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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
25 Thums Up - A Thundering Success 13158
26 Rural Marketing: Challenges Opportunities and Beyond 21398
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 21574
28 Creative Marketing Communication: Interactive Advertising Campaigns 10355
29 What is Shockvertising? 24974
30 Marketing Through Sports: The Evolution and Future 28427
31 Village Laundry Service, A Story Of The Start Up 11086
32 Being Flawsome - Ensuring Brand Loyalty 14330
33 Chanakya Niti And Marketing Strategies 19556
34 Royal Enfield Bullet - Felt The Thump! 10463
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 21904
36 Subliminal Marketing - What You See You May Not See! 14235
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 15418
38 Customer Is King – Make The King Happy 23541
39 Marketing Strategies & Innovations In The Services Sector 13743
40 Segmentation Targeting & Positioning-Defining Product Lines 26460
41 Role Of Technology In Marketing 20370
42 How To Create Snob Effect In Marketing? 14061
43 Health Insurance: A Push Or A Pull Product? 10699
44 A Strategic Perspective Of Kerala Tourism 26008
45 Opportunities In Online Marketing 9818
46 Challenges Of Digital Marketing 17846
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10102
48 Then & Now - A Coke Story 13661
49 What's This App - Whatsapp Success Story! 24701
50 Flying High: What Keeps Indigo Going 10525
51 Brand Activation: Bringing Spirit Of Brands To Life 15514
52 Indian Rural Market: The Next Big Thing 23444
53 Oreo – Milky’s Favourite Cookie Turns 100 10092
54 The Happy Birds: Success Story of Angry Birds 11195
55 Tata Motors JLR - The Success Story 13775
56 An Analysis On Lux Beauty Soap 38863
57 Latest Trend In Marketing Environment: Viral Marketing 9395
58 Impact Of The ZooZoo Commercials For Value Added Services 15615
59 What Can We Learn From Strategy Games 13420
60 The Reverse of Marketing=De-Marketing 16649
61 Is There A Better Way To Sell To Rural Market 11900
62 Why & How Marketers Target Kids 14671
63 Disruptive Innovation: Strategist’s Dilemma 10169
64 Entry Strategies For Automobile Companies In African Markets 13088
65 Park Avenue I.Q: New Name In The World Of Deodorants 16152
66 Flipkart.com - The Success Saga 21059
67 Pester Power: The Influential Kids 11353
68 Destination Branding- How does it Work 12681
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14149
70 Dirty Marketing- Fighting brands unethically 10656
71 Hero Honda Rebranding to Hero MotoCorp 13283
72 Standardize or Localize- A better way to lead markets 11204
73 Critical Success Factors for Devising Strategies for Airline Players 18451
74 Mom and Pop Stores Score Over Giant Supermarkets 10550
75 Regional Aspiration Marketing- A Step Further 9982
76 Value and benefit- The customer perspective 13677
77 Merchandising- The Brand Building Strategy 9477
78 The ill-effects of Globalization 9742
79 Brand Ferrari - The Dream Machine 12465
80 Retail Industry : Boon or Bane ? 12133
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20134
82 Premium Brands- Prestige, Value and Quality 19051
83 JustDial: The Information and Business Listings Directory 23053
84 Corporate branding vs Product branding 12885
85 Sales vs Marketing - Do They complement or compete ? 28343
86 Is Advertising an art of Lying ? 15448
87 Glocalization-The McD and KFC Way ? 11912
88 Breakthrough Products: Entering a New World 24567
89 4 P's of Management 55695
90 Walt Disney: A Magical Brand 15693
91 Evaluating Advertisement Campaigns: Analyzing Customers 9893
92 Brand Manchester United : A Theatre of Dreams 9894
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 11650
94 10 Reasons Why Airline Industry is Unique ? 48375
95 Role of Brand Ambassadors in Recession 9764
96 Reverse Pricing - Getting it Right ! 10882
97 Copyright & Trademark violations: Rural Marketing Success ? 14192
98 Premium Niche Marketing: Small World and Big Business 14380
99 Surrogate Advertising: Softly promoting hard products 9735
100 TATA Nano : Khushiyon Ki Chaabi 13574
101 Royal Enfield Bullet - The Indian Cult Brand ! 19339
102 Do Brands have finite lives ? 19666
103 Why Twitter is so successful ? 19354
104 M.R.P: Setting your own price ? 9907
105 The New Age Marketing Warfare ! 12402
 
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