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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
19 Social Media Marketing - A Double Edge Sword 11453
20 Repackaging And Repositioning - Gaining Competitive Advantage 15277
21 Senior Citizens as Target Group 11270
22 Cause Related Marketing: Giving More Than Just Spare Change? 11348
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17830
24 Let’s Get Packing - Importance of Packaging 11709
25 Thums Up - A Thundering Success 14313
26 Rural Marketing: Challenges Opportunities and Beyond 22176
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22122
28 Creative Marketing Communication: Interactive Advertising Campaigns 11149
29 What is Shockvertising? 25942
30 Marketing Through Sports: The Evolution and Future 29075
31 Village Laundry Service, A Story Of The Start Up 12065
32 Being Flawsome - Ensuring Brand Loyalty 14960
33 Chanakya Niti And Marketing Strategies 20387
34 Royal Enfield Bullet - Felt The Thump! 11235
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 22991
36 Subliminal Marketing - What You See You May Not See! 14903
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16466
38 Customer Is King – Make The King Happy 24436
39 Marketing Strategies & Innovations In The Services Sector 14578
40 Segmentation Targeting & Positioning-Defining Product Lines 27233
41 Role Of Technology In Marketing 20998
42 How To Create Snob Effect In Marketing? 14856
43 Health Insurance: A Push Or A Pull Product? 11252
44 A Strategic Perspective Of Kerala Tourism 26955
45 Opportunities In Online Marketing 10398
46 Challenges Of Digital Marketing 18677
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10756
48 Then & Now - A Coke Story 14420
49 What's This App - Whatsapp Success Story! 25331
50 Flying High: What Keeps Indigo Going 11466
51 Brand Activation: Bringing Spirit Of Brands To Life 16179
52 Indian Rural Market: The Next Big Thing 24059
53 Oreo – Milky’s Favourite Cookie Turns 100 10846
54 The Happy Birds: Success Story of Angry Birds 12009
55 Tata Motors JLR - The Success Story 14581
56 An Analysis On Lux Beauty Soap 39961
57 Latest Trend In Marketing Environment: Viral Marketing 10022
58 Impact Of The ZooZoo Commercials For Value Added Services 16587
59 What Can We Learn From Strategy Games 13997
60 The Reverse of Marketing=De-Marketing 17623
61 Is There A Better Way To Sell To Rural Market 12510
62 Why & How Marketers Target Kids 15635
63 Disruptive Innovation: Strategist’s Dilemma 11073
64 Entry Strategies For Automobile Companies In African Markets 13745
65 Park Avenue I.Q: New Name In The World Of Deodorants 16886
66 Flipkart.com - The Success Saga 21934
67 Pester Power: The Influential Kids 12110
68 Destination Branding- How does it Work 13289
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15079
70 Dirty Marketing- Fighting brands unethically 11539
71 Hero Honda Rebranding to Hero MotoCorp 14344
72 Standardize or Localize- A better way to lead markets 11849
73 Critical Success Factors for Devising Strategies for Airline Players 19264
74 Mom and Pop Stores Score Over Giant Supermarkets 11389
75 Regional Aspiration Marketing- A Step Further 10712
76 Value and benefit- The customer perspective 14221
77 Merchandising- The Brand Building Strategy 10072
78 The ill-effects of Globalization 10284
79 Brand Ferrari - The Dream Machine 13110
80 Retail Industry : Boon or Bane ? 12748
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20920
82 Premium Brands- Prestige, Value and Quality 20229
83 JustDial: The Information and Business Listings Directory 24262
84 Corporate branding vs Product branding 13478
85 Sales vs Marketing - Do They complement or compete ? 29198
86 Is Advertising an art of Lying ? 16085
87 Glocalization-The McD and KFC Way ? 12848
88 Breakthrough Products: Entering a New World 25451
89 4 P's of Management 56714
90 Walt Disney: A Magical Brand 16534
91 Evaluating Advertisement Campaigns: Analyzing Customers 10544
92 Brand Manchester United : A Theatre of Dreams 10595
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12244
94 10 Reasons Why Airline Industry is Unique ? 49242
95 Role of Brand Ambassadors in Recession 10385
96 Reverse Pricing - Getting it Right ! 11643
97 Copyright & Trademark violations: Rural Marketing Success ? 14854
98 Premium Niche Marketing: Small World and Big Business 15245
99 Surrogate Advertising: Softly promoting hard products 10336
100 TATA Nano : Khushiyon Ki Chaabi 14597
101 Royal Enfield Bullet - The Indian Cult Brand ! 20032
102 Do Brands have finite lives ? 20070
103 Why Twitter is so successful ? 19723
104 M.R.P: Setting your own price ? 10443
105 The New Age Marketing Warfare ! 12903
 
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