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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
55 Tata Motors JLR - The Success Story 14460
56 An Analysis On Lux Beauty Soap 39752
57 Latest Trend In Marketing Environment: Viral Marketing 9946
58 Impact Of The ZooZoo Commercials For Value Added Services 16432
59 What Can We Learn From Strategy Games 13926
60 The Reverse of Marketing=De-Marketing 17474
61 Is There A Better Way To Sell To Rural Market 12441
62 Why & How Marketers Target Kids 15486
63 Disruptive Innovation: Strategist’s Dilemma 10911
64 Entry Strategies For Automobile Companies In African Markets 13645
65 Park Avenue I.Q: New Name In The World Of Deodorants 16788
66 Flipkart.com - The Success Saga 21789
67 Pester Power: The Influential Kids 12012
68 Destination Branding- How does it Work 13220
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14950
70 Dirty Marketing- Fighting brands unethically 11402
71 Hero Honda Rebranding to Hero MotoCorp 14180
72 Standardize or Localize- A better way to lead markets 11782
73 Critical Success Factors for Devising Strategies for Airline Players 19141
74 Mom and Pop Stores Score Over Giant Supermarkets 11274
75 Regional Aspiration Marketing- A Step Further 10618
76 Value and benefit- The customer perspective 14157
77 Merchandising- The Brand Building Strategy 9992
78 The ill-effects of Globalization 10226
79 Brand Ferrari - The Dream Machine 13030
80 Retail Industry : Boon or Bane ? 12663
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20812
82 Premium Brands- Prestige, Value and Quality 20041
83 JustDial: The Information and Business Listings Directory 24097
84 Corporate branding vs Product branding 13410
85 Sales vs Marketing - Do They complement or compete ? 29069
86 Is Advertising an art of Lying ? 16003
87 Glocalization-The McD and KFC Way ? 12717
88 Breakthrough Products: Entering a New World 25318
89 4 P's of Management 56568
90 Walt Disney: A Magical Brand 16413
91 Evaluating Advertisement Campaigns: Analyzing Customers 10453
92 Brand Manchester United : A Theatre of Dreams 10499
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12175
94 10 Reasons Why Airline Industry is Unique ? 49111
95 Role of Brand Ambassadors in Recession 10308
96 Reverse Pricing - Getting it Right ! 11548
97 Copyright & Trademark violations: Rural Marketing Success ? 14770
98 Premium Niche Marketing: Small World and Big Business 15115
99 Surrogate Advertising: Softly promoting hard products 10275
100 TATA Nano : Khushiyon Ki Chaabi 14448
101 Royal Enfield Bullet - The Indian Cult Brand ! 19876
102 Do Brands have finite lives ? 19984
103 Why Twitter is so successful ? 19636
104 M.R.P: Setting your own price ? 10326
105 The New Age Marketing Warfare ! 12801
 
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