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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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1 Coronavirus & its Business Impact Across Sectors 2079
2 Customer Metrics for Enhanced Marketing 1662
3 Growing Business through Customer Funnels 2189
4 Business Strategy in a Digital Age 4740
5 Live Video Marketing- Influencing Customers Real-time 4893
6 Digitalization Challenges at the Bottom of the Pyramid 3898
7 Marketing Insights for Software Startups 4653
8 Ecommerce Boom driven by AI, Analytics & Tech 3461
9 Digital Customer Experience at Touchpoints 3174
10 Brands and Colors Marketing- Leaving an Impression on the Mind 2838
11 Marketing Tools In Modern HR Practices 3112
12 The Challenge of Marketing an Online Game 2855
13 Penetration Strategy For SMEs Using Digital Marketing Techniques 2566
14 Are TV Ads Fading Away? 2260
15 Big Data or Marketing? Probably Both 2701
16 Difference between Customer and Consumer 6852
17 A Century of Cola Wars - Coca Cola & Pepsi 3395
18 Government Strategies Powering Entrepreneurial Ventures 3875
19 Mutual Trigger to Rise- Strategic Business Unit & the Brand 3500
20 Is Print Media Really Dying? 4048
21 Audio Visual Industry and Changing Trends 4440
22 Prospective Path for Experiential Marketing 4340
23 Marketing to Men & Women- Sea of Pinks and Blues 2142
24 Public Relations- Eyes & Ears of an Organization 2860
25 Customer Relationship Management Through Loyalty 2711
26 Consumer Psychology & the Tendency to Spend 2796
27 Newspaper Sales and its Crucial Trade Strategies 2236
28 Originality vs Embellishment - The Better Marketing Strategy 2515
29 Simplicity is the Modern Mantra for Successful Branding 2567
30 Customer Engagement using the HASHTAG Media 2365
31 How “Internet of Things” will Change Traditional Business 2441
32 Social Commerce - Influence on Business & Brand Image 1722
33 Cannibalization of Sales- Similar Products Affecting Business 6304
34 Importance of Digital Marketing to Attract Tech-Savvy Customers 2234
35 Brand - Its All in the Name 1687
36 Word of Mouth Marketing - Creating Brand Awareness 3160
37 Should Education be Marketed? 1872
38 Power of Hashtags to Enhance your Brand 2118
39 Creating Brand Awareness with Picture Posting on Social Media 2113
40 Marketing for Startups in Existing vs New Markets 1714
41 Impact of Patanjali on the Indian FMCG Industry 9384
42 Disruptive Marketing - Discovering the Blue Ocean 1660
43 Product Packaging- Improving the Brand Image of a Product 1605
44 Challenge of Marketing Government Schemes to Rural Customers in India 2216
45 Building your Business with Zero Budgets 1615
46 Social Media Marketing- Challenges and Importance 2434
47 Creating a Successful Mobile App 1304
48 Relation between Brand Image and Consumer Preference 2778
49 Go-To-Market Strategy For Small Businesses 2169
50 Increasing the Textile Lifecycle for a Better Environment 1282
51 What is Ephemeral Marketing? 6206
52 Customer Experience in a B2B Company 1933
53 Marketing in Service Provider Industries by Building Relationships 1842
54 Continuous Appraisal- A Comprehensive Study Of Cab Aggregators 1964
55 Make in India vs Innovate in India 2903
56 The Unheard Story of Online Healthcare Marketing In India 2861
57 Realizing India’s Demographic Dividend 2247
58 Digital Marketing - New Trends Helping Maximize Profits 2077
59 Customer Engagement vs Customer Loyalty 3082
60 Is Free Basics really Net Neutrality? 2570
61 How Nobel Prize got its Brand Image? 1943
62 Customer Engagement- A New Tool To Gain Customer Loyalty 2710
63 Business Strategy of Uber in Europe & its Way Ahead 14350
64 Omni Channel Retail – Click and Mortar 4465
65 How To Write And Execute A Media Plan? 1813
66 What is Risk Management? 1882
67 How to write a Marketing Plan? 2342
68 Innovative Companies and their GenY Customers 2094
69 Are Smart Cities Really Smart? 2142
70 Consumer Insights- Understanding the Customers Better 1661
71 Evolving Trends in Marketing - Outbound and Inbound Marketing 2504
72 The Future of Tourism Marketing 2833
73 Promotion and Advertising: Is It Always true? 2045
74 FMCGs in E-Commerce – Where are they today? 2120
75 E-commerce Apps Only: A Killer Move or a Fatal Error? 1376
76 Dangers of Redefining your Brand 1544
77 Customer’s Choice or Company’s Impulse and Convenience? 1631
78 Refurbished Goods: The New Way to Shop 1745
79 Optimizing Benefits of Advertising Pre-tests 2724
80 Maggi- An Emotional Saga for a Customer 1881
81 Millennials Marketing- Reaching out to the Social Generation 1634
82 Aid and Governance Strategies to make India a Global Brand 1562
83 Paradigm Shift in Retail Branding 2251
84 E-Commerce Bubble- Myth or Reality 3561
85 TV Channels Betting Big on their Apps 2068
86 Long Format Ads - Connecting Emotionally through a Story 2255
87 Marketing in Rural India- A Challenging Prospect 4028
88 Transmedia Storytelling - Power of Multiple Media Channels 2650
89 The Challenges of Marketing in India 3648
90 Organizations Adapting to the Changing Business Environment 1727
91 The Rise and Fall of Maggi in India 4433
92 Surrogate Advertising - Hidden Yet Visible Products 2067
93 Reference Groups - Influencing Customer Opinions 2739
94 How Do Consumers Make Decisions? 2377
95 Multifaceted Transformation of Marketing Channels 1487
96 Era of Digital Marketing - Acquiring Customers through Internet 1950
97 #Hashtag – Beginning of a New Era of Marketing 1864
98 Celebrity Endorsements in India 8523
99 Marketing Channel Mix- An Insight 1644
100 Guerrilla Marketing - Catching the Customer's Imagination 1784
 
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