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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
19 Social Media Marketing - A Double Edge Sword 9789
20 Repackaging And Repositioning - Gaining Competitive Advantage 13408
21 Senior Citizens as Target Group 9541
22 Cause Related Marketing: Giving More Than Just Spare Change? 9625
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 15546
24 Let’s Get Packing - Importance of Packaging 10126
25 Thums Up - A Thundering Success 11381
26 Rural Marketing: Challenges Opportunities and Beyond 20130
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 20666
28 Creative Marketing Communication: Interactive Advertising Campaigns 9091
29 What is Shockvertising? 23600
30 Marketing Through Sports: The Evolution and Future 27428
31 Village Laundry Service, A Story Of The Start Up 9751
32 Being Flawsome - Ensuring Brand Loyalty 13376
33 Chanakya Niti And Marketing Strategies 18276
34 Royal Enfield Bullet - Felt The Thump! 9414
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 20099
36 Subliminal Marketing - What You See You May Not See! 13120
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 13768
38 Customer Is King – Make The King Happy 22193
39 Marketing Strategies & Innovations In The Services Sector 12621
40 Segmentation Targeting & Positioning-Defining Product Lines 25110
41 Role Of Technology In Marketing 19312
42 How To Create Snob Effect In Marketing? 12812
43 Health Insurance: A Push Or A Pull Product? 9900
44 A Strategic Perspective Of Kerala Tourism 24708
45 Opportunities In Online Marketing 8945
46 Challenges Of Digital Marketing 16583
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 9397
48 Then & Now - A Coke Story 12448
49 What's This App - Whatsapp Success Story! 23606
50 Flying High: What Keeps Indigo Going 9271
51 Brand Activation: Bringing Spirit Of Brands To Life 14461
52 Indian Rural Market: The Next Big Thing 22411
53 Oreo – Milky’s Favourite Cookie Turns 100 9141
54 The Happy Birds: Success Story of Angry Birds 9890
55 Tata Motors JLR - The Success Story 12657
56 An Analysis On Lux Beauty Soap 37033
57 Latest Trend In Marketing Environment: Viral Marketing 8613
58 Impact Of The ZooZoo Commercials For Value Added Services 14409
59 What Can We Learn From Strategy Games 12583
60 The Reverse of Marketing=De-Marketing 15363
61 Is There A Better Way To Sell To Rural Market 11042
62 Why & How Marketers Target Kids 13329
63 Disruptive Innovation: Strategist’s Dilemma 9354
64 Entry Strategies For Automobile Companies In African Markets 12029
65 Park Avenue I.Q: New Name In The World Of Deodorants 14955
66 Flipkart.com - The Success Saga 19890
67 Pester Power: The Influential Kids 10340
68 Destination Branding- How does it Work 11726
69 Maruti Suzuki Kizashi - New Car, Old Strategies 12794
70 Dirty Marketing- Fighting brands unethically 9527
71 Hero Honda Rebranding to Hero MotoCorp 12009
72 Standardize or Localize- A better way to lead markets 10421
73 Critical Success Factors for Devising Strategies for Airline Players 17222
74 Mom and Pop Stores Score Over Giant Supermarkets 9502
75 Regional Aspiration Marketing- A Step Further 9115
76 Value and benefit- The customer perspective 12691
77 Merchandising- The Brand Building Strategy 8540
78 The ill-effects of Globalization 8909
79 Brand Ferrari - The Dream Machine 11318
80 Retail Industry : Boon or Bane ? 11273
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 18909
82 Premium Brands- Prestige, Value and Quality 17165
83 JustDial: The Information and Business Listings Directory 21271
84 Corporate branding vs Product branding 11963
85 Sales vs Marketing - Do They complement or compete ? 26988
86 Is Advertising an art of Lying ? 14274
87 Glocalization-The McD and KFC Way ? 10613
88 Breakthrough Products: Entering a New World 23275
89 4 P's of Management 52868
90 Walt Disney: A Magical Brand 14202
91 Evaluating Advertisement Campaigns: Analyzing Customers 8865
92 Brand Manchester United : A Theatre of Dreams 8768
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 10708
94 10 Reasons Why Airline Industry is Unique ? 46848
95 Role of Brand Ambassadors in Recession 8727
96 Reverse Pricing - Getting it Right ! 9679
97 Copyright & Trademark violations: Rural Marketing Success ? 13141
98 Premium Niche Marketing: Small World and Big Business 13060
99 Surrogate Advertising: Softly promoting hard products 8808
100 TATA Nano : Khushiyon Ki Chaabi 12185
101 Royal Enfield Bullet - The Indian Cult Brand ! 18245
102 Do Brands have finite lives ? 18681
103 Why Twitter is so successful ? 18630
104 M.R.P: Setting your own price ? 8923
105 The New Age Marketing Warfare ! 11718
 
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