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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
25 Thums Up - A Thundering Success 14842
26 Rural Marketing: Challenges Opportunities and Beyond 22486
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22342
28 Creative Marketing Communication: Interactive Advertising Campaigns 11435
29 What is Shockvertising? 26377
30 Marketing Through Sports: The Evolution and Future 29304
31 Village Laundry Service, A Story Of The Start Up 12499
32 Being Flawsome - Ensuring Brand Loyalty 15202
33 Chanakya Niti And Marketing Strategies 20719
34 Royal Enfield Bullet - Felt The Thump! 11561
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23528
36 Subliminal Marketing - What You See You May Not See! 15171
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16889
38 Customer Is King – Make The King Happy 24902
39 Marketing Strategies & Innovations In The Services Sector 14973
40 Segmentation Targeting & Positioning-Defining Product Lines 27546
41 Role Of Technology In Marketing 21203
42 How To Create Snob Effect In Marketing? 15156
43 Health Insurance: A Push Or A Pull Product? 11523
44 A Strategic Perspective Of Kerala Tourism 27316
45 Opportunities In Online Marketing 10609
46 Challenges Of Digital Marketing 19119
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11027
48 Then & Now - A Coke Story 14711
49 What's This App - Whatsapp Success Story! 25542
50 Flying High: What Keeps Indigo Going 11797
51 Brand Activation: Bringing Spirit Of Brands To Life 16464
52 Indian Rural Market: The Next Big Thing 24292
53 Oreo – Milky’s Favourite Cookie Turns 100 11123
54 The Happy Birds: Success Story of Angry Birds 12482
55 Tata Motors JLR - The Success Story 14911
56 An Analysis On Lux Beauty Soap 40680
57 Latest Trend In Marketing Environment: Viral Marketing 10241
58 Impact Of The ZooZoo Commercials For Value Added Services 16944
59 What Can We Learn From Strategy Games 14187
60 The Reverse of Marketing=De-Marketing 18075
61 Is There A Better Way To Sell To Rural Market 12857
62 Why & How Marketers Target Kids 16040
63 Disruptive Innovation: Strategist’s Dilemma 11477
64 Entry Strategies For Automobile Companies In African Markets 13954
65 Park Avenue I.Q: New Name In The World Of Deodorants 17138
66 Flipkart.com - The Success Saga 22277
67 Pester Power: The Influential Kids 12408
68 Destination Branding- How does it Work 13506
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15366
70 Dirty Marketing- Fighting brands unethically 11847
71 Hero Honda Rebranding to Hero MotoCorp 14756
72 Standardize or Localize- A better way to lead markets 12168
73 Critical Success Factors for Devising Strategies for Airline Players 19682
74 Mom and Pop Stores Score Over Giant Supermarkets 11648
75 Regional Aspiration Marketing- A Step Further 10979
76 Value and benefit- The customer perspective 14427
77 Merchandising- The Brand Building Strategy 10283
78 The ill-effects of Globalization 10476
79 Brand Ferrari - The Dream Machine 13404
80 Retail Industry : Boon or Bane ? 12969
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21231
82 Premium Brands- Prestige, Value and Quality 20781
83 JustDial: The Information and Business Listings Directory 24793
84 Corporate branding vs Product branding 13732
85 Sales vs Marketing - Do They complement or compete ? 29586
86 Is Advertising an art of Lying ? 16333
87 Glocalization-The McD and KFC Way ? 13159
88 Breakthrough Products: Entering a New World 25753
89 4 P's of Management 57100
90 Walt Disney: A Magical Brand 16861
91 Evaluating Advertisement Campaigns: Analyzing Customers 10830
92 Brand Manchester United : A Theatre of Dreams 10888
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12482
94 10 Reasons Why Airline Industry is Unique ? 49701
95 Role of Brand Ambassadors in Recession 10709
96 Reverse Pricing - Getting it Right ! 11935
97 Copyright & Trademark violations: Rural Marketing Success ? 15108
98 Premium Niche Marketing: Small World and Big Business 15618
99 Surrogate Advertising: Softly promoting hard products 10553
100 TATA Nano : Khushiyon Ki Chaabi 14924
101 Royal Enfield Bullet - The Indian Cult Brand ! 20385
102 Do Brands have finite lives ? 20327
103 Why Twitter is so successful ? 20022
104 M.R.P: Setting your own price ? 10714
105 The New Age Marketing Warfare ! 13159
 
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