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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
25 Thums Up - A Thundering Success 14665
26 Rural Marketing: Challenges Opportunities and Beyond 22376
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22262
28 Creative Marketing Communication: Interactive Advertising Campaigns 11342
29 What is Shockvertising? 26222
30 Marketing Through Sports: The Evolution and Future 29226
31 Village Laundry Service, A Story Of The Start Up 12336
32 Being Flawsome - Ensuring Brand Loyalty 15110
33 Chanakya Niti And Marketing Strategies 20606
34 Royal Enfield Bullet - Felt The Thump! 11463
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23374
36 Subliminal Marketing - What You See You May Not See! 15076
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16751
38 Customer Is King – Make The King Happy 24781
39 Marketing Strategies & Innovations In The Services Sector 14844
40 Segmentation Targeting & Positioning-Defining Product Lines 27433
41 Role Of Technology In Marketing 21124
42 How To Create Snob Effect In Marketing? 15048
43 Health Insurance: A Push Or A Pull Product? 11450
44 A Strategic Perspective Of Kerala Tourism 27194
45 Opportunities In Online Marketing 10520
46 Challenges Of Digital Marketing 18937
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10927
48 Then & Now - A Coke Story 14604
49 What's This App - Whatsapp Success Story! 25461
50 Flying High: What Keeps Indigo Going 11691
51 Brand Activation: Bringing Spirit Of Brands To Life 16384
52 Indian Rural Market: The Next Big Thing 24205
53 Oreo – Milky’s Favourite Cookie Turns 100 11040
54 The Happy Birds: Success Story of Angry Birds 12364
55 Tata Motors JLR - The Success Story 14809
56 An Analysis On Lux Beauty Soap 40433
57 Latest Trend In Marketing Environment: Viral Marketing 10157
58 Impact Of The ZooZoo Commercials For Value Added Services 16841
59 What Can We Learn From Strategy Games 14118
60 The Reverse of Marketing=De-Marketing 17949
61 Is There A Better Way To Sell To Rural Market 12755
62 Why & How Marketers Target Kids 15908
63 Disruptive Innovation: Strategist’s Dilemma 11346
64 Entry Strategies For Automobile Companies In African Markets 13873
65 Park Avenue I.Q: New Name In The World Of Deodorants 17034
66 Flipkart.com - The Success Saga 22139
67 Pester Power: The Influential Kids 12283
68 Destination Branding- How does it Work 13427
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15274
70 Dirty Marketing- Fighting brands unethically 11742
71 Hero Honda Rebranding to Hero MotoCorp 14636
72 Standardize or Localize- A better way to lead markets 12079
73 Critical Success Factors for Devising Strategies for Airline Players 19577
74 Mom and Pop Stores Score Over Giant Supermarkets 11559
75 Regional Aspiration Marketing- A Step Further 10898
76 Value and benefit- The customer perspective 14355
77 Merchandising- The Brand Building Strategy 10201
78 The ill-effects of Globalization 10408
79 Brand Ferrari - The Dream Machine 13331
80 Retail Industry : Boon or Bane ? 12905
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21129
82 Premium Brands- Prestige, Value and Quality 20595
83 JustDial: The Information and Business Listings Directory 24631
84 Corporate branding vs Product branding 13628
85 Sales vs Marketing - Do They complement or compete ? 29464
86 Is Advertising an art of Lying ? 16253
87 Glocalization-The McD and KFC Way ? 13053
88 Breakthrough Products: Entering a New World 25643
89 4 P's of Management 56959
90 Walt Disney: A Magical Brand 16765
91 Evaluating Advertisement Campaigns: Analyzing Customers 10736
92 Brand Manchester United : A Theatre of Dreams 10771
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12393
94 10 Reasons Why Airline Industry is Unique ? 49568
95 Role of Brand Ambassadors in Recession 10615
96 Reverse Pricing - Getting it Right ! 11838
97 Copyright & Trademark violations: Rural Marketing Success ? 15017
98 Premium Niche Marketing: Small World and Big Business 15465
99 Surrogate Advertising: Softly promoting hard products 10474
100 TATA Nano : Khushiyon Ki Chaabi 14813
101 Royal Enfield Bullet - The Indian Cult Brand ! 20279
102 Do Brands have finite lives ? 20223
103 Why Twitter is so successful ? 19933
104 M.R.P: Setting your own price ? 10631
105 The New Age Marketing Warfare ! 13061
 
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