1. Articles
    2. ›
  2. Marketing and Strategy

Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


Title Filter 
# Name Hits
49 What's This App - Whatsapp Success Story! 25453
50 Flying High: What Keeps Indigo Going 11674
51 Brand Activation: Bringing Spirit Of Brands To Life 16373
52 Indian Rural Market: The Next Big Thing 24199
53 Oreo – Milky’s Favourite Cookie Turns 100 11028
54 The Happy Birds: Success Story of Angry Birds 12349
55 Tata Motors JLR - The Success Story 14794
56 An Analysis On Lux Beauty Soap 40411
57 Latest Trend In Marketing Environment: Viral Marketing 10151
58 Impact Of The ZooZoo Commercials For Value Added Services 16826
59 What Can We Learn From Strategy Games 14111
60 The Reverse of Marketing=De-Marketing 17936
61 Is There A Better Way To Sell To Rural Market 12746
62 Why & How Marketers Target Kids 15894
63 Disruptive Innovation: Strategist’s Dilemma 11329
64 Entry Strategies For Automobile Companies In African Markets 13868
65 Park Avenue I.Q: New Name In The World Of Deodorants 17026
66 Flipkart.com - The Success Saga 22129
67 Pester Power: The Influential Kids 12272
68 Destination Branding- How does it Work 13419
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15263
70 Dirty Marketing- Fighting brands unethically 11729
71 Hero Honda Rebranding to Hero MotoCorp 14618
72 Standardize or Localize- A better way to lead markets 12070
73 Critical Success Factors for Devising Strategies for Airline Players 19561
74 Mom and Pop Stores Score Over Giant Supermarkets 11549
75 Regional Aspiration Marketing- A Step Further 10888
76 Value and benefit- The customer perspective 14346
77 Merchandising- The Brand Building Strategy 10197
78 The ill-effects of Globalization 10396
79 Brand Ferrari - The Dream Machine 13322
80 Retail Industry : Boon or Bane ? 12898
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21121
82 Premium Brands- Prestige, Value and Quality 20580
83 JustDial: The Information and Business Listings Directory 24614
84 Corporate branding vs Product branding 13617
85 Sales vs Marketing - Do They complement or compete ? 29447
86 Is Advertising an art of Lying ? 16242
87 Glocalization-The McD and KFC Way ? 13043
88 Breakthrough Products: Entering a New World 25635
89 4 P's of Management 56950
90 Walt Disney: A Magical Brand 16754
91 Evaluating Advertisement Campaigns: Analyzing Customers 10725
92 Brand Manchester United : A Theatre of Dreams 10762
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12388
94 10 Reasons Why Airline Industry is Unique ? 49552
95 Role of Brand Ambassadors in Recession 10604
96 Reverse Pricing - Getting it Right ! 11825
97 Copyright & Trademark violations: Rural Marketing Success ? 15008
98 Premium Niche Marketing: Small World and Big Business 15453
99 Surrogate Advertising: Softly promoting hard products 10466
100 TATA Nano : Khushiyon Ki Chaabi 14805
101 Royal Enfield Bullet - The Indian Cult Brand ! 20267
102 Do Brands have finite lives ? 20218
103 Why Twitter is so successful ? 19928
104 M.R.P: Setting your own price ? 10620
105 The New Age Marketing Warfare ! 13050
 
Page 1 of 2