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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
19 Social Media Marketing - A Double Edge Sword 11476
20 Repackaging And Repositioning - Gaining Competitive Advantage 15304
21 Senior Citizens as Target Group 11297
22 Cause Related Marketing: Giving More Than Just Spare Change? 11368
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17859
24 Let’s Get Packing - Importance of Packaging 11731
25 Thums Up - A Thundering Success 14360
26 Rural Marketing: Challenges Opportunities and Beyond 22196
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22144
28 Creative Marketing Communication: Interactive Advertising Campaigns 11178
29 What is Shockvertising? 25976
30 Marketing Through Sports: The Evolution and Future 29092
31 Village Laundry Service, A Story Of The Start Up 12100
32 Being Flawsome - Ensuring Brand Loyalty 14982
33 Chanakya Niti And Marketing Strategies 20414
34 Royal Enfield Bullet - Felt The Thump! 11267
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23024
36 Subliminal Marketing - What You See You May Not See! 14928
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16502
38 Customer Is King – Make The King Happy 24467
39 Marketing Strategies & Innovations In The Services Sector 14607
40 Segmentation Targeting & Positioning-Defining Product Lines 27265
41 Role Of Technology In Marketing 21013
42 How To Create Snob Effect In Marketing? 14885
43 Health Insurance: A Push Or A Pull Product? 11265
44 A Strategic Perspective Of Kerala Tourism 26985
45 Opportunities In Online Marketing 10417
46 Challenges Of Digital Marketing 18707
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10778
48 Then & Now - A Coke Story 14448
49 What's This App - Whatsapp Success Story! 25343
50 Flying High: What Keeps Indigo Going 11498
51 Brand Activation: Bringing Spirit Of Brands To Life 16210
52 Indian Rural Market: The Next Big Thing 24080
53 Oreo – Milky’s Favourite Cookie Turns 100 10870
54 The Happy Birds: Success Story of Angry Birds 12042
55 Tata Motors JLR - The Success Story 14610
56 An Analysis On Lux Beauty Soap 40042
57 Latest Trend In Marketing Environment: Viral Marketing 10045
58 Impact Of The ZooZoo Commercials For Value Added Services 16622
59 What Can We Learn From Strategy Games 14016
60 The Reverse of Marketing=De-Marketing 17652
61 Is There A Better Way To Sell To Rural Market 12533
62 Why & How Marketers Target Kids 15680
63 Disruptive Innovation: Strategist’s Dilemma 11128
64 Entry Strategies For Automobile Companies In African Markets 13764
65 Park Avenue I.Q: New Name In The World Of Deodorants 16906
66 Flipkart.com - The Success Saga 21966
67 Pester Power: The Influential Kids 12130
68 Destination Branding- How does it Work 13310
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15106
70 Dirty Marketing- Fighting brands unethically 11566
71 Hero Honda Rebranding to Hero MotoCorp 14381
72 Standardize or Localize- A better way to lead markets 11867
73 Critical Success Factors for Devising Strategies for Airline Players 19294
74 Mom and Pop Stores Score Over Giant Supermarkets 11416
75 Regional Aspiration Marketing- A Step Further 10737
76 Value and benefit- The customer perspective 14238
77 Merchandising- The Brand Building Strategy 10089
78 The ill-effects of Globalization 10302
79 Brand Ferrari - The Dream Machine 13131
80 Retail Industry : Boon or Bane ? 12766
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20949
82 Premium Brands- Prestige, Value and Quality 20279
83 JustDial: The Information and Business Listings Directory 24310
84 Corporate branding vs Product branding 13493
85 Sales vs Marketing - Do They complement or compete ? 29233
86 Is Advertising an art of Lying ? 16112
87 Glocalization-The McD and KFC Way ? 12876
88 Breakthrough Products: Entering a New World 25480
89 4 P's of Management 56742
90 Walt Disney: A Magical Brand 16567
91 Evaluating Advertisement Campaigns: Analyzing Customers 10567
92 Brand Manchester United : A Theatre of Dreams 10618
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12259
94 10 Reasons Why Airline Industry is Unique ? 49272
95 Role of Brand Ambassadors in Recession 10400
96 Reverse Pricing - Getting it Right ! 11668
97 Copyright & Trademark violations: Rural Marketing Success ? 14876
98 Premium Niche Marketing: Small World and Big Business 15272
99 Surrogate Advertising: Softly promoting hard products 10359
100 TATA Nano : Khushiyon Ki Chaabi 14629
101 Royal Enfield Bullet - The Indian Cult Brand ! 20062
102 Do Brands have finite lives ? 20098
103 Why Twitter is so successful ? 19742
104 M.R.P: Setting your own price ? 10467
105 The New Age Marketing Warfare ! 12928
 
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