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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
25 Thums Up - A Thundering Success 14144
26 Rural Marketing: Challenges Opportunities and Beyond 22080
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22066
28 Creative Marketing Communication: Interactive Advertising Campaigns 11034
29 What is Shockvertising? 25794
30 Marketing Through Sports: The Evolution and Future 29012
31 Village Laundry Service, A Story Of The Start Up 11895
32 Being Flawsome - Ensuring Brand Loyalty 14884
33 Chanakya Niti And Marketing Strategies 20281
34 Royal Enfield Bullet - Felt The Thump! 11140
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 22831
36 Subliminal Marketing - What You See You May Not See! 14820
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16313
38 Customer Is King – Make The King Happy 24317
39 Marketing Strategies & Innovations In The Services Sector 14456
40 Segmentation Targeting & Positioning-Defining Product Lines 27122
41 Role Of Technology In Marketing 20927
42 How To Create Snob Effect In Marketing? 14736
43 Health Insurance: A Push Or A Pull Product? 11208
44 A Strategic Perspective Of Kerala Tourism 26836
45 Opportunities In Online Marketing 10337
46 Challenges Of Digital Marketing 18556
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10677
48 Then & Now - A Coke Story 14326
49 What's This App - Whatsapp Success Story! 25252
50 Flying High: What Keeps Indigo Going 11316
51 Brand Activation: Bringing Spirit Of Brands To Life 16081
52 Indian Rural Market: The Next Big Thing 23988
53 Oreo – Milky’s Favourite Cookie Turns 100 10758
54 The Happy Birds: Success Story of Angry Birds 11874
55 Tata Motors JLR - The Success Story 14472
56 An Analysis On Lux Beauty Soap 39764
57 Latest Trend In Marketing Environment: Viral Marketing 9952
58 Impact Of The ZooZoo Commercials For Value Added Services 16442
59 What Can We Learn From Strategy Games 13931
60 The Reverse of Marketing=De-Marketing 17487
61 Is There A Better Way To Sell To Rural Market 12443
62 Why & How Marketers Target Kids 15499
63 Disruptive Innovation: Strategist’s Dilemma 10922
64 Entry Strategies For Automobile Companies In African Markets 13656
65 Park Avenue I.Q: New Name In The World Of Deodorants 16794
66 Flipkart.com - The Success Saga 21798
67 Pester Power: The Influential Kids 12021
68 Destination Branding- How does it Work 13225
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14955
70 Dirty Marketing- Fighting brands unethically 11412
71 Hero Honda Rebranding to Hero MotoCorp 14191
72 Standardize or Localize- A better way to lead markets 11784
73 Critical Success Factors for Devising Strategies for Airline Players 19151
74 Mom and Pop Stores Score Over Giant Supermarkets 11279
75 Regional Aspiration Marketing- A Step Further 10625
76 Value and benefit- The customer perspective 14162
77 Merchandising- The Brand Building Strategy 9999
78 The ill-effects of Globalization 10231
79 Brand Ferrari - The Dream Machine 13037
80 Retail Industry : Boon or Bane ? 12670
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20825
82 Premium Brands- Prestige, Value and Quality 20056
83 JustDial: The Information and Business Listings Directory 24109
84 Corporate branding vs Product branding 13416
85 Sales vs Marketing - Do They complement or compete ? 29077
86 Is Advertising an art of Lying ? 16010
87 Glocalization-The McD and KFC Way ? 12729
88 Breakthrough Products: Entering a New World 25327
89 4 P's of Management 56579
90 Walt Disney: A Magical Brand 16431
91 Evaluating Advertisement Campaigns: Analyzing Customers 10457
92 Brand Manchester United : A Theatre of Dreams 10507
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12180
94 10 Reasons Why Airline Industry is Unique ? 49122
95 Role of Brand Ambassadors in Recession 10312
96 Reverse Pricing - Getting it Right ! 11559
97 Copyright & Trademark violations: Rural Marketing Success ? 14777
98 Premium Niche Marketing: Small World and Big Business 15123
99 Surrogate Advertising: Softly promoting hard products 10278
100 TATA Nano : Khushiyon Ki Chaabi 14462
101 Royal Enfield Bullet - The Indian Cult Brand ! 19886
102 Do Brands have finite lives ? 19991
103 Why Twitter is so successful ? 19646
104 M.R.P: Setting your own price ? 10333
105 The New Age Marketing Warfare ! 12813
 
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