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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
49 What's This App - Whatsapp Success Story! 25255
50 Flying High: What Keeps Indigo Going 11326
51 Brand Activation: Bringing Spirit Of Brands To Life 16088
52 Indian Rural Market: The Next Big Thing 23994
53 Oreo – Milky’s Favourite Cookie Turns 100 10769
54 The Happy Birds: Success Story of Angry Birds 11883
55 Tata Motors JLR - The Success Story 14479
56 An Analysis On Lux Beauty Soap 39773
57 Latest Trend In Marketing Environment: Viral Marketing 9955
58 Impact Of The ZooZoo Commercials For Value Added Services 16451
59 What Can We Learn From Strategy Games 13933
60 The Reverse of Marketing=De-Marketing 17495
61 Is There A Better Way To Sell To Rural Market 12446
62 Why & How Marketers Target Kids 15508
63 Disruptive Innovation: Strategist’s Dilemma 10928
64 Entry Strategies For Automobile Companies In African Markets 13661
65 Park Avenue I.Q: New Name In The World Of Deodorants 16799
66 Flipkart.com - The Success Saga 21809
67 Pester Power: The Influential Kids 12026
68 Destination Branding- How does it Work 13227
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14961
70 Dirty Marketing- Fighting brands unethically 11418
71 Hero Honda Rebranding to Hero MotoCorp 14198
72 Standardize or Localize- A better way to lead markets 11789
73 Critical Success Factors for Devising Strategies for Airline Players 19162
74 Mom and Pop Stores Score Over Giant Supermarkets 11286
75 Regional Aspiration Marketing- A Step Further 10632
76 Value and benefit- The customer perspective 14166
77 Merchandising- The Brand Building Strategy 10001
78 The ill-effects of Globalization 10234
79 Brand Ferrari - The Dream Machine 13043
80 Retail Industry : Boon or Bane ? 12678
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20833
82 Premium Brands- Prestige, Value and Quality 20068
83 JustDial: The Information and Business Listings Directory 24120
84 Corporate branding vs Product branding 13417
85 Sales vs Marketing - Do They complement or compete ? 29086
86 Is Advertising an art of Lying ? 16013
87 Glocalization-The McD and KFC Way ? 12738
88 Breakthrough Products: Entering a New World 25332
89 4 P's of Management 56587
90 Walt Disney: A Magical Brand 16436
91 Evaluating Advertisement Campaigns: Analyzing Customers 10467
92 Brand Manchester United : A Theatre of Dreams 10515
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12184
94 10 Reasons Why Airline Industry is Unique ? 49131
95 Role of Brand Ambassadors in Recession 10317
96 Reverse Pricing - Getting it Right ! 11562
97 Copyright & Trademark violations: Rural Marketing Success ? 14780
98 Premium Niche Marketing: Small World and Big Business 15129
99 Surrogate Advertising: Softly promoting hard products 10284
100 TATA Nano : Khushiyon Ki Chaabi 14471
101 Royal Enfield Bullet - The Indian Cult Brand ! 19891
102 Do Brands have finite lives ? 19997
103 Why Twitter is so successful ? 19654
104 M.R.P: Setting your own price ? 10341
105 The New Age Marketing Warfare ! 12820
 
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