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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
25 Thums Up - A Thundering Success 13698
26 Rural Marketing: Challenges Opportunities and Beyond 21816
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 21918
28 Creative Marketing Communication: Interactive Advertising Campaigns 10776
29 What is Shockvertising? 25450
30 Marketing Through Sports: The Evolution and Future 28823
31 Village Laundry Service, A Story Of The Start Up 11568
32 Being Flawsome - Ensuring Brand Loyalty 14694
33 Chanakya Niti And Marketing Strategies 19986
34 Royal Enfield Bullet - Felt The Thump! 10871
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 22446
36 Subliminal Marketing - What You See You May Not See! 14628
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 15923
38 Customer Is King – Make The King Happy 23990
39 Marketing Strategies & Innovations In The Services Sector 14148
40 Segmentation Targeting & Positioning-Defining Product Lines 26857
41 Role Of Technology In Marketing 20734
42 How To Create Snob Effect In Marketing? 14459
43 Health Insurance: A Push Or A Pull Product? 11048
44 A Strategic Perspective Of Kerala Tourism 26504
45 Opportunities In Online Marketing 10187
46 Challenges Of Digital Marketing 18277
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10465
48 Then & Now - A Coke Story 14068
49 What's This App - Whatsapp Success Story! 25089
50 Flying High: What Keeps Indigo Going 10993
51 Brand Activation: Bringing Spirit Of Brands To Life 15888
52 Indian Rural Market: The Next Big Thing 23824
53 Oreo – Milky’s Favourite Cookie Turns 100 10523
54 The Happy Birds: Success Story of Angry Birds 11619
55 Tata Motors JLR - The Success Story 14211
56 An Analysis On Lux Beauty Soap 39389
57 Latest Trend In Marketing Environment: Viral Marketing 9757
58 Impact Of The ZooZoo Commercials For Value Added Services 16081
59 What Can We Learn From Strategy Games 13785
60 The Reverse of Marketing=De-Marketing 17109
61 Is There A Better Way To Sell To Rural Market 12256
62 Why & How Marketers Target Kids 15109
63 Disruptive Innovation: Strategist’s Dilemma 10546
64 Entry Strategies For Automobile Companies In African Markets 13455
65 Park Avenue I.Q: New Name In The World Of Deodorants 16554
66 Flipkart.com - The Success Saga 21496
67 Pester Power: The Influential Kids 11782
68 Destination Branding- How does it Work 13041
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14648
70 Dirty Marketing- Fighting brands unethically 11095
71 Hero Honda Rebranding to Hero MotoCorp 13786
72 Standardize or Localize- A better way to lead markets 11609
73 Critical Success Factors for Devising Strategies for Airline Players 18854
74 Mom and Pop Stores Score Over Giant Supermarkets 10993
75 Regional Aspiration Marketing- A Step Further 10365
76 Value and benefit- The customer perspective 14018
77 Merchandising- The Brand Building Strategy 9830
78 The ill-effects of Globalization 10104
79 Brand Ferrari - The Dream Machine 12833
80 Retail Industry : Boon or Bane ? 12478
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20553
82 Premium Brands- Prestige, Value and Quality 19606
83 JustDial: The Information and Business Listings Directory 23682
84 Corporate branding vs Product branding 13232
85 Sales vs Marketing - Do They complement or compete ? 28780
86 Is Advertising an art of Lying ? 15821
87 Glocalization-The McD and KFC Way ? 12369
88 Breakthrough Products: Entering a New World 25054
89 4 P's of Management 56214
90 Walt Disney: A Magical Brand 16127
91 Evaluating Advertisement Campaigns: Analyzing Customers 10283
92 Brand Manchester United : A Theatre of Dreams 10286
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12021
94 10 Reasons Why Airline Industry is Unique ? 48822
95 Role of Brand Ambassadors in Recession 10144
96 Reverse Pricing - Getting it Right ! 11330
97 Copyright & Trademark violations: Rural Marketing Success ? 14567
98 Premium Niche Marketing: Small World and Big Business 14850
99 Surrogate Advertising: Softly promoting hard products 10112
100 TATA Nano : Khushiyon Ki Chaabi 14090
101 Royal Enfield Bullet - The Indian Cult Brand ! 19577
102 Do Brands have finite lives ? 19778
103 Why Twitter is so successful ? 19456
104 M.R.P: Setting your own price ? 10067
105 The New Age Marketing Warfare ! 12560
 
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