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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
19 Social Media Marketing - A Double Edge Sword 11227
20 Repackaging And Repositioning - Gaining Competitive Advantage 14958
21 Senior Citizens as Target Group 10983
22 Cause Related Marketing: Giving More Than Just Spare Change? 11106
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17531
24 Let’s Get Packing - Importance of Packaging 11521
25 Thums Up - A Thundering Success 13836
26 Rural Marketing: Challenges Opportunities and Beyond 21890
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 21955
28 Creative Marketing Communication: Interactive Advertising Campaigns 10846
29 What is Shockvertising? 25536
30 Marketing Through Sports: The Evolution and Future 28863
31 Village Laundry Service, A Story Of The Start Up 11648
32 Being Flawsome - Ensuring Brand Loyalty 14750
33 Chanakya Niti And Marketing Strategies 20078
34 Royal Enfield Bullet - Felt The Thump! 10941
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 22546
36 Subliminal Marketing - What You See You May Not See! 14671
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16022
38 Customer Is King – Make The King Happy 24081
39 Marketing Strategies & Innovations In The Services Sector 14236
40 Segmentation Targeting & Positioning-Defining Product Lines 26924
41 Role Of Technology In Marketing 20779
42 How To Create Snob Effect In Marketing? 14543
43 Health Insurance: A Push Or A Pull Product? 11099
44 A Strategic Perspective Of Kerala Tourism 26597
45 Opportunities In Online Marketing 10225
46 Challenges Of Digital Marketing 18345
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10519
48 Then & Now - A Coke Story 14143
49 What's This App - Whatsapp Success Story! 25128
50 Flying High: What Keeps Indigo Going 11085
51 Brand Activation: Bringing Spirit Of Brands To Life 15933
52 Indian Rural Market: The Next Big Thing 23868
53 Oreo – Milky’s Favourite Cookie Turns 100 10588
54 The Happy Birds: Success Story of Angry Birds 11684
55 Tata Motors JLR - The Success Story 14285
56 An Analysis On Lux Beauty Soap 39492
57 Latest Trend In Marketing Environment: Viral Marketing 9817
58 Impact Of The ZooZoo Commercials For Value Added Services 16189
59 What Can We Learn From Strategy Games 13822
60 The Reverse of Marketing=De-Marketing 17220
61 Is There A Better Way To Sell To Rural Market 12305
62 Why & How Marketers Target Kids 15202
63 Disruptive Innovation: Strategist’s Dilemma 10678
64 Entry Strategies For Automobile Companies In African Markets 13502
65 Park Avenue I.Q: New Name In The World Of Deodorants 16616
66 Flipkart.com - The Success Saga 21579
67 Pester Power: The Influential Kids 11848
68 Destination Branding- How does it Work 13087
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14740
70 Dirty Marketing- Fighting brands unethically 11182
71 Hero Honda Rebranding to Hero MotoCorp 13887
72 Standardize or Localize- A better way to lead markets 11668
73 Critical Success Factors for Devising Strategies for Airline Players 18941
74 Mom and Pop Stores Score Over Giant Supermarkets 11088
75 Regional Aspiration Marketing- A Step Further 10467
76 Value and benefit- The customer perspective 14056
77 Merchandising- The Brand Building Strategy 9873
78 The ill-effects of Globalization 10133
79 Brand Ferrari - The Dream Machine 12889
80 Retail Industry : Boon or Bane ? 12528
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20621
82 Premium Brands- Prestige, Value and Quality 19725
83 JustDial: The Information and Business Listings Directory 23820
84 Corporate branding vs Product branding 13276
85 Sales vs Marketing - Do They complement or compete ? 28855
86 Is Advertising an art of Lying ? 15872
87 Glocalization-The McD and KFC Way ? 12463
88 Breakthrough Products: Entering a New World 25128
89 4 P's of Management 56322
90 Walt Disney: A Magical Brand 16193
91 Evaluating Advertisement Campaigns: Analyzing Customers 10324
92 Brand Manchester United : A Theatre of Dreams 10359
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12069
94 10 Reasons Why Airline Industry is Unique ? 48890
95 Role of Brand Ambassadors in Recession 10197
96 Reverse Pricing - Getting it Right ! 11399
97 Copyright & Trademark violations: Rural Marketing Success ? 14642
98 Premium Niche Marketing: Small World and Big Business 14931
99 Surrogate Advertising: Softly promoting hard products 10157
100 TATA Nano : Khushiyon Ki Chaabi 14199
101 Royal Enfield Bullet - The Indian Cult Brand ! 19665
102 Do Brands have finite lives ? 19827
103 Why Twitter is so successful ? 19506
104 M.R.P: Setting your own price ? 10147
105 The New Age Marketing Warfare ! 12634
 
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