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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
49 What's This App - Whatsapp Success Story! 25288
50 Flying High: What Keeps Indigo Going 11376
51 Brand Activation: Bringing Spirit Of Brands To Life 16125
52 Indian Rural Market: The Next Big Thing 24019
53 Oreo – Milky’s Favourite Cookie Turns 100 10798
54 The Happy Birds: Success Story of Angry Birds 11933
55 Tata Motors JLR - The Success Story 14520
56 An Analysis On Lux Beauty Soap 39836
57 Latest Trend In Marketing Environment: Viral Marketing 9981
58 Impact Of The ZooZoo Commercials For Value Added Services 16498
59 What Can We Learn From Strategy Games 13964
60 The Reverse of Marketing=De-Marketing 17551
61 Is There A Better Way To Sell To Rural Market 12469
62 Why & How Marketers Target Kids 15560
63 Disruptive Innovation: Strategist’s Dilemma 10986
64 Entry Strategies For Automobile Companies In African Markets 13696
65 Park Avenue I.Q: New Name In The World Of Deodorants 16839
66 Flipkart.com - The Success Saga 21865
67 Pester Power: The Influential Kids 12052
68 Destination Branding- How does it Work 13250
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15011
70 Dirty Marketing- Fighting brands unethically 11465
71 Hero Honda Rebranding to Hero MotoCorp 14254
72 Standardize or Localize- A better way to lead markets 11808
73 Critical Success Factors for Devising Strategies for Airline Players 19205
74 Mom and Pop Stores Score Over Giant Supermarkets 11332
75 Regional Aspiration Marketing- A Step Further 10664
76 Value and benefit- The customer perspective 14187
77 Merchandising- The Brand Building Strategy 10027
78 The ill-effects of Globalization 10253
79 Brand Ferrari - The Dream Machine 13068
80 Retail Industry : Boon or Bane ? 12711
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20870
82 Premium Brands- Prestige, Value and Quality 20125
83 JustDial: The Information and Business Listings Directory 24167
84 Corporate branding vs Product branding 13443
85 Sales vs Marketing - Do They complement or compete ? 29128
86 Is Advertising an art of Lying ? 16044
87 Glocalization-The McD and KFC Way ? 12775
88 Breakthrough Products: Entering a New World 25382
89 4 P's of Management 56643
90 Walt Disney: A Magical Brand 16473
91 Evaluating Advertisement Campaigns: Analyzing Customers 10491
92 Brand Manchester United : A Theatre of Dreams 10545
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12204
94 10 Reasons Why Airline Industry is Unique ? 49182
95 Role of Brand Ambassadors in Recession 10344
96 Reverse Pricing - Getting it Right ! 11591
97 Copyright & Trademark violations: Rural Marketing Success ? 14808
98 Premium Niche Marketing: Small World and Big Business 15180
99 Surrogate Advertising: Softly promoting hard products 10302
100 TATA Nano : Khushiyon Ki Chaabi 14526
101 Royal Enfield Bullet - The Indian Cult Brand ! 19950
102 Do Brands have finite lives ? 20021
103 Why Twitter is so successful ? 19680
104 M.R.P: Setting your own price ? 10383
105 The New Age Marketing Warfare ! 12856
 
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