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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
25 Thums Up - A Thundering Success 13988
26 Rural Marketing: Challenges Opportunities and Beyond 21981
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22017
28 Creative Marketing Communication: Interactive Advertising Campaigns 10940
29 What is Shockvertising? 25652
30 Marketing Through Sports: The Evolution and Future 28950
31 Village Laundry Service, A Story Of The Start Up 11758
32 Being Flawsome - Ensuring Brand Loyalty 14823
33 Chanakya Niti And Marketing Strategies 20179
34 Royal Enfield Bullet - Felt The Thump! 11042
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 22691
36 Subliminal Marketing - What You See You May Not See! 14753
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16161
38 Customer Is King – Make The King Happy 24200
39 Marketing Strategies & Innovations In The Services Sector 14350
40 Segmentation Targeting & Positioning-Defining Product Lines 27016
41 Role Of Technology In Marketing 20852
42 How To Create Snob Effect In Marketing? 14644
43 Health Insurance: A Push Or A Pull Product? 11156
44 A Strategic Perspective Of Kerala Tourism 26718
45 Opportunities In Online Marketing 10284
46 Challenges Of Digital Marketing 18450
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10595
48 Then & Now - A Coke Story 14237
49 What's This App - Whatsapp Success Story! 25196
50 Flying High: What Keeps Indigo Going 11202
51 Brand Activation: Bringing Spirit Of Brands To Life 16015
52 Indian Rural Market: The Next Big Thing 23937
53 Oreo – Milky’s Favourite Cookie Turns 100 10680
54 The Happy Birds: Success Story of Angry Birds 11781
55 Tata Motors JLR - The Success Story 14372
56 An Analysis On Lux Beauty Soap 39627
57 Latest Trend In Marketing Environment: Viral Marketing 9893
58 Impact Of The ZooZoo Commercials For Value Added Services 16319
59 What Can We Learn From Strategy Games 13882
60 The Reverse of Marketing=De-Marketing 17344
61 Is There A Better Way To Sell To Rural Market 12381
62 Why & How Marketers Target Kids 15341
63 Disruptive Innovation: Strategist’s Dilemma 10824
64 Entry Strategies For Automobile Companies In African Markets 13576
65 Park Avenue I.Q: New Name In The World Of Deodorants 16706
66 Flipkart.com - The Success Saga 21682
67 Pester Power: The Influential Kids 11935
68 Destination Branding- How does it Work 13164
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14846
70 Dirty Marketing- Fighting brands unethically 11292
71 Hero Honda Rebranding to Hero MotoCorp 14034
72 Standardize or Localize- A better way to lead markets 11735
73 Critical Success Factors for Devising Strategies for Airline Players 19045
74 Mom and Pop Stores Score Over Giant Supermarkets 11184
75 Regional Aspiration Marketing- A Step Further 10549
76 Value and benefit- The customer perspective 14114
77 Merchandising- The Brand Building Strategy 9941
78 The ill-effects of Globalization 10185
79 Brand Ferrari - The Dream Machine 12971
80 Retail Industry : Boon or Bane ? 12601
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20714
82 Premium Brands- Prestige, Value and Quality 19862
83 JustDial: The Information and Business Listings Directory 23972
84 Corporate branding vs Product branding 13356
85 Sales vs Marketing - Do They complement or compete ? 28952
86 Is Advertising an art of Lying ? 15945
87 Glocalization-The McD and KFC Way ? 12587
88 Breakthrough Products: Entering a New World 25218
89 4 P's of Management 56445
90 Walt Disney: A Magical Brand 16299
91 Evaluating Advertisement Campaigns: Analyzing Customers 10393
92 Brand Manchester United : A Theatre of Dreams 10430
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12131
94 10 Reasons Why Airline Industry is Unique ? 49002
95 Role of Brand Ambassadors in Recession 10260
96 Reverse Pricing - Getting it Right ! 11480
97 Copyright & Trademark violations: Rural Marketing Success ? 14716
98 Premium Niche Marketing: Small World and Big Business 15022
99 Surrogate Advertising: Softly promoting hard products 10224
100 TATA Nano : Khushiyon Ki Chaabi 14331
101 Royal Enfield Bullet - The Indian Cult Brand ! 19769
102 Do Brands have finite lives ? 19890
103 Why Twitter is so successful ? 19577
104 M.R.P: Setting your own price ? 10228
105 The New Age Marketing Warfare ! 12718
 
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