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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
25 Thums Up - A Thundering Success 14456
26 Rural Marketing: Challenges Opportunities and Beyond 22253
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22177
28 Creative Marketing Communication: Interactive Advertising Campaigns 11229
29 What is Shockvertising? 26048
30 Marketing Through Sports: The Evolution and Future 29124
31 Village Laundry Service, A Story Of The Start Up 12164
32 Being Flawsome - Ensuring Brand Loyalty 15020
33 Chanakya Niti And Marketing Strategies 20472
34 Royal Enfield Bullet - Felt The Thump! 11333
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23177
36 Subliminal Marketing - What You See You May Not See! 14989
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16595
38 Customer Is King – Make The King Happy 24615
39 Marketing Strategies & Innovations In The Services Sector 14674
40 Segmentation Targeting & Positioning-Defining Product Lines 27307
41 Role Of Technology In Marketing 21047
42 How To Create Snob Effect In Marketing? 14933
43 Health Insurance: A Push Or A Pull Product? 11372
44 A Strategic Perspective Of Kerala Tourism 27063
45 Opportunities In Online Marketing 10446
46 Challenges Of Digital Marketing 18768
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10819
48 Then & Now - A Coke Story 14499
49 What's This App - Whatsapp Success Story! 25377
50 Flying High: What Keeps Indigo Going 11555
51 Brand Activation: Bringing Spirit Of Brands To Life 16258
52 Indian Rural Market: The Next Big Thing 24113
53 Oreo – Milky’s Favourite Cookie Turns 100 10922
54 The Happy Birds: Success Story of Angry Birds 12178
55 Tata Motors JLR - The Success Story 14667
56 An Analysis On Lux Beauty Soap 40165
57 Latest Trend In Marketing Environment: Viral Marketing 10087
58 Impact Of The ZooZoo Commercials For Value Added Services 16706
59 What Can We Learn From Strategy Games 14046
60 The Reverse of Marketing=De-Marketing 17778
61 Is There A Better Way To Sell To Rural Market 12654
62 Why & How Marketers Target Kids 15749
63 Disruptive Innovation: Strategist’s Dilemma 11234
64 Entry Strategies For Automobile Companies In African Markets 13796
65 Park Avenue I.Q: New Name In The World Of Deodorants 16945
66 Flipkart.com - The Success Saga 22025
67 Pester Power: The Influential Kids 12177
68 Destination Branding- How does it Work 13348
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15158
70 Dirty Marketing- Fighting brands unethically 11611
71 Hero Honda Rebranding to Hero MotoCorp 14451
72 Standardize or Localize- A better way to lead markets 11977
73 Critical Success Factors for Devising Strategies for Airline Players 19418
74 Mom and Pop Stores Score Over Giant Supermarkets 11455
75 Regional Aspiration Marketing- A Step Further 10792
76 Value and benefit- The customer perspective 14262
77 Merchandising- The Brand Building Strategy 10121
78 The ill-effects of Globalization 10329
79 Brand Ferrari - The Dream Machine 13238
80 Retail Industry : Boon or Bane ? 12805
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20997
82 Premium Brands- Prestige, Value and Quality 20371
83 JustDial: The Information and Business Listings Directory 24411
84 Corporate branding vs Product branding 13528
85 Sales vs Marketing - Do They complement or compete ? 29300
86 Is Advertising an art of Lying ? 16150
87 Glocalization-The McD and KFC Way ? 12931
88 Breakthrough Products: Entering a New World 25539
89 4 P's of Management 56817
90 Walt Disney: A Magical Brand 16628
91 Evaluating Advertisement Campaigns: Analyzing Customers 10618
92 Brand Manchester United : A Theatre of Dreams 10663
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12291
94 10 Reasons Why Airline Industry is Unique ? 49407
95 Role of Brand Ambassadors in Recession 10513
96 Reverse Pricing - Getting it Right ! 11712
97 Copyright & Trademark violations: Rural Marketing Success ? 14909
98 Premium Niche Marketing: Small World and Big Business 15329
99 Surrogate Advertising: Softly promoting hard products 10392
100 TATA Nano : Khushiyon Ki Chaabi 14695
101 Royal Enfield Bullet - The Indian Cult Brand ! 20129
102 Do Brands have finite lives ? 20135
103 Why Twitter is so successful ? 19852
104 M.R.P: Setting your own price ? 10516
105 The New Age Marketing Warfare ! 12976
 
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