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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
25 Thums Up - A Thundering Success 15053
26 Rural Marketing: Challenges Opportunities and Beyond 22633
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22470
28 Creative Marketing Communication: Interactive Advertising Campaigns 11576
29 What is Shockvertising? 26587
30 Marketing Through Sports: The Evolution and Future 29429
31 Village Laundry Service, A Story Of The Start Up 12733
32 Being Flawsome - Ensuring Brand Loyalty 15402
33 Chanakya Niti And Marketing Strategies 20863
34 Royal Enfield Bullet - Felt The Thump! 11808
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23725
36 Subliminal Marketing - What You See You May Not See! 15307
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17071
38 Customer Is King – Make The King Happy 25056
39 Marketing Strategies & Innovations In The Services Sector 15161
40 Segmentation Targeting & Positioning-Defining Product Lines 27696
41 Role Of Technology In Marketing 21319
42 How To Create Snob Effect In Marketing? 15300
43 Health Insurance: A Push Or A Pull Product? 11634
44 A Strategic Perspective Of Kerala Tourism 27486
45 Opportunities In Online Marketing 10736
46 Challenges Of Digital Marketing 19403
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11145
48 Then & Now - A Coke Story 14849
49 What's This App - Whatsapp Success Story! 25671
50 Flying High: What Keeps Indigo Going 11932
51 Brand Activation: Bringing Spirit Of Brands To Life 16579
52 Indian Rural Market: The Next Big Thing 24409
53 Oreo – Milky’s Favourite Cookie Turns 100 11257
54 The Happy Birds: Success Story of Angry Birds 12659
55 Tata Motors JLR - The Success Story 15116
56 An Analysis On Lux Beauty Soap 40966
57 Latest Trend In Marketing Environment: Viral Marketing 10353
58 Impact Of The ZooZoo Commercials For Value Added Services 17205
59 What Can We Learn From Strategy Games 14304
60 The Reverse of Marketing=De-Marketing 18227
61 Is There A Better Way To Sell To Rural Market 12984
62 Why & How Marketers Target Kids 16262
63 Disruptive Innovation: Strategist’s Dilemma 11598
64 Entry Strategies For Automobile Companies In African Markets 14075
65 Park Avenue I.Q: New Name In The World Of Deodorants 17293
66 Flipkart.com - The Success Saga 22443
67 Pester Power: The Influential Kids 12580
68 Destination Branding- How does it Work 13626
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15494
70 Dirty Marketing- Fighting brands unethically 11983
71 Hero Honda Rebranding to Hero MotoCorp 14910
72 Standardize or Localize- A better way to lead markets 12295
73 Critical Success Factors for Devising Strategies for Airline Players 19836
74 Mom and Pop Stores Score Over Giant Supermarkets 11778
75 Regional Aspiration Marketing- A Step Further 11144
76 Value and benefit- The customer perspective 14539
77 Merchandising- The Brand Building Strategy 10405
78 The ill-effects of Globalization 10595
79 Brand Ferrari - The Dream Machine 13525
80 Retail Industry : Boon or Bane ? 13106
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21383
82 Premium Brands- Prestige, Value and Quality 20991
83 JustDial: The Information and Business Listings Directory 25022
84 Corporate branding vs Product branding 13883
85 Sales vs Marketing - Do They complement or compete ? 29777
86 Is Advertising an art of Lying ? 16464
87 Glocalization-The McD and KFC Way ? 13314
88 Breakthrough Products: Entering a New World 25919
89 4 P's of Management 57334
90 Walt Disney: A Magical Brand 17030
91 Evaluating Advertisement Campaigns: Analyzing Customers 10953
92 Brand Manchester United : A Theatre of Dreams 11052
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12653
94 10 Reasons Why Airline Industry is Unique ? 49877
95 Role of Brand Ambassadors in Recession 10871
96 Reverse Pricing - Getting it Right ! 12094
97 Copyright & Trademark violations: Rural Marketing Success ? 15262
98 Premium Niche Marketing: Small World and Big Business 15814
99 Surrogate Advertising: Softly promoting hard products 10693
100 TATA Nano : Khushiyon Ki Chaabi 15089
101 Royal Enfield Bullet - The Indian Cult Brand ! 20537
102 Do Brands have finite lives ? 20538
103 Why Twitter is so successful ? 20145
104 M.R.P: Setting your own price ? 10836
105 The New Age Marketing Warfare ! 13298
 
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