1. Articles
    2. ›
  2. Marketing and Strategy

Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


Title Filter 
# Name Hits
25 Thums Up - A Thundering Success 14225
26 Rural Marketing: Challenges Opportunities and Beyond 22125
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22089
28 Creative Marketing Communication: Interactive Advertising Campaigns 11087
29 What is Shockvertising? 25867
30 Marketing Through Sports: The Evolution and Future 29041
31 Village Laundry Service, A Story Of The Start Up 12003
32 Being Flawsome - Ensuring Brand Loyalty 14914
33 Chanakya Niti And Marketing Strategies 20336
34 Royal Enfield Bullet - Felt The Thump! 11185
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 22905
36 Subliminal Marketing - What You See You May Not See! 14862
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16385
38 Customer Is King – Make The King Happy 24371
39 Marketing Strategies & Innovations In The Services Sector 14513
40 Segmentation Targeting & Positioning-Defining Product Lines 27174
41 Role Of Technology In Marketing 20959
42 How To Create Snob Effect In Marketing? 14792
43 Health Insurance: A Push Or A Pull Product? 11226
44 A Strategic Perspective Of Kerala Tourism 26887
45 Opportunities In Online Marketing 10361
46 Challenges Of Digital Marketing 18611
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10714
48 Then & Now - A Coke Story 14368
49 What's This App - Whatsapp Success Story! 25290
50 Flying High: What Keeps Indigo Going 11384
51 Brand Activation: Bringing Spirit Of Brands To Life 16127
52 Indian Rural Market: The Next Big Thing 24020
53 Oreo – Milky’s Favourite Cookie Turns 100 10800
54 The Happy Birds: Success Story of Angry Birds 11940
55 Tata Motors JLR - The Success Story 14523
56 An Analysis On Lux Beauty Soap 39842
57 Latest Trend In Marketing Environment: Viral Marketing 9985
58 Impact Of The ZooZoo Commercials For Value Added Services 16506
59 What Can We Learn From Strategy Games 13964
60 The Reverse of Marketing=De-Marketing 17555
61 Is There A Better Way To Sell To Rural Market 12472
62 Why & How Marketers Target Kids 15564
63 Disruptive Innovation: Strategist’s Dilemma 10992
64 Entry Strategies For Automobile Companies In African Markets 13700
65 Park Avenue I.Q: New Name In The World Of Deodorants 16840
66 Flipkart.com - The Success Saga 21870
67 Pester Power: The Influential Kids 12059
68 Destination Branding- How does it Work 13253
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15016
70 Dirty Marketing- Fighting brands unethically 11470
71 Hero Honda Rebranding to Hero MotoCorp 14262
72 Standardize or Localize- A better way to lead markets 11809
73 Critical Success Factors for Devising Strategies for Airline Players 19207
74 Mom and Pop Stores Score Over Giant Supermarkets 11335
75 Regional Aspiration Marketing- A Step Further 10667
76 Value and benefit- The customer perspective 14189
77 Merchandising- The Brand Building Strategy 10027
78 The ill-effects of Globalization 10253
79 Brand Ferrari - The Dream Machine 13069
80 Retail Industry : Boon or Bane ? 12712
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20873
82 Premium Brands- Prestige, Value and Quality 20131
83 JustDial: The Information and Business Listings Directory 24172
84 Corporate branding vs Product branding 13445
85 Sales vs Marketing - Do They complement or compete ? 29134
86 Is Advertising an art of Lying ? 16045
87 Glocalization-The McD and KFC Way ? 12780
88 Breakthrough Products: Entering a New World 25391
89 4 P's of Management 56644
90 Walt Disney: A Magical Brand 16475
91 Evaluating Advertisement Campaigns: Analyzing Customers 10494
92 Brand Manchester United : A Theatre of Dreams 10546
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12204
94 10 Reasons Why Airline Industry is Unique ? 49187
95 Role of Brand Ambassadors in Recession 10345
96 Reverse Pricing - Getting it Right ! 11594
97 Copyright & Trademark violations: Rural Marketing Success ? 14810
98 Premium Niche Marketing: Small World and Big Business 15184
99 Surrogate Advertising: Softly promoting hard products 10304
100 TATA Nano : Khushiyon Ki Chaabi 14532
101 Royal Enfield Bullet - The Indian Cult Brand ! 19952
102 Do Brands have finite lives ? 20023
103 Why Twitter is so successful ? 19681
104 M.R.P: Setting your own price ? 10386
105 The New Age Marketing Warfare ! 12859
 
Page 1 of 2