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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
25 Thums Up - A Thundering Success 14406
26 Rural Marketing: Challenges Opportunities and Beyond 22225
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22164
28 Creative Marketing Communication: Interactive Advertising Campaigns 11203
29 What is Shockvertising? 26008
30 Marketing Through Sports: The Evolution and Future 29105
31 Village Laundry Service, A Story Of The Start Up 12127
32 Being Flawsome - Ensuring Brand Loyalty 14998
33 Chanakya Niti And Marketing Strategies 20440
34 Royal Enfield Bullet - Felt The Thump! 11303
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23061
36 Subliminal Marketing - What You See You May Not See! 14954
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16552
38 Customer Is King – Make The King Happy 24501
39 Marketing Strategies & Innovations In The Services Sector 14640
40 Segmentation Targeting & Positioning-Defining Product Lines 27285
41 Role Of Technology In Marketing 21028
42 How To Create Snob Effect In Marketing? 14905
43 Health Insurance: A Push Or A Pull Product? 11276
44 A Strategic Perspective Of Kerala Tourism 27020
45 Opportunities In Online Marketing 10429
46 Challenges Of Digital Marketing 18735
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10796
48 Then & Now - A Coke Story 14474
49 What's This App - Whatsapp Success Story! 25353
50 Flying High: What Keeps Indigo Going 11524
51 Brand Activation: Bringing Spirit Of Brands To Life 16232
52 Indian Rural Market: The Next Big Thing 24100
53 Oreo – Milky’s Favourite Cookie Turns 100 10893
54 The Happy Birds: Success Story of Angry Birds 12069
55 Tata Motors JLR - The Success Story 14637
56 An Analysis On Lux Beauty Soap 40102
57 Latest Trend In Marketing Environment: Viral Marketing 10063
58 Impact Of The ZooZoo Commercials For Value Added Services 16659
59 What Can We Learn From Strategy Games 14030
60 The Reverse of Marketing=De-Marketing 17675
61 Is There A Better Way To Sell To Rural Market 12551
62 Why & How Marketers Target Kids 15713
63 Disruptive Innovation: Strategist’s Dilemma 11177
64 Entry Strategies For Automobile Companies In African Markets 13779
65 Park Avenue I.Q: New Name In The World Of Deodorants 16920
66 Flipkart.com - The Success Saga 21994
67 Pester Power: The Influential Kids 12150
68 Destination Branding- How does it Work 13328
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15127
70 Dirty Marketing- Fighting brands unethically 11590
71 Hero Honda Rebranding to Hero MotoCorp 14411
72 Standardize or Localize- A better way to lead markets 11883
73 Critical Success Factors for Devising Strategies for Airline Players 19314
74 Mom and Pop Stores Score Over Giant Supermarkets 11432
75 Regional Aspiration Marketing- A Step Further 10761
76 Value and benefit- The customer perspective 14253
77 Merchandising- The Brand Building Strategy 10102
78 The ill-effects of Globalization 10316
79 Brand Ferrari - The Dream Machine 13144
80 Retail Industry : Boon or Bane ? 12781
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20967
82 Premium Brands- Prestige, Value and Quality 20319
83 JustDial: The Information and Business Listings Directory 24352
84 Corporate branding vs Product branding 13508
85 Sales vs Marketing - Do They complement or compete ? 29265
86 Is Advertising an art of Lying ? 16130
87 Glocalization-The McD and KFC Way ? 12902
88 Breakthrough Products: Entering a New World 25501
89 4 P's of Management 56772
90 Walt Disney: A Magical Brand 16594
91 Evaluating Advertisement Campaigns: Analyzing Customers 10590
92 Brand Manchester United : A Theatre of Dreams 10635
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12271
94 10 Reasons Why Airline Industry is Unique ? 49302
95 Role of Brand Ambassadors in Recession 10416
96 Reverse Pricing - Getting it Right ! 11688
97 Copyright & Trademark violations: Rural Marketing Success ? 14888
98 Premium Niche Marketing: Small World and Big Business 15299
99 Surrogate Advertising: Softly promoting hard products 10374
100 TATA Nano : Khushiyon Ki Chaabi 14657
101 Royal Enfield Bullet - The Indian Cult Brand ! 20091
102 Do Brands have finite lives ? 20108
103 Why Twitter is so successful ? 19758
104 M.R.P: Setting your own price ? 10488
105 The New Age Marketing Warfare ! 12950
 
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