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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
25 Thums Up - A Thundering Success 14168
26 Rural Marketing: Challenges Opportunities and Beyond 22090
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22073
28 Creative Marketing Communication: Interactive Advertising Campaigns 11050
29 What is Shockvertising? 25823
30 Marketing Through Sports: The Evolution and Future 29023
31 Village Laundry Service, A Story Of The Start Up 11934
32 Being Flawsome - Ensuring Brand Loyalty 14896
33 Chanakya Niti And Marketing Strategies 20300
34 Royal Enfield Bullet - Felt The Thump! 11157
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 22862
36 Subliminal Marketing - What You See You May Not See! 14834
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16340
38 Customer Is King – Make The King Happy 24333
39 Marketing Strategies & Innovations In The Services Sector 14475
40 Segmentation Targeting & Positioning-Defining Product Lines 27137
41 Role Of Technology In Marketing 20937
42 How To Create Snob Effect In Marketing? 14757
43 Health Insurance: A Push Or A Pull Product? 11210
44 A Strategic Perspective Of Kerala Tourism 26858
45 Opportunities In Online Marketing 10342
46 Challenges Of Digital Marketing 18574
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10691
48 Then & Now - A Coke Story 14339
49 What's This App - Whatsapp Success Story! 25263
50 Flying High: What Keeps Indigo Going 11340
51 Brand Activation: Bringing Spirit Of Brands To Life 16096
52 Indian Rural Market: The Next Big Thing 24000
53 Oreo – Milky’s Favourite Cookie Turns 100 10776
54 The Happy Birds: Success Story of Angry Birds 11894
55 Tata Motors JLR - The Success Story 14490
56 An Analysis On Lux Beauty Soap 39785
57 Latest Trend In Marketing Environment: Viral Marketing 9961
58 Impact Of The ZooZoo Commercials For Value Added Services 16463
59 What Can We Learn From Strategy Games 13942
60 The Reverse of Marketing=De-Marketing 17512
61 Is There A Better Way To Sell To Rural Market 12452
62 Why & How Marketers Target Kids 15523
63 Disruptive Innovation: Strategist’s Dilemma 10946
64 Entry Strategies For Automobile Companies In African Markets 13668
65 Park Avenue I.Q: New Name In The World Of Deodorants 16805
66 Flipkart.com - The Success Saga 21820
67 Pester Power: The Influential Kids 12033
68 Destination Branding- How does it Work 13229
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14970
70 Dirty Marketing- Fighting brands unethically 11427
71 Hero Honda Rebranding to Hero MotoCorp 14206
72 Standardize or Localize- A better way to lead markets 11793
73 Critical Success Factors for Devising Strategies for Airline Players 19173
74 Mom and Pop Stores Score Over Giant Supermarkets 11296
75 Regional Aspiration Marketing- A Step Further 10639
76 Value and benefit- The customer perspective 14173
77 Merchandising- The Brand Building Strategy 10007
78 The ill-effects of Globalization 10237
79 Brand Ferrari - The Dream Machine 13049
80 Retail Industry : Boon or Bane ? 12684
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20836
82 Premium Brands- Prestige, Value and Quality 20076
83 JustDial: The Information and Business Listings Directory 24128
84 Corporate branding vs Product branding 13424
85 Sales vs Marketing - Do They complement or compete ? 29094
86 Is Advertising an art of Lying ? 16021
87 Glocalization-The McD and KFC Way ? 12745
88 Breakthrough Products: Entering a New World 25342
89 4 P's of Management 56603
90 Walt Disney: A Magical Brand 16445
91 Evaluating Advertisement Campaigns: Analyzing Customers 10471
92 Brand Manchester United : A Theatre of Dreams 10521
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12188
94 10 Reasons Why Airline Industry is Unique ? 49143
95 Role of Brand Ambassadors in Recession 10321
96 Reverse Pricing - Getting it Right ! 11566
97 Copyright & Trademark violations: Rural Marketing Success ? 14785
98 Premium Niche Marketing: Small World and Big Business 15141
99 Surrogate Advertising: Softly promoting hard products 10287
100 TATA Nano : Khushiyon Ki Chaabi 14485
101 Royal Enfield Bullet - The Indian Cult Brand ! 19905
102 Do Brands have finite lives ? 20002
103 Why Twitter is so successful ? 19659
104 M.R.P: Setting your own price ? 10347
105 The New Age Marketing Warfare ! 12828
 
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