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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
55 Tata Motors JLR - The Success Story 14577
56 An Analysis On Lux Beauty Soap 39951
57 Latest Trend In Marketing Environment: Viral Marketing 10018
58 Impact Of The ZooZoo Commercials For Value Added Services 16581
59 What Can We Learn From Strategy Games 13994
60 The Reverse of Marketing=De-Marketing 17617
61 Is There A Better Way To Sell To Rural Market 12506
62 Why & How Marketers Target Kids 15632
63 Disruptive Innovation: Strategist’s Dilemma 11070
64 Entry Strategies For Automobile Companies In African Markets 13740
65 Park Avenue I.Q: New Name In The World Of Deodorants 16882
66 Flipkart.com - The Success Saga 21931
67 Pester Power: The Influential Kids 12105
68 Destination Branding- How does it Work 13286
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15072
70 Dirty Marketing- Fighting brands unethically 11533
71 Hero Honda Rebranding to Hero MotoCorp 14338
72 Standardize or Localize- A better way to lead markets 11845
73 Critical Success Factors for Devising Strategies for Airline Players 19261
74 Mom and Pop Stores Score Over Giant Supermarkets 11388
75 Regional Aspiration Marketing- A Step Further 10709
76 Value and benefit- The customer perspective 14218
77 Merchandising- The Brand Building Strategy 10068
78 The ill-effects of Globalization 10280
79 Brand Ferrari - The Dream Machine 13106
80 Retail Industry : Boon or Bane ? 12745
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20914
82 Premium Brands- Prestige, Value and Quality 20223
83 JustDial: The Information and Business Listings Directory 24251
84 Corporate branding vs Product branding 13476
85 Sales vs Marketing - Do They complement or compete ? 29192
86 Is Advertising an art of Lying ? 16084
87 Glocalization-The McD and KFC Way ? 12844
88 Breakthrough Products: Entering a New World 25447
89 4 P's of Management 56704
90 Walt Disney: A Magical Brand 16530
91 Evaluating Advertisement Campaigns: Analyzing Customers 10539
92 Brand Manchester United : A Theatre of Dreams 10587
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12239
94 10 Reasons Why Airline Industry is Unique ? 49237
95 Role of Brand Ambassadors in Recession 10380
96 Reverse Pricing - Getting it Right ! 11641
97 Copyright & Trademark violations: Rural Marketing Success ? 14850
98 Premium Niche Marketing: Small World and Big Business 15239
99 Surrogate Advertising: Softly promoting hard products 10333
100 TATA Nano : Khushiyon Ki Chaabi 14594
101 Royal Enfield Bullet - The Indian Cult Brand ! 20025
102 Do Brands have finite lives ? 20069
103 Why Twitter is so successful ? 19722
104 M.R.P: Setting your own price ? 10441
105 The New Age Marketing Warfare ! 12899
 
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