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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
25 Thums Up - A Thundering Success 15232
26 Rural Marketing: Challenges Opportunities and Beyond 22754
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22564
28 Creative Marketing Communication: Interactive Advertising Campaigns 11695
29 What is Shockvertising? 26763
30 Marketing Through Sports: The Evolution and Future 29547
31 Village Laundry Service, A Story Of The Start Up 12915
32 Being Flawsome - Ensuring Brand Loyalty 15512
33 Chanakya Niti And Marketing Strategies 20992
34 Royal Enfield Bullet - Felt The Thump! 11943
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23874
36 Subliminal Marketing - What You See You May Not See! 15413
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17221
38 Customer Is King – Make The King Happy 25174
39 Marketing Strategies & Innovations In The Services Sector 15283
40 Segmentation Targeting & Positioning-Defining Product Lines 27828
41 Role Of Technology In Marketing 21409
42 How To Create Snob Effect In Marketing? 15413
43 Health Insurance: A Push Or A Pull Product? 11720
44 A Strategic Perspective Of Kerala Tourism 27621
45 Opportunities In Online Marketing 10846
46 Challenges Of Digital Marketing 19597
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11249
48 Then & Now - A Coke Story 14979
49 What's This App - Whatsapp Success Story! 25780
50 Flying High: What Keeps Indigo Going 12043
51 Brand Activation: Bringing Spirit Of Brands To Life 16695
52 Indian Rural Market: The Next Big Thing 24508
53 Oreo – Milky’s Favourite Cookie Turns 100 11371
54 The Happy Birds: Success Story of Angry Birds 12805
55 Tata Motors JLR - The Success Story 15257
56 An Analysis On Lux Beauty Soap 41148
57 Latest Trend In Marketing Environment: Viral Marketing 10442
58 Impact Of The ZooZoo Commercials For Value Added Services 17323
59 What Can We Learn From Strategy Games 14409
60 The Reverse of Marketing=De-Marketing 18357
61 Is There A Better Way To Sell To Rural Market 13078
62 Why & How Marketers Target Kids 16395
63 Disruptive Innovation: Strategist’s Dilemma 11704
64 Entry Strategies For Automobile Companies In African Markets 14181
65 Park Avenue I.Q: New Name In The World Of Deodorants 17421
66 Flipkart.com - The Success Saga 22574
67 Pester Power: The Influential Kids 12705
68 Destination Branding- How does it Work 13734
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15596
70 Dirty Marketing- Fighting brands unethically 12098
71 Hero Honda Rebranding to Hero MotoCorp 15051
72 Standardize or Localize- A better way to lead markets 12409
73 Critical Success Factors for Devising Strategies for Airline Players 19951
74 Mom and Pop Stores Score Over Giant Supermarkets 11885
75 Regional Aspiration Marketing- A Step Further 11266
76 Value and benefit- The customer perspective 14636
77 Merchandising- The Brand Building Strategy 10514
78 The ill-effects of Globalization 10700
79 Brand Ferrari - The Dream Machine 13637
80 Retail Industry : Boon or Bane ? 13215
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21510
82 Premium Brands- Prestige, Value and Quality 21158
83 JustDial: The Information and Business Listings Directory 25162
84 Corporate branding vs Product branding 14005
85 Sales vs Marketing - Do They complement or compete ? 29900
86 Is Advertising an art of Lying ? 16574
87 Glocalization-The McD and KFC Way ? 13432
88 Breakthrough Products: Entering a New World 26044
89 4 P's of Management 57468
90 Walt Disney: A Magical Brand 17149
91 Evaluating Advertisement Campaigns: Analyzing Customers 11071
92 Brand Manchester United : A Theatre of Dreams 11196
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12818
94 10 Reasons Why Airline Industry is Unique ? 50036
95 Role of Brand Ambassadors in Recession 10999
96 Reverse Pricing - Getting it Right ! 12245
97 Copyright & Trademark violations: Rural Marketing Success ? 15403
98 Premium Niche Marketing: Small World and Big Business 15987
99 Surrogate Advertising: Softly promoting hard products 10824
100 TATA Nano : Khushiyon Ki Chaabi 15248
101 Royal Enfield Bullet - The Indian Cult Brand ! 20706
102 Do Brands have finite lives ? 20650
103 Why Twitter is so successful ? 20243
104 M.R.P: Setting your own price ? 10955
105 The New Age Marketing Warfare ! 13414
 
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