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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
49 What's This App - Whatsapp Success Story! 25378
50 Flying High: What Keeps Indigo Going 11555
51 Brand Activation: Bringing Spirit Of Brands To Life 16258
52 Indian Rural Market: The Next Big Thing 24115
53 Oreo – Milky’s Favourite Cookie Turns 100 10923
54 The Happy Birds: Success Story of Angry Birds 12186
55 Tata Motors JLR - The Success Story 14668
56 An Analysis On Lux Beauty Soap 40169
57 Latest Trend In Marketing Environment: Viral Marketing 10087
58 Impact Of The ZooZoo Commercials For Value Added Services 16707
59 What Can We Learn From Strategy Games 14046
60 The Reverse of Marketing=De-Marketing 17785
61 Is There A Better Way To Sell To Rural Market 12661
62 Why & How Marketers Target Kids 15751
63 Disruptive Innovation: Strategist’s Dilemma 11234
64 Entry Strategies For Automobile Companies In African Markets 13796
65 Park Avenue I.Q: New Name In The World Of Deodorants 16945
66 Flipkart.com - The Success Saga 22026
67 Pester Power: The Influential Kids 12177
68 Destination Branding- How does it Work 13348
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15160
70 Dirty Marketing- Fighting brands unethically 11615
71 Hero Honda Rebranding to Hero MotoCorp 14453
72 Standardize or Localize- A better way to lead markets 11984
73 Critical Success Factors for Devising Strategies for Airline Players 19426
74 Mom and Pop Stores Score Over Giant Supermarkets 11456
75 Regional Aspiration Marketing- A Step Further 10792
76 Value and benefit- The customer perspective 14262
77 Merchandising- The Brand Building Strategy 10123
78 The ill-effects of Globalization 10329
79 Brand Ferrari - The Dream Machine 13244
80 Retail Industry : Boon or Bane ? 12806
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20999
82 Premium Brands- Prestige, Value and Quality 20373
83 JustDial: The Information and Business Listings Directory 24413
84 Corporate branding vs Product branding 13528
85 Sales vs Marketing - Do They complement or compete ? 29301
86 Is Advertising an art of Lying ? 16150
87 Glocalization-The McD and KFC Way ? 12932
88 Breakthrough Products: Entering a New World 25539
89 4 P's of Management 56820
90 Walt Disney: A Magical Brand 16629
91 Evaluating Advertisement Campaigns: Analyzing Customers 10618
92 Brand Manchester United : A Theatre of Dreams 10664
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12291
94 10 Reasons Why Airline Industry is Unique ? 49415
95 Role of Brand Ambassadors in Recession 10520
96 Reverse Pricing - Getting it Right ! 11712
97 Copyright & Trademark violations: Rural Marketing Success ? 14909
98 Premium Niche Marketing: Small World and Big Business 15330
99 Surrogate Advertising: Softly promoting hard products 10392
100 TATA Nano : Khushiyon Ki Chaabi 14696
101 Royal Enfield Bullet - The Indian Cult Brand ! 20129
102 Do Brands have finite lives ? 20136
103 Why Twitter is so successful ? 19859
104 M.R.P: Setting your own price ? 10517
105 The New Age Marketing Warfare ! 12976
 
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