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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
25 Thums Up - A Thundering Success 14719
26 Rural Marketing: Challenges Opportunities and Beyond 22409
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22288
28 Creative Marketing Communication: Interactive Advertising Campaigns 11375
29 What is Shockvertising? 26268
30 Marketing Through Sports: The Evolution and Future 29248
31 Village Laundry Service, A Story Of The Start Up 12383
32 Being Flawsome - Ensuring Brand Loyalty 15139
33 Chanakya Niti And Marketing Strategies 20637
34 Royal Enfield Bullet - Felt The Thump! 11490
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23426
36 Subliminal Marketing - What You See You May Not See! 15101
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16791
38 Customer Is King – Make The King Happy 24822
39 Marketing Strategies & Innovations In The Services Sector 14885
40 Segmentation Targeting & Positioning-Defining Product Lines 27465
41 Role Of Technology In Marketing 21145
42 How To Create Snob Effect In Marketing? 15080
43 Health Insurance: A Push Or A Pull Product? 11473
44 A Strategic Perspective Of Kerala Tourism 27232
45 Opportunities In Online Marketing 10543
46 Challenges Of Digital Marketing 18990
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10961
48 Then & Now - A Coke Story 14638
49 What's This App - Whatsapp Success Story! 25482
50 Flying High: What Keeps Indigo Going 11724
51 Brand Activation: Bringing Spirit Of Brands To Life 16411
52 Indian Rural Market: The Next Big Thing 24228
53 Oreo – Milky’s Favourite Cookie Turns 100 11067
54 The Happy Birds: Success Story of Angry Birds 12400
55 Tata Motors JLR - The Success Story 14838
56 An Analysis On Lux Beauty Soap 40495
57 Latest Trend In Marketing Environment: Viral Marketing 10182
58 Impact Of The ZooZoo Commercials For Value Added Services 16870
59 What Can We Learn From Strategy Games 14140
60 The Reverse of Marketing=De-Marketing 17995
61 Is There A Better Way To Sell To Rural Market 12784
62 Why & How Marketers Target Kids 15945
63 Disruptive Innovation: Strategist’s Dilemma 11386
64 Entry Strategies For Automobile Companies In African Markets 13903
65 Park Avenue I.Q: New Name In The World Of Deodorants 17057
66 Flipkart.com - The Success Saga 22170
67 Pester Power: The Influential Kids 12326
68 Destination Branding- How does it Work 13450
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15303
70 Dirty Marketing- Fighting brands unethically 11773
71 Hero Honda Rebranding to Hero MotoCorp 14675
72 Standardize or Localize- A better way to lead markets 12101
73 Critical Success Factors for Devising Strategies for Airline Players 19604
74 Mom and Pop Stores Score Over Giant Supermarkets 11583
75 Regional Aspiration Marketing- A Step Further 10919
76 Value and benefit- The customer perspective 14375
77 Merchandising- The Brand Building Strategy 10225
78 The ill-effects of Globalization 10424
79 Brand Ferrari - The Dream Machine 13354
80 Retail Industry : Boon or Bane ? 12922
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21160
82 Premium Brands- Prestige, Value and Quality 20648
83 JustDial: The Information and Business Listings Directory 24671
84 Corporate branding vs Product branding 13657
85 Sales vs Marketing - Do They complement or compete ? 29501
86 Is Advertising an art of Lying ? 16271
87 Glocalization-The McD and KFC Way ? 13081
88 Breakthrough Products: Entering a New World 25676
89 4 P's of Management 57007
90 Walt Disney: A Magical Brand 16802
91 Evaluating Advertisement Campaigns: Analyzing Customers 10763
92 Brand Manchester United : A Theatre of Dreams 10809
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12417
94 10 Reasons Why Airline Industry is Unique ? 49608
95 Role of Brand Ambassadors in Recession 10645
96 Reverse Pricing - Getting it Right ! 11867
97 Copyright & Trademark violations: Rural Marketing Success ? 15038
98 Premium Niche Marketing: Small World and Big Business 15505
99 Surrogate Advertising: Softly promoting hard products 10495
100 TATA Nano : Khushiyon Ki Chaabi 14849
101 Royal Enfield Bullet - The Indian Cult Brand ! 20315
102 Do Brands have finite lives ? 20255
103 Why Twitter is so successful ? 19956
104 M.R.P: Setting your own price ? 10659
105 The New Age Marketing Warfare ! 13092
 
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