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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
55 Tata Motors JLR - The Success Story 14395
56 An Analysis On Lux Beauty Soap 39654
57 Latest Trend In Marketing Environment: Viral Marketing 9910
58 Impact Of The ZooZoo Commercials For Value Added Services 16350
59 What Can We Learn From Strategy Games 13895
60 The Reverse of Marketing=De-Marketing 17384
61 Is There A Better Way To Sell To Rural Market 12395
62 Why & How Marketers Target Kids 15383
63 Disruptive Innovation: Strategist’s Dilemma 10853
64 Entry Strategies For Automobile Companies In African Markets 13606
65 Park Avenue I.Q: New Name In The World Of Deodorants 16735
66 Flipkart.com - The Success Saga 21715
67 Pester Power: The Influential Kids 11959
68 Destination Branding- How does it Work 13185
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14874
70 Dirty Marketing- Fighting brands unethically 11332
71 Hero Honda Rebranding to Hero MotoCorp 14089
72 Standardize or Localize- A better way to lead markets 11750
73 Critical Success Factors for Devising Strategies for Airline Players 19068
74 Mom and Pop Stores Score Over Giant Supermarkets 11212
75 Regional Aspiration Marketing- A Step Further 10572
76 Value and benefit- The customer perspective 14127
77 Merchandising- The Brand Building Strategy 9956
78 The ill-effects of Globalization 10196
79 Brand Ferrari - The Dream Machine 12989
80 Retail Industry : Boon or Bane ? 12618
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20740
82 Premium Brands- Prestige, Value and Quality 19915
83 JustDial: The Information and Business Listings Directory 24014
84 Corporate branding vs Product branding 13367
85 Sales vs Marketing - Do They complement or compete ? 28985
86 Is Advertising an art of Lying ? 15959
87 Glocalization-The McD and KFC Way ? 12623
88 Breakthrough Products: Entering a New World 25246
89 4 P's of Management 56478
90 Walt Disney: A Magical Brand 16322
91 Evaluating Advertisement Campaigns: Analyzing Customers 10410
92 Brand Manchester United : A Theatre of Dreams 10447
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12140
94 10 Reasons Why Airline Industry is Unique ? 49030
95 Role of Brand Ambassadors in Recession 10273
96 Reverse Pricing - Getting it Right ! 11501
97 Copyright & Trademark violations: Rural Marketing Success ? 14733
98 Premium Niche Marketing: Small World and Big Business 15048
99 Surrogate Advertising: Softly promoting hard products 10233
100 TATA Nano : Khushiyon Ki Chaabi 14369
101 Royal Enfield Bullet - The Indian Cult Brand ! 19804
102 Do Brands have finite lives ? 19910
103 Why Twitter is so successful ? 19594
104 M.R.P: Setting your own price ? 10259
105 The New Age Marketing Warfare ! 12741
 
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