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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
19 Social Media Marketing - A Double Edge Sword 11368
20 Repackaging And Repositioning - Gaining Competitive Advantage 15150
21 Senior Citizens as Target Group 11173
22 Cause Related Marketing: Giving More Than Just Spare Change? 11262
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17708
24 Let’s Get Packing - Importance of Packaging 11645
25 Thums Up - A Thundering Success 14133
26 Rural Marketing: Challenges Opportunities and Beyond 22068
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22060
28 Creative Marketing Communication: Interactive Advertising Campaigns 11024
29 What is Shockvertising? 25778
30 Marketing Through Sports: The Evolution and Future 29005
31 Village Laundry Service, A Story Of The Start Up 11872
32 Being Flawsome - Ensuring Brand Loyalty 14879
33 Chanakya Niti And Marketing Strategies 20272
34 Royal Enfield Bullet - Felt The Thump! 11131
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 22813
36 Subliminal Marketing - What You See You May Not See! 14818
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16296
38 Customer Is King – Make The King Happy 24307
39 Marketing Strategies & Innovations In The Services Sector 14445
40 Segmentation Targeting & Positioning-Defining Product Lines 27113
41 Role Of Technology In Marketing 20924
42 How To Create Snob Effect In Marketing? 14727
43 Health Insurance: A Push Or A Pull Product? 11205
44 A Strategic Perspective Of Kerala Tourism 26830
45 Opportunities In Online Marketing 10332
46 Challenges Of Digital Marketing 18543
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10670
48 Then & Now - A Coke Story 14320
49 What's This App - Whatsapp Success Story! 25247
50 Flying High: What Keeps Indigo Going 11308
51 Brand Activation: Bringing Spirit Of Brands To Life 16077
52 Indian Rural Market: The Next Big Thing 23983
53 Oreo – Milky’s Favourite Cookie Turns 100 10751
54 The Happy Birds: Success Story of Angry Birds 11862
55 Tata Motors JLR - The Success Story 14459
56 An Analysis On Lux Beauty Soap 39751
57 Latest Trend In Marketing Environment: Viral Marketing 9945
58 Impact Of The ZooZoo Commercials For Value Added Services 16430
59 What Can We Learn From Strategy Games 13925
60 The Reverse of Marketing=De-Marketing 17472
61 Is There A Better Way To Sell To Rural Market 12440
62 Why & How Marketers Target Kids 15484
63 Disruptive Innovation: Strategist’s Dilemma 10910
64 Entry Strategies For Automobile Companies In African Markets 13644
65 Park Avenue I.Q: New Name In The World Of Deodorants 16787
66 Flipkart.com - The Success Saga 21789
67 Pester Power: The Influential Kids 12011
68 Destination Branding- How does it Work 13219
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14949
70 Dirty Marketing- Fighting brands unethically 11400
71 Hero Honda Rebranding to Hero MotoCorp 14179
72 Standardize or Localize- A better way to lead markets 11781
73 Critical Success Factors for Devising Strategies for Airline Players 19140
74 Mom and Pop Stores Score Over Giant Supermarkets 11272
75 Regional Aspiration Marketing- A Step Further 10617
76 Value and benefit- The customer perspective 14156
77 Merchandising- The Brand Building Strategy 9991
78 The ill-effects of Globalization 10224
79 Brand Ferrari - The Dream Machine 13028
80 Retail Industry : Boon or Bane ? 12662
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20811
82 Premium Brands- Prestige, Value and Quality 20040
83 JustDial: The Information and Business Listings Directory 24096
84 Corporate branding vs Product branding 13408
85 Sales vs Marketing - Do They complement or compete ? 29068
86 Is Advertising an art of Lying ? 16003
87 Glocalization-The McD and KFC Way ? 12716
88 Breakthrough Products: Entering a New World 25317
89 4 P's of Management 56567
90 Walt Disney: A Magical Brand 16412
91 Evaluating Advertisement Campaigns: Analyzing Customers 10453
92 Brand Manchester United : A Theatre of Dreams 10499
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12174
94 10 Reasons Why Airline Industry is Unique ? 49109
95 Role of Brand Ambassadors in Recession 10307
96 Reverse Pricing - Getting it Right ! 11547
97 Copyright & Trademark violations: Rural Marketing Success ? 14769
98 Premium Niche Marketing: Small World and Big Business 15113
99 Surrogate Advertising: Softly promoting hard products 10273
100 TATA Nano : Khushiyon Ki Chaabi 14447
101 Royal Enfield Bullet - The Indian Cult Brand ! 19875
102 Do Brands have finite lives ? 19983
103 Why Twitter is so successful ? 19635
104 M.R.P: Setting your own price ? 10325
105 The New Age Marketing Warfare ! 12800
 
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