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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
25 Thums Up - A Thundering Success 14982
26 Rural Marketing: Challenges Opportunities and Beyond 22579
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22423
28 Creative Marketing Communication: Interactive Advertising Campaigns 11521
29 What is Shockvertising? 26524
30 Marketing Through Sports: The Evolution and Future 29380
31 Village Laundry Service, A Story Of The Start Up 12641
32 Being Flawsome - Ensuring Brand Loyalty 15319
33 Chanakya Niti And Marketing Strategies 20811
34 Royal Enfield Bullet - Felt The Thump! 11760
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23663
36 Subliminal Marketing - What You See You May Not See! 15258
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17002
38 Customer Is King – Make The King Happy 25000
39 Marketing Strategies & Innovations In The Services Sector 15101
40 Segmentation Targeting & Positioning-Defining Product Lines 27642
41 Role Of Technology In Marketing 21276
42 How To Create Snob Effect In Marketing? 15246
43 Health Insurance: A Push Or A Pull Product? 11593
44 A Strategic Perspective Of Kerala Tourism 27426
45 Opportunities In Online Marketing 10690
46 Challenges Of Digital Marketing 19305
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11105
48 Then & Now - A Coke Story 14797
49 What's This App - Whatsapp Success Story! 25620
50 Flying High: What Keeps Indigo Going 11889
51 Brand Activation: Bringing Spirit Of Brands To Life 16540
52 Indian Rural Market: The Next Big Thing 24362
53 Oreo – Milky’s Favourite Cookie Turns 100 11207
54 The Happy Birds: Success Story of Angry Birds 12596
55 Tata Motors JLR - The Success Story 15029
56 An Analysis On Lux Beauty Soap 40873
57 Latest Trend In Marketing Environment: Viral Marketing 10310
58 Impact Of The ZooZoo Commercials For Value Added Services 17118
59 What Can We Learn From Strategy Games 14263
60 The Reverse of Marketing=De-Marketing 18170
61 Is There A Better Way To Sell To Rural Market 12936
62 Why & How Marketers Target Kids 16172
63 Disruptive Innovation: Strategist’s Dilemma 11552
64 Entry Strategies For Automobile Companies In African Markets 14031
65 Park Avenue I.Q: New Name In The World Of Deodorants 17231
66 Flipkart.com - The Success Saga 22385
67 Pester Power: The Influential Kids 12520
68 Destination Branding- How does it Work 13584
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15442
70 Dirty Marketing- Fighting brands unethically 11930
71 Hero Honda Rebranding to Hero MotoCorp 14855
72 Standardize or Localize- A better way to lead markets 12247
73 Critical Success Factors for Devising Strategies for Airline Players 19780
74 Mom and Pop Stores Score Over Giant Supermarkets 11725
75 Regional Aspiration Marketing- A Step Further 11085
76 Value and benefit- The customer perspective 14496
77 Merchandising- The Brand Building Strategy 10361
78 The ill-effects of Globalization 10552
79 Brand Ferrari - The Dream Machine 13475
80 Retail Industry : Boon or Bane ? 13051
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21328
82 Premium Brands- Prestige, Value and Quality 20921
83 JustDial: The Information and Business Listings Directory 24960
84 Corporate branding vs Product branding 13823
85 Sales vs Marketing - Do They complement or compete ? 29697
86 Is Advertising an art of Lying ? 16413
87 Glocalization-The McD and KFC Way ? 13260
88 Breakthrough Products: Entering a New World 25857
89 4 P's of Management 57252
90 Walt Disney: A Magical Brand 16962
91 Evaluating Advertisement Campaigns: Analyzing Customers 10910
92 Brand Manchester United : A Theatre of Dreams 10994
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12594
94 10 Reasons Why Airline Industry is Unique ? 49814
95 Role of Brand Ambassadors in Recession 10813
96 Reverse Pricing - Getting it Right ! 12031
97 Copyright & Trademark violations: Rural Marketing Success ? 15200
98 Premium Niche Marketing: Small World and Big Business 15747
99 Surrogate Advertising: Softly promoting hard products 10646
100 TATA Nano : Khushiyon Ki Chaabi 15034
101 Royal Enfield Bullet - The Indian Cult Brand ! 20477
102 Do Brands have finite lives ? 20448
103 Why Twitter is so successful ? 20096
104 M.R.P: Setting your own price ? 10786
105 The New Age Marketing Warfare ! 13242
 
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