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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
19 Social Media Marketing - A Double Edge Sword 11232
20 Repackaging And Repositioning - Gaining Competitive Advantage 14967
21 Senior Citizens as Target Group 10991
22 Cause Related Marketing: Giving More Than Just Spare Change? 11117
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17544
24 Let’s Get Packing - Importance of Packaging 11527
25 Thums Up - A Thundering Success 13852
26 Rural Marketing: Challenges Opportunities and Beyond 21902
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 21959
28 Creative Marketing Communication: Interactive Advertising Campaigns 10856
29 What is Shockvertising? 25549
30 Marketing Through Sports: The Evolution and Future 28869
31 Village Laundry Service, A Story Of The Start Up 11663
32 Being Flawsome - Ensuring Brand Loyalty 14756
33 Chanakya Niti And Marketing Strategies 20089
34 Royal Enfield Bullet - Felt The Thump! 10947
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 22563
36 Subliminal Marketing - What You See You May Not See! 14681
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16038
38 Customer Is King – Make The King Happy 24098
39 Marketing Strategies & Innovations In The Services Sector 14250
40 Segmentation Targeting & Positioning-Defining Product Lines 26933
41 Role Of Technology In Marketing 20788
42 How To Create Snob Effect In Marketing? 14553
43 Health Insurance: A Push Or A Pull Product? 11105
44 A Strategic Perspective Of Kerala Tourism 26610
45 Opportunities In Online Marketing 10229
46 Challenges Of Digital Marketing 18361
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10524
48 Then & Now - A Coke Story 14149
49 What's This App - Whatsapp Success Story! 25129
50 Flying High: What Keeps Indigo Going 11099
51 Brand Activation: Bringing Spirit Of Brands To Life 15943
52 Indian Rural Market: The Next Big Thing 23871
53 Oreo – Milky’s Favourite Cookie Turns 100 10598
54 The Happy Birds: Success Story of Angry Birds 11692
55 Tata Motors JLR - The Success Story 14294
56 An Analysis On Lux Beauty Soap 39510
57 Latest Trend In Marketing Environment: Viral Marketing 9827
58 Impact Of The ZooZoo Commercials For Value Added Services 16205
59 What Can We Learn From Strategy Games 13827
60 The Reverse of Marketing=De-Marketing 17230
61 Is There A Better Way To Sell To Rural Market 12309
62 Why & How Marketers Target Kids 15212
63 Disruptive Innovation: Strategist’s Dilemma 10700
64 Entry Strategies For Automobile Companies In African Markets 13509
65 Park Avenue I.Q: New Name In The World Of Deodorants 16620
66 Flipkart.com - The Success Saga 21591
67 Pester Power: The Influential Kids 11855
68 Destination Branding- How does it Work 13092
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14753
70 Dirty Marketing- Fighting brands unethically 11195
71 Hero Honda Rebranding to Hero MotoCorp 13898
72 Standardize or Localize- A better way to lead markets 11674
73 Critical Success Factors for Devising Strategies for Airline Players 18951
74 Mom and Pop Stores Score Over Giant Supermarkets 11099
75 Regional Aspiration Marketing- A Step Further 10476
76 Value and benefit- The customer perspective 14060
77 Merchandising- The Brand Building Strategy 9878
78 The ill-effects of Globalization 10137
79 Brand Ferrari - The Dream Machine 12896
80 Retail Industry : Boon or Bane ? 12533
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20630
82 Premium Brands- Prestige, Value and Quality 19740
83 JustDial: The Information and Business Listings Directory 23837
84 Corporate branding vs Product branding 13280
85 Sales vs Marketing - Do They complement or compete ? 28862
86 Is Advertising an art of Lying ? 15876
87 Glocalization-The McD and KFC Way ? 12477
88 Breakthrough Products: Entering a New World 25138
89 4 P's of Management 56333
90 Walt Disney: A Magical Brand 16203
91 Evaluating Advertisement Campaigns: Analyzing Customers 10329
92 Brand Manchester United : A Theatre of Dreams 10361
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12079
94 10 Reasons Why Airline Industry is Unique ? 48895
95 Role of Brand Ambassadors in Recession 10205
96 Reverse Pricing - Getting it Right ! 11409
97 Copyright & Trademark violations: Rural Marketing Success ? 14649
98 Premium Niche Marketing: Small World and Big Business 14937
99 Surrogate Advertising: Softly promoting hard products 10162
100 TATA Nano : Khushiyon Ki Chaabi 14212
101 Royal Enfield Bullet - The Indian Cult Brand ! 19673
102 Do Brands have finite lives ? 19834
103 Why Twitter is so successful ? 19514
104 M.R.P: Setting your own price ? 10155
105 The New Age Marketing Warfare ! 12642
 
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