1. Articles
    2. ›
  2. Marketing and Strategy

Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


Title Filter 
# Name Hits
25 Thums Up - A Thundering Success 13942
26 Rural Marketing: Challenges Opportunities and Beyond 21952
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 21995
28 Creative Marketing Communication: Interactive Advertising Campaigns 10911
29 What is Shockvertising? 25619
30 Marketing Through Sports: The Evolution and Future 28912
31 Village Laundry Service, A Story Of The Start Up 11717
32 Being Flawsome - Ensuring Brand Loyalty 14803
33 Chanakya Niti And Marketing Strategies 20151
34 Royal Enfield Bullet - Felt The Thump! 11016
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 22644
36 Subliminal Marketing - What You See You May Not See! 14726
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16115
38 Customer Is King – Make The King Happy 24169
39 Marketing Strategies & Innovations In The Services Sector 14317
40 Segmentation Targeting & Positioning-Defining Product Lines 26986
41 Role Of Technology In Marketing 20828
42 How To Create Snob Effect In Marketing? 14616
43 Health Insurance: A Push Or A Pull Product? 11142
44 A Strategic Perspective Of Kerala Tourism 26677
45 Opportunities In Online Marketing 10264
46 Challenges Of Digital Marketing 18417
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10573
48 Then & Now - A Coke Story 14208
49 What's This App - Whatsapp Success Story! 25172
50 Flying High: What Keeps Indigo Going 11170
51 Brand Activation: Bringing Spirit Of Brands To Life 15994
52 Indian Rural Market: The Next Big Thing 23908
53 Oreo – Milky’s Favourite Cookie Turns 100 10645
54 The Happy Birds: Success Story of Angry Birds 11748
55 Tata Motors JLR - The Success Story 14344
56 An Analysis On Lux Beauty Soap 39587
57 Latest Trend In Marketing Environment: Viral Marketing 9873
58 Impact Of The ZooZoo Commercials For Value Added Services 16284
59 What Can We Learn From Strategy Games 13863
60 The Reverse of Marketing=De-Marketing 17308
61 Is There A Better Way To Sell To Rural Market 12354
62 Why & How Marketers Target Kids 15290
63 Disruptive Innovation: Strategist’s Dilemma 10790
64 Entry Strategies For Automobile Companies In African Markets 13544
65 Park Avenue I.Q: New Name In The World Of Deodorants 16675
66 Flipkart.com - The Success Saga 21647
67 Pester Power: The Influential Kids 11909
68 Destination Branding- How does it Work 13136
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14815
70 Dirty Marketing- Fighting brands unethically 11261
71 Hero Honda Rebranding to Hero MotoCorp 13991
72 Standardize or Localize- A better way to lead markets 11713
73 Critical Success Factors for Devising Strategies for Airline Players 19020
74 Mom and Pop Stores Score Over Giant Supermarkets 11154
75 Regional Aspiration Marketing- A Step Further 10520
76 Value and benefit- The customer perspective 14094
77 Merchandising- The Brand Building Strategy 9921
78 The ill-effects of Globalization 10169
79 Brand Ferrari - The Dream Machine 12945
80 Retail Industry : Boon or Bane ? 12580
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20683
82 Premium Brands- Prestige, Value and Quality 19818
83 JustDial: The Information and Business Listings Directory 23919
84 Corporate branding vs Product branding 13327
85 Sales vs Marketing - Do They complement or compete ? 28917
86 Is Advertising an art of Lying ? 15920
87 Glocalization-The McD and KFC Way ? 12545
88 Breakthrough Products: Entering a New World 25189
89 4 P's of Management 56399
90 Walt Disney: A Magical Brand 16257
91 Evaluating Advertisement Campaigns: Analyzing Customers 10370
92 Brand Manchester United : A Theatre of Dreams 10405
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12107
94 10 Reasons Why Airline Industry is Unique ? 48963
95 Role of Brand Ambassadors in Recession 10240
96 Reverse Pricing - Getting it Right ! 11452
97 Copyright & Trademark violations: Rural Marketing Success ? 14689
98 Premium Niche Marketing: Small World and Big Business 14990
99 Surrogate Advertising: Softly promoting hard products 10201
100 TATA Nano : Khushiyon Ki Chaabi 14284
101 Royal Enfield Bullet - The Indian Cult Brand ! 19737
102 Do Brands have finite lives ? 19869
103 Why Twitter is so successful ? 19557
104 M.R.P: Setting your own price ? 10204
105 The New Age Marketing Warfare ! 12691
 
Page 1 of 2