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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
25 Thums Up - A Thundering Success 15521
26 Rural Marketing: Challenges Opportunities and Beyond 22914
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22683
28 Creative Marketing Communication: Interactive Advertising Campaigns 11826
29 What is Shockvertising? 27000
30 Marketing Through Sports: The Evolution and Future 29688
31 Village Laundry Service, A Story Of The Start Up 13164
32 Being Flawsome - Ensuring Brand Loyalty 15670
33 Chanakya Niti And Marketing Strategies 21191
34 Royal Enfield Bullet - Felt The Thump! 12176
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 24050
36 Subliminal Marketing - What You See You May Not See! 15553
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17381
38 Customer Is King – Make The King Happy 25324
39 Marketing Strategies & Innovations In The Services Sector 15429
40 Segmentation Targeting & Positioning-Defining Product Lines 27996
41 Role Of Technology In Marketing 21528
42 How To Create Snob Effect In Marketing? 15606
43 Health Insurance: A Push Or A Pull Product? 11847
44 A Strategic Perspective Of Kerala Tourism 27781
45 Opportunities In Online Marketing 10985
46 Challenges Of Digital Marketing 19816
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11404
48 Then & Now - A Coke Story 15180
49 What's This App - Whatsapp Success Story! 25924
50 Flying High: What Keeps Indigo Going 12211
51 Brand Activation: Bringing Spirit Of Brands To Life 16833
52 Indian Rural Market: The Next Big Thing 24672
53 Oreo – Milky’s Favourite Cookie Turns 100 11538
54 The Happy Birds: Success Story of Angry Birds 12995
55 Tata Motors JLR - The Success Story 15444
56 An Analysis On Lux Beauty Soap 41415
57 Latest Trend In Marketing Environment: Viral Marketing 10607
58 Impact Of The ZooZoo Commercials For Value Added Services 17472
59 What Can We Learn From Strategy Games 14528
60 The Reverse of Marketing=De-Marketing 18529
61 Is There A Better Way To Sell To Rural Market 13216
62 Why & How Marketers Target Kids 16578
63 Disruptive Innovation: Strategist’s Dilemma 11834
64 Entry Strategies For Automobile Companies In African Markets 14328
65 Park Avenue I.Q: New Name In The World Of Deodorants 17577
66 Flipkart.com - The Success Saga 22736
67 Pester Power: The Influential Kids 12878
68 Destination Branding- How does it Work 13879
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15750
70 Dirty Marketing- Fighting brands unethically 12248
71 Hero Honda Rebranding to Hero MotoCorp 15330
72 Standardize or Localize- A better way to lead markets 12548
73 Critical Success Factors for Devising Strategies for Airline Players 20099
74 Mom and Pop Stores Score Over Giant Supermarkets 12111
75 Regional Aspiration Marketing- A Step Further 11398
76 Value and benefit- The customer perspective 14765
77 Merchandising- The Brand Building Strategy 10642
78 The ill-effects of Globalization 10831
79 Brand Ferrari - The Dream Machine 13798
80 Retail Industry : Boon or Bane ? 13356
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21676
82 Premium Brands- Prestige, Value and Quality 21415
83 JustDial: The Information and Business Listings Directory 25353
84 Corporate branding vs Product branding 14151
85 Sales vs Marketing - Do They complement or compete ? 30057
86 Is Advertising an art of Lying ? 16738
87 Glocalization-The McD and KFC Way ? 13598
88 Breakthrough Products: Entering a New World 26195
89 4 P's of Management 57642
90 Walt Disney: A Magical Brand 17302
91 Evaluating Advertisement Campaigns: Analyzing Customers 11206
92 Brand Manchester United : A Theatre of Dreams 11361
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 13010
94 10 Reasons Why Airline Industry is Unique ? 50224
95 Role of Brand Ambassadors in Recession 11158
96 Reverse Pricing - Getting it Right ! 12416
97 Copyright & Trademark violations: Rural Marketing Success ? 15564
98 Premium Niche Marketing: Small World and Big Business 16179
99 Surrogate Advertising: Softly promoting hard products 10985
100 TATA Nano : Khushiyon Ki Chaabi 15462
101 Royal Enfield Bullet - The Indian Cult Brand ! 21058
102 Do Brands have finite lives ? 20778
103 Why Twitter is so successful ? 20360
104 M.R.P: Setting your own price ? 11100
105 The New Age Marketing Warfare ! 13563
 
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