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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
25 Thums Up - A Thundering Success 15119
26 Rural Marketing: Challenges Opportunities and Beyond 22676
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22501
28 Creative Marketing Communication: Interactive Advertising Campaigns 11613
29 What is Shockvertising? 26661
30 Marketing Through Sports: The Evolution and Future 29472
31 Village Laundry Service, A Story Of The Start Up 12794
32 Being Flawsome - Ensuring Brand Loyalty 15439
33 Chanakya Niti And Marketing Strategies 20911
34 Royal Enfield Bullet - Felt The Thump! 11859
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23780
36 Subliminal Marketing - What You See You May Not See! 15344
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17131
38 Customer Is King – Make The King Happy 25096
39 Marketing Strategies & Innovations In The Services Sector 15204
40 Segmentation Targeting & Positioning-Defining Product Lines 27736
41 Role Of Technology In Marketing 21351
42 How To Create Snob Effect In Marketing? 15337
43 Health Insurance: A Push Or A Pull Product? 11661
44 A Strategic Perspective Of Kerala Tourism 27536
45 Opportunities In Online Marketing 10773
46 Challenges Of Digital Marketing 19488
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11180
48 Then & Now - A Coke Story 14893
49 What's This App - Whatsapp Success Story! 25708
50 Flying High: What Keeps Indigo Going 11970
51 Brand Activation: Bringing Spirit Of Brands To Life 16622
52 Indian Rural Market: The Next Big Thing 24452
53 Oreo – Milky’s Favourite Cookie Turns 100 11297
54 The Happy Birds: Success Story of Angry Birds 12716
55 Tata Motors JLR - The Success Story 15165
56 An Analysis On Lux Beauty Soap 41027
57 Latest Trend In Marketing Environment: Viral Marketing 10387
58 Impact Of The ZooZoo Commercials For Value Added Services 17249
59 What Can We Learn From Strategy Games 14342
60 The Reverse of Marketing=De-Marketing 18269
61 Is There A Better Way To Sell To Rural Market 13019
62 Why & How Marketers Target Kids 16313
63 Disruptive Innovation: Strategist’s Dilemma 11631
64 Entry Strategies For Automobile Companies In African Markets 14114
65 Park Avenue I.Q: New Name In The World Of Deodorants 17343
66 Flipkart.com - The Success Saga 22494
67 Pester Power: The Influential Kids 12622
68 Destination Branding- How does it Work 13664
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15534
70 Dirty Marketing- Fighting brands unethically 12030
71 Hero Honda Rebranding to Hero MotoCorp 14958
72 Standardize or Localize- A better way to lead markets 12338
73 Critical Success Factors for Devising Strategies for Airline Players 19875
74 Mom and Pop Stores Score Over Giant Supermarkets 11819
75 Regional Aspiration Marketing- A Step Further 11189
76 Value and benefit- The customer perspective 14575
77 Merchandising- The Brand Building Strategy 10448
78 The ill-effects of Globalization 10634
79 Brand Ferrari - The Dream Machine 13564
80 Retail Industry : Boon or Bane ? 13148
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21426
82 Premium Brands- Prestige, Value and Quality 21050
83 JustDial: The Information and Business Listings Directory 25074
84 Corporate branding vs Product branding 13932
85 Sales vs Marketing - Do They complement or compete ? 29828
86 Is Advertising an art of Lying ? 16505
87 Glocalization-The McD and KFC Way ? 13356
88 Breakthrough Products: Entering a New World 25965
89 4 P's of Management 57390
90 Walt Disney: A Magical Brand 17080
91 Evaluating Advertisement Campaigns: Analyzing Customers 10999
92 Brand Manchester United : A Theatre of Dreams 11104
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12704
94 10 Reasons Why Airline Industry is Unique ? 49941
95 Role of Brand Ambassadors in Recession 10922
96 Reverse Pricing - Getting it Right ! 12150
97 Copyright & Trademark violations: Rural Marketing Success ? 15318
98 Premium Niche Marketing: Small World and Big Business 15883
99 Surrogate Advertising: Softly promoting hard products 10739
100 TATA Nano : Khushiyon Ki Chaabi 15152
101 Royal Enfield Bullet - The Indian Cult Brand ! 20588
102 Do Brands have finite lives ? 20585
103 Why Twitter is so successful ? 20186
104 M.R.P: Setting your own price ? 10888
105 The New Age Marketing Warfare ! 13344
 
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