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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
19 Social Media Marketing - A Double Edge Sword 11458
20 Repackaging And Repositioning - Gaining Competitive Advantage 15283
21 Senior Citizens as Target Group 11275
22 Cause Related Marketing: Giving More Than Just Spare Change? 11353
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17837
24 Let’s Get Packing - Importance of Packaging 11712
25 Thums Up - A Thundering Success 14323
26 Rural Marketing: Challenges Opportunities and Beyond 22178
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22126
28 Creative Marketing Communication: Interactive Advertising Campaigns 11155
29 What is Shockvertising? 25949
30 Marketing Through Sports: The Evolution and Future 29078
31 Village Laundry Service, A Story Of The Start Up 12072
32 Being Flawsome - Ensuring Brand Loyalty 14963
33 Chanakya Niti And Marketing Strategies 20391
34 Royal Enfield Bullet - Felt The Thump! 11239
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 22996
36 Subliminal Marketing - What You See You May Not See! 14907
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16473
38 Customer Is King – Make The King Happy 24440
39 Marketing Strategies & Innovations In The Services Sector 14583
40 Segmentation Targeting & Positioning-Defining Product Lines 27238
41 Role Of Technology In Marketing 21000
42 How To Create Snob Effect In Marketing? 14858
43 Health Insurance: A Push Or A Pull Product? 11254
44 A Strategic Perspective Of Kerala Tourism 26961
45 Opportunities In Online Marketing 10401
46 Challenges Of Digital Marketing 18683
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10762
48 Then & Now - A Coke Story 14425
49 What's This App - Whatsapp Success Story! 25333
50 Flying High: What Keeps Indigo Going 11471
51 Brand Activation: Bringing Spirit Of Brands To Life 16183
52 Indian Rural Market: The Next Big Thing 24066
53 Oreo – Milky’s Favourite Cookie Turns 100 10850
54 The Happy Birds: Success Story of Angry Birds 12018
55 Tata Motors JLR - The Success Story 14585
56 An Analysis On Lux Beauty Soap 39972
57 Latest Trend In Marketing Environment: Viral Marketing 10028
58 Impact Of The ZooZoo Commercials For Value Added Services 16596
59 What Can We Learn From Strategy Games 14001
60 The Reverse of Marketing=De-Marketing 17627
61 Is There A Better Way To Sell To Rural Market 12516
62 Why & How Marketers Target Kids 15644
63 Disruptive Innovation: Strategist’s Dilemma 11079
64 Entry Strategies For Automobile Companies In African Markets 13750
65 Park Avenue I.Q: New Name In The World Of Deodorants 16893
66 Flipkart.com - The Success Saga 21942
67 Pester Power: The Influential Kids 12114
68 Destination Branding- How does it Work 13293
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15086
70 Dirty Marketing- Fighting brands unethically 11544
71 Hero Honda Rebranding to Hero MotoCorp 14349
72 Standardize or Localize- A better way to lead markets 11853
73 Critical Success Factors for Devising Strategies for Airline Players 19268
74 Mom and Pop Stores Score Over Giant Supermarkets 11395
75 Regional Aspiration Marketing- A Step Further 10716
76 Value and benefit- The customer perspective 14224
77 Merchandising- The Brand Building Strategy 10077
78 The ill-effects of Globalization 10289
79 Brand Ferrari - The Dream Machine 13114
80 Retail Industry : Boon or Bane ? 12750
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20927
82 Premium Brands- Prestige, Value and Quality 20238
83 JustDial: The Information and Business Listings Directory 24271
84 Corporate branding vs Product branding 13481
85 Sales vs Marketing - Do They complement or compete ? 29205
86 Is Advertising an art of Lying ? 16089
87 Glocalization-The McD and KFC Way ? 12854
88 Breakthrough Products: Entering a New World 25458
89 4 P's of Management 56720
90 Walt Disney: A Magical Brand 16542
91 Evaluating Advertisement Campaigns: Analyzing Customers 10549
92 Brand Manchester United : A Theatre of Dreams 10599
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12247
94 10 Reasons Why Airline Industry is Unique ? 49247
95 Role of Brand Ambassadors in Recession 10388
96 Reverse Pricing - Getting it Right ! 11649
97 Copyright & Trademark violations: Rural Marketing Success ? 14860
98 Premium Niche Marketing: Small World and Big Business 15251
99 Surrogate Advertising: Softly promoting hard products 10340
100 TATA Nano : Khushiyon Ki Chaabi 14601
101 Royal Enfield Bullet - The Indian Cult Brand ! 20038
102 Do Brands have finite lives ? 20077
103 Why Twitter is so successful ? 19726
104 M.R.P: Setting your own price ? 10448
105 The New Age Marketing Warfare ! 12907
 
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