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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
19 Social Media Marketing - A Double Edge Sword 11418
20 Repackaging And Repositioning - Gaining Competitive Advantage 15226
21 Senior Citizens as Target Group 11230
22 Cause Related Marketing: Giving More Than Just Spare Change? 11318
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17774
24 Let’s Get Packing - Importance of Packaging 11673
25 Thums Up - A Thundering Success 14234
26 Rural Marketing: Challenges Opportunities and Beyond 22132
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22094
28 Creative Marketing Communication: Interactive Advertising Campaigns 11097
29 What is Shockvertising? 25873
30 Marketing Through Sports: The Evolution and Future 29045
31 Village Laundry Service, A Story Of The Start Up 12008
32 Being Flawsome - Ensuring Brand Loyalty 14924
33 Chanakya Niti And Marketing Strategies 20339
34 Royal Enfield Bullet - Felt The Thump! 11191
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 22916
36 Subliminal Marketing - What You See You May Not See! 14868
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16394
38 Customer Is King – Make The King Happy 24377
39 Marketing Strategies & Innovations In The Services Sector 14522
40 Segmentation Targeting & Positioning-Defining Product Lines 27185
41 Role Of Technology In Marketing 20965
42 How To Create Snob Effect In Marketing? 14798
43 Health Insurance: A Push Or A Pull Product? 11231
44 A Strategic Perspective Of Kerala Tourism 26898
45 Opportunities In Online Marketing 10362
46 Challenges Of Digital Marketing 18622
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10718
48 Then & Now - A Coke Story 14373
49 What's This App - Whatsapp Success Story! 25297
50 Flying High: What Keeps Indigo Going 11398
51 Brand Activation: Bringing Spirit Of Brands To Life 16134
52 Indian Rural Market: The Next Big Thing 24025
53 Oreo – Milky’s Favourite Cookie Turns 100 10809
54 The Happy Birds: Success Story of Angry Birds 11950
55 Tata Motors JLR - The Success Story 14528
56 An Analysis On Lux Beauty Soap 39852
57 Latest Trend In Marketing Environment: Viral Marketing 9991
58 Impact Of The ZooZoo Commercials For Value Added Services 16514
59 What Can We Learn From Strategy Games 13966
60 The Reverse of Marketing=De-Marketing 17565
61 Is There A Better Way To Sell To Rural Market 12473
62 Why & How Marketers Target Kids 15577
63 Disruptive Innovation: Strategist’s Dilemma 11001
64 Entry Strategies For Automobile Companies In African Markets 13705
65 Park Avenue I.Q: New Name In The World Of Deodorants 16845
66 Flipkart.com - The Success Saga 21879
67 Pester Power: The Influential Kids 12064
68 Destination Branding- How does it Work 13258
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15024
70 Dirty Marketing- Fighting brands unethically 11478
71 Hero Honda Rebranding to Hero MotoCorp 14271
72 Standardize or Localize- A better way to lead markets 11817
73 Critical Success Factors for Devising Strategies for Airline Players 19216
74 Mom and Pop Stores Score Over Giant Supermarkets 11346
75 Regional Aspiration Marketing- A Step Further 10670
76 Value and benefit- The customer perspective 14195
77 Merchandising- The Brand Building Strategy 10031
78 The ill-effects of Globalization 10258
79 Brand Ferrari - The Dream Machine 13076
80 Retail Industry : Boon or Bane ? 12718
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20878
82 Premium Brands- Prestige, Value and Quality 20140
83 JustDial: The Information and Business Listings Directory 24184
84 Corporate branding vs Product branding 13452
85 Sales vs Marketing - Do They complement or compete ? 29142
86 Is Advertising an art of Lying ? 16051
87 Glocalization-The McD and KFC Way ? 12789
88 Breakthrough Products: Entering a New World 25396
89 4 P's of Management 56651
90 Walt Disney: A Magical Brand 16478
91 Evaluating Advertisement Campaigns: Analyzing Customers 10501
92 Brand Manchester United : A Theatre of Dreams 10557
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12211
94 10 Reasons Why Airline Industry is Unique ? 49193
95 Role of Brand Ambassadors in Recession 10352
96 Reverse Pricing - Getting it Right ! 11600
97 Copyright & Trademark violations: Rural Marketing Success ? 14816
98 Premium Niche Marketing: Small World and Big Business 15193
99 Surrogate Advertising: Softly promoting hard products 10309
100 TATA Nano : Khushiyon Ki Chaabi 14540
101 Royal Enfield Bullet - The Indian Cult Brand ! 19962
102 Do Brands have finite lives ? 20030
103 Why Twitter is so successful ? 19684
104 M.R.P: Setting your own price ? 10395
105 The New Age Marketing Warfare ! 12866
 
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