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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
25 Thums Up - A Thundering Success 14867
26 Rural Marketing: Challenges Opportunities and Beyond 22511
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22361
28 Creative Marketing Communication: Interactive Advertising Campaigns 11450
29 What is Shockvertising? 26413
30 Marketing Through Sports: The Evolution and Future 29313
31 Village Laundry Service, A Story Of The Start Up 12531
32 Being Flawsome - Ensuring Brand Loyalty 15216
33 Chanakya Niti And Marketing Strategies 20736
34 Royal Enfield Bullet - Felt The Thump! 11662
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23551
36 Subliminal Marketing - What You See You May Not See! 15188
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16908
38 Customer Is King – Make The King Happy 24924
39 Marketing Strategies & Innovations In The Services Sector 15001
40 Segmentation Targeting & Positioning-Defining Product Lines 27569
41 Role Of Technology In Marketing 21215
42 How To Create Snob Effect In Marketing? 15175
43 Health Insurance: A Push Or A Pull Product? 11538
44 A Strategic Perspective Of Kerala Tourism 27338
45 Opportunities In Online Marketing 10626
46 Challenges Of Digital Marketing 19160
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11045
48 Then & Now - A Coke Story 14724
49 What's This App - Whatsapp Success Story! 25553
50 Flying High: What Keeps Indigo Going 11814
51 Brand Activation: Bringing Spirit Of Brands To Life 16482
52 Indian Rural Market: The Next Big Thing 24305
53 Oreo – Milky’s Favourite Cookie Turns 100 11138
54 The Happy Birds: Success Story of Angry Birds 12506
55 Tata Motors JLR - The Success Story 14927
56 An Analysis On Lux Beauty Soap 40708
57 Latest Trend In Marketing Environment: Viral Marketing 10252
58 Impact Of The ZooZoo Commercials For Value Added Services 16975
59 What Can We Learn From Strategy Games 14202
60 The Reverse of Marketing=De-Marketing 18091
61 Is There A Better Way To Sell To Rural Market 12872
62 Why & How Marketers Target Kids 16064
63 Disruptive Innovation: Strategist’s Dilemma 11489
64 Entry Strategies For Automobile Companies In African Markets 13964
65 Park Avenue I.Q: New Name In The World Of Deodorants 17149
66 Flipkart.com - The Success Saga 22307
67 Pester Power: The Influential Kids 12430
68 Destination Branding- How does it Work 13525
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15381
70 Dirty Marketing- Fighting brands unethically 11862
71 Hero Honda Rebranding to Hero MotoCorp 14768
72 Standardize or Localize- A better way to lead markets 12180
73 Critical Success Factors for Devising Strategies for Airline Players 19700
74 Mom and Pop Stores Score Over Giant Supermarkets 11664
75 Regional Aspiration Marketing- A Step Further 10995
76 Value and benefit- The customer perspective 14437
77 Merchandising- The Brand Building Strategy 10293
78 The ill-effects of Globalization 10489
79 Brand Ferrari - The Dream Machine 13417
80 Retail Industry : Boon or Bane ? 12986
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21249
82 Premium Brands- Prestige, Value and Quality 20808
83 JustDial: The Information and Business Listings Directory 24836
84 Corporate branding vs Product branding 13754
85 Sales vs Marketing - Do They complement or compete ? 29609
86 Is Advertising an art of Lying ? 16348
87 Glocalization-The McD and KFC Way ? 13182
88 Breakthrough Products: Entering a New World 25770
89 4 P's of Management 57125
90 Walt Disney: A Magical Brand 16878
91 Evaluating Advertisement Campaigns: Analyzing Customers 10849
92 Brand Manchester United : A Theatre of Dreams 10908
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12503
94 10 Reasons Why Airline Industry is Unique ? 49724
95 Role of Brand Ambassadors in Recession 10728
96 Reverse Pricing - Getting it Right ! 11950
97 Copyright & Trademark violations: Rural Marketing Success ? 15127
98 Premium Niche Marketing: Small World and Big Business 15636
99 Surrogate Advertising: Softly promoting hard products 10570
100 TATA Nano : Khushiyon Ki Chaabi 14946
101 Royal Enfield Bullet - The Indian Cult Brand ! 20400
102 Do Brands have finite lives ? 20345
103 Why Twitter is so successful ? 20033
104 M.R.P: Setting your own price ? 10724
105 The New Age Marketing Warfare ! 13171
 
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