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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
55 Tata Motors JLR - The Success Story 14322
56 An Analysis On Lux Beauty Soap 39552
57 Latest Trend In Marketing Environment: Viral Marketing 9849
58 Impact Of The ZooZoo Commercials For Value Added Services 16241
59 What Can We Learn From Strategy Games 13841
60 The Reverse of Marketing=De-Marketing 17274
61 Is There A Better Way To Sell To Rural Market 12332
62 Why & How Marketers Target Kids 15252
63 Disruptive Innovation: Strategist’s Dilemma 10748
64 Entry Strategies For Automobile Companies In African Markets 13529
65 Park Avenue I.Q: New Name In The World Of Deodorants 16646
66 Flipkart.com - The Success Saga 21620
67 Pester Power: The Influential Kids 11878
68 Destination Branding- How does it Work 13114
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14778
70 Dirty Marketing- Fighting brands unethically 11228
71 Hero Honda Rebranding to Hero MotoCorp 13949
72 Standardize or Localize- A better way to lead markets 11694
73 Critical Success Factors for Devising Strategies for Airline Players 18985
74 Mom and Pop Stores Score Over Giant Supermarkets 11129
75 Regional Aspiration Marketing- A Step Further 10502
76 Value and benefit- The customer perspective 14075
77 Merchandising- The Brand Building Strategy 9897
78 The ill-effects of Globalization 10151
79 Brand Ferrari - The Dream Machine 12918
80 Retail Industry : Boon or Bane ? 12557
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20656
82 Premium Brands- Prestige, Value and Quality 19777
83 JustDial: The Information and Business Listings Directory 23882
84 Corporate branding vs Product branding 13301
85 Sales vs Marketing - Do They complement or compete ? 28888
86 Is Advertising an art of Lying ? 15894
87 Glocalization-The McD and KFC Way ? 12507
88 Breakthrough Products: Entering a New World 25165
89 4 P's of Management 56363
90 Walt Disney: A Magical Brand 16230
91 Evaluating Advertisement Campaigns: Analyzing Customers 10345
92 Brand Manchester United : A Theatre of Dreams 10384
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12092
94 10 Reasons Why Airline Industry is Unique ? 48924
95 Role of Brand Ambassadors in Recession 10222
96 Reverse Pricing - Getting it Right ! 11428
97 Copyright & Trademark violations: Rural Marketing Success ? 14670
98 Premium Niche Marketing: Small World and Big Business 14964
99 Surrogate Advertising: Softly promoting hard products 10180
100 TATA Nano : Khushiyon Ki Chaabi 14245
101 Royal Enfield Bullet - The Indian Cult Brand ! 19703
102 Do Brands have finite lives ? 19849
103 Why Twitter is so successful ? 19532
104 M.R.P: Setting your own price ? 10178
105 The New Age Marketing Warfare ! 12665
 
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