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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
25 Thums Up - A Thundering Success 14129
26 Rural Marketing: Challenges Opportunities and Beyond 22066
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22060
28 Creative Marketing Communication: Interactive Advertising Campaigns 11023
29 What is Shockvertising? 25776
30 Marketing Through Sports: The Evolution and Future 29004
31 Village Laundry Service, A Story Of The Start Up 11869
32 Being Flawsome - Ensuring Brand Loyalty 14879
33 Chanakya Niti And Marketing Strategies 20270
34 Royal Enfield Bullet - Felt The Thump! 11130
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 22806
36 Subliminal Marketing - What You See You May Not See! 14817
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16292
38 Customer Is King – Make The King Happy 24303
39 Marketing Strategies & Innovations In The Services Sector 14443
40 Segmentation Targeting & Positioning-Defining Product Lines 27110
41 Role Of Technology In Marketing 20924
42 How To Create Snob Effect In Marketing? 14724
43 Health Insurance: A Push Or A Pull Product? 11203
44 A Strategic Perspective Of Kerala Tourism 26828
45 Opportunities In Online Marketing 10332
46 Challenges Of Digital Marketing 18542
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10669
48 Then & Now - A Coke Story 14319
49 What's This App - Whatsapp Success Story! 25245
50 Flying High: What Keeps Indigo Going 11306
51 Brand Activation: Bringing Spirit Of Brands To Life 16077
52 Indian Rural Market: The Next Big Thing 23983
53 Oreo – Milky’s Favourite Cookie Turns 100 10750
54 The Happy Birds: Success Story of Angry Birds 11861
55 Tata Motors JLR - The Success Story 14459
56 An Analysis On Lux Beauty Soap 39749
57 Latest Trend In Marketing Environment: Viral Marketing 9943
58 Impact Of The ZooZoo Commercials For Value Added Services 16429
59 What Can We Learn From Strategy Games 13925
60 The Reverse of Marketing=De-Marketing 17468
61 Is There A Better Way To Sell To Rural Market 12438
62 Why & How Marketers Target Kids 15478
63 Disruptive Innovation: Strategist’s Dilemma 10908
64 Entry Strategies For Automobile Companies In African Markets 13644
65 Park Avenue I.Q: New Name In The World Of Deodorants 16786
66 Flipkart.com - The Success Saga 21785
67 Pester Power: The Influential Kids 12009
68 Destination Branding- How does it Work 13218
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14947
70 Dirty Marketing- Fighting brands unethically 11397
71 Hero Honda Rebranding to Hero MotoCorp 14172
72 Standardize or Localize- A better way to lead markets 11780
73 Critical Success Factors for Devising Strategies for Airline Players 19139
74 Mom and Pop Stores Score Over Giant Supermarkets 11270
75 Regional Aspiration Marketing- A Step Further 10617
76 Value and benefit- The customer perspective 14155
77 Merchandising- The Brand Building Strategy 9990
78 The ill-effects of Globalization 10224
79 Brand Ferrari - The Dream Machine 13027
80 Retail Industry : Boon or Bane ? 12661
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20811
82 Premium Brands- Prestige, Value and Quality 20032
83 JustDial: The Information and Business Listings Directory 24095
84 Corporate branding vs Product branding 13405
85 Sales vs Marketing - Do They complement or compete ? 29065
86 Is Advertising an art of Lying ? 16002
87 Glocalization-The McD and KFC Way ? 12710
88 Breakthrough Products: Entering a New World 25312
89 4 P's of Management 56564
90 Walt Disney: A Magical Brand 16410
91 Evaluating Advertisement Campaigns: Analyzing Customers 10452
92 Brand Manchester United : A Theatre of Dreams 10496
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12173
94 10 Reasons Why Airline Industry is Unique ? 49107
95 Role of Brand Ambassadors in Recession 10305
96 Reverse Pricing - Getting it Right ! 11546
97 Copyright & Trademark violations: Rural Marketing Success ? 14766
98 Premium Niche Marketing: Small World and Big Business 15109
99 Surrogate Advertising: Softly promoting hard products 10273
100 TATA Nano : Khushiyon Ki Chaabi 14442
101 Royal Enfield Bullet - The Indian Cult Brand ! 19872
102 Do Brands have finite lives ? 19974
103 Why Twitter is so successful ? 19634
104 M.R.P: Setting your own price ? 10321
105 The New Age Marketing Warfare ! 12798
 
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