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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
49 What's This App - Whatsapp Success Story! 25129
50 Flying High: What Keeps Indigo Going 11093
51 Brand Activation: Bringing Spirit Of Brands To Life 15939
52 Indian Rural Market: The Next Big Thing 23870
53 Oreo – Milky’s Favourite Cookie Turns 100 10593
54 The Happy Birds: Success Story of Angry Birds 11690
55 Tata Motors JLR - The Success Story 14290
56 An Analysis On Lux Beauty Soap 39503
57 Latest Trend In Marketing Environment: Viral Marketing 9822
58 Impact Of The ZooZoo Commercials For Value Added Services 16200
59 What Can We Learn From Strategy Games 13825
60 The Reverse of Marketing=De-Marketing 17228
61 Is There A Better Way To Sell To Rural Market 12308
62 Why & How Marketers Target Kids 15209
63 Disruptive Innovation: Strategist’s Dilemma 10695
64 Entry Strategies For Automobile Companies In African Markets 13506
65 Park Avenue I.Q: New Name In The World Of Deodorants 16619
66 Flipkart.com - The Success Saga 21587
67 Pester Power: The Influential Kids 11855
68 Destination Branding- How does it Work 13089
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14746
70 Dirty Marketing- Fighting brands unethically 11190
71 Hero Honda Rebranding to Hero MotoCorp 13893
72 Standardize or Localize- A better way to lead markets 11673
73 Critical Success Factors for Devising Strategies for Airline Players 18946
74 Mom and Pop Stores Score Over Giant Supermarkets 11095
75 Regional Aspiration Marketing- A Step Further 10473
76 Value and benefit- The customer perspective 14058
77 Merchandising- The Brand Building Strategy 9878
78 The ill-effects of Globalization 10135
79 Brand Ferrari - The Dream Machine 12894
80 Retail Industry : Boon or Bane ? 12531
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20628
82 Premium Brands- Prestige, Value and Quality 19736
83 JustDial: The Information and Business Listings Directory 23832
84 Corporate branding vs Product branding 13279
85 Sales vs Marketing - Do They complement or compete ? 28860
86 Is Advertising an art of Lying ? 15875
87 Glocalization-The McD and KFC Way ? 12475
88 Breakthrough Products: Entering a New World 25137
89 4 P's of Management 56328
90 Walt Disney: A Magical Brand 16199
91 Evaluating Advertisement Campaigns: Analyzing Customers 10329
92 Brand Manchester United : A Theatre of Dreams 10360
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12076
94 10 Reasons Why Airline Industry is Unique ? 48894
95 Role of Brand Ambassadors in Recession 10204
96 Reverse Pricing - Getting it Right ! 11406
97 Copyright & Trademark violations: Rural Marketing Success ? 14648
98 Premium Niche Marketing: Small World and Big Business 14934
99 Surrogate Advertising: Softly promoting hard products 10160
100 TATA Nano : Khushiyon Ki Chaabi 14205
101 Royal Enfield Bullet - The Indian Cult Brand ! 19668
102 Do Brands have finite lives ? 19830
103 Why Twitter is so successful ? 19509
104 M.R.P: Setting your own price ? 10153
105 The New Age Marketing Warfare ! 12637
 
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