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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
19 Social Media Marketing - A Double Edge Sword 10800
20 Repackaging And Repositioning - Gaining Competitive Advantage 14496
21 Senior Citizens as Target Group 10508
22 Cause Related Marketing: Giving More Than Just Spare Change? 10699
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17042
24 Let’s Get Packing - Importance of Packaging 11120
25 Thums Up - A Thundering Success 13160
26 Rural Marketing: Challenges Opportunities and Beyond 21401
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 21575
28 Creative Marketing Communication: Interactive Advertising Campaigns 10356
29 What is Shockvertising? 24975
30 Marketing Through Sports: The Evolution and Future 28429
31 Village Laundry Service, A Story Of The Start Up 11087
32 Being Flawsome - Ensuring Brand Loyalty 14330
33 Chanakya Niti And Marketing Strategies 19558
34 Royal Enfield Bullet - Felt The Thump! 10466
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 21910
36 Subliminal Marketing - What You See You May Not See! 14237
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 15424
38 Customer Is King – Make The King Happy 23546
39 Marketing Strategies & Innovations In The Services Sector 13746
40 Segmentation Targeting & Positioning-Defining Product Lines 26461
41 Role Of Technology In Marketing 20371
42 How To Create Snob Effect In Marketing? 14064
43 Health Insurance: A Push Or A Pull Product? 10700
44 A Strategic Perspective Of Kerala Tourism 26010
45 Opportunities In Online Marketing 9820
46 Challenges Of Digital Marketing 17850
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10104
48 Then & Now - A Coke Story 13663
49 What's This App - Whatsapp Success Story! 24704
50 Flying High: What Keeps Indigo Going 10529
51 Brand Activation: Bringing Spirit Of Brands To Life 15515
52 Indian Rural Market: The Next Big Thing 23448
53 Oreo – Milky’s Favourite Cookie Turns 100 10095
54 The Happy Birds: Success Story of Angry Birds 11195
55 Tata Motors JLR - The Success Story 13777
56 An Analysis On Lux Beauty Soap 38867
57 Latest Trend In Marketing Environment: Viral Marketing 9395
58 Impact Of The ZooZoo Commercials For Value Added Services 15616
59 What Can We Learn From Strategy Games 13421
60 The Reverse of Marketing=De-Marketing 16651
61 Is There A Better Way To Sell To Rural Market 11902
62 Why & How Marketers Target Kids 14676
63 Disruptive Innovation: Strategist’s Dilemma 10169
64 Entry Strategies For Automobile Companies In African Markets 13092
65 Park Avenue I.Q: New Name In The World Of Deodorants 16152
66 Flipkart.com - The Success Saga 21061
67 Pester Power: The Influential Kids 11357
68 Destination Branding- How does it Work 12682
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14152
70 Dirty Marketing- Fighting brands unethically 10657
71 Hero Honda Rebranding to Hero MotoCorp 13286
72 Standardize or Localize- A better way to lead markets 11206
73 Critical Success Factors for Devising Strategies for Airline Players 18453
74 Mom and Pop Stores Score Over Giant Supermarkets 10553
75 Regional Aspiration Marketing- A Step Further 9983
76 Value and benefit- The customer perspective 13679
77 Merchandising- The Brand Building Strategy 9478
78 The ill-effects of Globalization 9744
79 Brand Ferrari - The Dream Machine 12466
80 Retail Industry : Boon or Bane ? 12134
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20137
82 Premium Brands- Prestige, Value and Quality 19057
83 JustDial: The Information and Business Listings Directory 23060
84 Corporate branding vs Product branding 12887
85 Sales vs Marketing - Do They complement or compete ? 28346
86 Is Advertising an art of Lying ? 15452
87 Glocalization-The McD and KFC Way ? 11916
88 Breakthrough Products: Entering a New World 24569
89 4 P's of Management 55700
90 Walt Disney: A Magical Brand 15696
91 Evaluating Advertisement Campaigns: Analyzing Customers 9895
92 Brand Manchester United : A Theatre of Dreams 9896
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 11654
94 10 Reasons Why Airline Industry is Unique ? 48381
95 Role of Brand Ambassadors in Recession 9767
96 Reverse Pricing - Getting it Right ! 10884
97 Copyright & Trademark violations: Rural Marketing Success ? 14192
98 Premium Niche Marketing: Small World and Big Business 14387
99 Surrogate Advertising: Softly promoting hard products 9738
100 TATA Nano : Khushiyon Ki Chaabi 13582
101 Royal Enfield Bullet - The Indian Cult Brand ! 19342
102 Do Brands have finite lives ? 19668
103 Why Twitter is so successful ? 19355
104 M.R.P: Setting your own price ? 9910
105 The New Age Marketing Warfare ! 12405
 
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