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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
55 Tata Motors JLR - The Success Story 14531
56 An Analysis On Lux Beauty Soap 39859
57 Latest Trend In Marketing Environment: Viral Marketing 9993
58 Impact Of The ZooZoo Commercials For Value Added Services 16519
59 What Can We Learn From Strategy Games 13969
60 The Reverse of Marketing=De-Marketing 17569
61 Is There A Better Way To Sell To Rural Market 12474
62 Why & How Marketers Target Kids 15581
63 Disruptive Innovation: Strategist’s Dilemma 11007
64 Entry Strategies For Automobile Companies In African Markets 13709
65 Park Avenue I.Q: New Name In The World Of Deodorants 16848
66 Flipkart.com - The Success Saga 21883
67 Pester Power: The Influential Kids 12068
68 Destination Branding- How does it Work 13260
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15026
70 Dirty Marketing- Fighting brands unethically 11483
71 Hero Honda Rebranding to Hero MotoCorp 14276
72 Standardize or Localize- A better way to lead markets 11818
73 Critical Success Factors for Devising Strategies for Airline Players 19220
74 Mom and Pop Stores Score Over Giant Supermarkets 11349
75 Regional Aspiration Marketing- A Step Further 10675
76 Value and benefit- The customer perspective 14196
77 Merchandising- The Brand Building Strategy 10031
78 The ill-effects of Globalization 10262
79 Brand Ferrari - The Dream Machine 13078
80 Retail Industry : Boon or Bane ? 12722
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20881
82 Premium Brands- Prestige, Value and Quality 20148
83 JustDial: The Information and Business Listings Directory 24189
84 Corporate branding vs Product branding 13453
85 Sales vs Marketing - Do They complement or compete ? 29146
86 Is Advertising an art of Lying ? 16052
87 Glocalization-The McD and KFC Way ? 12792
88 Breakthrough Products: Entering a New World 25400
89 4 P's of Management 56654
90 Walt Disney: A Magical Brand 16483
91 Evaluating Advertisement Campaigns: Analyzing Customers 10503
92 Brand Manchester United : A Theatre of Dreams 10558
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12214
94 10 Reasons Why Airline Industry is Unique ? 49196
95 Role of Brand Ambassadors in Recession 10354
96 Reverse Pricing - Getting it Right ! 11603
97 Copyright & Trademark violations: Rural Marketing Success ? 14818
98 Premium Niche Marketing: Small World and Big Business 15196
99 Surrogate Advertising: Softly promoting hard products 10313
100 TATA Nano : Khushiyon Ki Chaabi 14541
101 Royal Enfield Bullet - The Indian Cult Brand ! 19964
102 Do Brands have finite lives ? 20033
103 Why Twitter is so successful ? 19686
104 M.R.P: Setting your own price ? 10397
105 The New Age Marketing Warfare ! 12868
 
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