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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
49 What's This App - Whatsapp Success Story! 25088
50 Flying High: What Keeps Indigo Going 10984
51 Brand Activation: Bringing Spirit Of Brands To Life 15880
52 Indian Rural Market: The Next Big Thing 23819
53 Oreo – Milky’s Favourite Cookie Turns 100 10517
54 The Happy Birds: Success Story of Angry Birds 11612
55 Tata Motors JLR - The Success Story 14206
56 An Analysis On Lux Beauty Soap 39383
57 Latest Trend In Marketing Environment: Viral Marketing 9755
58 Impact Of The ZooZoo Commercials For Value Added Services 16075
59 What Can We Learn From Strategy Games 13782
60 The Reverse of Marketing=De-Marketing 17105
61 Is There A Better Way To Sell To Rural Market 12250
62 Why & How Marketers Target Kids 15100
63 Disruptive Innovation: Strategist’s Dilemma 10545
64 Entry Strategies For Automobile Companies In African Markets 13452
65 Park Avenue I.Q: New Name In The World Of Deodorants 16550
66 Flipkart.com - The Success Saga 21488
67 Pester Power: The Influential Kids 11778
68 Destination Branding- How does it Work 13037
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14625
70 Dirty Marketing- Fighting brands unethically 11090
71 Hero Honda Rebranding to Hero MotoCorp 13767
72 Standardize or Localize- A better way to lead markets 11604
73 Critical Success Factors for Devising Strategies for Airline Players 18846
74 Mom and Pop Stores Score Over Giant Supermarkets 10984
75 Regional Aspiration Marketing- A Step Further 10359
76 Value and benefit- The customer perspective 14015
77 Merchandising- The Brand Building Strategy 9828
78 The ill-effects of Globalization 10101
79 Brand Ferrari - The Dream Machine 12828
80 Retail Industry : Boon or Bane ? 12474
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20548
82 Premium Brands- Prestige, Value and Quality 19594
83 JustDial: The Information and Business Listings Directory 23672
84 Corporate branding vs Product branding 13231
85 Sales vs Marketing - Do They complement or compete ? 28775
86 Is Advertising an art of Lying ? 15819
87 Glocalization-The McD and KFC Way ? 12363
88 Breakthrough Products: Entering a New World 25046
89 4 P's of Management 56196
90 Walt Disney: A Magical Brand 16111
91 Evaluating Advertisement Campaigns: Analyzing Customers 10280
92 Brand Manchester United : A Theatre of Dreams 10282
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12015
94 10 Reasons Why Airline Industry is Unique ? 48817
95 Role of Brand Ambassadors in Recession 10136
96 Reverse Pricing - Getting it Right ! 11324
97 Copyright & Trademark violations: Rural Marketing Success ? 14562
98 Premium Niche Marketing: Small World and Big Business 14841
99 Surrogate Advertising: Softly promoting hard products 10108
100 TATA Nano : Khushiyon Ki Chaabi 14075
101 Royal Enfield Bullet - The Indian Cult Brand ! 19570
102 Do Brands have finite lives ? 19775
103 Why Twitter is so successful ? 19453
104 M.R.P: Setting your own price ? 10064
105 The New Age Marketing Warfare ! 12555
 
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