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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
25 Thums Up - A Thundering Success 13887
26 Rural Marketing: Challenges Opportunities and Beyond 21924
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 21974
28 Creative Marketing Communication: Interactive Advertising Campaigns 10881
29 What is Shockvertising? 25576
30 Marketing Through Sports: The Evolution and Future 28888
31 Village Laundry Service, A Story Of The Start Up 11690
32 Being Flawsome - Ensuring Brand Loyalty 14776
33 Chanakya Niti And Marketing Strategies 20119
34 Royal Enfield Bullet - Felt The Thump! 10976
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 22596
36 Subliminal Marketing - What You See You May Not See! 14697
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16070
38 Customer Is King – Make The King Happy 24129
39 Marketing Strategies & Innovations In The Services Sector 14287
40 Segmentation Targeting & Positioning-Defining Product Lines 26957
41 Role Of Technology In Marketing 20806
42 How To Create Snob Effect In Marketing? 14583
43 Health Insurance: A Push Or A Pull Product? 11123
44 A Strategic Perspective Of Kerala Tourism 26638
45 Opportunities In Online Marketing 10246
46 Challenges Of Digital Marketing 18385
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10546
48 Then & Now - A Coke Story 14175
49 What's This App - Whatsapp Success Story! 25150
50 Flying High: What Keeps Indigo Going 11135
51 Brand Activation: Bringing Spirit Of Brands To Life 15965
52 Indian Rural Market: The Next Big Thing 23887
53 Oreo – Milky’s Favourite Cookie Turns 100 10618
54 The Happy Birds: Success Story of Angry Birds 11715
55 Tata Motors JLR - The Success Story 14320
56 An Analysis On Lux Beauty Soap 39550
57 Latest Trend In Marketing Environment: Viral Marketing 9848
58 Impact Of The ZooZoo Commercials For Value Added Services 16239
59 What Can We Learn From Strategy Games 13841
60 The Reverse of Marketing=De-Marketing 17273
61 Is There A Better Way To Sell To Rural Market 12331
62 Why & How Marketers Target Kids 15250
63 Disruptive Innovation: Strategist’s Dilemma 10747
64 Entry Strategies For Automobile Companies In African Markets 13527
65 Park Avenue I.Q: New Name In The World Of Deodorants 16644
66 Flipkart.com - The Success Saga 21618
67 Pester Power: The Influential Kids 11878
68 Destination Branding- How does it Work 13112
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14778
70 Dirty Marketing- Fighting brands unethically 11227
71 Hero Honda Rebranding to Hero MotoCorp 13949
72 Standardize or Localize- A better way to lead markets 11693
73 Critical Success Factors for Devising Strategies for Airline Players 18983
74 Mom and Pop Stores Score Over Giant Supermarkets 11129
75 Regional Aspiration Marketing- A Step Further 10502
76 Value and benefit- The customer perspective 14075
77 Merchandising- The Brand Building Strategy 9897
78 The ill-effects of Globalization 10151
79 Brand Ferrari - The Dream Machine 12917
80 Retail Industry : Boon or Bane ? 12556
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20655
82 Premium Brands- Prestige, Value and Quality 19775
83 JustDial: The Information and Business Listings Directory 23881
84 Corporate branding vs Product branding 13300
85 Sales vs Marketing - Do They complement or compete ? 28887
86 Is Advertising an art of Lying ? 15894
87 Glocalization-The McD and KFC Way ? 12506
88 Breakthrough Products: Entering a New World 25164
89 4 P's of Management 56363
90 Walt Disney: A Magical Brand 16229
91 Evaluating Advertisement Campaigns: Analyzing Customers 10344
92 Brand Manchester United : A Theatre of Dreams 10383
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12092
94 10 Reasons Why Airline Industry is Unique ? 48924
95 Role of Brand Ambassadors in Recession 10221
96 Reverse Pricing - Getting it Right ! 11426
97 Copyright & Trademark violations: Rural Marketing Success ? 14670
98 Premium Niche Marketing: Small World and Big Business 14962
99 Surrogate Advertising: Softly promoting hard products 10180
100 TATA Nano : Khushiyon Ki Chaabi 14244
101 Royal Enfield Bullet - The Indian Cult Brand ! 19702
102 Do Brands have finite lives ? 19849
103 Why Twitter is so successful ? 19532
104 M.R.P: Setting your own price ? 10178
105 The New Age Marketing Warfare ! 12664
 
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