1. Articles
    2. ›
  2. Marketing and Strategy

Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


Title Filter 
# Name Hits
25 Thums Up - A Thundering Success 15108
26 Rural Marketing: Challenges Opportunities and Beyond 22670
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22495
28 Creative Marketing Communication: Interactive Advertising Campaigns 11607
29 What is Shockvertising? 26648
30 Marketing Through Sports: The Evolution and Future 29468
31 Village Laundry Service, A Story Of The Start Up 12788
32 Being Flawsome - Ensuring Brand Loyalty 15432
33 Chanakya Niti And Marketing Strategies 20907
34 Royal Enfield Bullet - Felt The Thump! 11855
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23771
36 Subliminal Marketing - What You See You May Not See! 15339
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17120
38 Customer Is King – Make The King Happy 25091
39 Marketing Strategies & Innovations In The Services Sector 15197
40 Segmentation Targeting & Positioning-Defining Product Lines 27731
41 Role Of Technology In Marketing 21347
42 How To Create Snob Effect In Marketing? 15332
43 Health Insurance: A Push Or A Pull Product? 11657
44 A Strategic Perspective Of Kerala Tourism 27529
45 Opportunities In Online Marketing 10768
46 Challenges Of Digital Marketing 19477
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11170
48 Then & Now - A Coke Story 14886
49 What's This App - Whatsapp Success Story! 25699
50 Flying High: What Keeps Indigo Going 11966
51 Brand Activation: Bringing Spirit Of Brands To Life 16613
52 Indian Rural Market: The Next Big Thing 24447
53 Oreo – Milky’s Favourite Cookie Turns 100 11292
54 The Happy Birds: Success Story of Angry Birds 12708
55 Tata Motors JLR - The Success Story 15156
56 An Analysis On Lux Beauty Soap 41019
57 Latest Trend In Marketing Environment: Viral Marketing 10383
58 Impact Of The ZooZoo Commercials For Value Added Services 17242
59 What Can We Learn From Strategy Games 14336
60 The Reverse of Marketing=De-Marketing 18266
61 Is There A Better Way To Sell To Rural Market 13014
62 Why & How Marketers Target Kids 16305
63 Disruptive Innovation: Strategist’s Dilemma 11623
64 Entry Strategies For Automobile Companies In African Markets 14109
65 Park Avenue I.Q: New Name In The World Of Deodorants 17336
66 Flipkart.com - The Success Saga 22483
67 Pester Power: The Influential Kids 12614
68 Destination Branding- How does it Work 13658
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15526
70 Dirty Marketing- Fighting brands unethically 12023
71 Hero Honda Rebranding to Hero MotoCorp 14949
72 Standardize or Localize- A better way to lead markets 12328
73 Critical Success Factors for Devising Strategies for Airline Players 19869
74 Mom and Pop Stores Score Over Giant Supermarkets 11815
75 Regional Aspiration Marketing- A Step Further 11182
76 Value and benefit- The customer perspective 14569
77 Merchandising- The Brand Building Strategy 10438
78 The ill-effects of Globalization 10628
79 Brand Ferrari - The Dream Machine 13560
80 Retail Industry : Boon or Bane ? 13140
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21421
82 Premium Brands- Prestige, Value and Quality 21038
83 JustDial: The Information and Business Listings Directory 25063
84 Corporate branding vs Product branding 13926
85 Sales vs Marketing - Do They complement or compete ? 29822
86 Is Advertising an art of Lying ? 16497
87 Glocalization-The McD and KFC Way ? 13349
88 Breakthrough Products: Entering a New World 25955
89 4 P's of Management 57386
90 Walt Disney: A Magical Brand 17073
91 Evaluating Advertisement Campaigns: Analyzing Customers 10992
92 Brand Manchester United : A Theatre of Dreams 11096
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12694
94 10 Reasons Why Airline Industry is Unique ? 49932
95 Role of Brand Ambassadors in Recession 10912
96 Reverse Pricing - Getting it Right ! 12144
97 Copyright & Trademark violations: Rural Marketing Success ? 15308
98 Premium Niche Marketing: Small World and Big Business 15869
99 Surrogate Advertising: Softly promoting hard products 10732
100 TATA Nano : Khushiyon Ki Chaabi 15143
101 Royal Enfield Bullet - The Indian Cult Brand ! 20580
102 Do Brands have finite lives ? 20582
103 Why Twitter is so successful ? 20180
104 M.R.P: Setting your own price ? 10882
105 The New Age Marketing Warfare ! 13336
 
Page 1 of 2