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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
19 Social Media Marketing - A Double Edge Sword 11413
20 Repackaging And Repositioning - Gaining Competitive Advantage 15219
21 Senior Citizens as Target Group 11225
22 Cause Related Marketing: Giving More Than Just Spare Change? 11313
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17768
24 Let’s Get Packing - Importance of Packaging 11670
25 Thums Up - A Thundering Success 14226
26 Rural Marketing: Challenges Opportunities and Beyond 22127
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22089
28 Creative Marketing Communication: Interactive Advertising Campaigns 11089
29 What is Shockvertising? 25868
30 Marketing Through Sports: The Evolution and Future 29044
31 Village Laundry Service, A Story Of The Start Up 12003
32 Being Flawsome - Ensuring Brand Loyalty 14916
33 Chanakya Niti And Marketing Strategies 20338
34 Royal Enfield Bullet - Felt The Thump! 11185
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 22908
36 Subliminal Marketing - What You See You May Not See! 14863
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16388
38 Customer Is King – Make The King Happy 24372
39 Marketing Strategies & Innovations In The Services Sector 14514
40 Segmentation Targeting & Positioning-Defining Product Lines 27177
41 Role Of Technology In Marketing 20960
42 How To Create Snob Effect In Marketing? 14793
43 Health Insurance: A Push Or A Pull Product? 11227
44 A Strategic Perspective Of Kerala Tourism 26889
45 Opportunities In Online Marketing 10361
46 Challenges Of Digital Marketing 18612
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10714
48 Then & Now - A Coke Story 14370
49 What's This App - Whatsapp Success Story! 25291
50 Flying High: What Keeps Indigo Going 11386
51 Brand Activation: Bringing Spirit Of Brands To Life 16128
52 Indian Rural Market: The Next Big Thing 24021
53 Oreo – Milky’s Favourite Cookie Turns 100 10804
54 The Happy Birds: Success Story of Angry Birds 11942
55 Tata Motors JLR - The Success Story 14523
56 An Analysis On Lux Beauty Soap 39843
57 Latest Trend In Marketing Environment: Viral Marketing 9986
58 Impact Of The ZooZoo Commercials For Value Added Services 16509
59 What Can We Learn From Strategy Games 13964
60 The Reverse of Marketing=De-Marketing 17560
61 Is There A Better Way To Sell To Rural Market 12472
62 Why & How Marketers Target Kids 15567
63 Disruptive Innovation: Strategist’s Dilemma 10992
64 Entry Strategies For Automobile Companies In African Markets 13701
65 Park Avenue I.Q: New Name In The World Of Deodorants 16840
66 Flipkart.com - The Success Saga 21871
67 Pester Power: The Influential Kids 12060
68 Destination Branding- How does it Work 13255
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15017
70 Dirty Marketing- Fighting brands unethically 11471
71 Hero Honda Rebranding to Hero MotoCorp 14263
72 Standardize or Localize- A better way to lead markets 11811
73 Critical Success Factors for Devising Strategies for Airline Players 19212
74 Mom and Pop Stores Score Over Giant Supermarkets 11337
75 Regional Aspiration Marketing- A Step Further 10667
76 Value and benefit- The customer perspective 14190
77 Merchandising- The Brand Building Strategy 10028
78 The ill-effects of Globalization 10253
79 Brand Ferrari - The Dream Machine 13070
80 Retail Industry : Boon or Bane ? 12713
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20874
82 Premium Brands- Prestige, Value and Quality 20133
83 JustDial: The Information and Business Listings Directory 24174
84 Corporate branding vs Product branding 13446
85 Sales vs Marketing - Do They complement or compete ? 29136
86 Is Advertising an art of Lying ? 16047
87 Glocalization-The McD and KFC Way ? 12782
88 Breakthrough Products: Entering a New World 25391
89 4 P's of Management 56646
90 Walt Disney: A Magical Brand 16475
91 Evaluating Advertisement Campaigns: Analyzing Customers 10496
92 Brand Manchester United : A Theatre of Dreams 10547
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12204
94 10 Reasons Why Airline Industry is Unique ? 49188
95 Role of Brand Ambassadors in Recession 10345
96 Reverse Pricing - Getting it Right ! 11595
97 Copyright & Trademark violations: Rural Marketing Success ? 14812
98 Premium Niche Marketing: Small World and Big Business 15185
99 Surrogate Advertising: Softly promoting hard products 10304
100 TATA Nano : Khushiyon Ki Chaabi 14533
101 Royal Enfield Bullet - The Indian Cult Brand ! 19954
102 Do Brands have finite lives ? 20023
103 Why Twitter is so successful ? 19682
104 M.R.P: Setting your own price ? 10388
105 The New Age Marketing Warfare ! 12859
 
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