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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
19 Social Media Marketing - A Double Edge Sword 11612
20 Repackaging And Repositioning - Gaining Competitive Advantage 15516
21 Senior Citizens as Target Group 11566
22 Cause Related Marketing: Giving More Than Just Spare Change? 11511
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18062
24 Let’s Get Packing - Importance of Packaging 11851
25 Thums Up - A Thundering Success 14671
26 Rural Marketing: Challenges Opportunities and Beyond 22378
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22263
28 Creative Marketing Communication: Interactive Advertising Campaigns 11348
29 What is Shockvertising? 26226
30 Marketing Through Sports: The Evolution and Future 29230
31 Village Laundry Service, A Story Of The Start Up 12343
32 Being Flawsome - Ensuring Brand Loyalty 15111
33 Chanakya Niti And Marketing Strategies 20611
34 Royal Enfield Bullet - Felt The Thump! 11467
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23381
36 Subliminal Marketing - What You See You May Not See! 15078
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16755
38 Customer Is King – Make The King Happy 24788
39 Marketing Strategies & Innovations In The Services Sector 14848
40 Segmentation Targeting & Positioning-Defining Product Lines 27436
41 Role Of Technology In Marketing 21128
42 How To Create Snob Effect In Marketing? 15050
43 Health Insurance: A Push Or A Pull Product? 11453
44 A Strategic Perspective Of Kerala Tourism 27200
45 Opportunities In Online Marketing 10522
46 Challenges Of Digital Marketing 18943
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10929
48 Then & Now - A Coke Story 14608
49 What's This App - Whatsapp Success Story! 25462
50 Flying High: What Keeps Indigo Going 11694
51 Brand Activation: Bringing Spirit Of Brands To Life 16385
52 Indian Rural Market: The Next Big Thing 24207
53 Oreo – Milky’s Favourite Cookie Turns 100 11043
54 The Happy Birds: Success Story of Angry Birds 12367
55 Tata Motors JLR - The Success Story 14811
56 An Analysis On Lux Beauty Soap 40440
57 Latest Trend In Marketing Environment: Viral Marketing 10161
58 Impact Of The ZooZoo Commercials For Value Added Services 16847
59 What Can We Learn From Strategy Games 14119
60 The Reverse of Marketing=De-Marketing 17953
61 Is There A Better Way To Sell To Rural Market 12757
62 Why & How Marketers Target Kids 15913
63 Disruptive Innovation: Strategist’s Dilemma 11348
64 Entry Strategies For Automobile Companies In African Markets 13875
65 Park Avenue I.Q: New Name In The World Of Deodorants 17037
66 Flipkart.com - The Success Saga 22142
67 Pester Power: The Influential Kids 12293
68 Destination Branding- How does it Work 13430
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15282
70 Dirty Marketing- Fighting brands unethically 11745
71 Hero Honda Rebranding to Hero MotoCorp 14642
72 Standardize or Localize- A better way to lead markets 12083
73 Critical Success Factors for Devising Strategies for Airline Players 19578
74 Mom and Pop Stores Score Over Giant Supermarkets 11562
75 Regional Aspiration Marketing- A Step Further 10900
76 Value and benefit- The customer perspective 14360
77 Merchandising- The Brand Building Strategy 10206
78 The ill-effects of Globalization 10408
79 Brand Ferrari - The Dream Machine 13333
80 Retail Industry : Boon or Bane ? 12907
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21133
82 Premium Brands- Prestige, Value and Quality 20602
83 JustDial: The Information and Business Listings Directory 24637
84 Corporate branding vs Product branding 13634
85 Sales vs Marketing - Do They complement or compete ? 29469
86 Is Advertising an art of Lying ? 16258
87 Glocalization-The McD and KFC Way ? 13054
88 Breakthrough Products: Entering a New World 25647
89 4 P's of Management 56963
90 Walt Disney: A Magical Brand 16771
91 Evaluating Advertisement Campaigns: Analyzing Customers 10739
92 Brand Manchester United : A Theatre of Dreams 10774
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12397
94 10 Reasons Why Airline Industry is Unique ? 49572
95 Role of Brand Ambassadors in Recession 10616
96 Reverse Pricing - Getting it Right ! 11838
97 Copyright & Trademark violations: Rural Marketing Success ? 15020
98 Premium Niche Marketing: Small World and Big Business 15471
99 Surrogate Advertising: Softly promoting hard products 10476
100 TATA Nano : Khushiyon Ki Chaabi 14816
101 Royal Enfield Bullet - The Indian Cult Brand ! 20286
102 Do Brands have finite lives ? 20230
103 Why Twitter is so successful ? 19935
104 M.R.P: Setting your own price ? 10634
105 The New Age Marketing Warfare ! 13065
 
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