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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
25 Thums Up - A Thundering Success 15411
26 Rural Marketing: Challenges Opportunities and Beyond 22869
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22648
28 Creative Marketing Communication: Interactive Advertising Campaigns 11782
29 What is Shockvertising? 26915
30 Marketing Through Sports: The Evolution and Future 29649
31 Village Laundry Service, A Story Of The Start Up 13088
32 Being Flawsome - Ensuring Brand Loyalty 15614
33 Chanakya Niti And Marketing Strategies 21098
34 Royal Enfield Bullet - Felt The Thump! 12073
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23996
36 Subliminal Marketing - What You See You May Not See! 15510
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17330
38 Customer Is King – Make The King Happy 25267
39 Marketing Strategies & Innovations In The Services Sector 15386
40 Segmentation Targeting & Positioning-Defining Product Lines 27941
41 Role Of Technology In Marketing 21488
42 How To Create Snob Effect In Marketing? 15538
43 Health Insurance: A Push Or A Pull Product? 11803
44 A Strategic Perspective Of Kerala Tourism 27731
45 Opportunities In Online Marketing 10933
46 Challenges Of Digital Marketing 19746
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11346
48 Then & Now - A Coke Story 15107
49 What's This App - Whatsapp Success Story! 25869
50 Flying High: What Keeps Indigo Going 12138
51 Brand Activation: Bringing Spirit Of Brands To Life 16787
52 Indian Rural Market: The Next Big Thing 24608
53 Oreo – Milky’s Favourite Cookie Turns 100 11477
54 The Happy Birds: Success Story of Angry Birds 12934
55 Tata Motors JLR - The Success Story 15383
56 An Analysis On Lux Beauty Soap 41307
57 Latest Trend In Marketing Environment: Viral Marketing 10551
58 Impact Of The ZooZoo Commercials For Value Added Services 17415
59 What Can We Learn From Strategy Games 14495
60 The Reverse of Marketing=De-Marketing 18465
61 Is There A Better Way To Sell To Rural Market 13165
62 Why & How Marketers Target Kids 16517
63 Disruptive Innovation: Strategist’s Dilemma 11792
64 Entry Strategies For Automobile Companies In African Markets 14277
65 Park Avenue I.Q: New Name In The World Of Deodorants 17519
66 Flipkart.com - The Success Saga 22689
67 Pester Power: The Influential Kids 12825
68 Destination Branding- How does it Work 13832
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15692
70 Dirty Marketing- Fighting brands unethically 12203
71 Hero Honda Rebranding to Hero MotoCorp 15246
72 Standardize or Localize- A better way to lead markets 12501
73 Critical Success Factors for Devising Strategies for Airline Players 20053
74 Mom and Pop Stores Score Over Giant Supermarkets 12023
75 Regional Aspiration Marketing- A Step Further 11359
76 Value and benefit- The customer perspective 14722
77 Merchandising- The Brand Building Strategy 10605
78 The ill-effects of Globalization 10785
79 Brand Ferrari - The Dream Machine 13744
80 Retail Industry : Boon or Bane ? 13312
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21625
82 Premium Brands- Prestige, Value and Quality 21316
83 JustDial: The Information and Business Listings Directory 25276
84 Corporate branding vs Product branding 14106
85 Sales vs Marketing - Do They complement or compete ? 30006
86 Is Advertising an art of Lying ? 16677
87 Glocalization-The McD and KFC Way ? 13538
88 Breakthrough Products: Entering a New World 26146
89 4 P's of Management 57575
90 Walt Disney: A Magical Brand 17254
91 Evaluating Advertisement Campaigns: Analyzing Customers 11167
92 Brand Manchester United : A Theatre of Dreams 11303
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12930
94 10 Reasons Why Airline Industry is Unique ? 50171
95 Role of Brand Ambassadors in Recession 11104
96 Reverse Pricing - Getting it Right ! 12362
97 Copyright & Trademark violations: Rural Marketing Success ? 15517
98 Premium Niche Marketing: Small World and Big Business 16120
99 Surrogate Advertising: Softly promoting hard products 10929
100 TATA Nano : Khushiyon Ki Chaabi 15393
101 Royal Enfield Bullet - The Indian Cult Brand ! 20944
102 Do Brands have finite lives ? 20736
103 Why Twitter is so successful ? 20323
104 M.R.P: Setting your own price ? 11047
105 The New Age Marketing Warfare ! 13517
 
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