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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
49 What's This App - Whatsapp Success Story! 25490
50 Flying High: What Keeps Indigo Going 11740
51 Brand Activation: Bringing Spirit Of Brands To Life 16422
52 Indian Rural Market: The Next Big Thing 24239
53 Oreo – Milky’s Favourite Cookie Turns 100 11077
54 The Happy Birds: Success Story of Angry Birds 12418
55 Tata Motors JLR - The Success Story 14858
56 An Analysis On Lux Beauty Soap 40526
57 Latest Trend In Marketing Environment: Viral Marketing 10195
58 Impact Of The ZooZoo Commercials For Value Added Services 16886
59 What Can We Learn From Strategy Games 14148
60 The Reverse of Marketing=De-Marketing 18013
61 Is There A Better Way To Sell To Rural Market 12797
62 Why & How Marketers Target Kids 15963
63 Disruptive Innovation: Strategist’s Dilemma 11412
64 Entry Strategies For Automobile Companies In African Markets 13912
65 Park Avenue I.Q: New Name In The World Of Deodorants 17073
66 Flipkart.com - The Success Saga 22187
67 Pester Power: The Influential Kids 12345
68 Destination Branding- How does it Work 13464
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15313
70 Dirty Marketing- Fighting brands unethically 11792
71 Hero Honda Rebranding to Hero MotoCorp 14689
72 Standardize or Localize- A better way to lead markets 12116
73 Critical Success Factors for Devising Strategies for Airline Players 19617
74 Mom and Pop Stores Score Over Giant Supermarkets 11598
75 Regional Aspiration Marketing- A Step Further 10930
76 Value and benefit- The customer perspective 14385
77 Merchandising- The Brand Building Strategy 10237
78 The ill-effects of Globalization 10432
79 Brand Ferrari - The Dream Machine 13368
80 Retail Industry : Boon or Bane ? 12929
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21178
82 Premium Brands- Prestige, Value and Quality 20680
83 JustDial: The Information and Business Listings Directory 24688
84 Corporate branding vs Product branding 13668
85 Sales vs Marketing - Do They complement or compete ? 29515
86 Is Advertising an art of Lying ? 16283
87 Glocalization-The McD and KFC Way ? 13095
88 Breakthrough Products: Entering a New World 25687
89 4 P's of Management 57025
90 Walt Disney: A Magical Brand 16816
91 Evaluating Advertisement Campaigns: Analyzing Customers 10772
92 Brand Manchester United : A Theatre of Dreams 10821
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12427
94 10 Reasons Why Airline Industry is Unique ? 49633
95 Role of Brand Ambassadors in Recession 10656
96 Reverse Pricing - Getting it Right ! 11877
97 Copyright & Trademark violations: Rural Marketing Success ? 15053
98 Premium Niche Marketing: Small World and Big Business 15530
99 Surrogate Advertising: Softly promoting hard products 10504
100 TATA Nano : Khushiyon Ki Chaabi 14864
101 Royal Enfield Bullet - The Indian Cult Brand ! 20327
102 Do Brands have finite lives ? 20274
103 Why Twitter is so successful ? 19973
104 M.R.P: Setting your own price ? 10671
105 The New Age Marketing Warfare ! 13105
 
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