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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
19 Social Media Marketing - A Double Edge Sword 11172
20 Repackaging And Repositioning - Gaining Competitive Advantage 14887
21 Senior Citizens as Target Group 10911
22 Cause Related Marketing: Giving More Than Just Spare Change? 11056
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17461
24 Let’s Get Packing - Importance of Packaging 11471
25 Thums Up - A Thundering Success 13689
26 Rural Marketing: Challenges Opportunities and Beyond 21813
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 21916
28 Creative Marketing Communication: Interactive Advertising Campaigns 10771
29 What is Shockvertising? 25448
30 Marketing Through Sports: The Evolution and Future 28818
31 Village Laundry Service, A Story Of The Start Up 11559
32 Being Flawsome - Ensuring Brand Loyalty 14688
33 Chanakya Niti And Marketing Strategies 19977
34 Royal Enfield Bullet - Felt The Thump! 10867
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 22436
36 Subliminal Marketing - What You See You May Not See! 14623
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 15917
38 Customer Is King – Make The King Happy 23983
39 Marketing Strategies & Innovations In The Services Sector 14145
40 Segmentation Targeting & Positioning-Defining Product Lines 26851
41 Role Of Technology In Marketing 20731
42 How To Create Snob Effect In Marketing? 14455
43 Health Insurance: A Push Or A Pull Product? 11045
44 A Strategic Perspective Of Kerala Tourism 26500
45 Opportunities In Online Marketing 10184
46 Challenges Of Digital Marketing 18275
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10462
48 Then & Now - A Coke Story 14060
49 What's This App - Whatsapp Success Story! 25088
50 Flying High: What Keeps Indigo Going 10988
51 Brand Activation: Bringing Spirit Of Brands To Life 15880
52 Indian Rural Market: The Next Big Thing 23819
53 Oreo – Milky’s Favourite Cookie Turns 100 10518
54 The Happy Birds: Success Story of Angry Birds 11614
55 Tata Motors JLR - The Success Story 14207
56 An Analysis On Lux Beauty Soap 39383
57 Latest Trend In Marketing Environment: Viral Marketing 9756
58 Impact Of The ZooZoo Commercials For Value Added Services 16076
59 What Can We Learn From Strategy Games 13783
60 The Reverse of Marketing=De-Marketing 17105
61 Is There A Better Way To Sell To Rural Market 12250
62 Why & How Marketers Target Kids 15100
63 Disruptive Innovation: Strategist’s Dilemma 10545
64 Entry Strategies For Automobile Companies In African Markets 13453
65 Park Avenue I.Q: New Name In The World Of Deodorants 16551
66 Flipkart.com - The Success Saga 21489
67 Pester Power: The Influential Kids 11778
68 Destination Branding- How does it Work 13037
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14631
70 Dirty Marketing- Fighting brands unethically 11092
71 Hero Honda Rebranding to Hero MotoCorp 13768
72 Standardize or Localize- A better way to lead markets 11605
73 Critical Success Factors for Devising Strategies for Airline Players 18849
74 Mom and Pop Stores Score Over Giant Supermarkets 10987
75 Regional Aspiration Marketing- A Step Further 10361
76 Value and benefit- The customer perspective 14016
77 Merchandising- The Brand Building Strategy 9828
78 The ill-effects of Globalization 10102
79 Brand Ferrari - The Dream Machine 12828
80 Retail Industry : Boon or Bane ? 12474
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20550
82 Premium Brands- Prestige, Value and Quality 19595
83 JustDial: The Information and Business Listings Directory 23672
84 Corporate branding vs Product branding 13231
85 Sales vs Marketing - Do They complement or compete ? 28776
86 Is Advertising an art of Lying ? 15819
87 Glocalization-The McD and KFC Way ? 12363
88 Breakthrough Products: Entering a New World 25049
89 4 P's of Management 56198
90 Walt Disney: A Magical Brand 16116
91 Evaluating Advertisement Campaigns: Analyzing Customers 10281
92 Brand Manchester United : A Theatre of Dreams 10282
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12017
94 10 Reasons Why Airline Industry is Unique ? 48818
95 Role of Brand Ambassadors in Recession 10137
96 Reverse Pricing - Getting it Right ! 11326
97 Copyright & Trademark violations: Rural Marketing Success ? 14565
98 Premium Niche Marketing: Small World and Big Business 14841
99 Surrogate Advertising: Softly promoting hard products 10108
100 TATA Nano : Khushiyon Ki Chaabi 14077
101 Royal Enfield Bullet - The Indian Cult Brand ! 19570
102 Do Brands have finite lives ? 19775
103 Why Twitter is so successful ? 19455
104 M.R.P: Setting your own price ? 10065
105 The New Age Marketing Warfare ! 12556
 
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