1. Articles

Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
49 What's This App - Whatsapp Success Story! 23555
50 Flying High: What Keeps Indigo Going 9208
51 Brand Activation: Bringing Spirit Of Brands To Life 14415
52 Indian Rural Market: The Next Big Thing 22374
53 Oreo – Milky’s Favourite Cookie Turns 100 9101
54 The Happy Birds: Success Story of Angry Birds 9835
55 Tata Motors JLR - The Success Story 12621
56 An Analysis On Lux Beauty Soap 36965
57 Latest Trend In Marketing Environment: Viral Marketing 8578
58 Impact Of The ZooZoo Commercials For Value Added Services 14358
59 What Can We Learn From Strategy Games 12546
60 The Reverse of Marketing=De-Marketing 15298
61 Is There A Better Way To Sell To Rural Market 11002
62 Why & How Marketers Target Kids 13273
63 Disruptive Innovation: Strategist’s Dilemma 9320
64 Entry Strategies For Automobile Companies In African Markets 11987
65 Park Avenue I.Q: New Name In The World Of Deodorants 14912
66 Flipkart.com - The Success Saga 19852
67 Pester Power: The Influential Kids 10277
68 Destination Branding- How does it Work 11691
69 Maruti Suzuki Kizashi - New Car, Old Strategies 12739
70 Dirty Marketing- Fighting brands unethically 9480
71 Hero Honda Rebranding to Hero MotoCorp 11952
72 Standardize or Localize- A better way to lead markets 10384
73 Critical Success Factors for Devising Strategies for Airline Players 17169
74 Mom and Pop Stores Score Over Giant Supermarkets 9458
75 Regional Aspiration Marketing- A Step Further 9080
76 Value and benefit- The customer perspective 12650
77 Merchandising- The Brand Building Strategy 8499
78 The ill-effects of Globalization 8868
79 Brand Ferrari - The Dream Machine 11273
80 Retail Industry : Boon or Bane ? 11239
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 18863
82 Premium Brands- Prestige, Value and Quality 17102
83 JustDial: The Information and Business Listings Directory 21225
84 Corporate branding vs Product branding 11916
85 Sales vs Marketing - Do They complement or compete ? 26916
86 Is Advertising an art of Lying ? 14223
87 Glocalization-The McD and KFC Way ? 10559
88 Breakthrough Products: Entering a New World 23186
89 4 P's of Management 52718
90 Walt Disney: A Magical Brand 14130
91 Evaluating Advertisement Campaigns: Analyzing Customers 8829
92 Brand Manchester United : A Theatre of Dreams 8726
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 10668
94 10 Reasons Why Airline Industry is Unique ? 46770
95 Role of Brand Ambassadors in Recession 8681
96 Reverse Pricing - Getting it Right ! 9630
97 Copyright & Trademark violations: Rural Marketing Success ? 13098
98 Premium Niche Marketing: Small World and Big Business 13010
99 Surrogate Advertising: Softly promoting hard products 8774
100 TATA Nano : Khushiyon Ki Chaabi 12126
101 Royal Enfield Bullet - The Indian Cult Brand ! 18215
102 Do Brands have finite lives ? 18649
103 Why Twitter is so successful ? 18609
104 M.R.P: Setting your own price ? 8897
105 The New Age Marketing Warfare ! 11699
 
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