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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
25 Thums Up - A Thundering Success 13951
26 Rural Marketing: Challenges Opportunities and Beyond 21960
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 21999
28 Creative Marketing Communication: Interactive Advertising Campaigns 10921
29 What is Shockvertising? 25623
30 Marketing Through Sports: The Evolution and Future 28920
31 Village Laundry Service, A Story Of The Start Up 11725
32 Being Flawsome - Ensuring Brand Loyalty 14809
33 Chanakya Niti And Marketing Strategies 20157
34 Royal Enfield Bullet - Felt The Thump! 11022
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 22653
36 Subliminal Marketing - What You See You May Not See! 14733
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16120
38 Customer Is King – Make The King Happy 24174
39 Marketing Strategies & Innovations In The Services Sector 14325
40 Segmentation Targeting & Positioning-Defining Product Lines 26991
41 Role Of Technology In Marketing 20832
42 How To Create Snob Effect In Marketing? 14623
43 Health Insurance: A Push Or A Pull Product? 11146
44 A Strategic Perspective Of Kerala Tourism 26687
45 Opportunities In Online Marketing 10267
46 Challenges Of Digital Marketing 18423
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10578
48 Then & Now - A Coke Story 14213
49 What's This App - Whatsapp Success Story! 25178
50 Flying High: What Keeps Indigo Going 11178
51 Brand Activation: Bringing Spirit Of Brands To Life 16001
52 Indian Rural Market: The Next Big Thing 23913
53 Oreo – Milky’s Favourite Cookie Turns 100 10653
54 The Happy Birds: Success Story of Angry Birds 11756
55 Tata Motors JLR - The Success Story 14351
56 An Analysis On Lux Beauty Soap 39594
57 Latest Trend In Marketing Environment: Viral Marketing 9878
58 Impact Of The ZooZoo Commercials For Value Added Services 16295
59 What Can We Learn From Strategy Games 13870
60 The Reverse of Marketing=De-Marketing 17312
61 Is There A Better Way To Sell To Rural Market 12361
62 Why & How Marketers Target Kids 15298
63 Disruptive Innovation: Strategist’s Dilemma 10803
64 Entry Strategies For Automobile Companies In African Markets 13553
65 Park Avenue I.Q: New Name In The World Of Deodorants 16681
66 Flipkart.com - The Success Saga 21652
67 Pester Power: The Influential Kids 11913
68 Destination Branding- How does it Work 13142
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14821
70 Dirty Marketing- Fighting brands unethically 11270
71 Hero Honda Rebranding to Hero MotoCorp 14000
72 Standardize or Localize- A better way to lead markets 11718
73 Critical Success Factors for Devising Strategies for Airline Players 19025
74 Mom and Pop Stores Score Over Giant Supermarkets 11161
75 Regional Aspiration Marketing- A Step Further 10526
76 Value and benefit- The customer perspective 14099
77 Merchandising- The Brand Building Strategy 9925
78 The ill-effects of Globalization 10172
79 Brand Ferrari - The Dream Machine 12949
80 Retail Industry : Boon or Bane ? 12584
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20691
82 Premium Brands- Prestige, Value and Quality 19823
83 JustDial: The Information and Business Listings Directory 23928
84 Corporate branding vs Product branding 13332
85 Sales vs Marketing - Do They complement or compete ? 28926
86 Is Advertising an art of Lying ? 15926
87 Glocalization-The McD and KFC Way ? 12557
88 Breakthrough Products: Entering a New World 25197
89 4 P's of Management 56407
90 Walt Disney: A Magical Brand 16263
91 Evaluating Advertisement Campaigns: Analyzing Customers 10375
92 Brand Manchester United : A Theatre of Dreams 10414
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12116
94 10 Reasons Why Airline Industry is Unique ? 48975
95 Role of Brand Ambassadors in Recession 10247
96 Reverse Pricing - Getting it Right ! 11461
97 Copyright & Trademark violations: Rural Marketing Success ? 14698
98 Premium Niche Marketing: Small World and Big Business 14999
99 Surrogate Advertising: Softly promoting hard products 10206
100 TATA Nano : Khushiyon Ki Chaabi 14298
101 Royal Enfield Bullet - The Indian Cult Brand ! 19741
102 Do Brands have finite lives ? 19874
103 Why Twitter is so successful ? 19561
104 M.R.P: Setting your own price ? 10206
105 The New Age Marketing Warfare ! 12698
 
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