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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
25 Thums Up - A Thundering Success 14695
26 Rural Marketing: Challenges Opportunities and Beyond 22396
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22271
28 Creative Marketing Communication: Interactive Advertising Campaigns 11362
29 What is Shockvertising? 26248
30 Marketing Through Sports: The Evolution and Future 29237
31 Village Laundry Service, A Story Of The Start Up 12366
32 Being Flawsome - Ensuring Brand Loyalty 15121
33 Chanakya Niti And Marketing Strategies 20624
34 Royal Enfield Bullet - Felt The Thump! 11477
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23404
36 Subliminal Marketing - What You See You May Not See! 15088
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16773
38 Customer Is King – Make The King Happy 24806
39 Marketing Strategies & Innovations In The Services Sector 14869
40 Segmentation Targeting & Positioning-Defining Product Lines 27447
41 Role Of Technology In Marketing 21135
42 How To Create Snob Effect In Marketing? 15064
43 Health Insurance: A Push Or A Pull Product? 11460
44 A Strategic Perspective Of Kerala Tourism 27214
45 Opportunities In Online Marketing 10530
46 Challenges Of Digital Marketing 18972
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10944
48 Then & Now - A Coke Story 14622
49 What's This App - Whatsapp Success Story! 25467
50 Flying High: What Keeps Indigo Going 11704
51 Brand Activation: Bringing Spirit Of Brands To Life 16395
52 Indian Rural Market: The Next Big Thing 24216
53 Oreo – Milky’s Favourite Cookie Turns 100 11050
54 The Happy Birds: Success Story of Angry Birds 12387
55 Tata Motors JLR - The Success Story 14825
56 An Analysis On Lux Beauty Soap 40469
57 Latest Trend In Marketing Environment: Viral Marketing 10171
58 Impact Of The ZooZoo Commercials For Value Added Services 16861
59 What Can We Learn From Strategy Games 14125
60 The Reverse of Marketing=De-Marketing 17972
61 Is There A Better Way To Sell To Rural Market 12770
62 Why & How Marketers Target Kids 15930
63 Disruptive Innovation: Strategist’s Dilemma 11365
64 Entry Strategies For Automobile Companies In African Markets 13890
65 Park Avenue I.Q: New Name In The World Of Deodorants 17042
66 Flipkart.com - The Success Saga 22161
67 Pester Power: The Influential Kids 12308
68 Destination Branding- How does it Work 13434
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15288
70 Dirty Marketing- Fighting brands unethically 11757
71 Hero Honda Rebranding to Hero MotoCorp 14658
72 Standardize or Localize- A better way to lead markets 12089
73 Critical Success Factors for Devising Strategies for Airline Players 19592
74 Mom and Pop Stores Score Over Giant Supermarkets 11569
75 Regional Aspiration Marketing- A Step Further 10906
76 Value and benefit- The customer perspective 14365
77 Merchandising- The Brand Building Strategy 10213
78 The ill-effects of Globalization 10416
79 Brand Ferrari - The Dream Machine 13342
80 Retail Industry : Boon or Bane ? 12913
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21146
82 Premium Brands- Prestige, Value and Quality 20627
83 JustDial: The Information and Business Listings Directory 24653
84 Corporate branding vs Product branding 13640
85 Sales vs Marketing - Do They complement or compete ? 29487
86 Is Advertising an art of Lying ? 16264
87 Glocalization-The McD and KFC Way ? 13068
88 Breakthrough Products: Entering a New World 25663
89 4 P's of Management 56993
90 Walt Disney: A Magical Brand 16788
91 Evaluating Advertisement Campaigns: Analyzing Customers 10749
92 Brand Manchester United : A Theatre of Dreams 10791
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12405
94 10 Reasons Why Airline Industry is Unique ? 49587
95 Role of Brand Ambassadors in Recession 10635
96 Reverse Pricing - Getting it Right ! 11851
97 Copyright & Trademark violations: Rural Marketing Success ? 15028
98 Premium Niche Marketing: Small World and Big Business 15488
99 Surrogate Advertising: Softly promoting hard products 10482
100 TATA Nano : Khushiyon Ki Chaabi 14837
101 Royal Enfield Bullet - The Indian Cult Brand ! 20298
102 Do Brands have finite lives ? 20243
103 Why Twitter is so successful ? 19944
104 M.R.P: Setting your own price ? 10644
105 The New Age Marketing Warfare ! 13077
 
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