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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
49 What's This App - Whatsapp Success Story! 25190
50 Flying High: What Keeps Indigo Going 11196
51 Brand Activation: Bringing Spirit Of Brands To Life 16012
52 Indian Rural Market: The Next Big Thing 23926
53 Oreo – Milky’s Favourite Cookie Turns 100 10674
54 The Happy Birds: Success Story of Angry Birds 11771
55 Tata Motors JLR - The Success Story 14364
56 An Analysis On Lux Beauty Soap 39616
57 Latest Trend In Marketing Environment: Viral Marketing 9887
58 Impact Of The ZooZoo Commercials For Value Added Services 16311
59 What Can We Learn From Strategy Games 13878
60 The Reverse of Marketing=De-Marketing 17333
61 Is There A Better Way To Sell To Rural Market 12373
62 Why & How Marketers Target Kids 15325
63 Disruptive Innovation: Strategist’s Dilemma 10815
64 Entry Strategies For Automobile Companies In African Markets 13565
65 Park Avenue I.Q: New Name In The World Of Deodorants 16696
66 Flipkart.com - The Success Saga 21673
67 Pester Power: The Influential Kids 11924
68 Destination Branding- How does it Work 13152
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14837
70 Dirty Marketing- Fighting brands unethically 11282
71 Hero Honda Rebranding to Hero MotoCorp 14019
72 Standardize or Localize- A better way to lead markets 11726
73 Critical Success Factors for Devising Strategies for Airline Players 19036
74 Mom and Pop Stores Score Over Giant Supermarkets 11178
75 Regional Aspiration Marketing- A Step Further 10541
76 Value and benefit- The customer perspective 14110
77 Merchandising- The Brand Building Strategy 9935
78 The ill-effects of Globalization 10180
79 Brand Ferrari - The Dream Machine 12964
80 Retail Industry : Boon or Bane ? 12595
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20709
82 Premium Brands- Prestige, Value and Quality 19849
83 JustDial: The Information and Business Listings Directory 23954
84 Corporate branding vs Product branding 13349
85 Sales vs Marketing - Do They complement or compete ? 28943
86 Is Advertising an art of Lying ? 15937
87 Glocalization-The McD and KFC Way ? 12574
88 Breakthrough Products: Entering a New World 25214
89 4 P's of Management 56430
90 Walt Disney: A Magical Brand 16278
91 Evaluating Advertisement Campaigns: Analyzing Customers 10389
92 Brand Manchester United : A Theatre of Dreams 10424
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12125
94 10 Reasons Why Airline Industry is Unique ? 48990
95 Role of Brand Ambassadors in Recession 10253
96 Reverse Pricing - Getting it Right ! 11474
97 Copyright & Trademark violations: Rural Marketing Success ? 14709
98 Premium Niche Marketing: Small World and Big Business 15017
99 Surrogate Advertising: Softly promoting hard products 10214
100 TATA Nano : Khushiyon Ki Chaabi 14316
101 Royal Enfield Bullet - The Indian Cult Brand ! 19756
102 Do Brands have finite lives ? 19882
103 Why Twitter is so successful ? 19571
104 M.R.P: Setting your own price ? 10221
105 The New Age Marketing Warfare ! 12713
 
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