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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
19 Social Media Marketing - A Double Edge Sword 11332
20 Repackaging And Repositioning - Gaining Competitive Advantage 15089
21 Senior Citizens as Target Group 11124
22 Cause Related Marketing: Giving More Than Just Spare Change? 11214
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17668
24 Let’s Get Packing - Importance of Packaging 11611
25 Thums Up - A Thundering Success 14072
26 Rural Marketing: Challenges Opportunities and Beyond 22021
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22032
28 Creative Marketing Communication: Interactive Advertising Campaigns 10982
29 What is Shockvertising? 25714
30 Marketing Through Sports: The Evolution and Future 28973
31 Village Laundry Service, A Story Of The Start Up 11809
32 Being Flawsome - Ensuring Brand Loyalty 14847
33 Chanakya Niti And Marketing Strategies 20227
34 Royal Enfield Bullet - Felt The Thump! 11089
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 22750
36 Subliminal Marketing - What You See You May Not See! 14784
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16227
38 Customer Is King – Make The King Happy 24250
39 Marketing Strategies & Innovations In The Services Sector 14393
40 Segmentation Targeting & Positioning-Defining Product Lines 27061
41 Role Of Technology In Marketing 20891
42 How To Create Snob Effect In Marketing? 14681
43 Health Insurance: A Push Or A Pull Product? 11176
44 A Strategic Perspective Of Kerala Tourism 26776
45 Opportunities In Online Marketing 10302
46 Challenges Of Digital Marketing 18493
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10630
48 Then & Now - A Coke Story 14276
49 What's This App - Whatsapp Success Story! 25218
50 Flying High: What Keeps Indigo Going 11256
51 Brand Activation: Bringing Spirit Of Brands To Life 16043
52 Indian Rural Market: The Next Big Thing 23954
53 Oreo – Milky’s Favourite Cookie Turns 100 10713
54 The Happy Birds: Success Story of Angry Birds 11818
55 Tata Motors JLR - The Success Story 14417
56 An Analysis On Lux Beauty Soap 39683
57 Latest Trend In Marketing Environment: Viral Marketing 9914
58 Impact Of The ZooZoo Commercials For Value Added Services 16370
59 What Can We Learn From Strategy Games 13899
60 The Reverse of Marketing=De-Marketing 17410
61 Is There A Better Way To Sell To Rural Market 12403
62 Why & How Marketers Target Kids 15412
63 Disruptive Innovation: Strategist’s Dilemma 10868
64 Entry Strategies For Automobile Companies In African Markets 13615
65 Park Avenue I.Q: New Name In The World Of Deodorants 16748
66 Flipkart.com - The Success Saga 21737
67 Pester Power: The Influential Kids 11972
68 Destination Branding- How does it Work 13194
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14897
70 Dirty Marketing- Fighting brands unethically 11351
71 Hero Honda Rebranding to Hero MotoCorp 14125
72 Standardize or Localize- A better way to lead markets 11757
73 Critical Success Factors for Devising Strategies for Airline Players 19088
74 Mom and Pop Stores Score Over Giant Supermarkets 11229
75 Regional Aspiration Marketing- A Step Further 10586
76 Value and benefit- The customer perspective 14132
77 Merchandising- The Brand Building Strategy 9960
78 The ill-effects of Globalization 10202
79 Brand Ferrari - The Dream Machine 12994
80 Retail Industry : Boon or Bane ? 12627
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20755
82 Premium Brands- Prestige, Value and Quality 19939
83 JustDial: The Information and Business Listings Directory 24041
84 Corporate branding vs Product branding 13380
85 Sales vs Marketing - Do They complement or compete ? 29004
86 Is Advertising an art of Lying ? 15972
87 Glocalization-The McD and KFC Way ? 12643
88 Breakthrough Products: Entering a New World 25262
89 4 P's of Management 56505
90 Walt Disney: A Magical Brand 16341
91 Evaluating Advertisement Campaigns: Analyzing Customers 10422
92 Brand Manchester United : A Theatre of Dreams 10459
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12147
94 10 Reasons Why Airline Industry is Unique ? 49050
95 Role of Brand Ambassadors in Recession 10280
96 Reverse Pricing - Getting it Right ! 11512
97 Copyright & Trademark violations: Rural Marketing Success ? 14740
98 Premium Niche Marketing: Small World and Big Business 15068
99 Surrogate Advertising: Softly promoting hard products 10244
100 TATA Nano : Khushiyon Ki Chaabi 14392
101 Royal Enfield Bullet - The Indian Cult Brand ! 19825
102 Do Brands have finite lives ? 19920
103 Why Twitter is so successful ? 19604
104 M.R.P: Setting your own price ? 10274
105 The New Age Marketing Warfare ! 12762
 
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