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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
19 Social Media Marketing - A Double Edge Sword 11608
20 Repackaging And Repositioning - Gaining Competitive Advantage 15512
21 Senior Citizens as Target Group 11564
22 Cause Related Marketing: Giving More Than Just Spare Change? 11509
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18056
24 Let’s Get Packing - Importance of Packaging 11848
25 Thums Up - A Thundering Success 14664
26 Rural Marketing: Challenges Opportunities and Beyond 22374
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22261
28 Creative Marketing Communication: Interactive Advertising Campaigns 11341
29 What is Shockvertising? 26221
30 Marketing Through Sports: The Evolution and Future 29225
31 Village Laundry Service, A Story Of The Start Up 12335
32 Being Flawsome - Ensuring Brand Loyalty 15110
33 Chanakya Niti And Marketing Strategies 20604
34 Royal Enfield Bullet - Felt The Thump! 11461
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23372
36 Subliminal Marketing - What You See You May Not See! 15076
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16750
38 Customer Is King – Make The King Happy 24779
39 Marketing Strategies & Innovations In The Services Sector 14841
40 Segmentation Targeting & Positioning-Defining Product Lines 27432
41 Role Of Technology In Marketing 21124
42 How To Create Snob Effect In Marketing? 15047
43 Health Insurance: A Push Or A Pull Product? 11450
44 A Strategic Perspective Of Kerala Tourism 27193
45 Opportunities In Online Marketing 10518
46 Challenges Of Digital Marketing 18935
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10924
48 Then & Now - A Coke Story 14604
49 What's This App - Whatsapp Success Story! 25461
50 Flying High: What Keeps Indigo Going 11690
51 Brand Activation: Bringing Spirit Of Brands To Life 16382
52 Indian Rural Market: The Next Big Thing 24205
53 Oreo – Milky’s Favourite Cookie Turns 100 11039
54 The Happy Birds: Success Story of Angry Birds 12363
55 Tata Motors JLR - The Success Story 14808
56 An Analysis On Lux Beauty Soap 40430
57 Latest Trend In Marketing Environment: Viral Marketing 10157
58 Impact Of The ZooZoo Commercials For Value Added Services 16840
59 What Can We Learn From Strategy Games 14116
60 The Reverse of Marketing=De-Marketing 17948
61 Is There A Better Way To Sell To Rural Market 12754
62 Why & How Marketers Target Kids 15906
63 Disruptive Innovation: Strategist’s Dilemma 11344
64 Entry Strategies For Automobile Companies In African Markets 13872
65 Park Avenue I.Q: New Name In The World Of Deodorants 17033
66 Flipkart.com - The Success Saga 22137
67 Pester Power: The Influential Kids 12282
68 Destination Branding- How does it Work 13426
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15273
70 Dirty Marketing- Fighting brands unethically 11741
71 Hero Honda Rebranding to Hero MotoCorp 14632
72 Standardize or Localize- A better way to lead markets 12078
73 Critical Success Factors for Devising Strategies for Airline Players 19575
74 Mom and Pop Stores Score Over Giant Supermarkets 11558
75 Regional Aspiration Marketing- A Step Further 10897
76 Value and benefit- The customer perspective 14354
77 Merchandising- The Brand Building Strategy 10201
78 The ill-effects of Globalization 10406
79 Brand Ferrari - The Dream Machine 13330
80 Retail Industry : Boon or Bane ? 12905
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21128
82 Premium Brands- Prestige, Value and Quality 20594
83 JustDial: The Information and Business Listings Directory 24630
84 Corporate branding vs Product branding 13628
85 Sales vs Marketing - Do They complement or compete ? 29464
86 Is Advertising an art of Lying ? 16252
87 Glocalization-The McD and KFC Way ? 13052
88 Breakthrough Products: Entering a New World 25642
89 4 P's of Management 56958
90 Walt Disney: A Magical Brand 16765
91 Evaluating Advertisement Campaigns: Analyzing Customers 10734
92 Brand Manchester United : A Theatre of Dreams 10771
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12393
94 10 Reasons Why Airline Industry is Unique ? 49563
95 Role of Brand Ambassadors in Recession 10614
96 Reverse Pricing - Getting it Right ! 11837
97 Copyright & Trademark violations: Rural Marketing Success ? 15017
98 Premium Niche Marketing: Small World and Big Business 15464
99 Surrogate Advertising: Softly promoting hard products 10472
100 TATA Nano : Khushiyon Ki Chaabi 14811
101 Royal Enfield Bullet - The Indian Cult Brand ! 20276
102 Do Brands have finite lives ? 20222
103 Why Twitter is so successful ? 19932
104 M.R.P: Setting your own price ? 10627
105 The New Age Marketing Warfare ! 13060
 
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