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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
55 Tata Motors JLR - The Success Story 14478
56 An Analysis On Lux Beauty Soap 39771
57 Latest Trend In Marketing Environment: Viral Marketing 9954
58 Impact Of The ZooZoo Commercials For Value Added Services 16450
59 What Can We Learn From Strategy Games 13932
60 The Reverse of Marketing=De-Marketing 17494
61 Is There A Better Way To Sell To Rural Market 12446
62 Why & How Marketers Target Kids 15505
63 Disruptive Innovation: Strategist’s Dilemma 10927
64 Entry Strategies For Automobile Companies In African Markets 13659
65 Park Avenue I.Q: New Name In The World Of Deodorants 16798
66 Flipkart.com - The Success Saga 21807
67 Pester Power: The Influential Kids 12026
68 Destination Branding- How does it Work 13226
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14960
70 Dirty Marketing- Fighting brands unethically 11417
71 Hero Honda Rebranding to Hero MotoCorp 14197
72 Standardize or Localize- A better way to lead markets 11787
73 Critical Success Factors for Devising Strategies for Airline Players 19161
74 Mom and Pop Stores Score Over Giant Supermarkets 11285
75 Regional Aspiration Marketing- A Step Further 10631
76 Value and benefit- The customer perspective 14165
77 Merchandising- The Brand Building Strategy 10001
78 The ill-effects of Globalization 10234
79 Brand Ferrari - The Dream Machine 13043
80 Retail Industry : Boon or Bane ? 12677
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20832
82 Premium Brands- Prestige, Value and Quality 20065
83 JustDial: The Information and Business Listings Directory 24118
84 Corporate branding vs Product branding 13417
85 Sales vs Marketing - Do They complement or compete ? 29083
86 Is Advertising an art of Lying ? 16013
87 Glocalization-The McD and KFC Way ? 12735
88 Breakthrough Products: Entering a New World 25331
89 4 P's of Management 56585
90 Walt Disney: A Magical Brand 16435
91 Evaluating Advertisement Campaigns: Analyzing Customers 10464
92 Brand Manchester United : A Theatre of Dreams 10513
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12181
94 10 Reasons Why Airline Industry is Unique ? 49130
95 Role of Brand Ambassadors in Recession 10317
96 Reverse Pricing - Getting it Right ! 11561
97 Copyright & Trademark violations: Rural Marketing Success ? 14780
98 Premium Niche Marketing: Small World and Big Business 15129
99 Surrogate Advertising: Softly promoting hard products 10283
100 TATA Nano : Khushiyon Ki Chaabi 14468
101 Royal Enfield Bullet - The Indian Cult Brand ! 19889
102 Do Brands have finite lives ? 19996
103 Why Twitter is so successful ? 19650
104 M.R.P: Setting your own price ? 10339
105 The New Age Marketing Warfare ! 12820
 
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