1. Articles
    2. ›
  2. Marketing and Strategy

Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


Title Filter 
# Name Hits
25 Thums Up - A Thundering Success 15088
26 Rural Marketing: Challenges Opportunities and Beyond 22657
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22485
28 Creative Marketing Communication: Interactive Advertising Campaigns 11592
29 What is Shockvertising? 26620
30 Marketing Through Sports: The Evolution and Future 29450
31 Village Laundry Service, A Story Of The Start Up 12766
32 Being Flawsome - Ensuring Brand Loyalty 15421
33 Chanakya Niti And Marketing Strategies 20893
34 Royal Enfield Bullet - Felt The Thump! 11841
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23755
36 Subliminal Marketing - What You See You May Not See! 15324
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17100
38 Customer Is King – Make The King Happy 25078
39 Marketing Strategies & Innovations In The Services Sector 15179
40 Segmentation Targeting & Positioning-Defining Product Lines 27715
41 Role Of Technology In Marketing 21334
42 How To Create Snob Effect In Marketing? 15317
43 Health Insurance: A Push Or A Pull Product? 11646
44 A Strategic Perspective Of Kerala Tourism 27515
45 Opportunities In Online Marketing 10759
46 Challenges Of Digital Marketing 19450
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11160
48 Then & Now - A Coke Story 14871
49 What's This App - Whatsapp Success Story! 25689
50 Flying High: What Keeps Indigo Going 11952
51 Brand Activation: Bringing Spirit Of Brands To Life 16601
52 Indian Rural Market: The Next Big Thing 24433
53 Oreo – Milky’s Favourite Cookie Turns 100 11284
54 The Happy Birds: Success Story of Angry Birds 12688
55 Tata Motors JLR - The Success Story 15142
56 An Analysis On Lux Beauty Soap 40995
57 Latest Trend In Marketing Environment: Viral Marketing 10371
58 Impact Of The ZooZoo Commercials For Value Added Services 17226
59 What Can We Learn From Strategy Games 14327
60 The Reverse of Marketing=De-Marketing 18251
61 Is There A Better Way To Sell To Rural Market 13002
62 Why & How Marketers Target Kids 16290
63 Disruptive Innovation: Strategist’s Dilemma 11614
64 Entry Strategies For Automobile Companies In African Markets 14099
65 Park Avenue I.Q: New Name In The World Of Deodorants 17321
66 Flipkart.com - The Success Saga 22465
67 Pester Power: The Influential Kids 12597
68 Destination Branding- How does it Work 13647
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15516
70 Dirty Marketing- Fighting brands unethically 12005
71 Hero Honda Rebranding to Hero MotoCorp 14929
72 Standardize or Localize- A better way to lead markets 12315
73 Critical Success Factors for Devising Strategies for Airline Players 19855
74 Mom and Pop Stores Score Over Giant Supermarkets 11800
75 Regional Aspiration Marketing- A Step Further 11167
76 Value and benefit- The customer perspective 14557
77 Merchandising- The Brand Building Strategy 10427
78 The ill-effects of Globalization 10618
79 Brand Ferrari - The Dream Machine 13550
80 Retail Industry : Boon or Bane ? 13129
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21406
82 Premium Brands- Prestige, Value and Quality 21021
83 JustDial: The Information and Business Listings Directory 25046
84 Corporate branding vs Product branding 13913
85 Sales vs Marketing - Do They complement or compete ? 29809
86 Is Advertising an art of Lying ? 16487
87 Glocalization-The McD and KFC Way ? 13335
88 Breakthrough Products: Entering a New World 25945
89 4 P's of Management 57367
90 Walt Disney: A Magical Brand 17063
91 Evaluating Advertisement Campaigns: Analyzing Customers 10980
92 Brand Manchester United : A Theatre of Dreams 11084
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12680
94 10 Reasons Why Airline Industry is Unique ? 49911
95 Role of Brand Ambassadors in Recession 10896
96 Reverse Pricing - Getting it Right ! 12128
97 Copyright & Trademark violations: Rural Marketing Success ? 15292
98 Premium Niche Marketing: Small World and Big Business 15850
99 Surrogate Advertising: Softly promoting hard products 10717
100 TATA Nano : Khushiyon Ki Chaabi 15123
101 Royal Enfield Bullet - The Indian Cult Brand ! 20567
102 Do Brands have finite lives ? 20569
103 Why Twitter is so successful ? 20169
104 M.R.P: Setting your own price ? 10866
105 The New Age Marketing Warfare ! 13321
 
Page 1 of 2