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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
49 What's This App - Whatsapp Success Story! 25262
50 Flying High: What Keeps Indigo Going 11340
51 Brand Activation: Bringing Spirit Of Brands To Life 16095
52 Indian Rural Market: The Next Big Thing 23999
53 Oreo – Milky’s Favourite Cookie Turns 100 10776
54 The Happy Birds: Success Story of Angry Birds 11893
55 Tata Motors JLR - The Success Story 14488
56 An Analysis On Lux Beauty Soap 39784
57 Latest Trend In Marketing Environment: Viral Marketing 9961
58 Impact Of The ZooZoo Commercials For Value Added Services 16463
59 What Can We Learn From Strategy Games 13942
60 The Reverse of Marketing=De-Marketing 17511
61 Is There A Better Way To Sell To Rural Market 12452
62 Why & How Marketers Target Kids 15518
63 Disruptive Innovation: Strategist’s Dilemma 10946
64 Entry Strategies For Automobile Companies In African Markets 13667
65 Park Avenue I.Q: New Name In The World Of Deodorants 16805
66 Flipkart.com - The Success Saga 21818
67 Pester Power: The Influential Kids 12032
68 Destination Branding- How does it Work 13229
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14968
70 Dirty Marketing- Fighting brands unethically 11427
71 Hero Honda Rebranding to Hero MotoCorp 14205
72 Standardize or Localize- A better way to lead markets 11793
73 Critical Success Factors for Devising Strategies for Airline Players 19171
74 Mom and Pop Stores Score Over Giant Supermarkets 11295
75 Regional Aspiration Marketing- A Step Further 10638
76 Value and benefit- The customer perspective 14173
77 Merchandising- The Brand Building Strategy 10007
78 The ill-effects of Globalization 10236
79 Brand Ferrari - The Dream Machine 13047
80 Retail Industry : Boon or Bane ? 12684
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20836
82 Premium Brands- Prestige, Value and Quality 20076
83 JustDial: The Information and Business Listings Directory 24127
84 Corporate branding vs Product branding 13424
85 Sales vs Marketing - Do They complement or compete ? 29094
86 Is Advertising an art of Lying ? 16020
87 Glocalization-The McD and KFC Way ? 12743
88 Breakthrough Products: Entering a New World 25342
89 4 P's of Management 56603
90 Walt Disney: A Magical Brand 16445
91 Evaluating Advertisement Campaigns: Analyzing Customers 10471
92 Brand Manchester United : A Theatre of Dreams 10521
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12188
94 10 Reasons Why Airline Industry is Unique ? 49143
95 Role of Brand Ambassadors in Recession 10321
96 Reverse Pricing - Getting it Right ! 11566
97 Copyright & Trademark violations: Rural Marketing Success ? 14783
98 Premium Niche Marketing: Small World and Big Business 15140
99 Surrogate Advertising: Softly promoting hard products 10287
100 TATA Nano : Khushiyon Ki Chaabi 14484
101 Royal Enfield Bullet - The Indian Cult Brand ! 19901
102 Do Brands have finite lives ? 20002
103 Why Twitter is so successful ? 19659
104 M.R.P: Setting your own price ? 10347
105 The New Age Marketing Warfare ! 12828
 
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