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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
25 Thums Up - A Thundering Success 14399
26 Rural Marketing: Challenges Opportunities and Beyond 22224
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22163
28 Creative Marketing Communication: Interactive Advertising Campaigns 11201
29 What is Shockvertising? 26005
30 Marketing Through Sports: The Evolution and Future 29105
31 Village Laundry Service, A Story Of The Start Up 12121
32 Being Flawsome - Ensuring Brand Loyalty 14996
33 Chanakya Niti And Marketing Strategies 20438
34 Royal Enfield Bullet - Felt The Thump! 11299
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23058
36 Subliminal Marketing - What You See You May Not See! 14950
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16548
38 Customer Is King – Make The King Happy 24497
39 Marketing Strategies & Innovations In The Services Sector 14637
40 Segmentation Targeting & Positioning-Defining Product Lines 27282
41 Role Of Technology In Marketing 21027
42 How To Create Snob Effect In Marketing? 14904
43 Health Insurance: A Push Or A Pull Product? 11275
44 A Strategic Perspective Of Kerala Tourism 27018
45 Opportunities In Online Marketing 10426
46 Challenges Of Digital Marketing 18733
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10794
48 Then & Now - A Coke Story 14468
49 What's This App - Whatsapp Success Story! 25352
50 Flying High: What Keeps Indigo Going 11521
51 Brand Activation: Bringing Spirit Of Brands To Life 16232
52 Indian Rural Market: The Next Big Thing 24096
53 Oreo – Milky’s Favourite Cookie Turns 100 10891
54 The Happy Birds: Success Story of Angry Birds 12066
55 Tata Motors JLR - The Success Story 14635
56 An Analysis On Lux Beauty Soap 40095
57 Latest Trend In Marketing Environment: Viral Marketing 10060
58 Impact Of The ZooZoo Commercials For Value Added Services 16655
59 What Can We Learn From Strategy Games 14028
60 The Reverse of Marketing=De-Marketing 17673
61 Is There A Better Way To Sell To Rural Market 12548
62 Why & How Marketers Target Kids 15707
63 Disruptive Innovation: Strategist’s Dilemma 11171
64 Entry Strategies For Automobile Companies In African Markets 13779
65 Park Avenue I.Q: New Name In The World Of Deodorants 16916
66 Flipkart.com - The Success Saga 21990
67 Pester Power: The Influential Kids 12149
68 Destination Branding- How does it Work 13328
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15124
70 Dirty Marketing- Fighting brands unethically 11587
71 Hero Honda Rebranding to Hero MotoCorp 14408
72 Standardize or Localize- A better way to lead markets 11881
73 Critical Success Factors for Devising Strategies for Airline Players 19313
74 Mom and Pop Stores Score Over Giant Supermarkets 11432
75 Regional Aspiration Marketing- A Step Further 10760
76 Value and benefit- The customer perspective 14253
77 Merchandising- The Brand Building Strategy 10101
78 The ill-effects of Globalization 10315
79 Brand Ferrari - The Dream Machine 13144
80 Retail Industry : Boon or Bane ? 12781
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20966
82 Premium Brands- Prestige, Value and Quality 20313
83 JustDial: The Information and Business Listings Directory 24347
84 Corporate branding vs Product branding 13508
85 Sales vs Marketing - Do They complement or compete ? 29262
86 Is Advertising an art of Lying ? 16127
87 Glocalization-The McD and KFC Way ? 12898
88 Breakthrough Products: Entering a New World 25497
89 4 P's of Management 56771
90 Walt Disney: A Magical Brand 16591
91 Evaluating Advertisement Campaigns: Analyzing Customers 10588
92 Brand Manchester United : A Theatre of Dreams 10635
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12269
94 10 Reasons Why Airline Industry is Unique ? 49298
95 Role of Brand Ambassadors in Recession 10415
96 Reverse Pricing - Getting it Right ! 11687
97 Copyright & Trademark violations: Rural Marketing Success ? 14887
98 Premium Niche Marketing: Small World and Big Business 15291
99 Surrogate Advertising: Softly promoting hard products 10371
100 TATA Nano : Khushiyon Ki Chaabi 14652
101 Royal Enfield Bullet - The Indian Cult Brand ! 20090
102 Do Brands have finite lives ? 20107
103 Why Twitter is so successful ? 19757
104 M.R.P: Setting your own price ? 10483
105 The New Age Marketing Warfare ! 12949
 
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