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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
49 What's This App - Whatsapp Success Story! 25339
50 Flying High: What Keeps Indigo Going 11488
51 Brand Activation: Bringing Spirit Of Brands To Life 16201
52 Indian Rural Market: The Next Big Thing 24076
53 Oreo – Milky’s Favourite Cookie Turns 100 10863
54 The Happy Birds: Success Story of Angry Birds 12032
55 Tata Motors JLR - The Success Story 14604
56 An Analysis On Lux Beauty Soap 40019
57 Latest Trend In Marketing Environment: Viral Marketing 10041
58 Impact Of The ZooZoo Commercials For Value Added Services 16614
59 What Can We Learn From Strategy Games 14014
60 The Reverse of Marketing=De-Marketing 17642
61 Is There A Better Way To Sell To Rural Market 12529
62 Why & How Marketers Target Kids 15667
63 Disruptive Innovation: Strategist’s Dilemma 11108
64 Entry Strategies For Automobile Companies In African Markets 13758
65 Park Avenue I.Q: New Name In The World Of Deodorants 16901
66 Flipkart.com - The Success Saga 21961
67 Pester Power: The Influential Kids 12123
68 Destination Branding- How does it Work 13302
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15100
70 Dirty Marketing- Fighting brands unethically 11558
71 Hero Honda Rebranding to Hero MotoCorp 14375
72 Standardize or Localize- A better way to lead markets 11863
73 Critical Success Factors for Devising Strategies for Airline Players 19289
74 Mom and Pop Stores Score Over Giant Supermarkets 11410
75 Regional Aspiration Marketing- A Step Further 10731
76 Value and benefit- The customer perspective 14233
77 Merchandising- The Brand Building Strategy 10086
78 The ill-effects of Globalization 10298
79 Brand Ferrari - The Dream Machine 13123
80 Retail Industry : Boon or Bane ? 12761
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20941
82 Premium Brands- Prestige, Value and Quality 20267
83 JustDial: The Information and Business Listings Directory 24298
84 Corporate branding vs Product branding 13489
85 Sales vs Marketing - Do They complement or compete ? 29225
86 Is Advertising an art of Lying ? 16103
87 Glocalization-The McD and KFC Way ? 12870
88 Breakthrough Products: Entering a New World 25474
89 4 P's of Management 56738
90 Walt Disney: A Magical Brand 16555
91 Evaluating Advertisement Campaigns: Analyzing Customers 10561
92 Brand Manchester United : A Theatre of Dreams 10612
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12256
94 10 Reasons Why Airline Industry is Unique ? 49267
95 Role of Brand Ambassadors in Recession 10395
96 Reverse Pricing - Getting it Right ! 11660
97 Copyright & Trademark violations: Rural Marketing Success ? 14874
98 Premium Niche Marketing: Small World and Big Business 15264
99 Surrogate Advertising: Softly promoting hard products 10354
100 TATA Nano : Khushiyon Ki Chaabi 14620
101 Royal Enfield Bullet - The Indian Cult Brand ! 20056
102 Do Brands have finite lives ? 20089
103 Why Twitter is so successful ? 19737
104 M.R.P: Setting your own price ? 10461
105 The New Age Marketing Warfare ! 12923
 
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