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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
19 Social Media Marketing - A Double Edge Sword 11224
20 Repackaging And Repositioning - Gaining Competitive Advantage 14956
21 Senior Citizens as Target Group 10981
22 Cause Related Marketing: Giving More Than Just Spare Change? 11105
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17529
24 Let’s Get Packing - Importance of Packaging 11519
25 Thums Up - A Thundering Success 13833
26 Rural Marketing: Challenges Opportunities and Beyond 21888
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 21954
28 Creative Marketing Communication: Interactive Advertising Campaigns 10844
29 What is Shockvertising? 25535
30 Marketing Through Sports: The Evolution and Future 28862
31 Village Laundry Service, A Story Of The Start Up 11647
32 Being Flawsome - Ensuring Brand Loyalty 14750
33 Chanakya Niti And Marketing Strategies 20077
34 Royal Enfield Bullet - Felt The Thump! 10939
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 22542
36 Subliminal Marketing - What You See You May Not See! 14671
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16020
38 Customer Is King – Make The King Happy 24079
39 Marketing Strategies & Innovations In The Services Sector 14235
40 Segmentation Targeting & Positioning-Defining Product Lines 26921
41 Role Of Technology In Marketing 20777
42 How To Create Snob Effect In Marketing? 14541
43 Health Insurance: A Push Or A Pull Product? 11098
44 A Strategic Perspective Of Kerala Tourism 26596
45 Opportunities In Online Marketing 10224
46 Challenges Of Digital Marketing 18344
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10517
48 Then & Now - A Coke Story 14142
49 What's This App - Whatsapp Success Story! 25127
50 Flying High: What Keeps Indigo Going 11085
51 Brand Activation: Bringing Spirit Of Brands To Life 15931
52 Indian Rural Market: The Next Big Thing 23867
53 Oreo – Milky’s Favourite Cookie Turns 100 10586
54 The Happy Birds: Success Story of Angry Birds 11683
55 Tata Motors JLR - The Success Story 14285
56 An Analysis On Lux Beauty Soap 39491
57 Latest Trend In Marketing Environment: Viral Marketing 9816
58 Impact Of The ZooZoo Commercials For Value Added Services 16185
59 What Can We Learn From Strategy Games 13821
60 The Reverse of Marketing=De-Marketing 17218
61 Is There A Better Way To Sell To Rural Market 12305
62 Why & How Marketers Target Kids 15200
63 Disruptive Innovation: Strategist’s Dilemma 10675
64 Entry Strategies For Automobile Companies In African Markets 13502
65 Park Avenue I.Q: New Name In The World Of Deodorants 16616
66 Flipkart.com - The Success Saga 21578
67 Pester Power: The Influential Kids 11847
68 Destination Branding- How does it Work 13086
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14738
70 Dirty Marketing- Fighting brands unethically 11181
71 Hero Honda Rebranding to Hero MotoCorp 13886
72 Standardize or Localize- A better way to lead markets 11668
73 Critical Success Factors for Devising Strategies for Airline Players 18941
74 Mom and Pop Stores Score Over Giant Supermarkets 11087
75 Regional Aspiration Marketing- A Step Further 10467
76 Value and benefit- The customer perspective 14056
77 Merchandising- The Brand Building Strategy 9872
78 The ill-effects of Globalization 10132
79 Brand Ferrari - The Dream Machine 12889
80 Retail Industry : Boon or Bane ? 12527
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20620
82 Premium Brands- Prestige, Value and Quality 19722
83 JustDial: The Information and Business Listings Directory 23814
84 Corporate branding vs Product branding 13274
85 Sales vs Marketing - Do They complement or compete ? 28853
86 Is Advertising an art of Lying ? 15870
87 Glocalization-The McD and KFC Way ? 12457
88 Breakthrough Products: Entering a New World 25127
89 4 P's of Management 56319
90 Walt Disney: A Magical Brand 16191
91 Evaluating Advertisement Campaigns: Analyzing Customers 10323
92 Brand Manchester United : A Theatre of Dreams 10358
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12067
94 10 Reasons Why Airline Industry is Unique ? 48888
95 Role of Brand Ambassadors in Recession 10195
96 Reverse Pricing - Getting it Right ! 11396
97 Copyright & Trademark violations: Rural Marketing Success ? 14639
98 Premium Niche Marketing: Small World and Big Business 14924
99 Surrogate Advertising: Softly promoting hard products 10156
100 TATA Nano : Khushiyon Ki Chaabi 14198
101 Royal Enfield Bullet - The Indian Cult Brand ! 19662
102 Do Brands have finite lives ? 19826
103 Why Twitter is so successful ? 19504
104 M.R.P: Setting your own price ? 10145
105 The New Age Marketing Warfare ! 12633
 
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