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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
25 Thums Up - A Thundering Success 14334
26 Rural Marketing: Challenges Opportunities and Beyond 22185
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22134
28 Creative Marketing Communication: Interactive Advertising Campaigns 11163
29 What is Shockvertising? 25954
30 Marketing Through Sports: The Evolution and Future 29081
31 Village Laundry Service, A Story Of The Start Up 12080
32 Being Flawsome - Ensuring Brand Loyalty 14970
33 Chanakya Niti And Marketing Strategies 20399
34 Royal Enfield Bullet - Felt The Thump! 11250
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23006
36 Subliminal Marketing - What You See You May Not See! 14912
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16482
38 Customer Is King – Make The King Happy 24447
39 Marketing Strategies & Innovations In The Services Sector 14586
40 Segmentation Targeting & Positioning-Defining Product Lines 27245
41 Role Of Technology In Marketing 21003
42 How To Create Snob Effect In Marketing? 14867
43 Health Insurance: A Push Or A Pull Product? 11256
44 A Strategic Perspective Of Kerala Tourism 26972
45 Opportunities In Online Marketing 10406
46 Challenges Of Digital Marketing 18691
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10767
48 Then & Now - A Coke Story 14430
49 What's This App - Whatsapp Success Story! 25334
50 Flying High: What Keeps Indigo Going 11477
51 Brand Activation: Bringing Spirit Of Brands To Life 16191
52 Indian Rural Market: The Next Big Thing 24071
53 Oreo – Milky’s Favourite Cookie Turns 100 10856
54 The Happy Birds: Success Story of Angry Birds 12023
55 Tata Motors JLR - The Success Story 14590
56 An Analysis On Lux Beauty Soap 39993
57 Latest Trend In Marketing Environment: Viral Marketing 10031
58 Impact Of The ZooZoo Commercials For Value Added Services 16603
59 What Can We Learn From Strategy Games 14006
60 The Reverse of Marketing=De-Marketing 17637
61 Is There A Better Way To Sell To Rural Market 12522
62 Why & How Marketers Target Kids 15655
63 Disruptive Innovation: Strategist’s Dilemma 11095
64 Entry Strategies For Automobile Companies In African Markets 13752
65 Park Avenue I.Q: New Name In The World Of Deodorants 16898
66 Flipkart.com - The Success Saga 21951
67 Pester Power: The Influential Kids 12117
68 Destination Branding- How does it Work 13297
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15093
70 Dirty Marketing- Fighting brands unethically 11552
71 Hero Honda Rebranding to Hero MotoCorp 14357
72 Standardize or Localize- A better way to lead markets 11855
73 Critical Success Factors for Devising Strategies for Airline Players 19277
74 Mom and Pop Stores Score Over Giant Supermarkets 11400
75 Regional Aspiration Marketing- A Step Further 10723
76 Value and benefit- The customer perspective 14230
77 Merchandising- The Brand Building Strategy 10082
78 The ill-effects of Globalization 10292
79 Brand Ferrari - The Dream Machine 13119
80 Retail Industry : Boon or Bane ? 12754
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20935
82 Premium Brands- Prestige, Value and Quality 20253
83 JustDial: The Information and Business Listings Directory 24282
84 Corporate branding vs Product branding 13484
85 Sales vs Marketing - Do They complement or compete ? 29213
86 Is Advertising an art of Lying ? 16093
87 Glocalization-The McD and KFC Way ? 12864
88 Breakthrough Products: Entering a New World 25464
89 4 P's of Management 56728
90 Walt Disney: A Magical Brand 16549
91 Evaluating Advertisement Campaigns: Analyzing Customers 10554
92 Brand Manchester United : A Theatre of Dreams 10607
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12251
94 10 Reasons Why Airline Industry is Unique ? 49255
95 Role of Brand Ambassadors in Recession 10391
96 Reverse Pricing - Getting it Right ! 11654
97 Copyright & Trademark violations: Rural Marketing Success ? 14868
98 Premium Niche Marketing: Small World and Big Business 15255
99 Surrogate Advertising: Softly promoting hard products 10345
100 TATA Nano : Khushiyon Ki Chaabi 14609
101 Royal Enfield Bullet - The Indian Cult Brand ! 20045
102 Do Brands have finite lives ? 20080
103 Why Twitter is so successful ? 19730
104 M.R.P: Setting your own price ? 10452
105 The New Age Marketing Warfare ! 12913
 
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