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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
25 Thums Up - A Thundering Success 15042
26 Rural Marketing: Challenges Opportunities and Beyond 22624
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22461
28 Creative Marketing Communication: Interactive Advertising Campaigns 11567
29 What is Shockvertising? 26577
30 Marketing Through Sports: The Evolution and Future 29422
31 Village Laundry Service, A Story Of The Start Up 12721
32 Being Flawsome - Ensuring Brand Loyalty 15395
33 Chanakya Niti And Marketing Strategies 20853
34 Royal Enfield Bullet - Felt The Thump! 11802
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23717
36 Subliminal Marketing - What You See You May Not See! 15300
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17061
38 Customer Is King – Make The King Happy 25048
39 Marketing Strategies & Innovations In The Services Sector 15154
40 Segmentation Targeting & Positioning-Defining Product Lines 27689
41 Role Of Technology In Marketing 21311
42 How To Create Snob Effect In Marketing? 15293
43 Health Insurance: A Push Or A Pull Product? 11627
44 A Strategic Perspective Of Kerala Tourism 27474
45 Opportunities In Online Marketing 10730
46 Challenges Of Digital Marketing 19388
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11138
48 Then & Now - A Coke Story 14842
49 What's This App - Whatsapp Success Story! 25667
50 Flying High: What Keeps Indigo Going 11925
51 Brand Activation: Bringing Spirit Of Brands To Life 16575
52 Indian Rural Market: The Next Big Thing 24401
53 Oreo – Milky’s Favourite Cookie Turns 100 11248
54 The Happy Birds: Success Story of Angry Birds 12648
55 Tata Motors JLR - The Success Story 15109
56 An Analysis On Lux Beauty Soap 40950
57 Latest Trend In Marketing Environment: Viral Marketing 10341
58 Impact Of The ZooZoo Commercials For Value Added Services 17200
59 What Can We Learn From Strategy Games 14297
60 The Reverse of Marketing=De-Marketing 18221
61 Is There A Better Way To Sell To Rural Market 12978
62 Why & How Marketers Target Kids 16254
63 Disruptive Innovation: Strategist’s Dilemma 11591
64 Entry Strategies For Automobile Companies In African Markets 14064
65 Park Avenue I.Q: New Name In The World Of Deodorants 17283
66 Flipkart.com - The Success Saga 22434
67 Pester Power: The Influential Kids 12575
68 Destination Branding- How does it Work 13620
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15484
70 Dirty Marketing- Fighting brands unethically 11973
71 Hero Honda Rebranding to Hero MotoCorp 14902
72 Standardize or Localize- A better way to lead markets 12286
73 Critical Success Factors for Devising Strategies for Airline Players 19827
74 Mom and Pop Stores Score Over Giant Supermarkets 11769
75 Regional Aspiration Marketing- A Step Further 11138
76 Value and benefit- The customer perspective 14534
77 Merchandising- The Brand Building Strategy 10401
78 The ill-effects of Globalization 10589
79 Brand Ferrari - The Dream Machine 13518
80 Retail Industry : Boon or Bane ? 13094
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21376
82 Premium Brands- Prestige, Value and Quality 20980
83 JustDial: The Information and Business Listings Directory 25013
84 Corporate branding vs Product branding 13875
85 Sales vs Marketing - Do They complement or compete ? 29768
86 Is Advertising an art of Lying ? 16455
87 Glocalization-The McD and KFC Way ? 13306
88 Breakthrough Products: Entering a New World 25913
89 4 P's of Management 57324
90 Walt Disney: A Magical Brand 17024
91 Evaluating Advertisement Campaigns: Analyzing Customers 10948
92 Brand Manchester United : A Theatre of Dreams 11042
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12644
94 10 Reasons Why Airline Industry is Unique ? 49870
95 Role of Brand Ambassadors in Recession 10863
96 Reverse Pricing - Getting it Right ! 12085
97 Copyright & Trademark violations: Rural Marketing Success ? 15254
98 Premium Niche Marketing: Small World and Big Business 15805
99 Surrogate Advertising: Softly promoting hard products 10684
100 TATA Nano : Khushiyon Ki Chaabi 15081
101 Royal Enfield Bullet - The Indian Cult Brand ! 20531
102 Do Brands have finite lives ? 20536
103 Why Twitter is so successful ? 20140
104 M.R.P: Setting your own price ? 10831
105 The New Age Marketing Warfare ! 13291
 
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