competitors of Britannia.
1. HUL (Hindustan Unilever):
Hindustan Unilever is an Indian subsidiary Dutch company Unilever and is India’s biggest fast moving consumer goods company. The HUL company is based in Mumbai, Maharashtra. HUL has the widest outreach to the customers through its 6 million+ outlets across the country.
2. ITC:
ITC or Imperial Tobacco Company of India limited was established in 1910. It changed its name first in 1970 and again in 1974 and was finally called I.T.C Limited. Headquartered in Kolkata, West Bengal, ITC is one of India’s most valuable conglomerate with presence in all the three sectors of the economy.
3. Dabur:
Dabur is India’s largest Ayurvedic medicine and related products manufacturer. It was founded in 1884 by SK Burman and it is headquartered in India. The annual revenue of the company is more than US $1 billion.
4. Patanjali:
Patanjali Ayurved is one the fastest growing FMCG companies in India, which focuses on food, healthcare and medicinal products. Patanjali is founded by Indian yoga guru Baba Ramdev and Acharya Balkrishna in 2006 with the aim of promoting ayurvedic products amongst consumers. With annual revenues exceeding INR 10,000 crore, Patanjali had become one of the largest consumer goods company in India.
Read more about Britannia
5. Parle:
Parle is primarily divided into 3 product categories: Biscuits, Confectionery, Snacks which are available mainly in India. From the name Parle, every one of us is reminded of just one thing: the evergreen biscuit, Parle G. However, this Indian company deals with products other than biscuits.
6. Nestle:
Nestle – largest food company in terms of revenue is based out of Vaud, Switzerland. It has a wide range of product line such baby foods, coffee, tea, dairy products, Maggi and many more. It has presence in 194 countries having approximate 450 factories with a head count of 339,000 people.
7. Pepsi:
Pepsi Co, being a huge company has a lot of brands under its hat. There are various products of Pepsi Co, like Pepsi, Mountain Dew, Lays, Tropicana beverages, 7Ups, Cheetos, Lipton Tea, Aquafina, etc. Pepsi are mainly targeting the food and beverages market.
8. Marico:
One out of every ten coconuts grown in India is used by Marico – the statement in itself surmises the strength of Marico Limited. Marico is an Indian FMCG company and it was setup in 1991 in Mumbai by Harsh Mariwala. Marico deals in production of personal care goods, oils and male grooming products too.
9. Procter and Gamble (P&G):
P&G or Procter and Gamble, is a fortune 500 fast moving consumer goods multinational corporation headquartered in Ohio, USA. With its acquisition of Gillet in 2005, P&G became the largest consumer product company in the world. It is ranked in most admired companies of the world.
10. Coca Cola:
Coca Cola is a carbonated soft drink produced by Coca Cola company. It has a diverse product portfolio in the beverage industry. Coca Cola was founded in May,1886.
11. Amul:
Amul is one of the very old Indian companies, which has made its mark since 1946. Now GCMMF has become the largest exporter of dairy products all across the world. Amul was built up in 1950 with the revolution of dairy agriculturists who were inspired by the independence of India.
To conclude, the above article highlights the various competitors which compete with Britannia. This understanding helps to evaluate the various external business factors for any company.
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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