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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
25 Thums Up - A Thundering Success 14807
26 Rural Marketing: Challenges Opportunities and Beyond 22468
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22326
28 Creative Marketing Communication: Interactive Advertising Campaigns 11414
29 What is Shockvertising? 26348
30 Marketing Through Sports: The Evolution and Future 29287
31 Village Laundry Service, A Story Of The Start Up 12462
32 Being Flawsome - Ensuring Brand Loyalty 15182
33 Chanakya Niti And Marketing Strategies 20702
34 Royal Enfield Bullet - Felt The Thump! 11533
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23496
36 Subliminal Marketing - What You See You May Not See! 15150
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16858
38 Customer Is King – Make The King Happy 24879
39 Marketing Strategies & Innovations In The Services Sector 14944
40 Segmentation Targeting & Positioning-Defining Product Lines 27523
41 Role Of Technology In Marketing 21188
42 How To Create Snob Effect In Marketing? 15132
43 Health Insurance: A Push Or A Pull Product? 11505
44 A Strategic Perspective Of Kerala Tourism 27280
45 Opportunities In Online Marketing 10589
46 Challenges Of Digital Marketing 19071
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11002
48 Then & Now - A Coke Story 14686
49 What's This App - Whatsapp Success Story! 25520
50 Flying High: What Keeps Indigo Going 11774
51 Brand Activation: Bringing Spirit Of Brands To Life 16449
52 Indian Rural Market: The Next Big Thing 24271
53 Oreo – Milky’s Favourite Cookie Turns 100 11104
54 The Happy Birds: Success Story of Angry Birds 12456
55 Tata Motors JLR - The Success Story 14887
56 An Analysis On Lux Beauty Soap 40635
57 Latest Trend In Marketing Environment: Viral Marketing 10225
58 Impact Of The ZooZoo Commercials For Value Added Services 16920
59 What Can We Learn From Strategy Games 14173
60 The Reverse of Marketing=De-Marketing 18053
61 Is There A Better Way To Sell To Rural Market 12835
62 Why & How Marketers Target Kids 16008
63 Disruptive Innovation: Strategist’s Dilemma 11451
64 Entry Strategies For Automobile Companies In African Markets 13938
65 Park Avenue I.Q: New Name In The World Of Deodorants 17113
66 Flipkart.com - The Success Saga 22244
67 Pester Power: The Influential Kids 12384
68 Destination Branding- How does it Work 13489
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15344
70 Dirty Marketing- Fighting brands unethically 11826
71 Hero Honda Rebranding to Hero MotoCorp 14726
72 Standardize or Localize- A better way to lead markets 12148
73 Critical Success Factors for Devising Strategies for Airline Players 19658
74 Mom and Pop Stores Score Over Giant Supermarkets 11629
75 Regional Aspiration Marketing- A Step Further 10961
76 Value and benefit- The customer perspective 14408
77 Merchandising- The Brand Building Strategy 10262
78 The ill-effects of Globalization 10460
79 Brand Ferrari - The Dream Machine 13388
80 Retail Industry : Boon or Bane ? 12953
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21210
82 Premium Brands- Prestige, Value and Quality 20739
83 JustDial: The Information and Business Listings Directory 24746
84 Corporate branding vs Product branding 13703
85 Sales vs Marketing - Do They complement or compete ? 29560
86 Is Advertising an art of Lying ? 16312
87 Glocalization-The McD and KFC Way ? 13128
88 Breakthrough Products: Entering a New World 25723
89 4 P's of Management 57067
90 Walt Disney: A Magical Brand 16844
91 Evaluating Advertisement Campaigns: Analyzing Customers 10807
92 Brand Manchester United : A Theatre of Dreams 10859
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12456
94 10 Reasons Why Airline Industry is Unique ? 49674
95 Role of Brand Ambassadors in Recession 10691
96 Reverse Pricing - Getting it Right ! 11911
97 Copyright & Trademark violations: Rural Marketing Success ? 15089
98 Premium Niche Marketing: Small World and Big Business 15583
99 Surrogate Advertising: Softly promoting hard products 10534
100 TATA Nano : Khushiyon Ki Chaabi 14895
101 Royal Enfield Bullet - The Indian Cult Brand ! 20364
102 Do Brands have finite lives ? 20303
103 Why Twitter is so successful ? 20000
104 M.R.P: Setting your own price ? 10691
105 The New Age Marketing Warfare ! 13134
 
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