1. Articles
    2. ›
  2. Marketing and Strategy

Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


Title Filter 
# Name Hits
25 Thums Up - A Thundering Success 14513
26 Rural Marketing: Challenges Opportunities and Beyond 22288
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22202
28 Creative Marketing Communication: Interactive Advertising Campaigns 11263
29 What is Shockvertising? 26110
30 Marketing Through Sports: The Evolution and Future 29153
31 Village Laundry Service, A Story Of The Start Up 12217
32 Being Flawsome - Ensuring Brand Loyalty 15047
33 Chanakya Niti And Marketing Strategies 20515
34 Royal Enfield Bullet - Felt The Thump! 11365
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23253
36 Subliminal Marketing - What You See You May Not See! 15018
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16654
38 Customer Is King – Make The King Happy 24675
39 Marketing Strategies & Innovations In The Services Sector 14723
40 Segmentation Targeting & Positioning-Defining Product Lines 27346
41 Role Of Technology In Marketing 21070
42 How To Create Snob Effect In Marketing? 14978
43 Health Insurance: A Push Or A Pull Product? 11403
44 A Strategic Perspective Of Kerala Tourism 27109
45 Opportunities In Online Marketing 10469
46 Challenges Of Digital Marketing 18820
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10850
48 Then & Now - A Coke Story 14533
49 What's This App - Whatsapp Success Story! 25405
50 Flying High: What Keeps Indigo Going 11599
51 Brand Activation: Bringing Spirit Of Brands To Life 16300
52 Indian Rural Market: The Next Big Thing 24140
53 Oreo – Milky’s Favourite Cookie Turns 100 10957
54 The Happy Birds: Success Story of Angry Birds 12249
55 Tata Motors JLR - The Success Story 14714
56 An Analysis On Lux Beauty Soap 40267
57 Latest Trend In Marketing Environment: Viral Marketing 10110
58 Impact Of The ZooZoo Commercials For Value Added Services 16741
59 What Can We Learn From Strategy Games 14066
60 The Reverse of Marketing=De-Marketing 17835
61 Is There A Better Way To Sell To Rural Market 12697
62 Why & How Marketers Target Kids 15802
63 Disruptive Innovation: Strategist’s Dilemma 11272
64 Entry Strategies For Automobile Companies In African Markets 13818
65 Park Avenue I.Q: New Name In The World Of Deodorants 16973
66 Flipkart.com - The Success Saga 22059
67 Pester Power: The Influential Kids 12208
68 Destination Branding- How does it Work 13374
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15193
70 Dirty Marketing- Fighting brands unethically 11653
71 Hero Honda Rebranding to Hero MotoCorp 14502
72 Standardize or Localize- A better way to lead markets 12017
73 Critical Success Factors for Devising Strategies for Airline Players 19473
74 Mom and Pop Stores Score Over Giant Supermarkets 11490
75 Regional Aspiration Marketing- A Step Further 10821
76 Value and benefit- The customer perspective 14298
77 Merchandising- The Brand Building Strategy 10142
78 The ill-effects of Globalization 10348
79 Brand Ferrari - The Dream Machine 13274
80 Retail Industry : Boon or Bane ? 12836
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21038
82 Premium Brands- Prestige, Value and Quality 20445
83 JustDial: The Information and Business Listings Directory 24486
84 Corporate branding vs Product branding 13556
85 Sales vs Marketing - Do They complement or compete ? 29352
86 Is Advertising an art of Lying ? 16190
87 Glocalization-The McD and KFC Way ? 12976
88 Breakthrough Products: Entering a New World 25568
89 4 P's of Management 56869
90 Walt Disney: A Magical Brand 16668
91 Evaluating Advertisement Campaigns: Analyzing Customers 10654
92 Brand Manchester United : A Theatre of Dreams 10696
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12332
94 10 Reasons Why Airline Industry is Unique ? 49465
95 Role of Brand Ambassadors in Recession 10552
96 Reverse Pricing - Getting it Right ! 11750
97 Copyright & Trademark violations: Rural Marketing Success ? 14947
98 Premium Niche Marketing: Small World and Big Business 15373
99 Surrogate Advertising: Softly promoting hard products 10427
100 TATA Nano : Khushiyon Ki Chaabi 14736
101 Royal Enfield Bullet - The Indian Cult Brand ! 20176
102 Do Brands have finite lives ? 20166
103 Why Twitter is so successful ? 19891
104 M.R.P: Setting your own price ? 10551
105 The New Age Marketing Warfare ! 13002
 
Page 1 of 2