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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
25 Thums Up - A Thundering Success 15543
26 Rural Marketing: Challenges Opportunities and Beyond 22921
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22691
28 Creative Marketing Communication: Interactive Advertising Campaigns 11837
29 What is Shockvertising? 27013
30 Marketing Through Sports: The Evolution and Future 29693
31 Village Laundry Service, A Story Of The Start Up 13176
32 Being Flawsome - Ensuring Brand Loyalty 15681
33 Chanakya Niti And Marketing Strategies 21209
34 Royal Enfield Bullet - Felt The Thump! 12195
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 24059
36 Subliminal Marketing - What You See You May Not See! 15560
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17391
38 Customer Is King – Make The King Happy 25335
39 Marketing Strategies & Innovations In The Services Sector 15435
40 Segmentation Targeting & Positioning-Defining Product Lines 28002
41 Role Of Technology In Marketing 21536
42 How To Create Snob Effect In Marketing? 15619
43 Health Insurance: A Push Or A Pull Product? 11852
44 A Strategic Perspective Of Kerala Tourism 27791
45 Opportunities In Online Marketing 10992
46 Challenges Of Digital Marketing 19824
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11408
48 Then & Now - A Coke Story 15191
49 What's This App - Whatsapp Success Story! 25934
50 Flying High: What Keeps Indigo Going 12226
51 Brand Activation: Bringing Spirit Of Brands To Life 16840
52 Indian Rural Market: The Next Big Thing 24677
53 Oreo – Milky’s Favourite Cookie Turns 100 11549
54 The Happy Birds: Success Story of Angry Birds 13007
55 Tata Motors JLR - The Success Story 15454
56 An Analysis On Lux Beauty Soap 41435
57 Latest Trend In Marketing Environment: Viral Marketing 10613
58 Impact Of The ZooZoo Commercials For Value Added Services 17480
59 What Can We Learn From Strategy Games 14535
60 The Reverse of Marketing=De-Marketing 18537
61 Is There A Better Way To Sell To Rural Market 13222
62 Why & How Marketers Target Kids 16592
63 Disruptive Innovation: Strategist’s Dilemma 11839
64 Entry Strategies For Automobile Companies In African Markets 14339
65 Park Avenue I.Q: New Name In The World Of Deodorants 17587
66 Flipkart.com - The Success Saga 22746
67 Pester Power: The Influential Kids 12886
68 Destination Branding- How does it Work 13883
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15756
70 Dirty Marketing- Fighting brands unethically 12258
71 Hero Honda Rebranding to Hero MotoCorp 15343
72 Standardize or Localize- A better way to lead markets 12555
73 Critical Success Factors for Devising Strategies for Airline Players 20107
74 Mom and Pop Stores Score Over Giant Supermarkets 12126
75 Regional Aspiration Marketing- A Step Further 11407
76 Value and benefit- The customer perspective 14773
77 Merchandising- The Brand Building Strategy 10650
78 The ill-effects of Globalization 10838
79 Brand Ferrari - The Dream Machine 13807
80 Retail Industry : Boon or Bane ? 13366
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21683
82 Premium Brands- Prestige, Value and Quality 21433
83 JustDial: The Information and Business Listings Directory 25366
84 Corporate branding vs Product branding 14157
85 Sales vs Marketing - Do They complement or compete ? 30065
86 Is Advertising an art of Lying ? 16750
87 Glocalization-The McD and KFC Way ? 13609
88 Breakthrough Products: Entering a New World 26204
89 4 P's of Management 57652
90 Walt Disney: A Magical Brand 17311
91 Evaluating Advertisement Campaigns: Analyzing Customers 11214
92 Brand Manchester United : A Theatre of Dreams 11371
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 13023
94 10 Reasons Why Airline Industry is Unique ? 50234
95 Role of Brand Ambassadors in Recession 11168
96 Reverse Pricing - Getting it Right ! 12428
97 Copyright & Trademark violations: Rural Marketing Success ? 15575
98 Premium Niche Marketing: Small World and Big Business 16190
99 Surrogate Advertising: Softly promoting hard products 10999
100 TATA Nano : Khushiyon Ki Chaabi 15475
101 Royal Enfield Bullet - The Indian Cult Brand ! 21078
102 Do Brands have finite lives ? 20789
103 Why Twitter is so successful ? 20369
104 M.R.P: Setting your own price ? 11112
105 The New Age Marketing Warfare ! 13575
 
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