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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
25 Thums Up - A Thundering Success 14096
26 Rural Marketing: Challenges Opportunities and Beyond 22042
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22045
28 Creative Marketing Communication: Interactive Advertising Campaigns 10998
29 What is Shockvertising? 25736
30 Marketing Through Sports: The Evolution and Future 28985
31 Village Laundry Service, A Story Of The Start Up 11828
32 Being Flawsome - Ensuring Brand Loyalty 14860
33 Chanakya Niti And Marketing Strategies 20246
34 Royal Enfield Bullet - Felt The Thump! 11104
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 22773
36 Subliminal Marketing - What You See You May Not See! 14796
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16258
38 Customer Is King – Make The King Happy 24270
39 Marketing Strategies & Innovations In The Services Sector 14414
40 Segmentation Targeting & Positioning-Defining Product Lines 27083
41 Role Of Technology In Marketing 20909
42 How To Create Snob Effect In Marketing? 14700
43 Health Insurance: A Push Or A Pull Product? 11187
44 A Strategic Perspective Of Kerala Tourism 26796
45 Opportunities In Online Marketing 10318
46 Challenges Of Digital Marketing 18514
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10646
48 Then & Now - A Coke Story 14296
49 What's This App - Whatsapp Success Story! 25231
50 Flying High: What Keeps Indigo Going 11274
51 Brand Activation: Bringing Spirit Of Brands To Life 16053
52 Indian Rural Market: The Next Big Thing 23967
53 Oreo – Milky’s Favourite Cookie Turns 100 10727
54 The Happy Birds: Success Story of Angry Birds 11834
55 Tata Motors JLR - The Success Story 14432
56 An Analysis On Lux Beauty Soap 39701
57 Latest Trend In Marketing Environment: Viral Marketing 9928
58 Impact Of The ZooZoo Commercials For Value Added Services 16399
59 What Can We Learn From Strategy Games 13905
60 The Reverse of Marketing=De-Marketing 17435
61 Is There A Better Way To Sell To Rural Market 12414
62 Why & How Marketers Target Kids 15437
63 Disruptive Innovation: Strategist’s Dilemma 10884
64 Entry Strategies For Automobile Companies In African Markets 13628
65 Park Avenue I.Q: New Name In The World Of Deodorants 16758
66 Flipkart.com - The Success Saga 21754
67 Pester Power: The Influential Kids 11991
68 Destination Branding- How does it Work 13203
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14917
70 Dirty Marketing- Fighting brands unethically 11375
71 Hero Honda Rebranding to Hero MotoCorp 14144
72 Standardize or Localize- A better way to lead markets 11765
73 Critical Success Factors for Devising Strategies for Airline Players 19105
74 Mom and Pop Stores Score Over Giant Supermarkets 11242
75 Regional Aspiration Marketing- A Step Further 10598
76 Value and benefit- The customer perspective 14140
77 Merchandising- The Brand Building Strategy 9973
78 The ill-effects of Globalization 10210
79 Brand Ferrari - The Dream Machine 13010
80 Retail Industry : Boon or Bane ? 12644
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20775
82 Premium Brands- Prestige, Value and Quality 19974
83 JustDial: The Information and Business Listings Directory 24068
84 Corporate branding vs Product branding 13394
85 Sales vs Marketing - Do They complement or compete ? 29028
86 Is Advertising an art of Lying ? 15987
87 Glocalization-The McD and KFC Way ? 12673
88 Breakthrough Products: Entering a New World 25282
89 4 P's of Management 56526
90 Walt Disney: A Magical Brand 16380
91 Evaluating Advertisement Campaigns: Analyzing Customers 10431
92 Brand Manchester United : A Theatre of Dreams 10475
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12155
94 10 Reasons Why Airline Industry is Unique ? 49070
95 Role of Brand Ambassadors in Recession 10291
96 Reverse Pricing - Getting it Right ! 11526
97 Copyright & Trademark violations: Rural Marketing Success ? 14751
98 Premium Niche Marketing: Small World and Big Business 15085
99 Surrogate Advertising: Softly promoting hard products 10252
100 TATA Nano : Khushiyon Ki Chaabi 14415
101 Royal Enfield Bullet - The Indian Cult Brand ! 19844
102 Do Brands have finite lives ? 19944
103 Why Twitter is so successful ? 19618
104 M.R.P: Setting your own price ? 10295
105 The New Age Marketing Warfare ! 12778
 
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