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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
49 What's This App - Whatsapp Success Story! 25177
50 Flying High: What Keeps Indigo Going 11176
51 Brand Activation: Bringing Spirit Of Brands To Life 16001
52 Indian Rural Market: The Next Big Thing 23913
53 Oreo – Milky’s Favourite Cookie Turns 100 10650
54 The Happy Birds: Success Story of Angry Birds 11754
55 Tata Motors JLR - The Success Story 14350
56 An Analysis On Lux Beauty Soap 39592
57 Latest Trend In Marketing Environment: Viral Marketing 9878
58 Impact Of The ZooZoo Commercials For Value Added Services 16293
59 What Can We Learn From Strategy Games 13869
60 The Reverse of Marketing=De-Marketing 17311
61 Is There A Better Way To Sell To Rural Market 12359
62 Why & How Marketers Target Kids 15297
63 Disruptive Innovation: Strategist’s Dilemma 10798
64 Entry Strategies For Automobile Companies In African Markets 13550
65 Park Avenue I.Q: New Name In The World Of Deodorants 16680
66 Flipkart.com - The Success Saga 21650
67 Pester Power: The Influential Kids 11912
68 Destination Branding- How does it Work 13142
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14820
70 Dirty Marketing- Fighting brands unethically 11268
71 Hero Honda Rebranding to Hero MotoCorp 13998
72 Standardize or Localize- A better way to lead markets 11718
73 Critical Success Factors for Devising Strategies for Airline Players 19024
74 Mom and Pop Stores Score Over Giant Supermarkets 11158
75 Regional Aspiration Marketing- A Step Further 10526
76 Value and benefit- The customer perspective 14099
77 Merchandising- The Brand Building Strategy 9925
78 The ill-effects of Globalization 10172
79 Brand Ferrari - The Dream Machine 12948
80 Retail Industry : Boon or Bane ? 12583
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20690
82 Premium Brands- Prestige, Value and Quality 19822
83 JustDial: The Information and Business Listings Directory 23925
84 Corporate branding vs Product branding 13329
85 Sales vs Marketing - Do They complement or compete ? 28923
86 Is Advertising an art of Lying ? 15926
87 Glocalization-The McD and KFC Way ? 12554
88 Breakthrough Products: Entering a New World 25193
89 4 P's of Management 56405
90 Walt Disney: A Magical Brand 16262
91 Evaluating Advertisement Campaigns: Analyzing Customers 10374
92 Brand Manchester United : A Theatre of Dreams 10413
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12114
94 10 Reasons Why Airline Industry is Unique ? 48973
95 Role of Brand Ambassadors in Recession 10246
96 Reverse Pricing - Getting it Right ! 11460
97 Copyright & Trademark violations: Rural Marketing Success ? 14695
98 Premium Niche Marketing: Small World and Big Business 14997
99 Surrogate Advertising: Softly promoting hard products 10206
100 TATA Nano : Khushiyon Ki Chaabi 14295
101 Royal Enfield Bullet - The Indian Cult Brand ! 19740
102 Do Brands have finite lives ? 19873
103 Why Twitter is so successful ? 19560
104 M.R.P: Setting your own price ? 10206
105 The New Age Marketing Warfare ! 12696
 
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