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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
55 Tata Motors JLR - The Success Story 14377
56 An Analysis On Lux Beauty Soap 39632
57 Latest Trend In Marketing Environment: Viral Marketing 9897
58 Impact Of The ZooZoo Commercials For Value Added Services 16324
59 What Can We Learn From Strategy Games 13885
60 The Reverse of Marketing=De-Marketing 17353
61 Is There A Better Way To Sell To Rural Market 12384
62 Why & How Marketers Target Kids 15347
63 Disruptive Innovation: Strategist’s Dilemma 10833
64 Entry Strategies For Automobile Companies In African Markets 13579
65 Park Avenue I.Q: New Name In The World Of Deodorants 16709
66 Flipkart.com - The Success Saga 21689
67 Pester Power: The Influential Kids 11936
68 Destination Branding- How does it Work 13171
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14852
70 Dirty Marketing- Fighting brands unethically 11298
71 Hero Honda Rebranding to Hero MotoCorp 14041
72 Standardize or Localize- A better way to lead markets 11737
73 Critical Success Factors for Devising Strategies for Airline Players 19050
74 Mom and Pop Stores Score Over Giant Supermarkets 11191
75 Regional Aspiration Marketing- A Step Further 10557
76 Value and benefit- The customer perspective 14117
77 Merchandising- The Brand Building Strategy 9945
78 The ill-effects of Globalization 10190
79 Brand Ferrari - The Dream Machine 12974
80 Retail Industry : Boon or Bane ? 12607
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20720
82 Premium Brands- Prestige, Value and Quality 19876
83 JustDial: The Information and Business Listings Directory 23983
84 Corporate branding vs Product branding 13359
85 Sales vs Marketing - Do They complement or compete ? 28959
86 Is Advertising an art of Lying ? 15948
87 Glocalization-The McD and KFC Way ? 12595
88 Breakthrough Products: Entering a New World 25228
89 4 P's of Management 56452
90 Walt Disney: A Magical Brand 16305
91 Evaluating Advertisement Campaigns: Analyzing Customers 10397
92 Brand Manchester United : A Theatre of Dreams 10435
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12135
94 10 Reasons Why Airline Industry is Unique ? 49009
95 Role of Brand Ambassadors in Recession 10263
96 Reverse Pricing - Getting it Right ! 11486
97 Copyright & Trademark violations: Rural Marketing Success ? 14720
98 Premium Niche Marketing: Small World and Big Business 15028
99 Surrogate Advertising: Softly promoting hard products 10226
100 TATA Nano : Khushiyon Ki Chaabi 14343
101 Royal Enfield Bullet - The Indian Cult Brand ! 19777
102 Do Brands have finite lives ? 19895
103 Why Twitter is so successful ? 19583
104 M.R.P: Setting your own price ? 10235
105 The New Age Marketing Warfare ! 12723
 
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