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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

Title Filter 
# Name Hits
1 24x7 11407
2 360 Degree Branding 52546
3 4 Ps of Marketing 92223
4 4 R’s of Marketing 33292
5 40 40 20 Rule 16501
6 5 Cs of Marketing 97703
7 7Ps Booms Bitner 25545
8 A/B Testing 6164
9 Abbrochment 7907
10 Above the Line 13607
11 Acquisition Integration Approaches 13508
12 Action Device 2724
13 Active Customers 8138
14 Active Listening 8063
15 Active Marketing 8691
16 Activity Report 16913
17 Actual Product 30677
18 Actual Value 9988
19 Adaptive Marketing 15619
20 Adaptive Selling 10642
21 Add-On Sale 10427
22 Additional Mark-On 20884
23 ADL Matrix 36156
24 Administered Price 7979
25 Administered VMS 28542
26 Adopter Categories 25036
27 Adoption Process 17881
28 Advertiser 9268
29 Advertising 44337
30 Advertising Appeal 48539
31 Advertising Appropriation 6725
32 Advertising Awareness 15148
33 Advertising Brief 18315
34 Advertising Budget 34447
35 Advertising Campaign 7986
36 Advertising Channel 24965
37 Advertising Copy 36907
38 Advertising Coverage 10265
39 Advertising Elasticity of Demand 16800
40 Advertising Frequency 8496
41 Advertising Media 79070
42 Advertising Message 22281
43 Advertising Plan 18372
44 Advertising Research 18691
45 Advertising Strategy 14300
46 Advertising Supplement 11940
47 Advertising Theme 27703
48 Advertising to Sales Ratio 10759
49 Advertising Weight 7277
50 Advertorial 6524
51 Affinity Marketing 6646
52 Affirmative Disclosure 6889
53 After-Marketing 13837
54 Age and Life Cycle 12714
55 Agency of Record 5458
56 Aggressive Exporter 3089
57 Aided Recall 11907
58 AIO- Activities, Interests and Opinions 30309
59 All the Traffic Will Bear 8172
60 Alternative Close 12951
61 Alternative Evaluation 22210
62 Alternative Media 11302
63 Ambient Media 9762
64 Ambush Marketing 5379
65 Ansoff Matrix 40390
66 Arrow Information Paradox 6207
67 Asset Led Marketing 10755
68 Assumptive Close 7473
69 Atmospherics 6765
70 Attitude 21815
71 Attitude Survey 11875
72 Attitudinal Research 10398
73 Audience Profile 15302
74 Automatic Merchandising 5498
75 Autoship 8874
76 Available Market 24695
77 Average Price Paid 3335
78 Average Profit 21719
79 Awareness, Attitude and Usage (AAU) 5314
80 B2B Marketing 9244
81 Back End 15078
82 Backgrounder 6992
83 Balanced scorecard 9888
84 Balloon Test 7435
85 Barometric Price Leadership 17424
86 Barter 5851
87 Bass Diffusion Model 6681
88 Battle of Brands 7208
89 BCG Matrix 19538
90 Behavioral Segmentation 62250
91 Benefit Segmentation 31407
92 Benjamin Franklin Method 3323
93 Blind Box Ad 9732
94 Blue Ocean Strategy 17697
95 Body Copy 26639
96 Bonus Scheme 10329
97 Boomerang Method 10763
98 Bottom Up Forecasting 6035
99 Bottom-Up Pricing 13290
100 Brand 11339
 
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