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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
55 Tata Motors JLR - The Success Story 14441
56 An Analysis On Lux Beauty Soap 39712
57 Latest Trend In Marketing Environment: Viral Marketing 9932
58 Impact Of The ZooZoo Commercials For Value Added Services 16406
59 What Can We Learn From Strategy Games 13913
60 The Reverse of Marketing=De-Marketing 17442
61 Is There A Better Way To Sell To Rural Market 12423
62 Why & How Marketers Target Kids 15450
63 Disruptive Innovation: Strategist’s Dilemma 10889
64 Entry Strategies For Automobile Companies In African Markets 13633
65 Park Avenue I.Q: New Name In The World Of Deodorants 16765
66 Flipkart.com - The Success Saga 21762
67 Pester Power: The Influential Kids 11994
68 Destination Branding- How does it Work 13207
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14923
70 Dirty Marketing- Fighting brands unethically 11382
71 Hero Honda Rebranding to Hero MotoCorp 14149
72 Standardize or Localize- A better way to lead markets 11771
73 Critical Success Factors for Devising Strategies for Airline Players 19113
74 Mom and Pop Stores Score Over Giant Supermarkets 11249
75 Regional Aspiration Marketing- A Step Further 10604
76 Value and benefit- The customer perspective 14144
77 Merchandising- The Brand Building Strategy 9979
78 The ill-effects of Globalization 10214
79 Brand Ferrari - The Dream Machine 13013
80 Retail Industry : Boon or Bane ? 12648
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20785
82 Premium Brands- Prestige, Value and Quality 19986
83 JustDial: The Information and Business Listings Directory 24076
84 Corporate branding vs Product branding 13397
85 Sales vs Marketing - Do They complement or compete ? 29036
86 Is Advertising an art of Lying ? 15990
87 Glocalization-The McD and KFC Way ? 12682
88 Breakthrough Products: Entering a New World 25290
89 4 P's of Management 56537
90 Walt Disney: A Magical Brand 16394
91 Evaluating Advertisement Campaigns: Analyzing Customers 10438
92 Brand Manchester United : A Theatre of Dreams 10479
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12159
94 10 Reasons Why Airline Industry is Unique ? 49086
95 Role of Brand Ambassadors in Recession 10296
96 Reverse Pricing - Getting it Right ! 11529
97 Copyright & Trademark violations: Rural Marketing Success ? 14756
98 Premium Niche Marketing: Small World and Big Business 15091
99 Surrogate Advertising: Softly promoting hard products 10256
100 TATA Nano : Khushiyon Ki Chaabi 14422
101 Royal Enfield Bullet - The Indian Cult Brand ! 19850
102 Do Brands have finite lives ? 19950
103 Why Twitter is so successful ? 19621
104 M.R.P: Setting your own price ? 10301
105 The New Age Marketing Warfare ! 12781
 
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