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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
25 Thums Up - A Thundering Success 14039
26 Rural Marketing: Challenges Opportunities and Beyond 22000
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22025
28 Creative Marketing Communication: Interactive Advertising Campaigns 10958
29 What is Shockvertising? 25679
30 Marketing Through Sports: The Evolution and Future 28959
31 Village Laundry Service, A Story Of The Start Up 11783
32 Being Flawsome - Ensuring Brand Loyalty 14834
33 Chanakya Niti And Marketing Strategies 20206
34 Royal Enfield Bullet - Felt The Thump! 11066
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 22721
36 Subliminal Marketing - What You See You May Not See! 14765
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16190
38 Customer Is King – Make The King Happy 24223
39 Marketing Strategies & Innovations In The Services Sector 14372
40 Segmentation Targeting & Positioning-Defining Product Lines 27039
41 Role Of Technology In Marketing 20882
42 How To Create Snob Effect In Marketing? 14660
43 Health Insurance: A Push Or A Pull Product? 11166
44 A Strategic Perspective Of Kerala Tourism 26748
45 Opportunities In Online Marketing 10294
46 Challenges Of Digital Marketing 18472
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10612
48 Then & Now - A Coke Story 14256
49 What's This App - Whatsapp Success Story! 25206
50 Flying High: What Keeps Indigo Going 11229
51 Brand Activation: Bringing Spirit Of Brands To Life 16030
52 Indian Rural Market: The Next Big Thing 23946
53 Oreo – Milky’s Favourite Cookie Turns 100 10697
54 The Happy Birds: Success Story of Angry Birds 11803
55 Tata Motors JLR - The Success Story 14393
56 An Analysis On Lux Beauty Soap 39647
57 Latest Trend In Marketing Environment: Viral Marketing 9908
58 Impact Of The ZooZoo Commercials For Value Added Services 16342
59 What Can We Learn From Strategy Games 13894
60 The Reverse of Marketing=De-Marketing 17377
61 Is There A Better Way To Sell To Rural Market 12392
62 Why & How Marketers Target Kids 15373
63 Disruptive Innovation: Strategist’s Dilemma 10851
64 Entry Strategies For Automobile Companies In African Markets 13602
65 Park Avenue I.Q: New Name In The World Of Deodorants 16734
66 Flipkart.com - The Success Saga 21707
67 Pester Power: The Influential Kids 11954
68 Destination Branding- How does it Work 13180
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14867
70 Dirty Marketing- Fighting brands unethically 11324
71 Hero Honda Rebranding to Hero MotoCorp 14074
72 Standardize or Localize- A better way to lead markets 11746
73 Critical Success Factors for Devising Strategies for Airline Players 19066
74 Mom and Pop Stores Score Over Giant Supermarkets 11206
75 Regional Aspiration Marketing- A Step Further 10568
76 Value and benefit- The customer perspective 14124
77 Merchandising- The Brand Building Strategy 9954
78 The ill-effects of Globalization 10195
79 Brand Ferrari - The Dream Machine 12983
80 Retail Industry : Boon or Bane ? 12616
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20737
82 Premium Brands- Prestige, Value and Quality 19907
83 JustDial: The Information and Business Listings Directory 24007
84 Corporate branding vs Product branding 13367
85 Sales vs Marketing - Do They complement or compete ? 28980
86 Is Advertising an art of Lying ? 15957
87 Glocalization-The McD and KFC Way ? 12617
88 Breakthrough Products: Entering a New World 25244
89 4 P's of Management 56470
90 Walt Disney: A Magical Brand 16316
91 Evaluating Advertisement Campaigns: Analyzing Customers 10406
92 Brand Manchester United : A Theatre of Dreams 10445
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12140
94 10 Reasons Why Airline Industry is Unique ? 49027
95 Role of Brand Ambassadors in Recession 10271
96 Reverse Pricing - Getting it Right ! 11497
97 Copyright & Trademark violations: Rural Marketing Success ? 14730
98 Premium Niche Marketing: Small World and Big Business 15041
99 Surrogate Advertising: Softly promoting hard products 10232
100 TATA Nano : Khushiyon Ki Chaabi 14363
101 Royal Enfield Bullet - The Indian Cult Brand ! 19796
102 Do Brands have finite lives ? 19909
103 Why Twitter is so successful ? 19589
104 M.R.P: Setting your own price ? 10251
105 The New Age Marketing Warfare ! 12736
 
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