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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
25 Thums Up - A Thundering Success 14275
26 Rural Marketing: Challenges Opportunities and Beyond 22154
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22107
28 Creative Marketing Communication: Interactive Advertising Campaigns 11122
29 What is Shockvertising? 25902
30 Marketing Through Sports: The Evolution and Future 29059
31 Village Laundry Service, A Story Of The Start Up 12033
32 Being Flawsome - Ensuring Brand Loyalty 14944
33 Chanakya Niti And Marketing Strategies 20362
34 Royal Enfield Bullet - Felt The Thump! 11210
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 22949
36 Subliminal Marketing - What You See You May Not See! 14886
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16429
38 Customer Is King – Make The King Happy 24411
39 Marketing Strategies & Innovations In The Services Sector 14545
40 Segmentation Targeting & Positioning-Defining Product Lines 27210
41 Role Of Technology In Marketing 20976
42 How To Create Snob Effect In Marketing? 14824
43 Health Insurance: A Push Or A Pull Product? 11242
44 A Strategic Perspective Of Kerala Tourism 26922
45 Opportunities In Online Marketing 10381
46 Challenges Of Digital Marketing 18648
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10737
48 Then & Now - A Coke Story 14397
49 What's This App - Whatsapp Success Story! 25314
50 Flying High: What Keeps Indigo Going 11430
51 Brand Activation: Bringing Spirit Of Brands To Life 16155
52 Indian Rural Market: The Next Big Thing 24041
53 Oreo – Milky’s Favourite Cookie Turns 100 10826
54 The Happy Birds: Success Story of Angry Birds 11978
55 Tata Motors JLR - The Success Story 14550
56 An Analysis On Lux Beauty Soap 39895
57 Latest Trend In Marketing Environment: Viral Marketing 10003
58 Impact Of The ZooZoo Commercials For Value Added Services 16544
59 What Can We Learn From Strategy Games 13978
60 The Reverse of Marketing=De-Marketing 17591
61 Is There A Better Way To Sell To Rural Market 12486
62 Why & How Marketers Target Kids 15605
63 Disruptive Innovation: Strategist’s Dilemma 11040
64 Entry Strategies For Automobile Companies In African Markets 13729
65 Park Avenue I.Q: New Name In The World Of Deodorants 16865
66 Flipkart.com - The Success Saga 21906
67 Pester Power: The Influential Kids 12085
68 Destination Branding- How does it Work 13276
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15050
70 Dirty Marketing- Fighting brands unethically 11506
71 Hero Honda Rebranding to Hero MotoCorp 14303
72 Standardize or Localize- A better way to lead markets 11832
73 Critical Success Factors for Devising Strategies for Airline Players 19242
74 Mom and Pop Stores Score Over Giant Supermarkets 11368
75 Regional Aspiration Marketing- A Step Further 10694
76 Value and benefit- The customer perspective 14207
77 Merchandising- The Brand Building Strategy 10046
78 The ill-effects of Globalization 10273
79 Brand Ferrari - The Dream Machine 13093
80 Retail Industry : Boon or Bane ? 12732
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20899
82 Premium Brands- Prestige, Value and Quality 20179
83 JustDial: The Information and Business Listings Directory 24216
84 Corporate branding vs Product branding 13465
85 Sales vs Marketing - Do They complement or compete ? 29167
86 Is Advertising an art of Lying ? 16069
87 Glocalization-The McD and KFC Way ? 12817
88 Breakthrough Products: Entering a New World 25418
89 4 P's of Management 56681
90 Walt Disney: A Magical Brand 16504
91 Evaluating Advertisement Campaigns: Analyzing Customers 10520
92 Brand Manchester United : A Theatre of Dreams 10573
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12225
94 10 Reasons Why Airline Industry is Unique ? 49214
95 Role of Brand Ambassadors in Recession 10366
96 Reverse Pricing - Getting it Right ! 11621
97 Copyright & Trademark violations: Rural Marketing Success ? 14833
98 Premium Niche Marketing: Small World and Big Business 15217
99 Surrogate Advertising: Softly promoting hard products 10321
100 TATA Nano : Khushiyon Ki Chaabi 14567
101 Royal Enfield Bullet - The Indian Cult Brand ! 19991
102 Do Brands have finite lives ? 20051
103 Why Twitter is so successful ? 19703
104 M.R.P: Setting your own price ? 10415
105 The New Age Marketing Warfare ! 12884
 
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