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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
55 Tata Motors JLR - The Success Story 14211
56 An Analysis On Lux Beauty Soap 39389
57 Latest Trend In Marketing Environment: Viral Marketing 9757
58 Impact Of The ZooZoo Commercials For Value Added Services 16081
59 What Can We Learn From Strategy Games 13784
60 The Reverse of Marketing=De-Marketing 17109
61 Is There A Better Way To Sell To Rural Market 12256
62 Why & How Marketers Target Kids 15108
63 Disruptive Innovation: Strategist’s Dilemma 10546
64 Entry Strategies For Automobile Companies In African Markets 13455
65 Park Avenue I.Q: New Name In The World Of Deodorants 16553
66 Flipkart.com - The Success Saga 21496
67 Pester Power: The Influential Kids 11782
68 Destination Branding- How does it Work 13041
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14647
70 Dirty Marketing- Fighting brands unethically 11095
71 Hero Honda Rebranding to Hero MotoCorp 13785
72 Standardize or Localize- A better way to lead markets 11609
73 Critical Success Factors for Devising Strategies for Airline Players 18854
74 Mom and Pop Stores Score Over Giant Supermarkets 10993
75 Regional Aspiration Marketing- A Step Further 10365
76 Value and benefit- The customer perspective 14018
77 Merchandising- The Brand Building Strategy 9830
78 The ill-effects of Globalization 10104
79 Brand Ferrari - The Dream Machine 12833
80 Retail Industry : Boon or Bane ? 12478
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20553
82 Premium Brands- Prestige, Value and Quality 19606
83 JustDial: The Information and Business Listings Directory 23682
84 Corporate branding vs Product branding 13232
85 Sales vs Marketing - Do They complement or compete ? 28780
86 Is Advertising an art of Lying ? 15821
87 Glocalization-The McD and KFC Way ? 12369
88 Breakthrough Products: Entering a New World 25054
89 4 P's of Management 56213
90 Walt Disney: A Magical Brand 16126
91 Evaluating Advertisement Campaigns: Analyzing Customers 10283
92 Brand Manchester United : A Theatre of Dreams 10286
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12021
94 10 Reasons Why Airline Industry is Unique ? 48822
95 Role of Brand Ambassadors in Recession 10144
96 Reverse Pricing - Getting it Right ! 11330
97 Copyright & Trademark violations: Rural Marketing Success ? 14567
98 Premium Niche Marketing: Small World and Big Business 14850
99 Surrogate Advertising: Softly promoting hard products 10112
100 TATA Nano : Khushiyon Ki Chaabi 14090
101 Royal Enfield Bullet - The Indian Cult Brand ! 19575
102 Do Brands have finite lives ? 19778
103 Why Twitter is so successful ? 19456
104 M.R.P: Setting your own price ? 10066
105 The New Age Marketing Warfare ! 12560
 
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