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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
49 What's This App - Whatsapp Success Story! 25307
50 Flying High: What Keeps Indigo Going 11415
51 Brand Activation: Bringing Spirit Of Brands To Life 16142
52 Indian Rural Market: The Next Big Thing 24032
53 Oreo – Milky’s Favourite Cookie Turns 100 10815
54 The Happy Birds: Success Story of Angry Birds 11964
55 Tata Motors JLR - The Success Story 14537
56 An Analysis On Lux Beauty Soap 39871
57 Latest Trend In Marketing Environment: Viral Marketing 9997
58 Impact Of The ZooZoo Commercials For Value Added Services 16528
59 What Can We Learn From Strategy Games 13972
60 The Reverse of Marketing=De-Marketing 17579
61 Is There A Better Way To Sell To Rural Market 12479
62 Why & How Marketers Target Kids 15589
63 Disruptive Innovation: Strategist’s Dilemma 11023
64 Entry Strategies For Automobile Companies In African Markets 13712
65 Park Avenue I.Q: New Name In The World Of Deodorants 16853
66 Flipkart.com - The Success Saga 21893
67 Pester Power: The Influential Kids 12075
68 Destination Branding- How does it Work 13266
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15035
70 Dirty Marketing- Fighting brands unethically 11488
71 Hero Honda Rebranding to Hero MotoCorp 14286
72 Standardize or Localize- A better way to lead markets 11823
73 Critical Success Factors for Devising Strategies for Airline Players 19227
74 Mom and Pop Stores Score Over Giant Supermarkets 11357
75 Regional Aspiration Marketing- A Step Further 10682
76 Value and benefit- The customer perspective 14200
77 Merchandising- The Brand Building Strategy 10037
78 The ill-effects of Globalization 10266
79 Brand Ferrari - The Dream Machine 13085
80 Retail Industry : Boon or Bane ? 12727
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20887
82 Premium Brands- Prestige, Value and Quality 20161
83 JustDial: The Information and Business Listings Directory 24197
84 Corporate branding vs Product branding 13460
85 Sales vs Marketing - Do They complement or compete ? 29155
86 Is Advertising an art of Lying ? 16059
87 Glocalization-The McD and KFC Way ? 12800
88 Breakthrough Products: Entering a New World 25407
89 4 P's of Management 56666
90 Walt Disney: A Magical Brand 16491
91 Evaluating Advertisement Campaigns: Analyzing Customers 10508
92 Brand Manchester United : A Theatre of Dreams 10565
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12217
94 10 Reasons Why Airline Industry is Unique ? 49204
95 Role of Brand Ambassadors in Recession 10360
96 Reverse Pricing - Getting it Right ! 11611
97 Copyright & Trademark violations: Rural Marketing Success ? 14824
98 Premium Niche Marketing: Small World and Big Business 15205
99 Surrogate Advertising: Softly promoting hard products 10315
100 TATA Nano : Khushiyon Ki Chaabi 14549
101 Royal Enfield Bullet - The Indian Cult Brand ! 19977
102 Do Brands have finite lives ? 20038
103 Why Twitter is so successful ? 19691
104 M.R.P: Setting your own price ? 10401
105 The New Age Marketing Warfare ! 12874
 
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