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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
25 Thums Up - A Thundering Success 14489
26 Rural Marketing: Challenges Opportunities and Beyond 22274
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22190
28 Creative Marketing Communication: Interactive Advertising Campaigns 11242
29 What is Shockvertising? 26075
30 Marketing Through Sports: The Evolution and Future 29142
31 Village Laundry Service, A Story Of The Start Up 12189
32 Being Flawsome - Ensuring Brand Loyalty 15033
33 Chanakya Niti And Marketing Strategies 20493
34 Royal Enfield Bullet - Felt The Thump! 11354
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23223
36 Subliminal Marketing - What You See You May Not See! 15004
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16630
38 Customer Is King – Make The King Happy 24659
39 Marketing Strategies & Innovations In The Services Sector 14702
40 Segmentation Targeting & Positioning-Defining Product Lines 27324
41 Role Of Technology In Marketing 21060
42 How To Create Snob Effect In Marketing? 14956
43 Health Insurance: A Push Or A Pull Product? 11394
44 A Strategic Perspective Of Kerala Tourism 27091
45 Opportunities In Online Marketing 10457
46 Challenges Of Digital Marketing 18794
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10835
48 Then & Now - A Coke Story 14520
49 What's This App - Whatsapp Success Story! 25390
50 Flying High: What Keeps Indigo Going 11577
51 Brand Activation: Bringing Spirit Of Brands To Life 16280
52 Indian Rural Market: The Next Big Thing 24127
53 Oreo – Milky’s Favourite Cookie Turns 100 10940
54 The Happy Birds: Success Story of Angry Birds 12219
55 Tata Motors JLR - The Success Story 14693
56 An Analysis On Lux Beauty Soap 40225
57 Latest Trend In Marketing Environment: Viral Marketing 10100
58 Impact Of The ZooZoo Commercials For Value Added Services 16725
59 What Can We Learn From Strategy Games 14057
60 The Reverse of Marketing=De-Marketing 17811
61 Is There A Better Way To Sell To Rural Market 12680
62 Why & How Marketers Target Kids 15778
63 Disruptive Innovation: Strategist’s Dilemma 11262
64 Entry Strategies For Automobile Companies In African Markets 13809
65 Park Avenue I.Q: New Name In The World Of Deodorants 16962
66 Flipkart.com - The Success Saga 22044
67 Pester Power: The Influential Kids 12191
68 Destination Branding- How does it Work 13361
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15177
70 Dirty Marketing- Fighting brands unethically 11639
71 Hero Honda Rebranding to Hero MotoCorp 14485
72 Standardize or Localize- A better way to lead markets 12006
73 Critical Success Factors for Devising Strategies for Airline Players 19451
74 Mom and Pop Stores Score Over Giant Supermarkets 11473
75 Regional Aspiration Marketing- A Step Further 10805
76 Value and benefit- The customer perspective 14283
77 Merchandising- The Brand Building Strategy 10130
78 The ill-effects of Globalization 10336
79 Brand Ferrari - The Dream Machine 13267
80 Retail Industry : Boon or Bane ? 12821
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21022
82 Premium Brands- Prestige, Value and Quality 20413
83 JustDial: The Information and Business Listings Directory 24450
84 Corporate branding vs Product branding 13543
85 Sales vs Marketing - Do They complement or compete ? 29324
86 Is Advertising an art of Lying ? 16170
87 Glocalization-The McD and KFC Way ? 12956
88 Breakthrough Products: Entering a New World 25553
89 4 P's of Management 56848
90 Walt Disney: A Magical Brand 16649
91 Evaluating Advertisement Campaigns: Analyzing Customers 10639
92 Brand Manchester United : A Theatre of Dreams 10681
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12307
94 10 Reasons Why Airline Industry is Unique ? 49446
95 Role of Brand Ambassadors in Recession 10541
96 Reverse Pricing - Getting it Right ! 11731
97 Copyright & Trademark violations: Rural Marketing Success ? 14931
98 Premium Niche Marketing: Small World and Big Business 15355
99 Surrogate Advertising: Softly promoting hard products 10406
100 TATA Nano : Khushiyon Ki Chaabi 14718
101 Royal Enfield Bullet - The Indian Cult Brand ! 20152
102 Do Brands have finite lives ? 20151
103 Why Twitter is so successful ? 19878
104 M.R.P: Setting your own price ? 10534
105 The New Age Marketing Warfare ! 12986
 
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