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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
19 Social Media Marketing - A Double Edge Sword 11202
20 Repackaging And Repositioning - Gaining Competitive Advantage 14929
21 Senior Citizens as Target Group 10953
22 Cause Related Marketing: Giving More Than Just Spare Change? 11084
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17502
24 Let’s Get Packing - Importance of Packaging 11501
25 Thums Up - A Thundering Success 13775
26 Rural Marketing: Challenges Opportunities and Beyond 21853
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 21942
28 Creative Marketing Communication: Interactive Advertising Campaigns 10814
29 What is Shockvertising? 25499
30 Marketing Through Sports: The Evolution and Future 28846
31 Village Laundry Service, A Story Of The Start Up 11612
32 Being Flawsome - Ensuring Brand Loyalty 14726
33 Chanakya Niti And Marketing Strategies 20036
34 Royal Enfield Bullet - Felt The Thump! 10908
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 22502
36 Subliminal Marketing - What You See You May Not See! 14652
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 15981
38 Customer Is King – Make The King Happy 24038
39 Marketing Strategies & Innovations In The Services Sector 14192
40 Segmentation Targeting & Positioning-Defining Product Lines 26892
41 Role Of Technology In Marketing 20759
42 How To Create Snob Effect In Marketing? 14514
43 Health Insurance: A Push Or A Pull Product? 11074
44 A Strategic Perspective Of Kerala Tourism 26560
45 Opportunities In Online Marketing 10207
46 Challenges Of Digital Marketing 18314
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10491
48 Then & Now - A Coke Story 14102
49 What's This App - Whatsapp Success Story! 25115
50 Flying High: What Keeps Indigo Going 11045
51 Brand Activation: Bringing Spirit Of Brands To Life 15910
52 Indian Rural Market: The Next Big Thing 23848
53 Oreo – Milky’s Favourite Cookie Turns 100 10561
54 The Happy Birds: Success Story of Angry Birds 11655
55 Tata Motors JLR - The Success Story 14257
56 An Analysis On Lux Beauty Soap 39447
57 Latest Trend In Marketing Environment: Viral Marketing 9786
58 Impact Of The ZooZoo Commercials For Value Added Services 16135
59 What Can We Learn From Strategy Games 13808
60 The Reverse of Marketing=De-Marketing 17170
61 Is There A Better Way To Sell To Rural Market 12279
62 Why & How Marketers Target Kids 15161
63 Disruptive Innovation: Strategist’s Dilemma 10602
64 Entry Strategies For Automobile Companies In African Markets 13486
65 Park Avenue I.Q: New Name In The World Of Deodorants 16591
66 Flipkart.com - The Success Saga 21542
67 Pester Power: The Influential Kids 11814
68 Destination Branding- How does it Work 13064
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14704
70 Dirty Marketing- Fighting brands unethically 11141
71 Hero Honda Rebranding to Hero MotoCorp 13842
72 Standardize or Localize- A better way to lead markets 11638
73 Critical Success Factors for Devising Strategies for Airline Players 18902
74 Mom and Pop Stores Score Over Giant Supermarkets 11045
75 Regional Aspiration Marketing- A Step Further 10429
76 Value and benefit- The customer perspective 14039
77 Merchandising- The Brand Building Strategy 9852
78 The ill-effects of Globalization 10120
79 Brand Ferrari - The Dream Machine 12863
80 Retail Industry : Boon or Bane ? 12506
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20587
82 Premium Brands- Prestige, Value and Quality 19674
83 JustDial: The Information and Business Listings Directory 23756
84 Corporate branding vs Product branding 13260
85 Sales vs Marketing - Do They complement or compete ? 28820
86 Is Advertising an art of Lying ? 15851
87 Glocalization-The McD and KFC Way ? 12416
88 Breakthrough Products: Entering a New World 25100
89 4 P's of Management 56267
90 Walt Disney: A Magical Brand 16167
91 Evaluating Advertisement Campaigns: Analyzing Customers 10306
92 Brand Manchester United : A Theatre of Dreams 10332
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12050
94 10 Reasons Why Airline Industry is Unique ? 48861
95 Role of Brand Ambassadors in Recession 10178
96 Reverse Pricing - Getting it Right ! 11365
97 Copyright & Trademark violations: Rural Marketing Success ? 14607
98 Premium Niche Marketing: Small World and Big Business 14896
99 Surrogate Advertising: Softly promoting hard products 10139
100 TATA Nano : Khushiyon Ki Chaabi 14149
101 Royal Enfield Bullet - The Indian Cult Brand ! 19621
102 Do Brands have finite lives ? 19808
103 Why Twitter is so successful ? 19484
104 M.R.P: Setting your own price ? 10113
105 The New Age Marketing Warfare ! 12607
 
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