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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
25 Thums Up - A Thundering Success 15069
26 Rural Marketing: Challenges Opportunities and Beyond 22645
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22478
28 Creative Marketing Communication: Interactive Advertising Campaigns 11584
29 What is Shockvertising? 26602
30 Marketing Through Sports: The Evolution and Future 29441
31 Village Laundry Service, A Story Of The Start Up 12749
32 Being Flawsome - Ensuring Brand Loyalty 15411
33 Chanakya Niti And Marketing Strategies 20875
34 Royal Enfield Bullet - Felt The Thump! 11821
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23734
36 Subliminal Marketing - What You See You May Not See! 15316
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17081
38 Customer Is King – Make The King Happy 25066
39 Marketing Strategies & Innovations In The Services Sector 15170
40 Segmentation Targeting & Positioning-Defining Product Lines 27707
41 Role Of Technology In Marketing 21327
42 How To Create Snob Effect In Marketing? 15309
43 Health Insurance: A Push Or A Pull Product? 11640
44 A Strategic Perspective Of Kerala Tourism 27496
45 Opportunities In Online Marketing 10747
46 Challenges Of Digital Marketing 19425
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11152
48 Then & Now - A Coke Story 14861
49 What's This App - Whatsapp Success Story! 25678
50 Flying High: What Keeps Indigo Going 11945
51 Brand Activation: Bringing Spirit Of Brands To Life 16590
52 Indian Rural Market: The Next Big Thing 24423
53 Oreo – Milky’s Favourite Cookie Turns 100 11270
54 The Happy Birds: Success Story of Angry Birds 12677
55 Tata Motors JLR - The Success Story 15132
56 An Analysis On Lux Beauty Soap 40982
57 Latest Trend In Marketing Environment: Viral Marketing 10362
58 Impact Of The ZooZoo Commercials For Value Added Services 17218
59 What Can We Learn From Strategy Games 14315
60 The Reverse of Marketing=De-Marketing 18241
61 Is There A Better Way To Sell To Rural Market 12995
62 Why & How Marketers Target Kids 16280
63 Disruptive Innovation: Strategist’s Dilemma 11609
64 Entry Strategies For Automobile Companies In African Markets 14085
65 Park Avenue I.Q: New Name In The World Of Deodorants 17308
66 Flipkart.com - The Success Saga 22453
67 Pester Power: The Influential Kids 12590
68 Destination Branding- How does it Work 13635
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15505
70 Dirty Marketing- Fighting brands unethically 11998
71 Hero Honda Rebranding to Hero MotoCorp 14918
72 Standardize or Localize- A better way to lead markets 12306
73 Critical Success Factors for Devising Strategies for Airline Players 19845
74 Mom and Pop Stores Score Over Giant Supermarkets 11792
75 Regional Aspiration Marketing- A Step Further 11157
76 Value and benefit- The customer perspective 14549
77 Merchandising- The Brand Building Strategy 10416
78 The ill-effects of Globalization 10606
79 Brand Ferrari - The Dream Machine 13541
80 Retail Industry : Boon or Bane ? 13119
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21397
82 Premium Brands- Prestige, Value and Quality 21006
83 JustDial: The Information and Business Listings Directory 25035
84 Corporate branding vs Product branding 13899
85 Sales vs Marketing - Do They complement or compete ? 29795
86 Is Advertising an art of Lying ? 16478
87 Glocalization-The McD and KFC Way ? 13328
88 Breakthrough Products: Entering a New World 25935
89 4 P's of Management 57354
90 Walt Disney: A Magical Brand 17047
91 Evaluating Advertisement Campaigns: Analyzing Customers 10966
92 Brand Manchester United : A Theatre of Dreams 11066
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12665
94 10 Reasons Why Airline Industry is Unique ? 49891
95 Role of Brand Ambassadors in Recession 10882
96 Reverse Pricing - Getting it Right ! 12108
97 Copyright & Trademark violations: Rural Marketing Success ? 15274
98 Premium Niche Marketing: Small World and Big Business 15831
99 Surrogate Advertising: Softly promoting hard products 10704
100 TATA Nano : Khushiyon Ki Chaabi 15106
101 Royal Enfield Bullet - The Indian Cult Brand ! 20550
102 Do Brands have finite lives ? 20555
103 Why Twitter is so successful ? 20156
104 M.R.P: Setting your own price ? 10847
105 The New Age Marketing Warfare ! 13309
 
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