As the "Online Partner" of NJM Last Marketer Standing 2014, MBASkool was associated with NMIMS. Not Just Marketing (NJM) is the Marketing Cell of School of Business Management, Narsee Monjee Institute of Management Studies. Last Marketer Standing is a week long marketing marathon that draws competitors from the top B-schools that tests their competence as complete marketers. The event was held in November 2014.