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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
25 Thums Up - A Thundering Success 13985
26 Rural Marketing: Challenges Opportunities and Beyond 21979
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22014
28 Creative Marketing Communication: Interactive Advertising Campaigns 10938
29 What is Shockvertising? 25647
30 Marketing Through Sports: The Evolution and Future 28947
31 Village Laundry Service, A Story Of The Start Up 11755
32 Being Flawsome - Ensuring Brand Loyalty 14821
33 Chanakya Niti And Marketing Strategies 20178
34 Royal Enfield Bullet - Felt The Thump! 11040
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 22687
36 Subliminal Marketing - What You See You May Not See! 14748
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16157
38 Customer Is King – Make The King Happy 24198
39 Marketing Strategies & Innovations In The Services Sector 14346
40 Segmentation Targeting & Positioning-Defining Product Lines 27014
41 Role Of Technology In Marketing 20848
42 How To Create Snob Effect In Marketing? 14642
43 Health Insurance: A Push Or A Pull Product? 11156
44 A Strategic Perspective Of Kerala Tourism 26714
45 Opportunities In Online Marketing 10280
46 Challenges Of Digital Marketing 18446
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10593
48 Then & Now - A Coke Story 14233
49 What's This App - Whatsapp Success Story! 25195
50 Flying High: What Keeps Indigo Going 11201
51 Brand Activation: Bringing Spirit Of Brands To Life 16013
52 Indian Rural Market: The Next Big Thing 23932
53 Oreo – Milky’s Favourite Cookie Turns 100 10677
54 The Happy Birds: Success Story of Angry Birds 11780
55 Tata Motors JLR - The Success Story 14371
56 An Analysis On Lux Beauty Soap 39624
57 Latest Trend In Marketing Environment: Viral Marketing 9890
58 Impact Of The ZooZoo Commercials For Value Added Services 16317
59 What Can We Learn From Strategy Games 13881
60 The Reverse of Marketing=De-Marketing 17341
61 Is There A Better Way To Sell To Rural Market 12378
62 Why & How Marketers Target Kids 15336
63 Disruptive Innovation: Strategist’s Dilemma 10822
64 Entry Strategies For Automobile Companies In African Markets 13574
65 Park Avenue I.Q: New Name In The World Of Deodorants 16702
66 Flipkart.com - The Success Saga 21680
67 Pester Power: The Influential Kids 11930
68 Destination Branding- How does it Work 13159
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14843
70 Dirty Marketing- Fighting brands unethically 11287
71 Hero Honda Rebranding to Hero MotoCorp 14030
72 Standardize or Localize- A better way to lead markets 11732
73 Critical Success Factors for Devising Strategies for Airline Players 19042
74 Mom and Pop Stores Score Over Giant Supermarkets 11181
75 Regional Aspiration Marketing- A Step Further 10547
76 Value and benefit- The customer perspective 14110
77 Merchandising- The Brand Building Strategy 9939
78 The ill-effects of Globalization 10184
79 Brand Ferrari - The Dream Machine 12967
80 Retail Industry : Boon or Bane ? 12599
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20712
82 Premium Brands- Prestige, Value and Quality 19858
83 JustDial: The Information and Business Listings Directory 23967
84 Corporate branding vs Product branding 13355
85 Sales vs Marketing - Do They complement or compete ? 28949
86 Is Advertising an art of Lying ? 15941
87 Glocalization-The McD and KFC Way ? 12583
88 Breakthrough Products: Entering a New World 25215
89 4 P's of Management 56439
90 Walt Disney: A Magical Brand 16294
91 Evaluating Advertisement Campaigns: Analyzing Customers 10392
92 Brand Manchester United : A Theatre of Dreams 10427
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12128
94 10 Reasons Why Airline Industry is Unique ? 48999
95 Role of Brand Ambassadors in Recession 10258
96 Reverse Pricing - Getting it Right ! 11477
97 Copyright & Trademark violations: Rural Marketing Success ? 14712
98 Premium Niche Marketing: Small World and Big Business 15021
99 Surrogate Advertising: Softly promoting hard products 10221
100 TATA Nano : Khushiyon Ki Chaabi 14326
101 Royal Enfield Bullet - The Indian Cult Brand ! 19764
102 Do Brands have finite lives ? 19886
103 Why Twitter is so successful ? 19573
104 M.R.P: Setting your own price ? 10224
105 The New Age Marketing Warfare ! 12714
 
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