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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
19 Social Media Marketing - A Double Edge Sword 11219
20 Repackaging And Repositioning - Gaining Competitive Advantage 14951
21 Senior Citizens as Target Group 10978
22 Cause Related Marketing: Giving More Than Just Spare Change? 11102
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17524
24 Let’s Get Packing - Importance of Packaging 11517
25 Thums Up - A Thundering Success 13823
26 Rural Marketing: Challenges Opportunities and Beyond 21882
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 21951
28 Creative Marketing Communication: Interactive Advertising Campaigns 10840
29 What is Shockvertising? 25531
30 Marketing Through Sports: The Evolution and Future 28858
31 Village Laundry Service, A Story Of The Start Up 11638
32 Being Flawsome - Ensuring Brand Loyalty 14743
33 Chanakya Niti And Marketing Strategies 20067
34 Royal Enfield Bullet - Felt The Thump! 10935
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 22533
36 Subliminal Marketing - What You See You May Not See! 14667
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16013
38 Customer Is King – Make The King Happy 24072
39 Marketing Strategies & Innovations In The Services Sector 14229
40 Segmentation Targeting & Positioning-Defining Product Lines 26911
41 Role Of Technology In Marketing 20771
42 How To Create Snob Effect In Marketing? 14536
43 Health Insurance: A Push Or A Pull Product? 11093
44 A Strategic Perspective Of Kerala Tourism 26592
45 Opportunities In Online Marketing 10219
46 Challenges Of Digital Marketing 18338
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10512
48 Then & Now - A Coke Story 14137
49 What's This App - Whatsapp Success Story! 25124
50 Flying High: What Keeps Indigo Going 11079
51 Brand Activation: Bringing Spirit Of Brands To Life 15927
52 Indian Rural Market: The Next Big Thing 23862
53 Oreo – Milky’s Favourite Cookie Turns 100 10583
54 The Happy Birds: Success Story of Angry Birds 11678
55 Tata Motors JLR - The Success Story 14280
56 An Analysis On Lux Beauty Soap 39481
57 Latest Trend In Marketing Environment: Viral Marketing 9810
58 Impact Of The ZooZoo Commercials For Value Added Services 16177
59 What Can We Learn From Strategy Games 13820
60 The Reverse of Marketing=De-Marketing 17213
61 Is There A Better Way To Sell To Rural Market 12299
62 Why & How Marketers Target Kids 15196
63 Disruptive Innovation: Strategist’s Dilemma 10664
64 Entry Strategies For Automobile Companies In African Markets 13499
65 Park Avenue I.Q: New Name In The World Of Deodorants 16613
66 Flipkart.com - The Success Saga 21569
67 Pester Power: The Influential Kids 11843
68 Destination Branding- How does it Work 13084
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14731
70 Dirty Marketing- Fighting brands unethically 11176
71 Hero Honda Rebranding to Hero MotoCorp 13881
72 Standardize or Localize- A better way to lead markets 11662
73 Critical Success Factors for Devising Strategies for Airline Players 18931
74 Mom and Pop Stores Score Over Giant Supermarkets 11079
75 Regional Aspiration Marketing- A Step Further 10462
76 Value and benefit- The customer perspective 14052
77 Merchandising- The Brand Building Strategy 9868
78 The ill-effects of Globalization 10131
79 Brand Ferrari - The Dream Machine 12883
80 Retail Industry : Boon or Bane ? 12525
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20612
82 Premium Brands- Prestige, Value and Quality 19715
83 JustDial: The Information and Business Listings Directory 23807
84 Corporate branding vs Product branding 13272
85 Sales vs Marketing - Do They complement or compete ? 28847
86 Is Advertising an art of Lying ? 15865
87 Glocalization-The McD and KFC Way ? 12452
88 Breakthrough Products: Entering a New World 25123
89 4 P's of Management 56309
90 Walt Disney: A Magical Brand 16190
91 Evaluating Advertisement Campaigns: Analyzing Customers 10319
92 Brand Manchester United : A Theatre of Dreams 10355
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12061
94 10 Reasons Why Airline Industry is Unique ? 48886
95 Role of Brand Ambassadors in Recession 10193
96 Reverse Pricing - Getting it Right ! 11392
97 Copyright & Trademark violations: Rural Marketing Success ? 14633
98 Premium Niche Marketing: Small World and Big Business 14921
99 Surrogate Advertising: Softly promoting hard products 10154
100 TATA Nano : Khushiyon Ki Chaabi 14185
101 Royal Enfield Bullet - The Indian Cult Brand ! 19656
102 Do Brands have finite lives ? 19824
103 Why Twitter is so successful ? 19502
104 M.R.P: Setting your own price ? 10139
105 The New Age Marketing Warfare ! 12628
 
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