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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
49 What's This App - Whatsapp Success Story! 25338
50 Flying High: What Keeps Indigo Going 11485
51 Brand Activation: Bringing Spirit Of Brands To Life 16197
52 Indian Rural Market: The Next Big Thing 24076
53 Oreo – Milky’s Favourite Cookie Turns 100 10862
54 The Happy Birds: Success Story of Angry Birds 12031
55 Tata Motors JLR - The Success Story 14602
56 An Analysis On Lux Beauty Soap 40010
57 Latest Trend In Marketing Environment: Viral Marketing 10038
58 Impact Of The ZooZoo Commercials For Value Added Services 16612
59 What Can We Learn From Strategy Games 14012
60 The Reverse of Marketing=De-Marketing 17642
61 Is There A Better Way To Sell To Rural Market 12528
62 Why & How Marketers Target Kids 15664
63 Disruptive Innovation: Strategist’s Dilemma 11103
64 Entry Strategies For Automobile Companies In African Markets 13756
65 Park Avenue I.Q: New Name In The World Of Deodorants 16901
66 Flipkart.com - The Success Saga 21956
67 Pester Power: The Influential Kids 12120
68 Destination Branding- How does it Work 13299
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15098
70 Dirty Marketing- Fighting brands unethically 11557
71 Hero Honda Rebranding to Hero MotoCorp 14374
72 Standardize or Localize- A better way to lead markets 11863
73 Critical Success Factors for Devising Strategies for Airline Players 19286
74 Mom and Pop Stores Score Over Giant Supermarkets 11409
75 Regional Aspiration Marketing- A Step Further 10728
76 Value and benefit- The customer perspective 14233
77 Merchandising- The Brand Building Strategy 10085
78 The ill-effects of Globalization 10297
79 Brand Ferrari - The Dream Machine 13123
80 Retail Industry : Boon or Bane ? 12761
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20941
82 Premium Brands- Prestige, Value and Quality 20263
83 JustDial: The Information and Business Listings Directory 24293
84 Corporate branding vs Product branding 13488
85 Sales vs Marketing - Do They complement or compete ? 29221
86 Is Advertising an art of Lying ? 16103
87 Glocalization-The McD and KFC Way ? 12869
88 Breakthrough Products: Entering a New World 25473
89 4 P's of Management 56735
90 Walt Disney: A Magical Brand 16554
91 Evaluating Advertisement Campaigns: Analyzing Customers 10560
92 Brand Manchester United : A Theatre of Dreams 10611
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12253
94 10 Reasons Why Airline Industry is Unique ? 49264
95 Role of Brand Ambassadors in Recession 10395
96 Reverse Pricing - Getting it Right ! 11660
97 Copyright & Trademark violations: Rural Marketing Success ? 14873
98 Premium Niche Marketing: Small World and Big Business 15263
99 Surrogate Advertising: Softly promoting hard products 10353
100 TATA Nano : Khushiyon Ki Chaabi 14618
101 Royal Enfield Bullet - The Indian Cult Brand ! 20052
102 Do Brands have finite lives ? 20086
103 Why Twitter is so successful ? 19736
104 M.R.P: Setting your own price ? 10459
105 The New Age Marketing Warfare ! 12921
 
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