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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
25 Thums Up - A Thundering Success 14546
26 Rural Marketing: Challenges Opportunities and Beyond 22309
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22220
28 Creative Marketing Communication: Interactive Advertising Campaigns 11282
29 What is Shockvertising? 26141
30 Marketing Through Sports: The Evolution and Future 29170
31 Village Laundry Service, A Story Of The Start Up 12243
32 Being Flawsome - Ensuring Brand Loyalty 15061
33 Chanakya Niti And Marketing Strategies 20538
34 Royal Enfield Bullet - Felt The Thump! 11395
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23286
36 Subliminal Marketing - What You See You May Not See! 15035
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16684
38 Customer Is King – Make The King Happy 24704
39 Marketing Strategies & Innovations In The Services Sector 14758
40 Segmentation Targeting & Positioning-Defining Product Lines 27369
41 Role Of Technology In Marketing 21082
42 How To Create Snob Effect In Marketing? 14995
43 Health Insurance: A Push Or A Pull Product? 11416
44 A Strategic Perspective Of Kerala Tourism 27130
45 Opportunities In Online Marketing 10481
46 Challenges Of Digital Marketing 18852
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10871
48 Then & Now - A Coke Story 14559
49 What's This App - Whatsapp Success Story! 25419
50 Flying High: What Keeps Indigo Going 11617
51 Brand Activation: Bringing Spirit Of Brands To Life 16326
52 Indian Rural Market: The Next Big Thing 24157
53 Oreo – Milky’s Favourite Cookie Turns 100 10977
54 The Happy Birds: Success Story of Angry Birds 12280
55 Tata Motors JLR - The Success Story 14740
56 An Analysis On Lux Beauty Soap 40319
57 Latest Trend In Marketing Environment: Viral Marketing 10121
58 Impact Of The ZooZoo Commercials For Value Added Services 16767
59 What Can We Learn From Strategy Games 14080
60 The Reverse of Marketing=De-Marketing 17866
61 Is There A Better Way To Sell To Rural Market 12715
62 Why & How Marketers Target Kids 15833
63 Disruptive Innovation: Strategist’s Dilemma 11287
64 Entry Strategies For Automobile Companies In African Markets 13834
65 Park Avenue I.Q: New Name In The World Of Deodorants 16987
66 Flipkart.com - The Success Saga 22080
67 Pester Power: The Influential Kids 12228
68 Destination Branding- How does it Work 13391
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15215
70 Dirty Marketing- Fighting brands unethically 11676
71 Hero Honda Rebranding to Hero MotoCorp 14538
72 Standardize or Localize- A better way to lead markets 12034
73 Critical Success Factors for Devising Strategies for Airline Players 19497
74 Mom and Pop Stores Score Over Giant Supermarkets 11507
75 Regional Aspiration Marketing- A Step Further 10838
76 Value and benefit- The customer perspective 14314
77 Merchandising- The Brand Building Strategy 10157
78 The ill-effects of Globalization 10365
79 Brand Ferrari - The Dream Machine 13290
80 Retail Industry : Boon or Bane ? 12859
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21059
82 Premium Brands- Prestige, Value and Quality 20482
83 JustDial: The Information and Business Listings Directory 24518
84 Corporate branding vs Product branding 13576
85 Sales vs Marketing - Do They complement or compete ? 29383
86 Is Advertising an art of Lying ? 16206
87 Glocalization-The McD and KFC Way ? 12994
88 Breakthrough Products: Entering a New World 25582
89 4 P's of Management 56897
90 Walt Disney: A Magical Brand 16694
91 Evaluating Advertisement Campaigns: Analyzing Customers 10678
92 Brand Manchester United : A Theatre of Dreams 10718
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12351
94 10 Reasons Why Airline Industry is Unique ? 49493
95 Role of Brand Ambassadors in Recession 10569
96 Reverse Pricing - Getting it Right ! 11769
97 Copyright & Trademark violations: Rural Marketing Success ? 14964
98 Premium Niche Marketing: Small World and Big Business 15401
99 Surrogate Advertising: Softly promoting hard products 10437
100 TATA Nano : Khushiyon Ki Chaabi 14756
101 Royal Enfield Bullet - The Indian Cult Brand ! 20209
102 Do Brands have finite lives ? 20181
103 Why Twitter is so successful ? 19903
104 M.R.P: Setting your own price ? 10577
105 The New Age Marketing Warfare ! 13021
 
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