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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
55 Tata Motors JLR - The Success Story 14371
56 An Analysis On Lux Beauty Soap 39624
57 Latest Trend In Marketing Environment: Viral Marketing 9890
58 Impact Of The ZooZoo Commercials For Value Added Services 16317
59 What Can We Learn From Strategy Games 13882
60 The Reverse of Marketing=De-Marketing 17342
61 Is There A Better Way To Sell To Rural Market 12378
62 Why & How Marketers Target Kids 15337
63 Disruptive Innovation: Strategist’s Dilemma 10823
64 Entry Strategies For Automobile Companies In African Markets 13575
65 Park Avenue I.Q: New Name In The World Of Deodorants 16702
66 Flipkart.com - The Success Saga 21680
67 Pester Power: The Influential Kids 11932
68 Destination Branding- How does it Work 13159
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14843
70 Dirty Marketing- Fighting brands unethically 11288
71 Hero Honda Rebranding to Hero MotoCorp 14031
72 Standardize or Localize- A better way to lead markets 11733
73 Critical Success Factors for Devising Strategies for Airline Players 19043
74 Mom and Pop Stores Score Over Giant Supermarkets 11181
75 Regional Aspiration Marketing- A Step Further 10548
76 Value and benefit- The customer perspective 14110
77 Merchandising- The Brand Building Strategy 9940
78 The ill-effects of Globalization 10184
79 Brand Ferrari - The Dream Machine 12967
80 Retail Industry : Boon or Bane ? 12600
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20713
82 Premium Brands- Prestige, Value and Quality 19859
83 JustDial: The Information and Business Listings Directory 23969
84 Corporate branding vs Product branding 13355
85 Sales vs Marketing - Do They complement or compete ? 28950
86 Is Advertising an art of Lying ? 15942
87 Glocalization-The McD and KFC Way ? 12583
88 Breakthrough Products: Entering a New World 25216
89 4 P's of Management 56440
90 Walt Disney: A Magical Brand 16295
91 Evaluating Advertisement Campaigns: Analyzing Customers 10392
92 Brand Manchester United : A Theatre of Dreams 10427
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12129
94 10 Reasons Why Airline Industry is Unique ? 49002
95 Role of Brand Ambassadors in Recession 10259
96 Reverse Pricing - Getting it Right ! 11478
97 Copyright & Trademark violations: Rural Marketing Success ? 14713
98 Premium Niche Marketing: Small World and Big Business 15021
99 Surrogate Advertising: Softly promoting hard products 10221
100 TATA Nano : Khushiyon Ki Chaabi 14327
101 Royal Enfield Bullet - The Indian Cult Brand ! 19765
102 Do Brands have finite lives ? 19886
103 Why Twitter is so successful ? 19574
104 M.R.P: Setting your own price ? 10225
105 The New Age Marketing Warfare ! 12714
 
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