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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
55 Tata Motors JLR - The Success Story 14369
56 An Analysis On Lux Beauty Soap 39621
57 Latest Trend In Marketing Environment: Viral Marketing 9890
58 Impact Of The ZooZoo Commercials For Value Added Services 16316
59 What Can We Learn From Strategy Games 13881
60 The Reverse of Marketing=De-Marketing 17338
61 Is There A Better Way To Sell To Rural Market 12376
62 Why & How Marketers Target Kids 15334
63 Disruptive Innovation: Strategist’s Dilemma 10818
64 Entry Strategies For Automobile Companies In African Markets 13571
65 Park Avenue I.Q: New Name In The World Of Deodorants 16699
66 Flipkart.com - The Success Saga 21678
67 Pester Power: The Influential Kids 11926
68 Destination Branding- How does it Work 13157
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14840
70 Dirty Marketing- Fighting brands unethically 11286
71 Hero Honda Rebranding to Hero MotoCorp 14024
72 Standardize or Localize- A better way to lead markets 11730
73 Critical Success Factors for Devising Strategies for Airline Players 19040
74 Mom and Pop Stores Score Over Giant Supermarkets 11180
75 Regional Aspiration Marketing- A Step Further 10544
76 Value and benefit- The customer perspective 14110
77 Merchandising- The Brand Building Strategy 9938
78 The ill-effects of Globalization 10183
79 Brand Ferrari - The Dream Machine 12966
80 Retail Industry : Boon or Bane ? 12597
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20711
82 Premium Brands- Prestige, Value and Quality 19856
83 JustDial: The Information and Business Listings Directory 23963
84 Corporate branding vs Product branding 13351
85 Sales vs Marketing - Do They complement or compete ? 28947
86 Is Advertising an art of Lying ? 15941
87 Glocalization-The McD and KFC Way ? 12581
88 Breakthrough Products: Entering a New World 25215
89 4 P's of Management 56438
90 Walt Disney: A Magical Brand 16287
91 Evaluating Advertisement Campaigns: Analyzing Customers 10392
92 Brand Manchester United : A Theatre of Dreams 10424
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12126
94 10 Reasons Why Airline Industry is Unique ? 48996
95 Role of Brand Ambassadors in Recession 10257
96 Reverse Pricing - Getting it Right ! 11476
97 Copyright & Trademark violations: Rural Marketing Success ? 14711
98 Premium Niche Marketing: Small World and Big Business 15019
99 Surrogate Advertising: Softly promoting hard products 10215
100 TATA Nano : Khushiyon Ki Chaabi 14324
101 Royal Enfield Bullet - The Indian Cult Brand ! 19763
102 Do Brands have finite lives ? 19885
103 Why Twitter is so successful ? 19572
104 M.R.P: Setting your own price ? 10223
105 The New Age Marketing Warfare ! 12713
 
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