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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
25 Thums Up - A Thundering Success 13933
26 Rural Marketing: Challenges Opportunities and Beyond 21948
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 21991
28 Creative Marketing Communication: Interactive Advertising Campaigns 10904
29 What is Shockvertising? 25616
30 Marketing Through Sports: The Evolution and Future 28906
31 Village Laundry Service, A Story Of The Start Up 11710
32 Being Flawsome - Ensuring Brand Loyalty 14800
33 Chanakya Niti And Marketing Strategies 20147
34 Royal Enfield Bullet - Felt The Thump! 11006
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 22636
36 Subliminal Marketing - What You See You May Not See! 14723
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16107
38 Customer Is King – Make The King Happy 24167
39 Marketing Strategies & Innovations In The Services Sector 14313
40 Segmentation Targeting & Positioning-Defining Product Lines 26983
41 Role Of Technology In Marketing 20822
42 How To Create Snob Effect In Marketing? 14611
43 Health Insurance: A Push Or A Pull Product? 11139
44 A Strategic Perspective Of Kerala Tourism 26672
45 Opportunities In Online Marketing 10259
46 Challenges Of Digital Marketing 18409
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10571
48 Then & Now - A Coke Story 14200
49 What's This App - Whatsapp Success Story! 25168
50 Flying High: What Keeps Indigo Going 11166
51 Brand Activation: Bringing Spirit Of Brands To Life 15989
52 Indian Rural Market: The Next Big Thing 23905
53 Oreo – Milky’s Favourite Cookie Turns 100 10643
54 The Happy Birds: Success Story of Angry Birds 11744
55 Tata Motors JLR - The Success Story 14338
56 An Analysis On Lux Beauty Soap 39582
57 Latest Trend In Marketing Environment: Viral Marketing 9868
58 Impact Of The ZooZoo Commercials For Value Added Services 16280
59 What Can We Learn From Strategy Games 13862
60 The Reverse of Marketing=De-Marketing 17303
61 Is There A Better Way To Sell To Rural Market 12350
62 Why & How Marketers Target Kids 15282
63 Disruptive Innovation: Strategist’s Dilemma 10787
64 Entry Strategies For Automobile Companies In African Markets 13542
65 Park Avenue I.Q: New Name In The World Of Deodorants 16674
66 Flipkart.com - The Success Saga 21644
67 Pester Power: The Influential Kids 11902
68 Destination Branding- How does it Work 13131
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14809
70 Dirty Marketing- Fighting brands unethically 11258
71 Hero Honda Rebranding to Hero MotoCorp 13986
72 Standardize or Localize- A better way to lead markets 11712
73 Critical Success Factors for Devising Strategies for Airline Players 19015
74 Mom and Pop Stores Score Over Giant Supermarkets 11150
75 Regional Aspiration Marketing- A Step Further 10516
76 Value and benefit- The customer perspective 14089
77 Merchandising- The Brand Building Strategy 9914
78 The ill-effects of Globalization 10165
79 Brand Ferrari - The Dream Machine 12941
80 Retail Industry : Boon or Bane ? 12574
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20679
82 Premium Brands- Prestige, Value and Quality 19813
83 JustDial: The Information and Business Listings Directory 23913
84 Corporate branding vs Product branding 13322
85 Sales vs Marketing - Do They complement or compete ? 28913
86 Is Advertising an art of Lying ? 15915
87 Glocalization-The McD and KFC Way ? 12538
88 Breakthrough Products: Entering a New World 25186
89 4 P's of Management 56394
90 Walt Disney: A Magical Brand 16253
91 Evaluating Advertisement Campaigns: Analyzing Customers 10365
92 Brand Manchester United : A Theatre of Dreams 10400
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12105
94 10 Reasons Why Airline Industry is Unique ? 48959
95 Role of Brand Ambassadors in Recession 10237
96 Reverse Pricing - Getting it Right ! 11446
97 Copyright & Trademark violations: Rural Marketing Success ? 14686
98 Premium Niche Marketing: Small World and Big Business 14986
99 Surrogate Advertising: Softly promoting hard products 10199
100 TATA Nano : Khushiyon Ki Chaabi 14278
101 Royal Enfield Bullet - The Indian Cult Brand ! 19732
102 Do Brands have finite lives ? 19865
103 Why Twitter is so successful ? 19554
104 M.R.P: Setting your own price ? 10202
105 The New Age Marketing Warfare ! 12687
 
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