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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
25 Thums Up - A Thundering Success 14974
26 Rural Marketing: Challenges Opportunities and Beyond 22576
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22412
28 Creative Marketing Communication: Interactive Advertising Campaigns 11515
29 What is Shockvertising? 26515
30 Marketing Through Sports: The Evolution and Future 29375
31 Village Laundry Service, A Story Of The Start Up 12631
32 Being Flawsome - Ensuring Brand Loyalty 15316
33 Chanakya Niti And Marketing Strategies 20805
34 Royal Enfield Bullet - Felt The Thump! 11756
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23656
36 Subliminal Marketing - What You See You May Not See! 15252
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16996
38 Customer Is King – Make The King Happy 24994
39 Marketing Strategies & Innovations In The Services Sector 15090
40 Segmentation Targeting & Positioning-Defining Product Lines 27637
41 Role Of Technology In Marketing 21269
42 How To Create Snob Effect In Marketing? 15241
43 Health Insurance: A Push Or A Pull Product? 11589
44 A Strategic Perspective Of Kerala Tourism 27418
45 Opportunities In Online Marketing 10682
46 Challenges Of Digital Marketing 19296
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11102
48 Then & Now - A Coke Story 14789
49 What's This App - Whatsapp Success Story! 25617
50 Flying High: What Keeps Indigo Going 11882
51 Brand Activation: Bringing Spirit Of Brands To Life 16535
52 Indian Rural Market: The Next Big Thing 24354
53 Oreo – Milky’s Favourite Cookie Turns 100 11203
54 The Happy Birds: Success Story of Angry Birds 12587
55 Tata Motors JLR - The Success Story 15023
56 An Analysis On Lux Beauty Soap 40864
57 Latest Trend In Marketing Environment: Viral Marketing 10301
58 Impact Of The ZooZoo Commercials For Value Added Services 17108
59 What Can We Learn From Strategy Games 14256
60 The Reverse of Marketing=De-Marketing 18166
61 Is There A Better Way To Sell To Rural Market 12932
62 Why & How Marketers Target Kids 16163
63 Disruptive Innovation: Strategist’s Dilemma 11549
64 Entry Strategies For Automobile Companies In African Markets 14024
65 Park Avenue I.Q: New Name In The World Of Deodorants 17224
66 Flipkart.com - The Success Saga 22378
67 Pester Power: The Influential Kids 12511
68 Destination Branding- How does it Work 13576
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15436
70 Dirty Marketing- Fighting brands unethically 11924
71 Hero Honda Rebranding to Hero MotoCorp 14846
72 Standardize or Localize- A better way to lead markets 12243
73 Critical Success Factors for Devising Strategies for Airline Players 19772
74 Mom and Pop Stores Score Over Giant Supermarkets 11719
75 Regional Aspiration Marketing- A Step Further 11075
76 Value and benefit- The customer perspective 14490
77 Merchandising- The Brand Building Strategy 10353
78 The ill-effects of Globalization 10543
79 Brand Ferrari - The Dream Machine 13469
80 Retail Industry : Boon or Bane ? 13044
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21324
82 Premium Brands- Prestige, Value and Quality 20910
83 JustDial: The Information and Business Listings Directory 24950
84 Corporate branding vs Product branding 13815
85 Sales vs Marketing - Do They complement or compete ? 29693
86 Is Advertising an art of Lying ? 16405
87 Glocalization-The McD and KFC Way ? 13253
88 Breakthrough Products: Entering a New World 25849
89 4 P's of Management 57240
90 Walt Disney: A Magical Brand 16953
91 Evaluating Advertisement Campaigns: Analyzing Customers 10906
92 Brand Manchester United : A Theatre of Dreams 10987
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12584
94 10 Reasons Why Airline Industry is Unique ? 49802
95 Role of Brand Ambassadors in Recession 10803
96 Reverse Pricing - Getting it Right ! 12021
97 Copyright & Trademark violations: Rural Marketing Success ? 15192
98 Premium Niche Marketing: Small World and Big Business 15738
99 Surrogate Advertising: Softly promoting hard products 10638
100 TATA Nano : Khushiyon Ki Chaabi 15025
101 Royal Enfield Bullet - The Indian Cult Brand ! 20472
102 Do Brands have finite lives ? 20437
103 Why Twitter is so successful ? 20089
104 M.R.P: Setting your own price ? 10779
105 The New Age Marketing Warfare ! 13237
 
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