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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
25 Thums Up - A Thundering Success 15153
26 Rural Marketing: Challenges Opportunities and Beyond 22696
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22517
28 Creative Marketing Communication: Interactive Advertising Campaigns 11634
29 What is Shockvertising? 26691
30 Marketing Through Sports: The Evolution and Future 29491
31 Village Laundry Service, A Story Of The Start Up 12828
32 Being Flawsome - Ensuring Brand Loyalty 15457
33 Chanakya Niti And Marketing Strategies 20935
34 Royal Enfield Bullet - Felt The Thump! 11882
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23806
36 Subliminal Marketing - What You See You May Not See! 15363
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17152
38 Customer Is King – Make The King Happy 25116
39 Marketing Strategies & Innovations In The Services Sector 15225
40 Segmentation Targeting & Positioning-Defining Product Lines 27755
41 Role Of Technology In Marketing 21365
42 How To Create Snob Effect In Marketing? 15352
43 Health Insurance: A Push Or A Pull Product? 11675
44 A Strategic Perspective Of Kerala Tourism 27555
45 Opportunities In Online Marketing 10789
46 Challenges Of Digital Marketing 19520
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11198
48 Then & Now - A Coke Story 14910
49 What's This App - Whatsapp Success Story! 25724
50 Flying High: What Keeps Indigo Going 11994
51 Brand Activation: Bringing Spirit Of Brands To Life 16646
52 Indian Rural Market: The Next Big Thing 24467
53 Oreo – Milky’s Favourite Cookie Turns 100 11312
54 The Happy Birds: Success Story of Angry Birds 12735
55 Tata Motors JLR - The Success Story 15191
56 An Analysis On Lux Beauty Soap 41055
57 Latest Trend In Marketing Environment: Viral Marketing 10398
58 Impact Of The ZooZoo Commercials For Value Added Services 17270
59 What Can We Learn From Strategy Games 14355
60 The Reverse of Marketing=De-Marketing 18288
61 Is There A Better Way To Sell To Rural Market 13032
62 Why & How Marketers Target Kids 16332
63 Disruptive Innovation: Strategist’s Dilemma 11649
64 Entry Strategies For Automobile Companies In African Markets 14128
65 Park Avenue I.Q: New Name In The World Of Deodorants 17364
66 Flipkart.com - The Success Saga 22514
67 Pester Power: The Influential Kids 12638
68 Destination Branding- How does it Work 13679
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15549
70 Dirty Marketing- Fighting brands unethically 12041
71 Hero Honda Rebranding to Hero MotoCorp 14980
72 Standardize or Localize- A better way to lead markets 12354
73 Critical Success Factors for Devising Strategies for Airline Players 19890
74 Mom and Pop Stores Score Over Giant Supermarkets 11834
75 Regional Aspiration Marketing- A Step Further 11206
76 Value and benefit- The customer perspective 14589
77 Merchandising- The Brand Building Strategy 10461
78 The ill-effects of Globalization 10649
79 Brand Ferrari - The Dream Machine 13578
80 Retail Industry : Boon or Bane ? 13164
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21450
82 Premium Brands- Prestige, Value and Quality 21071
83 JustDial: The Information and Business Listings Directory 25094
84 Corporate branding vs Product branding 13948
85 Sales vs Marketing - Do They complement or compete ? 29848
86 Is Advertising an art of Lying ? 16518
87 Glocalization-The McD and KFC Way ? 13373
88 Breakthrough Products: Entering a New World 25983
89 4 P's of Management 57406
90 Walt Disney: A Magical Brand 17093
91 Evaluating Advertisement Campaigns: Analyzing Customers 11018
92 Brand Manchester United : A Theatre of Dreams 11129
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12720
94 10 Reasons Why Airline Industry is Unique ? 49968
95 Role of Brand Ambassadors in Recession 10940
96 Reverse Pricing - Getting it Right ! 12179
97 Copyright & Trademark violations: Rural Marketing Success ? 15341
98 Premium Niche Marketing: Small World and Big Business 15912
99 Surrogate Advertising: Softly promoting hard products 10763
100 TATA Nano : Khushiyon Ki Chaabi 15181
101 Royal Enfield Bullet - The Indian Cult Brand ! 20611
102 Do Brands have finite lives ? 20603
103 Why Twitter is so successful ? 20203
104 M.R.P: Setting your own price ? 10906
105 The New Age Marketing Warfare ! 13363
 
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