Suzuki Marketing Mix

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Marketing Mix of Suzuki analyses the brand/company which covers 4Ps (Product, Price, Place, Promotion).

Let us start the Suzuki Marketing Mix:

Product:

Suzuki is an automotive company with products in categories in automobiles, outboard motors, ATVs, motorcycles, engines. Some of the products in the car category are APV, Ertiga, Jimmy, Grand Vitara, Ciaz, Vitara, S-Cross, Baleno, Swift, Swift sport, Ignis, Celerio. The motorbike segment had following vehicles - QuadSport Z90, QuardSport Z50, QuadSport Z400, KingQuad, Ozark, DR-Z70, RMX450Z, DR-Z400E, DR-Z125L, Suzuki Boulevard, VanVan, V-Strom, Bandit, GSX1250FA, Hayabusa, SV 650/A, TU250X, Inazuma, Burgman, Address, TF125. The bikes are categorised under Supersport, Ultimate Sport, Street, Sport Adventure tourer, cruiser, scooter, Dual Purpose, Off road, Motocross, Utility ATV, Sport ATV, Kids ATV. The Marine tops consists of 4-stroke outboards which has Electronic fuel injection series, Carburetor series. The 2-stroke outboards have Kerosene Out-boards.



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Price:

The general pricing strategy of Suzuki is from medium range pricing to premium pricing. The pricing mainly depends upon the category under which the products are classified. The Swift is a car that is priced cheaper while Baleno is priced higher. The Bikes categorized under Ultimate sport are expensive than the scooter. The pricing of the company is in comparison to its competitors depending on the PoDs and PoPs of the product line. In some categories, the company has an upper hand over others while in some it uses penetrating strategy. The pricing also varies from region to region. For example in India the pricing is lower to suit the medium range target customers.


Place:

Suzuki has its existence worldwide. It has segregated itself on the world map in 4 broad categories. The classifications are Europe, Middle-East & Africa, Asia & Oceania, America. The company exists in 31 countries under Europe. It exists in 49 different countries under Middle-East & Africa. The company has its presence in 26 countries of Asia & Oceania and 46 companies of America. The products are sold mainly through its distributor outlets present across the globe. There are showrooms and dealers through which the products get sold. It is impossible for the company to run all the showrooms on their own.


Promotion:

The company uses all online and offline platforms for its promotions. The online platforms include the website, social media platforms like Twitter, Facebook, Google+ and Pinterest. They also promote themselves through heart touching YouTube videos. The offline promotional methods include TV commercial advertisements, Bill Boards, Hoardings. They also promote themselves through event sponsorships.


About Suzuki:

Suzuki Motor Corporation is an automotive company founded in the year 1909 by Michio Suzuki. Its headquarter is located in Hamamatsu, Shizouka, Japan. The company was initially founded as Suzuki loom works in Hamamatsu which a seacoast village in Japan. Since silk industry was a giant industry in Japan, the weaving loom prospered. The founder of the company invented a new weaving machine. This machine was exported overseas and that continued for thirty years. With firm belief in diversification, the company ventured into small cars and later into bikes, motor vehicles, etc. Suzuki was considered 9th biggest automaker considering its production. The company produced its products in more than 20 countries with over 130 distributors with over 30 production facilities and 40 thousand plus employees.


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