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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
49 What's This App - Whatsapp Success Story! 25313
50 Flying High: What Keeps Indigo Going 11425
51 Brand Activation: Bringing Spirit Of Brands To Life 16151
52 Indian Rural Market: The Next Big Thing 24039
53 Oreo – Milky’s Favourite Cookie Turns 100 10823
54 The Happy Birds: Success Story of Angry Birds 11973
55 Tata Motors JLR - The Success Story 14546
56 An Analysis On Lux Beauty Soap 39887
57 Latest Trend In Marketing Environment: Viral Marketing 10002
58 Impact Of The ZooZoo Commercials For Value Added Services 16541
59 What Can We Learn From Strategy Games 13977
60 The Reverse of Marketing=De-Marketing 17586
61 Is There A Better Way To Sell To Rural Market 12484
62 Why & How Marketers Target Kids 15602
63 Disruptive Innovation: Strategist’s Dilemma 11035
64 Entry Strategies For Automobile Companies In African Markets 13726
65 Park Avenue I.Q: New Name In The World Of Deodorants 16862
66 Flipkart.com - The Success Saga 21903
67 Pester Power: The Influential Kids 12084
68 Destination Branding- How does it Work 13274
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15048
70 Dirty Marketing- Fighting brands unethically 11505
71 Hero Honda Rebranding to Hero MotoCorp 14301
72 Standardize or Localize- A better way to lead markets 11832
73 Critical Success Factors for Devising Strategies for Airline Players 19237
74 Mom and Pop Stores Score Over Giant Supermarkets 11365
75 Regional Aspiration Marketing- A Step Further 10690
76 Value and benefit- The customer perspective 14206
77 Merchandising- The Brand Building Strategy 10044
78 The ill-effects of Globalization 10272
79 Brand Ferrari - The Dream Machine 13091
80 Retail Industry : Boon or Bane ? 12729
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20896
82 Premium Brands- Prestige, Value and Quality 20173
83 JustDial: The Information and Business Listings Directory 24209
84 Corporate branding vs Product branding 13463
85 Sales vs Marketing - Do They complement or compete ? 29164
86 Is Advertising an art of Lying ? 16067
87 Glocalization-The McD and KFC Way ? 12812
88 Breakthrough Products: Entering a New World 25417
89 4 P's of Management 56676
90 Walt Disney: A Magical Brand 16499
91 Evaluating Advertisement Campaigns: Analyzing Customers 10517
92 Brand Manchester United : A Theatre of Dreams 10570
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12224
94 10 Reasons Why Airline Industry is Unique ? 49209
95 Role of Brand Ambassadors in Recession 10365
96 Reverse Pricing - Getting it Right ! 11617
97 Copyright & Trademark violations: Rural Marketing Success ? 14832
98 Premium Niche Marketing: Small World and Big Business 15214
99 Surrogate Advertising: Softly promoting hard products 10320
100 TATA Nano : Khushiyon Ki Chaabi 14560
101 Royal Enfield Bullet - The Indian Cult Brand ! 19987
102 Do Brands have finite lives ? 20048
103 Why Twitter is so successful ? 19698
104 M.R.P: Setting your own price ? 10410
105 The New Age Marketing Warfare ! 12878
 
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