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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
49 What's This App - Whatsapp Success Story! 25463
50 Flying High: What Keeps Indigo Going 11695
51 Brand Activation: Bringing Spirit Of Brands To Life 16386
52 Indian Rural Market: The Next Big Thing 24209
53 Oreo – Milky’s Favourite Cookie Turns 100 11044
54 The Happy Birds: Success Story of Angry Birds 12369
55 Tata Motors JLR - The Success Story 14813
56 An Analysis On Lux Beauty Soap 40443
57 Latest Trend In Marketing Environment: Viral Marketing 10161
58 Impact Of The ZooZoo Commercials For Value Added Services 16848
59 What Can We Learn From Strategy Games 14120
60 The Reverse of Marketing=De-Marketing 17956
61 Is There A Better Way To Sell To Rural Market 12758
62 Why & How Marketers Target Kids 15916
63 Disruptive Innovation: Strategist’s Dilemma 11351
64 Entry Strategies For Automobile Companies In African Markets 13878
65 Park Avenue I.Q: New Name In The World Of Deodorants 17038
66 Flipkart.com - The Success Saga 22144
67 Pester Power: The Influential Kids 12294
68 Destination Branding- How does it Work 13431
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15283
70 Dirty Marketing- Fighting brands unethically 11746
71 Hero Honda Rebranding to Hero MotoCorp 14644
72 Standardize or Localize- A better way to lead markets 12085
73 Critical Success Factors for Devising Strategies for Airline Players 19579
74 Mom and Pop Stores Score Over Giant Supermarkets 11563
75 Regional Aspiration Marketing- A Step Further 10902
76 Value and benefit- The customer perspective 14361
77 Merchandising- The Brand Building Strategy 10210
78 The ill-effects of Globalization 10408
79 Brand Ferrari - The Dream Machine 13334
80 Retail Industry : Boon or Bane ? 12908
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21135
82 Premium Brands- Prestige, Value and Quality 20606
83 JustDial: The Information and Business Listings Directory 24640
84 Corporate branding vs Product branding 13635
85 Sales vs Marketing - Do They complement or compete ? 29473
86 Is Advertising an art of Lying ? 16260
87 Glocalization-The McD and KFC Way ? 13056
88 Breakthrough Products: Entering a New World 25648
89 4 P's of Management 56966
90 Walt Disney: A Magical Brand 16772
91 Evaluating Advertisement Campaigns: Analyzing Customers 10740
92 Brand Manchester United : A Theatre of Dreams 10775
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12399
94 10 Reasons Why Airline Industry is Unique ? 49574
95 Role of Brand Ambassadors in Recession 10618
96 Reverse Pricing - Getting it Right ! 11839
97 Copyright & Trademark violations: Rural Marketing Success ? 15020
98 Premium Niche Marketing: Small World and Big Business 15473
99 Surrogate Advertising: Softly promoting hard products 10477
100 TATA Nano : Khushiyon Ki Chaabi 14823
101 Royal Enfield Bullet - The Indian Cult Brand ! 20286
102 Do Brands have finite lives ? 20231
103 Why Twitter is so successful ? 19935
104 M.R.P: Setting your own price ? 10634
105 The New Age Marketing Warfare ! 13065
 
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