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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
25 Thums Up - A Thundering Success 15242
26 Rural Marketing: Challenges Opportunities and Beyond 22762
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22573
28 Creative Marketing Communication: Interactive Advertising Campaigns 11705
29 What is Shockvertising? 26774
30 Marketing Through Sports: The Evolution and Future 29558
31 Village Laundry Service, A Story Of The Start Up 12927
32 Being Flawsome - Ensuring Brand Loyalty 15521
33 Chanakya Niti And Marketing Strategies 21003
34 Royal Enfield Bullet - Felt The Thump! 11954
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23887
36 Subliminal Marketing - What You See You May Not See! 15424
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17232
38 Customer Is King – Make The King Happy 25183
39 Marketing Strategies & Innovations In The Services Sector 15293
40 Segmentation Targeting & Positioning-Defining Product Lines 27838
41 Role Of Technology In Marketing 21419
42 How To Create Snob Effect In Marketing? 15427
43 Health Insurance: A Push Or A Pull Product? 11729
44 A Strategic Perspective Of Kerala Tourism 27629
45 Opportunities In Online Marketing 10855
46 Challenges Of Digital Marketing 19607
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11257
48 Then & Now - A Coke Story 14990
49 What's This App - Whatsapp Success Story! 25785
50 Flying High: What Keeps Indigo Going 12053
51 Brand Activation: Bringing Spirit Of Brands To Life 16701
52 Indian Rural Market: The Next Big Thing 24515
53 Oreo – Milky’s Favourite Cookie Turns 100 11378
54 The Happy Birds: Success Story of Angry Birds 12814
55 Tata Motors JLR - The Success Story 15270
56 An Analysis On Lux Beauty Soap 41158
57 Latest Trend In Marketing Environment: Viral Marketing 10452
58 Impact Of The ZooZoo Commercials For Value Added Services 17330
59 What Can We Learn From Strategy Games 14422
60 The Reverse of Marketing=De-Marketing 18367
61 Is There A Better Way To Sell To Rural Market 13087
62 Why & How Marketers Target Kids 16405
63 Disruptive Innovation: Strategist’s Dilemma 11712
64 Entry Strategies For Automobile Companies In African Markets 14188
65 Park Avenue I.Q: New Name In The World Of Deodorants 17434
66 Flipkart.com - The Success Saga 22582
67 Pester Power: The Influential Kids 12721
68 Destination Branding- How does it Work 13743
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15605
70 Dirty Marketing- Fighting brands unethically 12109
71 Hero Honda Rebranding to Hero MotoCorp 15060
72 Standardize or Localize- A better way to lead markets 12416
73 Critical Success Factors for Devising Strategies for Airline Players 19958
74 Mom and Pop Stores Score Over Giant Supermarkets 11897
75 Regional Aspiration Marketing- A Step Further 11274
76 Value and benefit- The customer perspective 14642
77 Merchandising- The Brand Building Strategy 10524
78 The ill-effects of Globalization 10709
79 Brand Ferrari - The Dream Machine 13648
80 Retail Industry : Boon or Bane ? 13227
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21525
82 Premium Brands- Prestige, Value and Quality 21169
83 JustDial: The Information and Business Listings Directory 25170
84 Corporate branding vs Product branding 14018
85 Sales vs Marketing - Do They complement or compete ? 29911
86 Is Advertising an art of Lying ? 16588
87 Glocalization-The McD and KFC Way ? 13444
88 Breakthrough Products: Entering a New World 26055
89 4 P's of Management 57479
90 Walt Disney: A Magical Brand 17160
91 Evaluating Advertisement Campaigns: Analyzing Customers 11079
92 Brand Manchester United : A Theatre of Dreams 11205
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12842
94 10 Reasons Why Airline Industry is Unique ? 50046
95 Role of Brand Ambassadors in Recession 11011
96 Reverse Pricing - Getting it Right ! 12258
97 Copyright & Trademark violations: Rural Marketing Success ? 15414
98 Premium Niche Marketing: Small World and Big Business 16000
99 Surrogate Advertising: Softly promoting hard products 10834
100 TATA Nano : Khushiyon Ki Chaabi 15262
101 Royal Enfield Bullet - The Indian Cult Brand ! 20721
102 Do Brands have finite lives ? 20657
103 Why Twitter is so successful ? 20248
104 M.R.P: Setting your own price ? 10963
105 The New Age Marketing Warfare ! 13419
 
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