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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
25 Thums Up - A Thundering Success 15486
26 Rural Marketing: Challenges Opportunities and Beyond 22905
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22670
28 Creative Marketing Communication: Interactive Advertising Campaigns 11810
29 What is Shockvertising? 26972
30 Marketing Through Sports: The Evolution and Future 29675
31 Village Laundry Service, A Story Of The Start Up 13142
32 Being Flawsome - Ensuring Brand Loyalty 15645
33 Chanakya Niti And Marketing Strategies 21154
34 Royal Enfield Bullet - Felt The Thump! 12140
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 24032
36 Subliminal Marketing - What You See You May Not See! 15542
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17369
38 Customer Is King – Make The King Happy 25306
39 Marketing Strategies & Innovations In The Services Sector 15416
40 Segmentation Targeting & Positioning-Defining Product Lines 27976
41 Role Of Technology In Marketing 21517
42 How To Create Snob Effect In Marketing? 15584
43 Health Insurance: A Push Or A Pull Product? 11833
44 A Strategic Perspective Of Kerala Tourism 27766
45 Opportunities In Online Marketing 10967
46 Challenges Of Digital Marketing 19792
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11381
48 Then & Now - A Coke Story 15155
49 What's This App - Whatsapp Success Story! 25910
50 Flying High: What Keeps Indigo Going 12186
51 Brand Activation: Bringing Spirit Of Brands To Life 16817
52 Indian Rural Market: The Next Big Thing 24652
53 Oreo – Milky’s Favourite Cookie Turns 100 11522
54 The Happy Birds: Success Story of Angry Birds 12973
55 Tata Motors JLR - The Success Story 15422
56 An Analysis On Lux Beauty Soap 41380
57 Latest Trend In Marketing Environment: Viral Marketing 10592
58 Impact Of The ZooZoo Commercials For Value Added Services 17452
59 What Can We Learn From Strategy Games 14518
60 The Reverse of Marketing=De-Marketing 18505
61 Is There A Better Way To Sell To Rural Market 13203
62 Why & How Marketers Target Kids 16556
63 Disruptive Innovation: Strategist’s Dilemma 11820
64 Entry Strategies For Automobile Companies In African Markets 14304
65 Park Avenue I.Q: New Name In The World Of Deodorants 17560
66 Flipkart.com - The Success Saga 22722
67 Pester Power: The Influential Kids 12860
68 Destination Branding- How does it Work 13863
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15735
70 Dirty Marketing- Fighting brands unethically 12236
71 Hero Honda Rebranding to Hero MotoCorp 15299
72 Standardize or Localize- A better way to lead markets 12533
73 Critical Success Factors for Devising Strategies for Airline Players 20080
74 Mom and Pop Stores Score Over Giant Supermarkets 12082
75 Regional Aspiration Marketing- A Step Further 11386
76 Value and benefit- The customer perspective 14752
77 Merchandising- The Brand Building Strategy 10635
78 The ill-effects of Globalization 10815
79 Brand Ferrari - The Dream Machine 13780
80 Retail Industry : Boon or Bane ? 13340
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21660
82 Premium Brands- Prestige, Value and Quality 21380
83 JustDial: The Information and Business Listings Directory 25321
84 Corporate branding vs Product branding 14136
85 Sales vs Marketing - Do They complement or compete ? 30042
86 Is Advertising an art of Lying ? 16718
87 Glocalization-The McD and KFC Way ? 13576
88 Breakthrough Products: Entering a New World 26181
89 4 P's of Management 57619
90 Walt Disney: A Magical Brand 17284
91 Evaluating Advertisement Campaigns: Analyzing Customers 11196
92 Brand Manchester United : A Theatre of Dreams 11343
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12984
94 10 Reasons Why Airline Industry is Unique ? 50209
95 Role of Brand Ambassadors in Recession 11141
96 Reverse Pricing - Getting it Right ! 12398
97 Copyright & Trademark violations: Rural Marketing Success ? 15547
98 Premium Niche Marketing: Small World and Big Business 16162
99 Surrogate Advertising: Softly promoting hard products 10966
100 TATA Nano : Khushiyon Ki Chaabi 15437
101 Royal Enfield Bullet - The Indian Cult Brand ! 21011
102 Do Brands have finite lives ? 20762
103 Why Twitter is so successful ? 20342
104 M.R.P: Setting your own price ? 11078
105 The New Age Marketing Warfare ! 13544
 
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