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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
25 Thums Up - A Thundering Success 15337
26 Rural Marketing: Challenges Opportunities and Beyond 22837
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22617
28 Creative Marketing Communication: Interactive Advertising Campaigns 11757
29 What is Shockvertising? 26857
30 Marketing Through Sports: The Evolution and Future 29616
31 Village Laundry Service, A Story Of The Start Up 13010
32 Being Flawsome - Ensuring Brand Loyalty 15579
33 Chanakya Niti And Marketing Strategies 21056
34 Royal Enfield Bullet - Felt The Thump! 12007
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23955
36 Subliminal Marketing - What You See You May Not See! 15481
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17296
38 Customer Is King – Make The King Happy 25232
39 Marketing Strategies & Innovations In The Services Sector 15348
40 Segmentation Targeting & Positioning-Defining Product Lines 27904
41 Role Of Technology In Marketing 21463
42 How To Create Snob Effect In Marketing? 15501
43 Health Insurance: A Push Or A Pull Product? 11772
44 A Strategic Perspective Of Kerala Tourism 27694
45 Opportunities In Online Marketing 10904
46 Challenges Of Digital Marketing 19690
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11313
48 Then & Now - A Coke Story 15054
49 What's This App - Whatsapp Success Story! 25839
50 Flying High: What Keeps Indigo Going 12104
51 Brand Activation: Bringing Spirit Of Brands To Life 16761
52 Indian Rural Market: The Next Big Thing 24570
53 Oreo – Milky’s Favourite Cookie Turns 100 11433
54 The Happy Birds: Success Story of Angry Birds 12890
55 Tata Motors JLR - The Success Story 15345
56 An Analysis On Lux Beauty Soap 41232
57 Latest Trend In Marketing Environment: Viral Marketing 10506
58 Impact Of The ZooZoo Commercials For Value Added Services 17381
59 What Can We Learn From Strategy Games 14469
60 The Reverse of Marketing=De-Marketing 18419
61 Is There A Better Way To Sell To Rural Market 13133
62 Why & How Marketers Target Kids 16474
63 Disruptive Innovation: Strategist’s Dilemma 11759
64 Entry Strategies For Automobile Companies In African Markets 14240
65 Park Avenue I.Q: New Name In The World Of Deodorants 17484
66 Flipkart.com - The Success Saga 22646
67 Pester Power: The Influential Kids 12782
68 Destination Branding- How does it Work 13796
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15654
70 Dirty Marketing- Fighting brands unethically 12162
71 Hero Honda Rebranding to Hero MotoCorp 15175
72 Standardize or Localize- A better way to lead markets 12470
73 Critical Success Factors for Devising Strategies for Airline Players 20016
74 Mom and Pop Stores Score Over Giant Supermarkets 11972
75 Regional Aspiration Marketing- A Step Further 11321
76 Value and benefit- The customer perspective 14686
77 Merchandising- The Brand Building Strategy 10578
78 The ill-effects of Globalization 10755
79 Brand Ferrari - The Dream Machine 13705
80 Retail Industry : Boon or Bane ? 13280
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21584
82 Premium Brands- Prestige, Value and Quality 21253
83 JustDial: The Information and Business Listings Directory 25235
84 Corporate branding vs Product branding 14073
85 Sales vs Marketing - Do They complement or compete ? 29965
86 Is Advertising an art of Lying ? 16641
87 Glocalization-The McD and KFC Way ? 13492
88 Breakthrough Products: Entering a New World 26110
89 4 P's of Management 57534
90 Walt Disney: A Magical Brand 17215
91 Evaluating Advertisement Campaigns: Analyzing Customers 11130
92 Brand Manchester United : A Theatre of Dreams 11258
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12893
94 10 Reasons Why Airline Industry is Unique ? 50122
95 Role of Brand Ambassadors in Recession 11067
96 Reverse Pricing - Getting it Right ! 12320
97 Copyright & Trademark violations: Rural Marketing Success ? 15475
98 Premium Niche Marketing: Small World and Big Business 16070
99 Surrogate Advertising: Softly promoting hard products 10890
100 TATA Nano : Khushiyon Ki Chaabi 15333
101 Royal Enfield Bullet - The Indian Cult Brand ! 20858
102 Do Brands have finite lives ? 20704
103 Why Twitter is so successful ? 20290
104 M.R.P: Setting your own price ? 11014
105 The New Age Marketing Warfare ! 13473
 
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