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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
49 What's This App - Whatsapp Success Story! 25299
50 Flying High: What Keeps Indigo Going 11402
51 Brand Activation: Bringing Spirit Of Brands To Life 16134
52 Indian Rural Market: The Next Big Thing 24026
53 Oreo – Milky’s Favourite Cookie Turns 100 10812
54 The Happy Birds: Success Story of Angry Birds 11951
55 Tata Motors JLR - The Success Story 14530
56 An Analysis On Lux Beauty Soap 39857
57 Latest Trend In Marketing Environment: Viral Marketing 9992
58 Impact Of The ZooZoo Commercials For Value Added Services 16518
59 What Can We Learn From Strategy Games 13968
60 The Reverse of Marketing=De-Marketing 17568
61 Is There A Better Way To Sell To Rural Market 12474
62 Why & How Marketers Target Kids 15578
63 Disruptive Innovation: Strategist’s Dilemma 11003
64 Entry Strategies For Automobile Companies In African Markets 13706
65 Park Avenue I.Q: New Name In The World Of Deodorants 16847
66 Flipkart.com - The Success Saga 21881
67 Pester Power: The Influential Kids 12067
68 Destination Branding- How does it Work 13260
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15025
70 Dirty Marketing- Fighting brands unethically 11480
71 Hero Honda Rebranding to Hero MotoCorp 14273
72 Standardize or Localize- A better way to lead markets 11818
73 Critical Success Factors for Devising Strategies for Airline Players 19219
74 Mom and Pop Stores Score Over Giant Supermarkets 11347
75 Regional Aspiration Marketing- A Step Further 10673
76 Value and benefit- The customer perspective 14196
77 Merchandising- The Brand Building Strategy 10031
78 The ill-effects of Globalization 10259
79 Brand Ferrari - The Dream Machine 13078
80 Retail Industry : Boon or Bane ? 12720
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20880
82 Premium Brands- Prestige, Value and Quality 20144
83 JustDial: The Information and Business Listings Directory 24187
84 Corporate branding vs Product branding 13452
85 Sales vs Marketing - Do They complement or compete ? 29144
86 Is Advertising an art of Lying ? 16052
87 Glocalization-The McD and KFC Way ? 12791
88 Breakthrough Products: Entering a New World 25398
89 4 P's of Management 56653
90 Walt Disney: A Magical Brand 16481
91 Evaluating Advertisement Campaigns: Analyzing Customers 10503
92 Brand Manchester United : A Theatre of Dreams 10558
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12213
94 10 Reasons Why Airline Industry is Unique ? 49195
95 Role of Brand Ambassadors in Recession 10353
96 Reverse Pricing - Getting it Right ! 11602
97 Copyright & Trademark violations: Rural Marketing Success ? 14818
98 Premium Niche Marketing: Small World and Big Business 15195
99 Surrogate Advertising: Softly promoting hard products 10311
100 TATA Nano : Khushiyon Ki Chaabi 14541
101 Royal Enfield Bullet - The Indian Cult Brand ! 19962
102 Do Brands have finite lives ? 20031
103 Why Twitter is so successful ? 19685
104 M.R.P: Setting your own price ? 10395
105 The New Age Marketing Warfare ! 12867
 
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