Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.
Should Education be Marketed?
05 August 2016
The title of this article seems much generalized. But as we go through the article I expect majority of the doubts to be clarified. The reason why this topic was chosen in the very first place is the excessive ads that you see everywhere pertaining to different Institutes offering single(or multiple) degree(s). But the all-important question. Why go for such aggressive marketing of an Institute when as per the education system, technically a student will get admission only in an Institute where he or she qualifies?
Power of Hashtags to Enhance your Brand
01 August 2016
There are multiple ways to enhance the brand of a company which involves simple to complex methods. It is always better to analyze how successful companies enhance the brand through various social media marketing tools. Here, we are concentrating on one of the latest trending social media marketing tools- Hashtag. Now-a-days companies are using hashtags in commercials as well as their websites. So, how hashtag can help companies enhance their brand? There will be so many dilemmas when we are planning to use hashtags like what if somebody is using the same hashtag as ours for an entirely different view point, what if competitors use same hashtag, etc.
Creating Brand Awareness with Picture Posting on Social Media
28 July 2016
It is well known that "word of mouth" is exceptionally prominent and compelling source of marketing for a business. Social media now a day is one the buzz creating “word of mouth marketing”. Motivating individuals to associate with you online in the social space gets the message out about your organization and your product & services. So there are truly two function of online networking for business: 1) Are you taking part in the discussion and sharing, and 2) Are you listening and checking what is being said in regarding your brand and company.
Marketing for Startups in Existing vs New Markets
26 July 2016
A startup starts with an idea. The idea may be a breakthrough innovation meant for a new market or one that solves a problem of an existing market. In other terms, I like to term it as entering a blue ocean that is new and unexplored vs. entering a bloody red ocean where a large number of competitors are already present and struggling hard to capture market share. Now, it is crucial to understand that these are two mutually exclusive areas of the market have entirely different dynamics in terms of customer sentiment as well as the marketing requirements.
Impact of Patanjali on the Indian FMCG Industry
20 July 2016
Patanjali Ayurveda Limited, an Indian FMCG company based out of Haridwar, is now creating a lot of buzz in the FMCG space. The brand garnered a lot of space in Indian household shelves pushing away the big brands. The journey so far has not just baffled the marketing gurus, but it also stands as a testimony for the principle “Product Offerings which meet customer requirements turnout successful”.
Disruptive Marketing - Discovering the Blue Ocean
17 July 2016
As a convention to deal with marketing, organizations develop products and services and after that actualize techniques to pull in new clients to their business. However, circumstances have really changed now. Today's customers drive a complete market, not only a business. Organizations as such, must generate leverage out of this factor by aligning their offerings as per the customer needs. And to leverage out they must go the Disruptive Marketing way!