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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
25 Thums Up - A Thundering Success 14532
26 Rural Marketing: Challenges Opportunities and Beyond 22297
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22213
28 Creative Marketing Communication: Interactive Advertising Campaigns 11274
29 What is Shockvertising? 26130
30 Marketing Through Sports: The Evolution and Future 29162
31 Village Laundry Service, A Story Of The Start Up 12231
32 Being Flawsome - Ensuring Brand Loyalty 15056
33 Chanakya Niti And Marketing Strategies 20527
34 Royal Enfield Bullet - Felt The Thump! 11380
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23274
36 Subliminal Marketing - What You See You May Not See! 15026
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16670
38 Customer Is King – Make The King Happy 24693
39 Marketing Strategies & Innovations In The Services Sector 14745
40 Segmentation Targeting & Positioning-Defining Product Lines 27358
41 Role Of Technology In Marketing 21078
42 How To Create Snob Effect In Marketing? 14986
43 Health Insurance: A Push Or A Pull Product? 11408
44 A Strategic Perspective Of Kerala Tourism 27122
45 Opportunities In Online Marketing 10476
46 Challenges Of Digital Marketing 18837
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10861
48 Then & Now - A Coke Story 14547
49 What's This App - Whatsapp Success Story! 25410
50 Flying High: What Keeps Indigo Going 11607
51 Brand Activation: Bringing Spirit Of Brands To Life 16314
52 Indian Rural Market: The Next Big Thing 24148
53 Oreo – Milky’s Favourite Cookie Turns 100 10970
54 The Happy Birds: Success Story of Angry Birds 12266
55 Tata Motors JLR - The Success Story 14729
56 An Analysis On Lux Beauty Soap 40298
57 Latest Trend In Marketing Environment: Viral Marketing 10114
58 Impact Of The ZooZoo Commercials For Value Added Services 16754
59 What Can We Learn From Strategy Games 14074
60 The Reverse of Marketing=De-Marketing 17849
61 Is There A Better Way To Sell To Rural Market 12706
62 Why & How Marketers Target Kids 15816
63 Disruptive Innovation: Strategist’s Dilemma 11277
64 Entry Strategies For Automobile Companies In African Markets 13826
65 Park Avenue I.Q: New Name In The World Of Deodorants 16982
66 Flipkart.com - The Success Saga 22067
67 Pester Power: The Influential Kids 12215
68 Destination Branding- How does it Work 13382
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15205
70 Dirty Marketing- Fighting brands unethically 11667
71 Hero Honda Rebranding to Hero MotoCorp 14524
72 Standardize or Localize- A better way to lead markets 12025
73 Critical Success Factors for Devising Strategies for Airline Players 19485
74 Mom and Pop Stores Score Over Giant Supermarkets 11497
75 Regional Aspiration Marketing- A Step Further 10829
76 Value and benefit- The customer perspective 14305
77 Merchandising- The Brand Building Strategy 10150
78 The ill-effects of Globalization 10357
79 Brand Ferrari - The Dream Machine 13283
80 Retail Industry : Boon or Bane ? 12851
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21047
82 Premium Brands- Prestige, Value and Quality 20465
83 JustDial: The Information and Business Listings Directory 24504
84 Corporate branding vs Product branding 13564
85 Sales vs Marketing - Do They complement or compete ? 29370
86 Is Advertising an art of Lying ? 16198
87 Glocalization-The McD and KFC Way ? 12987
88 Breakthrough Products: Entering a New World 25575
89 4 P's of Management 56884
90 Walt Disney: A Magical Brand 16683
91 Evaluating Advertisement Campaigns: Analyzing Customers 10665
92 Brand Manchester United : A Theatre of Dreams 10709
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12337
94 10 Reasons Why Airline Industry is Unique ? 49480
95 Role of Brand Ambassadors in Recession 10562
96 Reverse Pricing - Getting it Right ! 11760
97 Copyright & Trademark violations: Rural Marketing Success ? 14955
98 Premium Niche Marketing: Small World and Big Business 15387
99 Surrogate Advertising: Softly promoting hard products 10431
100 TATA Nano : Khushiyon Ki Chaabi 14745
101 Royal Enfield Bullet - The Indian Cult Brand ! 20192
102 Do Brands have finite lives ? 20172
103 Why Twitter is so successful ? 19896
104 M.R.P: Setting your own price ? 10564
105 The New Age Marketing Warfare ! 13010
 
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