1. Articles
    2. ›
  2. Marketing and Strategy

Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


Title Filter 
# Name Hits
25 Thums Up - A Thundering Success 15576
26 Rural Marketing: Challenges Opportunities and Beyond 22941
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22713
28 Creative Marketing Communication: Interactive Advertising Campaigns 11854
29 What is Shockvertising? 27049
30 Marketing Through Sports: The Evolution and Future 29711
31 Village Laundry Service, A Story Of The Start Up 13210
32 Being Flawsome - Ensuring Brand Loyalty 15703
33 Chanakya Niti And Marketing Strategies 21246
34 Royal Enfield Bullet - Felt The Thump! 12245
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 24079
36 Subliminal Marketing - What You See You May Not See! 15580
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17416
38 Customer Is King – Make The King Happy 25353
39 Marketing Strategies & Innovations In The Services Sector 15459
40 Segmentation Targeting & Positioning-Defining Product Lines 28023
41 Role Of Technology In Marketing 21553
42 How To Create Snob Effect In Marketing? 15655
43 Health Insurance: A Push Or A Pull Product? 11871
44 A Strategic Perspective Of Kerala Tourism 27808
45 Opportunities In Online Marketing 11013
46 Challenges Of Digital Marketing 19845
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11429
48 Then & Now - A Coke Story 15221
49 What's This App - Whatsapp Success Story! 25952
50 Flying High: What Keeps Indigo Going 12258
51 Brand Activation: Bringing Spirit Of Brands To Life 16854
52 Indian Rural Market: The Next Big Thing 24691
53 Oreo – Milky’s Favourite Cookie Turns 100 11570
54 The Happy Birds: Success Story of Angry Birds 13038
55 Tata Motors JLR - The Success Story 15481
56 An Analysis On Lux Beauty Soap 41469
57 Latest Trend In Marketing Environment: Viral Marketing 10631
58 Impact Of The ZooZoo Commercials For Value Added Services 17497
59 What Can We Learn From Strategy Games 14553
60 The Reverse of Marketing=De-Marketing 18557
61 Is There A Better Way To Sell To Rural Market 13242
62 Why & How Marketers Target Kids 16615
63 Disruptive Innovation: Strategist’s Dilemma 11858
64 Entry Strategies For Automobile Companies In African Markets 14359
65 Park Avenue I.Q: New Name In The World Of Deodorants 17604
66 Flipkart.com - The Success Saga 22763
67 Pester Power: The Influential Kids 12910
68 Destination Branding- How does it Work 13903
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15775
70 Dirty Marketing- Fighting brands unethically 12278
71 Hero Honda Rebranding to Hero MotoCorp 15371
72 Standardize or Localize- A better way to lead markets 12567
73 Critical Success Factors for Devising Strategies for Airline Players 20124
74 Mom and Pop Stores Score Over Giant Supermarkets 12167
75 Regional Aspiration Marketing- A Step Further 11428
76 Value and benefit- The customer perspective 14794
77 Merchandising- The Brand Building Strategy 10666
78 The ill-effects of Globalization 10860
79 Brand Ferrari - The Dream Machine 13824
80 Retail Industry : Boon or Bane ? 13382
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21709
82 Premium Brands- Prestige, Value and Quality 21472
83 JustDial: The Information and Business Listings Directory 25393
84 Corporate branding vs Product branding 14176
85 Sales vs Marketing - Do They complement or compete ? 30084
86 Is Advertising an art of Lying ? 16771
87 Glocalization-The McD and KFC Way ? 13631
88 Breakthrough Products: Entering a New World 26222
89 4 P's of Management 57677
90 Walt Disney: A Magical Brand 17331
91 Evaluating Advertisement Campaigns: Analyzing Customers 11230
92 Brand Manchester United : A Theatre of Dreams 11395
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 13049
94 10 Reasons Why Airline Industry is Unique ? 50254
95 Role of Brand Ambassadors in Recession 11185
96 Reverse Pricing - Getting it Right ! 12447
97 Copyright & Trademark violations: Rural Marketing Success ? 15590
98 Premium Niche Marketing: Small World and Big Business 16218
99 Surrogate Advertising: Softly promoting hard products 11028
100 TATA Nano : Khushiyon Ki Chaabi 15500
101 Royal Enfield Bullet - The Indian Cult Brand ! 21123
102 Do Brands have finite lives ? 20813
103 Why Twitter is so successful ? 20386
104 M.R.P: Setting your own price ? 11128
105 The New Age Marketing Warfare ! 13595
 
Page 1 of 2