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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
25 Thums Up - A Thundering Success 14066
26 Rural Marketing: Challenges Opportunities and Beyond 22017
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22029
28 Creative Marketing Communication: Interactive Advertising Campaigns 10976
29 What is Shockvertising? 25706
30 Marketing Through Sports: The Evolution and Future 28969
31 Village Laundry Service, A Story Of The Start Up 11806
32 Being Flawsome - Ensuring Brand Loyalty 14842
33 Chanakya Niti And Marketing Strategies 20221
34 Royal Enfield Bullet - Felt The Thump! 11085
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 22741
36 Subliminal Marketing - What You See You May Not See! 14780
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16216
38 Customer Is King – Make The King Happy 24242
39 Marketing Strategies & Innovations In The Services Sector 14388
40 Segmentation Targeting & Positioning-Defining Product Lines 27055
41 Role Of Technology In Marketing 20891
42 How To Create Snob Effect In Marketing? 14677
43 Health Insurance: A Push Or A Pull Product? 11174
44 A Strategic Perspective Of Kerala Tourism 26774
45 Opportunities In Online Marketing 10299
46 Challenges Of Digital Marketing 18485
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10624
48 Then & Now - A Coke Story 14271
49 What's This App - Whatsapp Success Story! 25217
50 Flying High: What Keeps Indigo Going 11253
51 Brand Activation: Bringing Spirit Of Brands To Life 16042
52 Indian Rural Market: The Next Big Thing 23954
53 Oreo – Milky’s Favourite Cookie Turns 100 10709
54 The Happy Birds: Success Story of Angry Birds 11812
55 Tata Motors JLR - The Success Story 14412
56 An Analysis On Lux Beauty Soap 39677
57 Latest Trend In Marketing Environment: Viral Marketing 9912
58 Impact Of The ZooZoo Commercials For Value Added Services 16369
59 What Can We Learn From Strategy Games 13898
60 The Reverse of Marketing=De-Marketing 17405
61 Is There A Better Way To Sell To Rural Market 12401
62 Why & How Marketers Target Kids 15406
63 Disruptive Innovation: Strategist’s Dilemma 10866
64 Entry Strategies For Automobile Companies In African Markets 13612
65 Park Avenue I.Q: New Name In The World Of Deodorants 16746
66 Flipkart.com - The Success Saga 21732
67 Pester Power: The Influential Kids 11966
68 Destination Branding- How does it Work 13191
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14892
70 Dirty Marketing- Fighting brands unethically 11346
71 Hero Honda Rebranding to Hero MotoCorp 14119
72 Standardize or Localize- A better way to lead markets 11755
73 Critical Success Factors for Devising Strategies for Airline Players 19085
74 Mom and Pop Stores Score Over Giant Supermarkets 11225
75 Regional Aspiration Marketing- A Step Further 10584
76 Value and benefit- The customer perspective 14132
77 Merchandising- The Brand Building Strategy 9959
78 The ill-effects of Globalization 10202
79 Brand Ferrari - The Dream Machine 12991
80 Retail Industry : Boon or Bane ? 12627
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20750
82 Premium Brands- Prestige, Value and Quality 19932
83 JustDial: The Information and Business Listings Directory 24035
84 Corporate branding vs Product branding 13377
85 Sales vs Marketing - Do They complement or compete ? 29000
86 Is Advertising an art of Lying ? 15972
87 Glocalization-The McD and KFC Way ? 12640
88 Breakthrough Products: Entering a New World 25258
89 4 P's of Management 56498
90 Walt Disney: A Magical Brand 16335
91 Evaluating Advertisement Campaigns: Analyzing Customers 10419
92 Brand Manchester United : A Theatre of Dreams 10454
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12146
94 10 Reasons Why Airline Industry is Unique ? 49042
95 Role of Brand Ambassadors in Recession 10278
96 Reverse Pricing - Getting it Right ! 11509
97 Copyright & Trademark violations: Rural Marketing Success ? 14737
98 Premium Niche Marketing: Small World and Big Business 15063
99 Surrogate Advertising: Softly promoting hard products 10242
100 TATA Nano : Khushiyon Ki Chaabi 14389
101 Royal Enfield Bullet - The Indian Cult Brand ! 19816
102 Do Brands have finite lives ? 19920
103 Why Twitter is so successful ? 19602
104 M.R.P: Setting your own price ? 10270
105 The New Age Marketing Warfare ! 12757
 
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