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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
25 Thums Up - A Thundering Success 13972
26 Rural Marketing: Challenges Opportunities and Beyond 21972
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22007
28 Creative Marketing Communication: Interactive Advertising Campaigns 10928
29 What is Shockvertising? 25637
30 Marketing Through Sports: The Evolution and Future 28938
31 Village Laundry Service, A Story Of The Start Up 11742
32 Being Flawsome - Ensuring Brand Loyalty 14815
33 Chanakya Niti And Marketing Strategies 20166
34 Royal Enfield Bullet - Felt The Thump! 11030
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 22672
36 Subliminal Marketing - What You See You May Not See! 14742
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16137
38 Customer Is King – Make The King Happy 24187
39 Marketing Strategies & Innovations In The Services Sector 14336
40 Segmentation Targeting & Positioning-Defining Product Lines 27009
41 Role Of Technology In Marketing 20843
42 How To Create Snob Effect In Marketing? 14635
43 Health Insurance: A Push Or A Pull Product? 11154
44 A Strategic Perspective Of Kerala Tourism 26705
45 Opportunities In Online Marketing 10275
46 Challenges Of Digital Marketing 18434
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10585
48 Then & Now - A Coke Story 14224
49 What's This App - Whatsapp Success Story! 25188
50 Flying High: What Keeps Indigo Going 11193
51 Brand Activation: Bringing Spirit Of Brands To Life 16010
52 Indian Rural Market: The Next Big Thing 23923
53 Oreo – Milky’s Favourite Cookie Turns 100 10670
54 The Happy Birds: Success Story of Angry Birds 11770
55 Tata Motors JLR - The Success Story 14361
56 An Analysis On Lux Beauty Soap 39613
57 Latest Trend In Marketing Environment: Viral Marketing 9885
58 Impact Of The ZooZoo Commercials For Value Added Services 16308
59 What Can We Learn From Strategy Games 13876
60 The Reverse of Marketing=De-Marketing 17330
61 Is There A Better Way To Sell To Rural Market 12370
62 Why & How Marketers Target Kids 15319
63 Disruptive Innovation: Strategist’s Dilemma 10813
64 Entry Strategies For Automobile Companies In African Markets 13561
65 Park Avenue I.Q: New Name In The World Of Deodorants 16694
66 Flipkart.com - The Success Saga 21669
67 Pester Power: The Influential Kids 11921
68 Destination Branding- How does it Work 13151
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14835
70 Dirty Marketing- Fighting brands unethically 11281
71 Hero Honda Rebranding to Hero MotoCorp 14017
72 Standardize or Localize- A better way to lead markets 11724
73 Critical Success Factors for Devising Strategies for Airline Players 19035
74 Mom and Pop Stores Score Over Giant Supermarkets 11175
75 Regional Aspiration Marketing- A Step Further 10538
76 Value and benefit- The customer perspective 14107
77 Merchandising- The Brand Building Strategy 9934
78 The ill-effects of Globalization 10179
79 Brand Ferrari - The Dream Machine 12960
80 Retail Industry : Boon or Bane ? 12592
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20705
82 Premium Brands- Prestige, Value and Quality 19845
83 JustDial: The Information and Business Listings Directory 23952
84 Corporate branding vs Product branding 13348
85 Sales vs Marketing - Do They complement or compete ? 28938
86 Is Advertising an art of Lying ? 15933
87 Glocalization-The McD and KFC Way ? 12571
88 Breakthrough Products: Entering a New World 25211
89 4 P's of Management 56424
90 Walt Disney: A Magical Brand 16271
91 Evaluating Advertisement Campaigns: Analyzing Customers 10385
92 Brand Manchester United : A Theatre of Dreams 10423
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12122
94 10 Reasons Why Airline Industry is Unique ? 48986
95 Role of Brand Ambassadors in Recession 10253
96 Reverse Pricing - Getting it Right ! 11472
97 Copyright & Trademark violations: Rural Marketing Success ? 14707
98 Premium Niche Marketing: Small World and Big Business 15014
99 Surrogate Advertising: Softly promoting hard products 10211
100 TATA Nano : Khushiyon Ki Chaabi 14313
101 Royal Enfield Bullet - The Indian Cult Brand ! 19752
102 Do Brands have finite lives ? 19881
103 Why Twitter is so successful ? 19569
104 M.R.P: Setting your own price ? 10220
105 The New Age Marketing Warfare ! 12711
 
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