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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
49 What's This App - Whatsapp Success Story! 25284
50 Flying High: What Keeps Indigo Going 11363
51 Brand Activation: Bringing Spirit Of Brands To Life 16117
52 Indian Rural Market: The Next Big Thing 24013
53 Oreo – Milky’s Favourite Cookie Turns 100 10790
54 The Happy Birds: Success Story of Angry Birds 11923
55 Tata Motors JLR - The Success Story 14512
56 An Analysis On Lux Beauty Soap 39823
57 Latest Trend In Marketing Environment: Viral Marketing 9976
58 Impact Of The ZooZoo Commercials For Value Added Services 16486
59 What Can We Learn From Strategy Games 13956
60 The Reverse of Marketing=De-Marketing 17545
61 Is There A Better Way To Sell To Rural Market 12465
62 Why & How Marketers Target Kids 15549
63 Disruptive Innovation: Strategist’s Dilemma 10979
64 Entry Strategies For Automobile Companies In African Markets 13686
65 Park Avenue I.Q: New Name In The World Of Deodorants 16829
66 Flipkart.com - The Success Saga 21850
67 Pester Power: The Influential Kids 12049
68 Destination Branding- How does it Work 13244
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15002
70 Dirty Marketing- Fighting brands unethically 11457
71 Hero Honda Rebranding to Hero MotoCorp 14243
72 Standardize or Localize- A better way to lead markets 11802
73 Critical Success Factors for Devising Strategies for Airline Players 19196
74 Mom and Pop Stores Score Over Giant Supermarkets 11319
75 Regional Aspiration Marketing- A Step Further 10659
76 Value and benefit- The customer perspective 14184
77 Merchandising- The Brand Building Strategy 10022
78 The ill-effects of Globalization 10249
79 Brand Ferrari - The Dream Machine 13063
80 Retail Industry : Boon or Bane ? 12706
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20861
82 Premium Brands- Prestige, Value and Quality 20114
83 JustDial: The Information and Business Listings Directory 24157
84 Corporate branding vs Product branding 13436
85 Sales vs Marketing - Do They complement or compete ? 29118
86 Is Advertising an art of Lying ? 16038
87 Glocalization-The McD and KFC Way ? 12766
88 Breakthrough Products: Entering a New World 25370
89 4 P's of Management 56631
90 Walt Disney: A Magical Brand 16465
91 Evaluating Advertisement Campaigns: Analyzing Customers 10485
92 Brand Manchester United : A Theatre of Dreams 10535
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12201
94 10 Reasons Why Airline Industry is Unique ? 49168
95 Role of Brand Ambassadors in Recession 10338
96 Reverse Pricing - Getting it Right ! 11583
97 Copyright & Trademark violations: Rural Marketing Success ? 14802
98 Premium Niche Marketing: Small World and Big Business 15167
99 Surrogate Advertising: Softly promoting hard products 10297
100 TATA Nano : Khushiyon Ki Chaabi 14515
101 Royal Enfield Bullet - The Indian Cult Brand ! 19934
102 Do Brands have finite lives ? 20016
103 Why Twitter is so successful ? 19672
104 M.R.P: Setting your own price ? 10372
105 The New Age Marketing Warfare ! 12845
 
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