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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
25 Thums Up - A Thundering Success 15261
26 Rural Marketing: Challenges Opportunities and Beyond 22779
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22584
28 Creative Marketing Communication: Interactive Advertising Campaigns 11721
29 What is Shockvertising? 26795
30 Marketing Through Sports: The Evolution and Future 29572
31 Village Laundry Service, A Story Of The Start Up 12949
32 Being Flawsome - Ensuring Brand Loyalty 15539
33 Chanakya Niti And Marketing Strategies 21014
34 Royal Enfield Bullet - Felt The Thump! 11963
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23907
36 Subliminal Marketing - What You See You May Not See! 15444
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17251
38 Customer Is King – Make The King Happy 25201
39 Marketing Strategies & Innovations In The Services Sector 15310
40 Segmentation Targeting & Positioning-Defining Product Lines 27854
41 Role Of Technology In Marketing 21433
42 How To Create Snob Effect In Marketing? 15466
43 Health Insurance: A Push Or A Pull Product? 11745
44 A Strategic Perspective Of Kerala Tourism 27647
45 Opportunities In Online Marketing 10870
46 Challenges Of Digital Marketing 19627
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11270
48 Then & Now - A Coke Story 15008
49 What's This App - Whatsapp Success Story! 25802
50 Flying High: What Keeps Indigo Going 12068
51 Brand Activation: Bringing Spirit Of Brands To Life 16715
52 Indian Rural Market: The Next Big Thing 24530
53 Oreo – Milky’s Favourite Cookie Turns 100 11394
54 The Happy Birds: Success Story of Angry Birds 12838
55 Tata Motors JLR - The Success Story 15285
56 An Analysis On Lux Beauty Soap 41176
57 Latest Trend In Marketing Environment: Viral Marketing 10466
58 Impact Of The ZooZoo Commercials For Value Added Services 17342
59 What Can We Learn From Strategy Games 14434
60 The Reverse of Marketing=De-Marketing 18383
61 Is There A Better Way To Sell To Rural Market 13100
62 Why & How Marketers Target Kids 16423
63 Disruptive Innovation: Strategist’s Dilemma 11728
64 Entry Strategies For Automobile Companies In African Markets 14205
65 Park Avenue I.Q: New Name In The World Of Deodorants 17445
66 Flipkart.com - The Success Saga 22599
67 Pester Power: The Influential Kids 12741
68 Destination Branding- How does it Work 13756
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15619
70 Dirty Marketing- Fighting brands unethically 12128
71 Hero Honda Rebranding to Hero MotoCorp 15083
72 Standardize or Localize- A better way to lead markets 12429
73 Critical Success Factors for Devising Strategies for Airline Players 19975
74 Mom and Pop Stores Score Over Giant Supermarkets 11912
75 Regional Aspiration Marketing- A Step Further 11288
76 Value and benefit- The customer perspective 14658
77 Merchandising- The Brand Building Strategy 10540
78 The ill-effects of Globalization 10721
79 Brand Ferrari - The Dream Machine 13669
80 Retail Industry : Boon or Bane ? 13243
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21541
82 Premium Brands- Prestige, Value and Quality 21185
83 JustDial: The Information and Business Listings Directory 25188
84 Corporate branding vs Product branding 14030
85 Sales vs Marketing - Do They complement or compete ? 29929
86 Is Advertising an art of Lying ? 16601
87 Glocalization-The McD and KFC Way ? 13461
88 Breakthrough Products: Entering a New World 26072
89 4 P's of Management 57492
90 Walt Disney: A Magical Brand 17177
91 Evaluating Advertisement Campaigns: Analyzing Customers 11094
92 Brand Manchester United : A Theatre of Dreams 11218
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12857
94 10 Reasons Why Airline Industry is Unique ? 50068
95 Role of Brand Ambassadors in Recession 11027
96 Reverse Pricing - Getting it Right ! 12281
97 Copyright & Trademark violations: Rural Marketing Success ? 15430
98 Premium Niche Marketing: Small World and Big Business 16021
99 Surrogate Advertising: Softly promoting hard products 10849
100 TATA Nano : Khushiyon Ki Chaabi 15283
101 Royal Enfield Bullet - The Indian Cult Brand ! 20751
102 Do Brands have finite lives ? 20668
103 Why Twitter is so successful ? 20258
104 M.R.P: Setting your own price ? 10980
105 The New Age Marketing Warfare ! 13435
 
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