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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
25 Thums Up - A Thundering Success 14697
26 Rural Marketing: Challenges Opportunities and Beyond 22398
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22273
28 Creative Marketing Communication: Interactive Advertising Campaigns 11364
29 What is Shockvertising? 26251
30 Marketing Through Sports: The Evolution and Future 29239
31 Village Laundry Service, A Story Of The Start Up 12368
32 Being Flawsome - Ensuring Brand Loyalty 15123
33 Chanakya Niti And Marketing Strategies 20627
34 Royal Enfield Bullet - Felt The Thump! 11479
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23407
36 Subliminal Marketing - What You See You May Not See! 15090
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16776
38 Customer Is King – Make The King Happy 24808
39 Marketing Strategies & Innovations In The Services Sector 14872
40 Segmentation Targeting & Positioning-Defining Product Lines 27448
41 Role Of Technology In Marketing 21137
42 How To Create Snob Effect In Marketing? 15066
43 Health Insurance: A Push Or A Pull Product? 11462
44 A Strategic Perspective Of Kerala Tourism 27218
45 Opportunities In Online Marketing 10532
46 Challenges Of Digital Marketing 18974
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10947
48 Then & Now - A Coke Story 14625
49 What's This App - Whatsapp Success Story! 25470
50 Flying High: What Keeps Indigo Going 11707
51 Brand Activation: Bringing Spirit Of Brands To Life 16398
52 Indian Rural Market: The Next Big Thing 24218
53 Oreo – Milky’s Favourite Cookie Turns 100 11053
54 The Happy Birds: Success Story of Angry Birds 12389
55 Tata Motors JLR - The Success Story 14828
56 An Analysis On Lux Beauty Soap 40471
57 Latest Trend In Marketing Environment: Viral Marketing 10172
58 Impact Of The ZooZoo Commercials For Value Added Services 16863
59 What Can We Learn From Strategy Games 14126
60 The Reverse of Marketing=De-Marketing 17975
61 Is There A Better Way To Sell To Rural Market 12771
62 Why & How Marketers Target Kids 15931
63 Disruptive Innovation: Strategist’s Dilemma 11366
64 Entry Strategies For Automobile Companies In African Markets 13891
65 Park Avenue I.Q: New Name In The World Of Deodorants 17043
66 Flipkart.com - The Success Saga 22162
67 Pester Power: The Influential Kids 12309
68 Destination Branding- How does it Work 13436
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15289
70 Dirty Marketing- Fighting brands unethically 11759
71 Hero Honda Rebranding to Hero MotoCorp 14660
72 Standardize or Localize- A better way to lead markets 12091
73 Critical Success Factors for Devising Strategies for Airline Players 19594
74 Mom and Pop Stores Score Over Giant Supermarkets 11570
75 Regional Aspiration Marketing- A Step Further 10907
76 Value and benefit- The customer perspective 14366
77 Merchandising- The Brand Building Strategy 10214
78 The ill-effects of Globalization 10417
79 Brand Ferrari - The Dream Machine 13344
80 Retail Industry : Boon or Bane ? 12914
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21147
82 Premium Brands- Prestige, Value and Quality 20628
83 JustDial: The Information and Business Listings Directory 24654
84 Corporate branding vs Product branding 13642
85 Sales vs Marketing - Do They complement or compete ? 29489
86 Is Advertising an art of Lying ? 16265
87 Glocalization-The McD and KFC Way ? 13069
88 Breakthrough Products: Entering a New World 25663
89 4 P's of Management 56994
90 Walt Disney: A Magical Brand 16790
91 Evaluating Advertisement Campaigns: Analyzing Customers 10750
92 Brand Manchester United : A Theatre of Dreams 10793
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12407
94 10 Reasons Why Airline Industry is Unique ? 49588
95 Role of Brand Ambassadors in Recession 10636
96 Reverse Pricing - Getting it Right ! 11854
97 Copyright & Trademark violations: Rural Marketing Success ? 15029
98 Premium Niche Marketing: Small World and Big Business 15489
99 Surrogate Advertising: Softly promoting hard products 10483
100 TATA Nano : Khushiyon Ki Chaabi 14840
101 Royal Enfield Bullet - The Indian Cult Brand ! 20299
102 Do Brands have finite lives ? 20244
103 Why Twitter is so successful ? 19945
104 M.R.P: Setting your own price ? 10645
105 The New Age Marketing Warfare ! 13078
 
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