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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
49 What's This App - Whatsapp Success Story! 25220
50 Flying High: What Keeps Indigo Going 11263
51 Brand Activation: Bringing Spirit Of Brands To Life 16048
52 Indian Rural Market: The Next Big Thing 23959
53 Oreo – Milky’s Favourite Cookie Turns 100 10717
54 The Happy Birds: Success Story of Angry Birds 11823
55 Tata Motors JLR - The Success Story 14422
56 An Analysis On Lux Beauty Soap 39689
57 Latest Trend In Marketing Environment: Viral Marketing 9918
58 Impact Of The ZooZoo Commercials For Value Added Services 16379
59 What Can We Learn From Strategy Games 13901
60 The Reverse of Marketing=De-Marketing 17416
61 Is There A Better Way To Sell To Rural Market 12409
62 Why & How Marketers Target Kids 15417
63 Disruptive Innovation: Strategist’s Dilemma 10873
64 Entry Strategies For Automobile Companies In African Markets 13618
65 Park Avenue I.Q: New Name In The World Of Deodorants 16750
66 Flipkart.com - The Success Saga 21742
67 Pester Power: The Influential Kids 11979
68 Destination Branding- How does it Work 13197
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14901
70 Dirty Marketing- Fighting brands unethically 11359
71 Hero Honda Rebranding to Hero MotoCorp 14130
72 Standardize or Localize- A better way to lead markets 11759
73 Critical Success Factors for Devising Strategies for Airline Players 19094
74 Mom and Pop Stores Score Over Giant Supermarkets 11232
75 Regional Aspiration Marketing- A Step Further 10588
76 Value and benefit- The customer perspective 14134
77 Merchandising- The Brand Building Strategy 9966
78 The ill-effects of Globalization 10204
79 Brand Ferrari - The Dream Machine 12998
80 Retail Industry : Boon or Bane ? 12631
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20761
82 Premium Brands- Prestige, Value and Quality 19947
83 JustDial: The Information and Business Listings Directory 24051
84 Corporate branding vs Product branding 13384
85 Sales vs Marketing - Do They complement or compete ? 29010
86 Is Advertising an art of Lying ? 15980
87 Glocalization-The McD and KFC Way ? 12649
88 Breakthrough Products: Entering a New World 25267
89 4 P's of Management 56509
90 Walt Disney: A Magical Brand 16350
91 Evaluating Advertisement Campaigns: Analyzing Customers 10425
92 Brand Manchester United : A Theatre of Dreams 10463
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12150
94 10 Reasons Why Airline Industry is Unique ? 49055
95 Role of Brand Ambassadors in Recession 10283
96 Reverse Pricing - Getting it Right ! 11518
97 Copyright & Trademark violations: Rural Marketing Success ? 14744
98 Premium Niche Marketing: Small World and Big Business 15074
99 Surrogate Advertising: Softly promoting hard products 10246
100 TATA Nano : Khushiyon Ki Chaabi 14398
101 Royal Enfield Bullet - The Indian Cult Brand ! 19830
102 Do Brands have finite lives ? 19923
103 Why Twitter is so successful ? 19604
104 M.R.P: Setting your own price ? 10279
105 The New Age Marketing Warfare ! 12764
 
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