1. Articles

Marketing & Strategy Articles - Page 4

Page 4 of the category Marketing & Strategy Articles in the section Business Articles.
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301 Media Investment Management 1894
302 Deciphering the Product Strategy 2372
303 Customer and Product Relationship Cycle 1761
304 Good Governance 4283
305 Automobile Recalls - Product Failure or Strong Brand Ethics? 2376
306 Senior Citizens as Target Group 6692
307 Wireless Marketing: No Strings Attached 5732
308 Indian Telecom trying to win customer heart through Social Media 2947
309 Yes! Strategies are Evolving 1985
310 Sports Branding - The Next Big Thing in India 4308
311 What’s Your Promotion Mantra - Paper Media Vs Social Media 2732
312 Real Opportunities, as Obvious as the Air 2718
313 How Honda Amaze'd' the Market 6965
314 9 Engagement Essentials for Social Media Success 2339
315 Disruptive Innovation- To Help Us Live and Work Better 2073
316 Cause - You Got the Power 2140
317 Evolution of Film Marketing in India 6078
318 Advertising during Recessions 2410
319 Go Glocal – The New Success Mantra! 5036
320 Overcoming Ethical Issues in Network Marketing 5732
321 Marketing to the Child in You 2032
322 Day Parting - Entering the Digital Space 2670
323 Experiments with Marketing 2670
324 iPOD the Knight in Shining Armour-The Success Story 2911
325 Pulp Fiction and Inter'net'-Changing Times 2059
326 Pie in the Sky- Aakash 1734
327 Marketing Ethics 3866
328 Is online shopping booming in India? - An Empirical Study 15630
329 Cause Related Marketing: Giving More Than Just Spare Change? 7352
330 Celebrate Celebrities or Create One-The Indian Advertising Arena 3358
331 Venturing into the Urban Appetite 3722
332 India and Apps 3691
333 Sample Size of 1 1615
334 Changing Marketing Paradigms 1682
335 Challenges of the Organized Retail Industry 2703
336 Smartphone- The New Battle Arena 1414
337 Brand Tendulkar : The Road Ahead 2010
338 Go Green: The next magical word for marketers! 2035
339 Preserving the Miracle of Antibiotics 1656
340 Neuro Marketing and Trends 2541
341 Market Visits- Understanding Customer Behaviour 1372
342 Cracking the Sales Code 3045
343 Networking - A Necessary Course for every Curriculum 1839
344 Microsegmentation- Slicing the Market into Nano Parts 4226
345 Personal Branding-Distinguish Yourself 3530
346 Ecommerce Infrastructure in India 4294
347 Satyamev Jayate – Glamour for a Just Cause 1899
348 Innovative Marketing-Kumbh Mela 5053
349 Festive Marketing-Creating Value 3531
350 Marketers looking beyond Traditional Fests? 1710
351 Sub-Four Car Segment: The New Success Mantra 4433
352 Unlock the Quest!-Gamification 2763
353 A Salesman’s Nightmare - Dealing with low leads! 6611
354 The Wikipedia Way 2020
355 Mobility: Changing Business Horizons 2868
356 Political Branding on Social Media 3980
357 Brand Tendulkar : Will it Sustain Post Retirement ? 3041
358 Dominos Pizza: From Serving Hunger To Delivering Happiness 5736
359 Marketing Trends in the Indian Market-Customer vs Marketer 3886
360 Creating an Independent Entertainment Industry in India-Role of YouTube 3402
361 Marketing Overdose - Learnings from Mistakes by Great Brands 3989
362 Consumer Based Sales Promotion 5533
363 Coca Cola - From Zilch to Zoom 3901
364 Planned Obsolescence - Is it a Right Strategy for any Brand? 4061
365 Why Brands Love Those Big Mouths! 2815
366 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 10692
367 Social Media Marketing - Avoiding mistakes 2649
368 Are Focus Group Discussions (FGDs) Worth the Trouble? 2452
369 Let’s Get Packing - Importance of Packaging 7864
370 Confessions of a Wannabe Marketer 3454
371 Online Marketing - The Smart Way of Promoting 3705
372 Are You Rational Enough?-Psychological Pricing 2822
373 Seven Sins of Customer 3170
374 Think Beyond Pink and Lovely-Marketing to Women 3377
375 Importance of Advertisement 2588
376 Guerrilla Marketing - A Lethal Tool for SMEs and Startups 3530
377 The Future of Organizations is "Green" 3100
378 New Trends of Marketing and Advertising 2958
379 Amul - The ‘Real’ Taste of India 7898
380 Alternative Marketing - New Age Marketing Methods 6159
381 Role of Social Media as a Tool of Social Communication 2850
382 Mobile Marketing - An Emerging Opportunity 3206
383 Social Media and its Future - Impacting Communication on a whole for an Organization 3147
384 Marketing Malpractices - Reasons & Remedy 3066
385 Role of Media 2.0 to Support Marketing as Function 3101
386 Thums Up - A Thundering Success 8969
387 BTL Advertising Set to Overthrow Mass Media? 4945
388 Product Placement in Movies 3381
389 Rural Marketing: Challenges Opportunities and Beyond 16681
390 Brand Dissection: Hippo – The Good, The Bad and The Fabulous 11130
391 What Good is Market Research for New Product? 2446
392 Content Marketing - Present and Future 1594
393 Positioning in the Modern World 1893
394 Change in Indian Retail Arena 2243
395 Subliminal Marketing – A Ploy for a Deeper Pull 3893
396 Sustainable Branding - Enabling Differentiation 2740
397 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 19068
398 How can SME’s Leverage Social Media? 2304
399 Do Advertisements Really Make a Difference on Consumer Perception? 2308
400 The Healthier Curd for the Healthier You 6097
 
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