1. Articles
    2. ›
  2. Marketing and Strategy

Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


Title Filter 
# Name Hits
25 Thums Up - A Thundering Success 14885
26 Rural Marketing: Challenges Opportunities and Beyond 22524
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22367
28 Creative Marketing Communication: Interactive Advertising Campaigns 11466
29 What is Shockvertising? 26426
30 Marketing Through Sports: The Evolution and Future 29322
31 Village Laundry Service, A Story Of The Start Up 12550
32 Being Flawsome - Ensuring Brand Loyalty 15228
33 Chanakya Niti And Marketing Strategies 20747
34 Royal Enfield Bullet - Felt The Thump! 11672
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23568
36 Subliminal Marketing - What You See You May Not See! 15195
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16924
38 Customer Is King – Make The King Happy 24935
39 Marketing Strategies & Innovations In The Services Sector 15013
40 Segmentation Targeting & Positioning-Defining Product Lines 27582
41 Role Of Technology In Marketing 21224
42 How To Create Snob Effect In Marketing? 15186
43 Health Insurance: A Push Or A Pull Product? 11544
44 A Strategic Perspective Of Kerala Tourism 27352
45 Opportunities In Online Marketing 10634
46 Challenges Of Digital Marketing 19176
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11057
48 Then & Now - A Coke Story 14741
49 What's This App - Whatsapp Success Story! 25559
50 Flying High: What Keeps Indigo Going 11823
51 Brand Activation: Bringing Spirit Of Brands To Life 16490
52 Indian Rural Market: The Next Big Thing 24314
53 Oreo – Milky’s Favourite Cookie Turns 100 11153
54 The Happy Birds: Success Story of Angry Birds 12519
55 Tata Motors JLR - The Success Story 14936
56 An Analysis On Lux Beauty Soap 40739
57 Latest Trend In Marketing Environment: Viral Marketing 10262
58 Impact Of The ZooZoo Commercials For Value Added Services 16986
59 What Can We Learn From Strategy Games 14211
60 The Reverse of Marketing=De-Marketing 18104
61 Is There A Better Way To Sell To Rural Market 12882
62 Why & How Marketers Target Kids 16079
63 Disruptive Innovation: Strategist’s Dilemma 11498
64 Entry Strategies For Automobile Companies In African Markets 13977
65 Park Avenue I.Q: New Name In The World Of Deodorants 17159
66 Flipkart.com - The Success Saga 22318
67 Pester Power: The Influential Kids 12442
68 Destination Branding- How does it Work 13533
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15393
70 Dirty Marketing- Fighting brands unethically 11870
71 Hero Honda Rebranding to Hero MotoCorp 14784
72 Standardize or Localize- A better way to lead markets 12190
73 Critical Success Factors for Devising Strategies for Airline Players 19711
74 Mom and Pop Stores Score Over Giant Supermarkets 11678
75 Regional Aspiration Marketing- A Step Further 11004
76 Value and benefit- The customer perspective 14446
77 Merchandising- The Brand Building Strategy 10302
78 The ill-effects of Globalization 10496
79 Brand Ferrari - The Dream Machine 13425
80 Retail Industry : Boon or Bane ? 12991
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21267
82 Premium Brands- Prestige, Value and Quality 20824
83 JustDial: The Information and Business Listings Directory 24845
84 Corporate branding vs Product branding 13762
85 Sales vs Marketing - Do They complement or compete ? 29616
86 Is Advertising an art of Lying ? 16355
87 Glocalization-The McD and KFC Way ? 13193
88 Breakthrough Products: Entering a New World 25778
89 4 P's of Management 57143
90 Walt Disney: A Magical Brand 16886
91 Evaluating Advertisement Campaigns: Analyzing Customers 10857
92 Brand Manchester United : A Theatre of Dreams 10921
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12509
94 10 Reasons Why Airline Industry is Unique ? 49729
95 Role of Brand Ambassadors in Recession 10739
96 Reverse Pricing - Getting it Right ! 11960
97 Copyright & Trademark violations: Rural Marketing Success ? 15134
98 Premium Niche Marketing: Small World and Big Business 15656
99 Surrogate Advertising: Softly promoting hard products 10576
100 TATA Nano : Khushiyon Ki Chaabi 14958
101 Royal Enfield Bullet - The Indian Cult Brand ! 20408
102 Do Brands have finite lives ? 20351
103 Why Twitter is so successful ? 20037
104 M.R.P: Setting your own price ? 10730
105 The New Age Marketing Warfare ! 13177
 
Page 1 of 2