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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
19 Social Media Marketing - A Double Edge Sword 11577
20 Repackaging And Repositioning - Gaining Competitive Advantage 15467
21 Senior Citizens as Target Group 11522
22 Cause Related Marketing: Giving More Than Just Spare Change? 11468
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18008
24 Let’s Get Packing - Importance of Packaging 11815
25 Thums Up - A Thundering Success 14581
26 Rural Marketing: Challenges Opportunities and Beyond 22326
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22234
28 Creative Marketing Communication: Interactive Advertising Campaigns 11298
29 What is Shockvertising? 26167
30 Marketing Through Sports: The Evolution and Future 29188
31 Village Laundry Service, A Story Of The Start Up 12266
32 Being Flawsome - Ensuring Brand Loyalty 15075
33 Chanakya Niti And Marketing Strategies 20557
34 Royal Enfield Bullet - Felt The Thump! 11415
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23314
36 Subliminal Marketing - What You See You May Not See! 15046
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16706
38 Customer Is King – Make The King Happy 24724
39 Marketing Strategies & Innovations In The Services Sector 14785
40 Segmentation Targeting & Positioning-Defining Product Lines 27387
41 Role Of Technology In Marketing 21096
42 How To Create Snob Effect In Marketing? 15009
43 Health Insurance: A Push Or A Pull Product? 11424
44 A Strategic Perspective Of Kerala Tourism 27147
45 Opportunities In Online Marketing 10490
46 Challenges Of Digital Marketing 18873
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10887
48 Then & Now - A Coke Story 14575
49 What's This App - Whatsapp Success Story! 25429
50 Flying High: What Keeps Indigo Going 11634
51 Brand Activation: Bringing Spirit Of Brands To Life 16348
52 Indian Rural Market: The Next Big Thing 24175
53 Oreo – Milky’s Favourite Cookie Turns 100 10993
54 The Happy Birds: Success Story of Angry Birds 12305
55 Tata Motors JLR - The Success Story 14760
56 An Analysis On Lux Beauty Soap 40355
57 Latest Trend In Marketing Environment: Viral Marketing 10134
58 Impact Of The ZooZoo Commercials For Value Added Services 16788
59 What Can We Learn From Strategy Games 14090
60 The Reverse of Marketing=De-Marketing 17890
61 Is There A Better Way To Sell To Rural Market 12728
62 Why & How Marketers Target Kids 15855
63 Disruptive Innovation: Strategist’s Dilemma 11299
64 Entry Strategies For Automobile Companies In African Markets 13844
65 Park Avenue I.Q: New Name In The World Of Deodorants 17003
66 Flipkart.com - The Success Saga 22100
67 Pester Power: The Influential Kids 12242
68 Destination Branding- How does it Work 13401
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15232
70 Dirty Marketing- Fighting brands unethically 11694
71 Hero Honda Rebranding to Hero MotoCorp 14569
72 Standardize or Localize- A better way to lead markets 12050
73 Critical Success Factors for Devising Strategies for Airline Players 19515
74 Mom and Pop Stores Score Over Giant Supermarkets 11522
75 Regional Aspiration Marketing- A Step Further 10853
76 Value and benefit- The customer perspective 14328
77 Merchandising- The Brand Building Strategy 10171
78 The ill-effects of Globalization 10376
79 Brand Ferrari - The Dream Machine 13300
80 Retail Industry : Boon or Bane ? 12872
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21081
82 Premium Brands- Prestige, Value and Quality 20518
83 JustDial: The Information and Business Listings Directory 24551
84 Corporate branding vs Product branding 13592
85 Sales vs Marketing - Do They complement or compete ? 29409
86 Is Advertising an art of Lying ? 16218
87 Glocalization-The McD and KFC Way ? 13019
88 Breakthrough Products: Entering a New World 25602
89 4 P's of Management 56920
90 Walt Disney: A Magical Brand 16716
91 Evaluating Advertisement Campaigns: Analyzing Customers 10693
92 Brand Manchester United : A Theatre of Dreams 10729
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12362
94 10 Reasons Why Airline Industry is Unique ? 49510
95 Role of Brand Ambassadors in Recession 10582
96 Reverse Pricing - Getting it Right ! 11791
97 Copyright & Trademark violations: Rural Marketing Success ? 14980
98 Premium Niche Marketing: Small World and Big Business 15421
99 Surrogate Advertising: Softly promoting hard products 10448
100 TATA Nano : Khushiyon Ki Chaabi 14777
101 Royal Enfield Bullet - The Indian Cult Brand ! 20227
102 Do Brands have finite lives ? 20193
103 Why Twitter is so successful ? 19912
104 M.R.P: Setting your own price ? 10590
105 The New Age Marketing Warfare ! 13033
 
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