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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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1 Coronavirus & its Business Impact Across Sectors 11110
2 Growing Business through Customer Funnels 4668
3 Business Strategy in a Digital Age 8195
4 Live Video Marketing- Influencing Customers Real-time 6999
5 Marketing Insights for Software Startups 7123
6 Difference between Customer and Consumer 10441
7 Business Strategy of Uber in Europe & its Way Ahead 19450
8 Fogg Deodorants- Capturing the Market 31472
9 E-commerce - Threat to Traditional Retail? 10044
10 Experience Gifting - A Boom in Gifting Industry 11344
11 Pester Power: Influence of Children in Purchase decision 9405
12 Marketing Through Mascot – Building Brand Identity 10690
13 Reebok’s Rebranding – A Comprehensive Analysis 18181
14 Hindustan Motors Ambassador - The End of an Era 12156
15 Click And Brick Of Bharat Matrimony 9833
16 Marketing 3.0 – Values Driven Marketing 12244
17 DRIP -The Marketing Communication Model 40466
18 How Titan Watches is Still a Market Leader-Brand Identity! 9838
19 Social Media Marketing - A Double Edge Sword 9815
20 Repackaging And Repositioning - Gaining Competitive Advantage 13436
21 Senior Citizens as Target Group 9563
22 Cause Related Marketing: Giving More Than Just Spare Change? 9652
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 15578
24 Let’s Get Packing - Importance of Packaging 10144
25 Thums Up - A Thundering Success 11402
26 Rural Marketing: Challenges Opportunities and Beyond 20164
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 20686
28 Creative Marketing Communication: Interactive Advertising Campaigns 9112
29 What is Shockvertising? 23620
30 Marketing Through Sports: The Evolution and Future 27446
31 Village Laundry Service, A Story Of The Start Up 9777
32 Being Flawsome - Ensuring Brand Loyalty 13395
33 Chanakya Niti And Marketing Strategies 18306
34 Royal Enfield Bullet - Felt The Thump! 9429
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 20136
36 Subliminal Marketing - What You See You May Not See! 13143
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 13801
38 Customer Is King – Make The King Happy 22221
39 Marketing Strategies & Innovations In The Services Sector 12651
40 Segmentation Targeting & Positioning-Defining Product Lines 25136
41 Role Of Technology In Marketing 19333
42 How To Create Snob Effect In Marketing? 12838
43 Health Insurance: A Push Or A Pull Product? 9918
44 A Strategic Perspective Of Kerala Tourism 24732
45 Opportunities In Online Marketing 8959
46 Challenges Of Digital Marketing 16605
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 9416
48 Then & Now - A Coke Story 12473
49 What's This App - Whatsapp Success Story! 23631
50 Flying High: What Keeps Indigo Going 9298
51 Brand Activation: Bringing Spirit Of Brands To Life 14496
52 Indian Rural Market: The Next Big Thing 22440
53 Oreo – Milky’s Favourite Cookie Turns 100 9163
54 The Happy Birds: Success Story of Angry Birds 9920
55 Tata Motors JLR - The Success Story 12685
56 An Analysis On Lux Beauty Soap 37072
57 Latest Trend In Marketing Environment: Viral Marketing 8631
58 Impact Of The ZooZoo Commercials For Value Added Services 14431
59 What Can We Learn From Strategy Games 12601
60 The Reverse of Marketing=De-Marketing 15396
61 Is There A Better Way To Sell To Rural Market 11062
62 Why & How Marketers Target Kids 13363
63 Disruptive Innovation: Strategist’s Dilemma 9377
64 Entry Strategies For Automobile Companies In African Markets 12048
65 Park Avenue I.Q: New Name In The World Of Deodorants 14981
66 Flipkart.com - The Success Saga 19922
67 Pester Power: The Influential Kids 10364
68 Destination Branding- How does it Work 11742
69 Maruti Suzuki Kizashi - New Car, Old Strategies 12816
70 Dirty Marketing- Fighting brands unethically 9547
71 Hero Honda Rebranding to Hero MotoCorp 12038
72 Standardize or Localize- A better way to lead markets 10439
73 Critical Success Factors for Devising Strategies for Airline Players 17247
74 Mom and Pop Stores Score Over Giant Supermarkets 9527
75 Regional Aspiration Marketing- A Step Further 9139
76 Value and benefit- The customer perspective 12710
77 Merchandising- The Brand Building Strategy 8565
78 The ill-effects of Globalization 8932
79 Brand Ferrari - The Dream Machine 11340
80 Retail Industry : Boon or Bane ? 11294
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 18933
82 Premium Brands- Prestige, Value and Quality 17195
83 JustDial: The Information and Business Listings Directory 21292
84 Corporate branding vs Product branding 11986
85 Sales vs Marketing - Do They complement or compete ? 27012
86 Is Advertising an art of Lying ? 14308
87 Glocalization-The McD and KFC Way ? 10645
88 Breakthrough Products: Entering a New World 23311
89 4 P's of Management 52940
90 Walt Disney: A Magical Brand 14237
91 Evaluating Advertisement Campaigns: Analyzing Customers 8884
92 Brand Manchester United : A Theatre of Dreams 8792
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 10727
94 10 Reasons Why Airline Industry is Unique ? 46882
95 Role of Brand Ambassadors in Recession 8756
96 Reverse Pricing - Getting it Right ! 9703
97 Copyright & Trademark violations: Rural Marketing Success ? 13171
98 Premium Niche Marketing: Small World and Big Business 13086
99 Surrogate Advertising: Softly promoting hard products 8833
100 TATA Nano : Khushiyon Ki Chaabi 12216
 
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