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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
19 Social Media Marketing - A Double Edge Sword 11421
20 Repackaging And Repositioning - Gaining Competitive Advantage 15230
21 Senior Citizens as Target Group 11235
22 Cause Related Marketing: Giving More Than Just Spare Change? 11320
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17781
24 Let’s Get Packing - Importance of Packaging 11675
25 Thums Up - A Thundering Success 14241
26 Rural Marketing: Challenges Opportunities and Beyond 22134
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22097
28 Creative Marketing Communication: Interactive Advertising Campaigns 11101
29 What is Shockvertising? 25876
30 Marketing Through Sports: The Evolution and Future 29048
31 Village Laundry Service, A Story Of The Start Up 12010
32 Being Flawsome - Ensuring Brand Loyalty 14927
33 Chanakya Niti And Marketing Strategies 20342
34 Royal Enfield Bullet - Felt The Thump! 11195
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 22921
36 Subliminal Marketing - What You See You May Not See! 14871
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16402
38 Customer Is King – Make The King Happy 24384
39 Marketing Strategies & Innovations In The Services Sector 14525
40 Segmentation Targeting & Positioning-Defining Product Lines 27189
41 Role Of Technology In Marketing 20966
42 How To Create Snob Effect In Marketing? 14802
43 Health Insurance: A Push Or A Pull Product? 11231
44 A Strategic Perspective Of Kerala Tourism 26904
45 Opportunities In Online Marketing 10367
46 Challenges Of Digital Marketing 18628
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10723
48 Then & Now - A Coke Story 14380
49 What's This App - Whatsapp Success Story! 25300
50 Flying High: What Keeps Indigo Going 11406
51 Brand Activation: Bringing Spirit Of Brands To Life 16136
52 Indian Rural Market: The Next Big Thing 24027
53 Oreo – Milky’s Favourite Cookie Turns 100 10813
54 The Happy Birds: Success Story of Angry Birds 11954
55 Tata Motors JLR - The Success Story 14532
56 An Analysis On Lux Beauty Soap 39860
57 Latest Trend In Marketing Environment: Viral Marketing 9994
58 Impact Of The ZooZoo Commercials For Value Added Services 16519
59 What Can We Learn From Strategy Games 13969
60 The Reverse of Marketing=De-Marketing 17569
61 Is There A Better Way To Sell To Rural Market 12475
62 Why & How Marketers Target Kids 15582
63 Disruptive Innovation: Strategist’s Dilemma 11010
64 Entry Strategies For Automobile Companies In African Markets 13709
65 Park Avenue I.Q: New Name In The World Of Deodorants 16848
66 Flipkart.com - The Success Saga 21884
67 Pester Power: The Influential Kids 12068
68 Destination Branding- How does it Work 13260
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15027
70 Dirty Marketing- Fighting brands unethically 11483
71 Hero Honda Rebranding to Hero MotoCorp 14276
72 Standardize or Localize- A better way to lead markets 11818
73 Critical Success Factors for Devising Strategies for Airline Players 19220
74 Mom and Pop Stores Score Over Giant Supermarkets 11349
75 Regional Aspiration Marketing- A Step Further 10676
76 Value and benefit- The customer perspective 14196
77 Merchandising- The Brand Building Strategy 10032
78 The ill-effects of Globalization 10262
79 Brand Ferrari - The Dream Machine 13078
80 Retail Industry : Boon or Bane ? 12723
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20882
82 Premium Brands- Prestige, Value and Quality 20151
83 JustDial: The Information and Business Listings Directory 24189
84 Corporate branding vs Product branding 13453
85 Sales vs Marketing - Do They complement or compete ? 29146
86 Is Advertising an art of Lying ? 16052
87 Glocalization-The McD and KFC Way ? 12793
88 Breakthrough Products: Entering a New World 25401
89 4 P's of Management 56657
90 Walt Disney: A Magical Brand 16483
91 Evaluating Advertisement Campaigns: Analyzing Customers 10503
92 Brand Manchester United : A Theatre of Dreams 10558
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12214
94 10 Reasons Why Airline Industry is Unique ? 49198
95 Role of Brand Ambassadors in Recession 10354
96 Reverse Pricing - Getting it Right ! 11603
97 Copyright & Trademark violations: Rural Marketing Success ? 14818
98 Premium Niche Marketing: Small World and Big Business 15196
99 Surrogate Advertising: Softly promoting hard products 10313
100 TATA Nano : Khushiyon Ki Chaabi 14543
101 Royal Enfield Bullet - The Indian Cult Brand ! 19964
102 Do Brands have finite lives ? 20033
103 Why Twitter is so successful ? 19686
104 M.R.P: Setting your own price ? 10397
105 The New Age Marketing Warfare ! 12868
 
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