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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
25 Thums Up - A Thundering Success 13999
26 Rural Marketing: Challenges Opportunities and Beyond 21990
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22022
28 Creative Marketing Communication: Interactive Advertising Campaigns 10948
29 What is Shockvertising? 25664
30 Marketing Through Sports: The Evolution and Future 28954
31 Village Laundry Service, A Story Of The Start Up 11773
32 Being Flawsome - Ensuring Brand Loyalty 14829
33 Chanakya Niti And Marketing Strategies 20189
34 Royal Enfield Bullet - Felt The Thump! 11052
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 22706
36 Subliminal Marketing - What You See You May Not See! 14760
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16170
38 Customer Is King – Make The King Happy 24211
39 Marketing Strategies & Innovations In The Services Sector 14362
40 Segmentation Targeting & Positioning-Defining Product Lines 27025
41 Role Of Technology In Marketing 20860
42 How To Create Snob Effect In Marketing? 14652
43 Health Insurance: A Push Or A Pull Product? 11160
44 A Strategic Perspective Of Kerala Tourism 26734
45 Opportunities In Online Marketing 10289
46 Challenges Of Digital Marketing 18461
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10604
48 Then & Now - A Coke Story 14247
49 What's This App - Whatsapp Success Story! 25202
50 Flying High: What Keeps Indigo Going 11213
51 Brand Activation: Bringing Spirit Of Brands To Life 16023
52 Indian Rural Market: The Next Big Thing 23943
53 Oreo – Milky’s Favourite Cookie Turns 100 10688
54 The Happy Birds: Success Story of Angry Birds 11790
55 Tata Motors JLR - The Success Story 14381
56 An Analysis On Lux Beauty Soap 39635
57 Latest Trend In Marketing Environment: Viral Marketing 9899
58 Impact Of The ZooZoo Commercials For Value Added Services 16326
59 What Can We Learn From Strategy Games 13887
60 The Reverse of Marketing=De-Marketing 17358
61 Is There A Better Way To Sell To Rural Market 12387
62 Why & How Marketers Target Kids 15349
63 Disruptive Innovation: Strategist’s Dilemma 10837
64 Entry Strategies For Automobile Companies In African Markets 13580
65 Park Avenue I.Q: New Name In The World Of Deodorants 16714
66 Flipkart.com - The Success Saga 21694
67 Pester Power: The Influential Kids 11939
68 Destination Branding- How does it Work 13173
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14857
70 Dirty Marketing- Fighting brands unethically 11303
71 Hero Honda Rebranding to Hero MotoCorp 14047
72 Standardize or Localize- A better way to lead markets 11739
73 Critical Success Factors for Devising Strategies for Airline Players 19053
74 Mom and Pop Stores Score Over Giant Supermarkets 11192
75 Regional Aspiration Marketing- A Step Further 10560
76 Value and benefit- The customer perspective 14118
77 Merchandising- The Brand Building Strategy 9948
78 The ill-effects of Globalization 10192
79 Brand Ferrari - The Dream Machine 12975
80 Retail Industry : Boon or Bane ? 12609
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20722
82 Premium Brands- Prestige, Value and Quality 19879
83 JustDial: The Information and Business Listings Directory 23986
84 Corporate branding vs Product branding 13361
85 Sales vs Marketing - Do They complement or compete ? 28962
86 Is Advertising an art of Lying ? 15949
87 Glocalization-The McD and KFC Way ? 12601
88 Breakthrough Products: Entering a New World 25231
89 4 P's of Management 56456
90 Walt Disney: A Magical Brand 16308
91 Evaluating Advertisement Campaigns: Analyzing Customers 10398
92 Brand Manchester United : A Theatre of Dreams 10440
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12137
94 10 Reasons Why Airline Industry is Unique ? 49017
95 Role of Brand Ambassadors in Recession 10266
96 Reverse Pricing - Getting it Right ! 11491
97 Copyright & Trademark violations: Rural Marketing Success ? 14723
98 Premium Niche Marketing: Small World and Big Business 15034
99 Surrogate Advertising: Softly promoting hard products 10228
100 TATA Nano : Khushiyon Ki Chaabi 14346
101 Royal Enfield Bullet - The Indian Cult Brand ! 19780
102 Do Brands have finite lives ? 19897
103 Why Twitter is so successful ? 19585
104 M.R.P: Setting your own price ? 10240
105 The New Age Marketing Warfare ! 12729
 
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