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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
49 What's This App - Whatsapp Success Story! 25276
50 Flying High: What Keeps Indigo Going 11354
51 Brand Activation: Bringing Spirit Of Brands To Life 16107
52 Indian Rural Market: The Next Big Thing 24007
53 Oreo – Milky’s Favourite Cookie Turns 100 10785
54 The Happy Birds: Success Story of Angry Birds 11909
55 Tata Motors JLR - The Success Story 14504
56 An Analysis On Lux Beauty Soap 39812
57 Latest Trend In Marketing Environment: Viral Marketing 9966
58 Impact Of The ZooZoo Commercials For Value Added Services 16473
59 What Can We Learn From Strategy Games 13950
60 The Reverse of Marketing=De-Marketing 17532
61 Is There A Better Way To Sell To Rural Market 12460
62 Why & How Marketers Target Kids 15538
63 Disruptive Innovation: Strategist’s Dilemma 10966
64 Entry Strategies For Automobile Companies In African Markets 13676
65 Park Avenue I.Q: New Name In The World Of Deodorants 16820
66 Flipkart.com - The Success Saga 21835
67 Pester Power: The Influential Kids 12044
68 Destination Branding- How does it Work 13237
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14987
70 Dirty Marketing- Fighting brands unethically 11444
71 Hero Honda Rebranding to Hero MotoCorp 14225
72 Standardize or Localize- A better way to lead markets 11798
73 Critical Success Factors for Devising Strategies for Airline Players 19190
74 Mom and Pop Stores Score Over Giant Supermarkets 11311
75 Regional Aspiration Marketing- A Step Further 10652
76 Value and benefit- The customer perspective 14179
77 Merchandising- The Brand Building Strategy 10018
78 The ill-effects of Globalization 10245
79 Brand Ferrari - The Dream Machine 13058
80 Retail Industry : Boon or Bane ? 12694
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20847
82 Premium Brands- Prestige, Value and Quality 20098
83 JustDial: The Information and Business Listings Directory 24143
84 Corporate branding vs Product branding 13431
85 Sales vs Marketing - Do They complement or compete ? 29110
86 Is Advertising an art of Lying ? 16026
87 Glocalization-The McD and KFC Way ? 12755
88 Breakthrough Products: Entering a New World 25360
89 4 P's of Management 56621
90 Walt Disney: A Magical Brand 16450
91 Evaluating Advertisement Campaigns: Analyzing Customers 10477
92 Brand Manchester United : A Theatre of Dreams 10527
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12197
94 10 Reasons Why Airline Industry is Unique ? 49155
95 Role of Brand Ambassadors in Recession 10332
96 Reverse Pricing - Getting it Right ! 11577
97 Copyright & Trademark violations: Rural Marketing Success ? 14792
98 Premium Niche Marketing: Small World and Big Business 15158
99 Surrogate Advertising: Softly promoting hard products 10292
100 TATA Nano : Khushiyon Ki Chaabi 14506
101 Royal Enfield Bullet - The Indian Cult Brand ! 19921
102 Do Brands have finite lives ? 20010
103 Why Twitter is so successful ? 19668
104 M.R.P: Setting your own price ? 10360
105 The New Age Marketing Warfare ! 12839
 
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