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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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1 Coronavirus & its Business Impact Across Sectors 14616
2 Growing Business through Customer Funnels 6763
3 Business Strategy in a Digital Age 10966
4 Live Video Marketing- Influencing Customers Real-time 9000
5 Marketing Insights for Software Startups 9113
6 Difference between Customer and Consumer 13820
7 Business Strategy of Uber in Europe & its Way Ahead 22661
8 Fogg Deodorants- Capturing the Market 35586
9 E-commerce - Threat to Traditional Retail? 12675
10 Experience Gifting - A Boom in Gifting Industry 13664
11 Pester Power: Influence of Children in Purchase decision 12377
12 Marketing Through Mascot – Building Brand Identity 13216
13 Reebok’s Rebranding – A Comprehensive Analysis 23041
14 Hindustan Motors Ambassador - The End of an Era 15663
15 Click And Brick Of Bharat Matrimony 12920
16 Marketing 3.0 – Values Driven Marketing 15925
17 DRIP -The Marketing Communication Model 47090
18 How Titan Watches is Still a Market Leader-Brand Identity! 13078
19 Social Media Marketing - A Double Edge Sword 12065
20 Repackaging And Repositioning - Gaining Competitive Advantage 16001
21 Senior Citizens as Target Group 12002
22 Cause Related Marketing: Giving More Than Just Spare Change? 11987
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18672
24 Let’s Get Packing - Importance of Packaging 12285
25 Thums Up - A Thundering Success 15463
26 Rural Marketing: Challenges Opportunities and Beyond 22887
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22661
28 Creative Marketing Communication: Interactive Advertising Campaigns 11796
29 What is Shockvertising? 26951
30 Marketing Through Sports: The Evolution and Future 29666
31 Village Laundry Service, A Story Of The Start Up 13127
32 Being Flawsome - Ensuring Brand Loyalty 15634
33 Chanakya Niti And Marketing Strategies 21132
34 Royal Enfield Bullet - Felt The Thump! 12119
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 24016
36 Subliminal Marketing - What You See You May Not See! 15530
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17353
38 Customer Is King – Make The King Happy 25294
39 Marketing Strategies & Innovations In The Services Sector 15406
40 Segmentation Targeting & Positioning-Defining Product Lines 27966
41 Role Of Technology In Marketing 21506
42 How To Create Snob Effect In Marketing? 15565
43 Health Insurance: A Push Or A Pull Product? 11821
44 A Strategic Perspective Of Kerala Tourism 27753
45 Opportunities In Online Marketing 10958
46 Challenges Of Digital Marketing 19776
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11369
48 Then & Now - A Coke Story 15139
49 What's This App - Whatsapp Success Story! 25895
50 Flying High: What Keeps Indigo Going 12166
51 Brand Activation: Bringing Spirit Of Brands To Life 16805
52 Indian Rural Market: The Next Big Thing 24635
53 Oreo – Milky’s Favourite Cookie Turns 100 11506
54 The Happy Birds: Success Story of Angry Birds 12960
55 Tata Motors JLR - The Success Story 15407
56 An Analysis On Lux Beauty Soap 41350
57 Latest Trend In Marketing Environment: Viral Marketing 10577
58 Impact Of The ZooZoo Commercials For Value Added Services 17438
59 What Can We Learn From Strategy Games 14506
60 The Reverse of Marketing=De-Marketing 18491
61 Is There A Better Way To Sell To Rural Market 13189
62 Why & How Marketers Target Kids 16543
63 Disruptive Innovation: Strategist’s Dilemma 11810
64 Entry Strategies For Automobile Companies In African Markets 14291
65 Park Avenue I.Q: New Name In The World Of Deodorants 17545
66 Flipkart.com - The Success Saga 22710
67 Pester Power: The Influential Kids 12847
68 Destination Branding- How does it Work 13852
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15720
70 Dirty Marketing- Fighting brands unethically 12221
71 Hero Honda Rebranding to Hero MotoCorp 15283
72 Standardize or Localize- A better way to lead markets 12517
73 Critical Success Factors for Devising Strategies for Airline Players 20069
74 Mom and Pop Stores Score Over Giant Supermarkets 12056
75 Regional Aspiration Marketing- A Step Further 11374
76 Value and benefit- The customer perspective 14740
77 Merchandising- The Brand Building Strategy 10623
78 The ill-effects of Globalization 10801
79 Brand Ferrari - The Dream Machine 13766
80 Retail Industry : Boon or Bane ? 13325
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21649
82 Premium Brands- Prestige, Value and Quality 21353
83 JustDial: The Information and Business Listings Directory 25302
84 Corporate branding vs Product branding 14125
85 Sales vs Marketing - Do They complement or compete ? 30027
86 Is Advertising an art of Lying ? 16702
87 Glocalization-The McD and KFC Way ? 13563
88 Breakthrough Products: Entering a New World 26167
89 4 P's of Management 57604
90 Walt Disney: A Magical Brand 17272
91 Evaluating Advertisement Campaigns: Analyzing Customers 11182
92 Brand Manchester United : A Theatre of Dreams 11323
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12963
94 10 Reasons Why Airline Industry is Unique ? 50192
95 Role of Brand Ambassadors in Recession 11127
96 Reverse Pricing - Getting it Right ! 12383
97 Copyright & Trademark violations: Rural Marketing Success ? 15533
98 Premium Niche Marketing: Small World and Big Business 16144
99 Surrogate Advertising: Softly promoting hard products 10952
100 TATA Nano : Khushiyon Ki Chaabi 15420
 
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