Booz and Company SWOT Analysis, USP & Competitors

Posted in Management & Consulting, Total Reads: 3161
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SWOT Analysis of Booz and Company with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Booz and Company

Parent Company

Booz Allen Hamilton

Category

Consulting

Sector

Management Consulting

Tagline/ Slogan

Delivering results that endure

USP

Booz & Co has moved beyond typical corporate businesses and provided services to Hollywood and football leagues

STP

Segment

Fortune 500 companies

Target Group

Top 100 and largest businesses in the world

Positioning

Government consultant and outsourcing agents

SWOT Analysis

Strengths

1. One of the largest government consulting agencies

2. It has a professional workforce of over 3000 employees

3. The company has its presence in over 30+ countries through 60 offices

4. The majority of clients of Booz and Co are mostly from the top 100 global companies

Weaknesses

1. Their presence is more in US than any other parts of the world ie limited global penetration

2. Despite being a top consulting firm, it has limited recall and awareness compared to industry leaders

Opportunities

1. Consultants to other Governments in the world
2. They could focus on diversification into other sectors

3. Tie-ups and more presence in emerging economies

Threats

1. Stiff competition from existing industry players

2. Fluctuations in currencies affects international projects

3. Companies setting up their own knowledge centres

Competition

Competitors

1. McKinsey & Co.
2. Boston Consulting Group

3. Bain & Co.



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