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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
49 What's This App - Whatsapp Success Story! 25137
50 Flying High: What Keeps Indigo Going 11117
51 Brand Activation: Bringing Spirit Of Brands To Life 15953
52 Indian Rural Market: The Next Big Thing 23879
53 Oreo – Milky’s Favourite Cookie Turns 100 10607
54 The Happy Birds: Success Story of Angry Birds 11707
55 Tata Motors JLR - The Success Story 14308
56 An Analysis On Lux Beauty Soap 39528
57 Latest Trend In Marketing Environment: Viral Marketing 9835
58 Impact Of The ZooZoo Commercials For Value Added Services 16218
59 What Can We Learn From Strategy Games 13835
60 The Reverse of Marketing=De-Marketing 17249
61 Is There A Better Way To Sell To Rural Market 12320
62 Why & How Marketers Target Kids 15231
63 Disruptive Innovation: Strategist’s Dilemma 10714
64 Entry Strategies For Automobile Companies In African Markets 13518
65 Park Avenue I.Q: New Name In The World Of Deodorants 16630
66 Flipkart.com - The Success Saga 21603
67 Pester Power: The Influential Kids 11864
68 Destination Branding- How does it Work 13100
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14766
70 Dirty Marketing- Fighting brands unethically 11211
71 Hero Honda Rebranding to Hero MotoCorp 13928
72 Standardize or Localize- A better way to lead markets 11684
73 Critical Success Factors for Devising Strategies for Airline Players 18960
74 Mom and Pop Stores Score Over Giant Supermarkets 11107
75 Regional Aspiration Marketing- A Step Further 10489
76 Value and benefit- The customer perspective 14067
77 Merchandising- The Brand Building Strategy 9886
78 The ill-effects of Globalization 10142
79 Brand Ferrari - The Dream Machine 12906
80 Retail Industry : Boon or Bane ? 12541
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20640
82 Premium Brands- Prestige, Value and Quality 19755
83 JustDial: The Information and Business Listings Directory 23855
84 Corporate branding vs Product branding 13288
85 Sales vs Marketing - Do They complement or compete ? 28876
86 Is Advertising an art of Lying ? 15886
87 Glocalization-The McD and KFC Way ? 12491
88 Breakthrough Products: Entering a New World 25151
89 4 P's of Management 56349
90 Walt Disney: A Magical Brand 16219
91 Evaluating Advertisement Campaigns: Analyzing Customers 10337
92 Brand Manchester United : A Theatre of Dreams 10374
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12087
94 10 Reasons Why Airline Industry is Unique ? 48911
95 Role of Brand Ambassadors in Recession 10211
96 Reverse Pricing - Getting it Right ! 11418
97 Copyright & Trademark violations: Rural Marketing Success ? 14661
98 Premium Niche Marketing: Small World and Big Business 14951
99 Surrogate Advertising: Softly promoting hard products 10171
100 TATA Nano : Khushiyon Ki Chaabi 14229
101 Royal Enfield Bullet - The Indian Cult Brand ! 19688
102 Do Brands have finite lives ? 19840
103 Why Twitter is so successful ? 19521
104 M.R.P: Setting your own price ? 10168
105 The New Age Marketing Warfare ! 12650
 
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