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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
25 Thums Up - A Thundering Success 15426
26 Rural Marketing: Challenges Opportunities and Beyond 22874
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22650
28 Creative Marketing Communication: Interactive Advertising Campaigns 11785
29 What is Shockvertising? 26923
30 Marketing Through Sports: The Evolution and Future 29653
31 Village Laundry Service, A Story Of The Start Up 13100
32 Being Flawsome - Ensuring Brand Loyalty 15620
33 Chanakya Niti And Marketing Strategies 21102
34 Royal Enfield Bullet - Felt The Thump! 12086
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 24004
36 Subliminal Marketing - What You See You May Not See! 15515
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17338
38 Customer Is King – Make The King Happy 25273
39 Marketing Strategies & Innovations In The Services Sector 15390
40 Segmentation Targeting & Positioning-Defining Product Lines 27947
41 Role Of Technology In Marketing 21492
42 How To Create Snob Effect In Marketing? 15547
43 Health Insurance: A Push Or A Pull Product? 11807
44 A Strategic Perspective Of Kerala Tourism 27737
45 Opportunities In Online Marketing 10940
46 Challenges Of Digital Marketing 19753
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11350
48 Then & Now - A Coke Story 15116
49 What's This App - Whatsapp Success Story! 25876
50 Flying High: What Keeps Indigo Going 12146
51 Brand Activation: Bringing Spirit Of Brands To Life 16792
52 Indian Rural Market: The Next Big Thing 24616
53 Oreo – Milky’s Favourite Cookie Turns 100 11488
54 The Happy Birds: Success Story of Angry Birds 12940
55 Tata Motors JLR - The Success Story 15391
56 An Analysis On Lux Beauty Soap 41320
57 Latest Trend In Marketing Environment: Viral Marketing 10558
58 Impact Of The ZooZoo Commercials For Value Added Services 17420
59 What Can We Learn From Strategy Games 14499
60 The Reverse of Marketing=De-Marketing 18471
61 Is There A Better Way To Sell To Rural Market 13172
62 Why & How Marketers Target Kids 16523
63 Disruptive Innovation: Strategist’s Dilemma 11796
64 Entry Strategies For Automobile Companies In African Markets 14281
65 Park Avenue I.Q: New Name In The World Of Deodorants 17524
66 Flipkart.com - The Success Saga 22694
67 Pester Power: The Influential Kids 12831
68 Destination Branding- How does it Work 13839
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15697
70 Dirty Marketing- Fighting brands unethically 12210
71 Hero Honda Rebranding to Hero MotoCorp 15256
72 Standardize or Localize- A better way to lead markets 12504
73 Critical Success Factors for Devising Strategies for Airline Players 20056
74 Mom and Pop Stores Score Over Giant Supermarkets 12030
75 Regional Aspiration Marketing- A Step Further 11363
76 Value and benefit- The customer perspective 14727
77 Merchandising- The Brand Building Strategy 10610
78 The ill-effects of Globalization 10790
79 Brand Ferrari - The Dream Machine 13749
80 Retail Industry : Boon or Bane ? 13318
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21632
82 Premium Brands- Prestige, Value and Quality 21327
83 JustDial: The Information and Business Listings Directory 25285
84 Corporate branding vs Product branding 14111
85 Sales vs Marketing - Do They complement or compete ? 30011
86 Is Advertising an art of Lying ? 16684
87 Glocalization-The McD and KFC Way ? 13544
88 Breakthrough Products: Entering a New World 26151
89 4 P's of Management 57581
90 Walt Disney: A Magical Brand 17258
91 Evaluating Advertisement Campaigns: Analyzing Customers 11170
92 Brand Manchester United : A Theatre of Dreams 11309
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12939
94 10 Reasons Why Airline Industry is Unique ? 50179
95 Role of Brand Ambassadors in Recession 11112
96 Reverse Pricing - Getting it Right ! 12369
97 Copyright & Trademark violations: Rural Marketing Success ? 15519
98 Premium Niche Marketing: Small World and Big Business 16127
99 Surrogate Advertising: Softly promoting hard products 10934
100 TATA Nano : Khushiyon Ki Chaabi 15399
101 Royal Enfield Bullet - The Indian Cult Brand ! 20958
102 Do Brands have finite lives ? 20741
103 Why Twitter is so successful ? 20328
104 M.R.P: Setting your own price ? 11052
105 The New Age Marketing Warfare ! 13522
 
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