1. Articles
    2. ›
  2. Marketing and Strategy

Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


Title Filter 
# Name Hits
49 What's This App - Whatsapp Success Story! 25349
50 Flying High: What Keeps Indigo Going 11516
51 Brand Activation: Bringing Spirit Of Brands To Life 16229
52 Indian Rural Market: The Next Big Thing 24090
53 Oreo – Milky’s Favourite Cookie Turns 100 10883
54 The Happy Birds: Success Story of Angry Birds 12060
55 Tata Motors JLR - The Success Story 14628
56 An Analysis On Lux Beauty Soap 40082
57 Latest Trend In Marketing Environment: Viral Marketing 10056
58 Impact Of The ZooZoo Commercials For Value Added Services 16644
59 What Can We Learn From Strategy Games 14022
60 The Reverse of Marketing=De-Marketing 17667
61 Is There A Better Way To Sell To Rural Market 12541
62 Why & How Marketers Target Kids 15696
63 Disruptive Innovation: Strategist’s Dilemma 11161
64 Entry Strategies For Automobile Companies In African Markets 13774
65 Park Avenue I.Q: New Name In The World Of Deodorants 16913
66 Flipkart.com - The Success Saga 21984
67 Pester Power: The Influential Kids 12143
68 Destination Branding- How does it Work 13322
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15117
70 Dirty Marketing- Fighting brands unethically 11577
71 Hero Honda Rebranding to Hero MotoCorp 14399
72 Standardize or Localize- A better way to lead markets 11873
73 Critical Success Factors for Devising Strategies for Airline Players 19306
74 Mom and Pop Stores Score Over Giant Supermarkets 11426
75 Regional Aspiration Marketing- A Step Further 10752
76 Value and benefit- The customer perspective 14248
77 Merchandising- The Brand Building Strategy 10098
78 The ill-effects of Globalization 10310
79 Brand Ferrari - The Dream Machine 13139
80 Retail Industry : Boon or Bane ? 12777
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20960
82 Premium Brands- Prestige, Value and Quality 20304
83 JustDial: The Information and Business Listings Directory 24334
84 Corporate branding vs Product branding 13503
85 Sales vs Marketing - Do They complement or compete ? 29252
86 Is Advertising an art of Lying ? 16123
87 Glocalization-The McD and KFC Way ? 12890
88 Breakthrough Products: Entering a New World 25492
89 4 P's of Management 56763
90 Walt Disney: A Magical Brand 16582
91 Evaluating Advertisement Campaigns: Analyzing Customers 10580
92 Brand Manchester United : A Theatre of Dreams 10628
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12265
94 10 Reasons Why Airline Industry is Unique ? 49288
95 Role of Brand Ambassadors in Recession 10408
96 Reverse Pricing - Getting it Right ! 11678
97 Copyright & Trademark violations: Rural Marketing Success ? 14883
98 Premium Niche Marketing: Small World and Big Business 15282
99 Surrogate Advertising: Softly promoting hard products 10366
100 TATA Nano : Khushiyon Ki Chaabi 14645
101 Royal Enfield Bullet - The Indian Cult Brand ! 20085
102 Do Brands have finite lives ? 20103
103 Why Twitter is so successful ? 19751
104 M.R.P: Setting your own price ? 10475
105 The New Age Marketing Warfare ! 12941
 
Page 1 of 2