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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
49 What's This App - Whatsapp Success Story! 25178
50 Flying High: What Keeps Indigo Going 11181
51 Brand Activation: Bringing Spirit Of Brands To Life 16001
52 Indian Rural Market: The Next Big Thing 23914
53 Oreo – Milky’s Favourite Cookie Turns 100 10657
54 The Happy Birds: Success Story of Angry Birds 11758
55 Tata Motors JLR - The Success Story 14353
56 An Analysis On Lux Beauty Soap 39599
57 Latest Trend In Marketing Environment: Viral Marketing 9881
58 Impact Of The ZooZoo Commercials For Value Added Services 16297
59 What Can We Learn From Strategy Games 13871
60 The Reverse of Marketing=De-Marketing 17315
61 Is There A Better Way To Sell To Rural Market 12363
62 Why & How Marketers Target Kids 15302
63 Disruptive Innovation: Strategist’s Dilemma 10804
64 Entry Strategies For Automobile Companies In African Markets 13554
65 Park Avenue I.Q: New Name In The World Of Deodorants 16684
66 Flipkart.com - The Success Saga 21655
67 Pester Power: The Influential Kids 11914
68 Destination Branding- How does it Work 13145
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14821
70 Dirty Marketing- Fighting brands unethically 11272
71 Hero Honda Rebranding to Hero MotoCorp 14007
72 Standardize or Localize- A better way to lead markets 11718
73 Critical Success Factors for Devising Strategies for Airline Players 19026
74 Mom and Pop Stores Score Over Giant Supermarkets 11162
75 Regional Aspiration Marketing- A Step Further 10528
76 Value and benefit- The customer perspective 14100
77 Merchandising- The Brand Building Strategy 9927
78 The ill-effects of Globalization 10172
79 Brand Ferrari - The Dream Machine 12950
80 Retail Industry : Boon or Bane ? 12584
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20692
82 Premium Brands- Prestige, Value and Quality 19825
83 JustDial: The Information and Business Listings Directory 23934
84 Corporate branding vs Product branding 13337
85 Sales vs Marketing - Do They complement or compete ? 28928
86 Is Advertising an art of Lying ? 15927
87 Glocalization-The McD and KFC Way ? 12560
88 Breakthrough Products: Entering a New World 25198
89 4 P's of Management 56410
90 Walt Disney: A Magical Brand 16264
91 Evaluating Advertisement Campaigns: Analyzing Customers 10376
92 Brand Manchester United : A Theatre of Dreams 10414
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12116
94 10 Reasons Why Airline Industry is Unique ? 48977
95 Role of Brand Ambassadors in Recession 10247
96 Reverse Pricing - Getting it Right ! 11462
97 Copyright & Trademark violations: Rural Marketing Success ? 14699
98 Premium Niche Marketing: Small World and Big Business 15001
99 Surrogate Advertising: Softly promoting hard products 10207
100 TATA Nano : Khushiyon Ki Chaabi 14298
101 Royal Enfield Bullet - The Indian Cult Brand ! 19744
102 Do Brands have finite lives ? 19875
103 Why Twitter is so successful ? 19562
104 M.R.P: Setting your own price ? 10207
105 The New Age Marketing Warfare ! 12699
 
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