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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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1 Coronavirus & its Business Impact Across Sectors 1360
2 Customer Metrics for Enhanced Marketing 1525
3 Growing Business through Customer Funnels 2073
4 Business Strategy in a Digital Age 4563
5 Live Video Marketing- Influencing Customers Real-time 4769
6 Digitalization Challenges at the Bottom of the Pyramid 3822
7 Marketing Insights for Software Startups 4553
8 Ecommerce Boom driven by AI, Analytics & Tech 3390
9 Digital Customer Experience at Touchpoints 3112
10 Brands and Colors Marketing- Leaving an Impression on the Mind 2754
11 Marketing Tools In Modern HR Practices 3018
12 The Challenge of Marketing an Online Game 2781
13 Penetration Strategy For SMEs Using Digital Marketing Techniques 2469
14 Are TV Ads Fading Away? 2188
15 Big Data or Marketing? Probably Both 2639
16 Difference between Customer and Consumer 6698
17 A Century of Cola Wars - Coca Cola & Pepsi 3329
18 Government Strategies Powering Entrepreneurial Ventures 3811
19 Mutual Trigger to Rise- Strategic Business Unit & the Brand 3417
20 Is Print Media Really Dying? 3948
21 Audio Visual Industry and Changing Trends 4240
22 Prospective Path for Experiential Marketing 4229
23 Marketing to Men & Women- Sea of Pinks and Blues 2077
24 Public Relations- Eyes & Ears of an Organization 2775
25 Customer Relationship Management Through Loyalty 2622
26 Consumer Psychology & the Tendency to Spend 2723
27 Newspaper Sales and its Crucial Trade Strategies 2183
28 Originality vs Embellishment - The Better Marketing Strategy 2462
29 Simplicity is the Modern Mantra for Successful Branding 2511
30 Customer Engagement using the HASHTAG Media 2293
31 How “Internet of Things” will Change Traditional Business 2380
32 Social Commerce - Influence on Business & Brand Image 1656
33 Cannibalization of Sales- Similar Products Affecting Business 6179
34 Importance of Digital Marketing to Attract Tech-Savvy Customers 2167
35 Brand - Its All in the Name 1615
36 Word of Mouth Marketing - Creating Brand Awareness 3066
37 Should Education be Marketed? 1803
38 Power of Hashtags to Enhance your Brand 2051
39 Creating Brand Awareness with Picture Posting on Social Media 2024
40 Marketing for Startups in Existing vs New Markets 1638
41 Impact of Patanjali on the Indian FMCG Industry 9231
42 Disruptive Marketing - Discovering the Blue Ocean 1594
43 Product Packaging- Improving the Brand Image of a Product 1534
44 Challenge of Marketing Government Schemes to Rural Customers in India 2156
45 Building your Business with Zero Budgets 1552
46 Social Media Marketing- Challenges and Importance 2363
47 Creating a Successful Mobile App 1247
48 Relation between Brand Image and Consumer Preference 2696
49 Go-To-Market Strategy For Small Businesses 2083
50 Increasing the Textile Lifecycle for a Better Environment 1238
51 What is Ephemeral Marketing? 6090
52 Customer Experience in a B2B Company 1861
53 Marketing in Service Provider Industries by Building Relationships 1783
54 Continuous Appraisal- A Comprehensive Study Of Cab Aggregators 1897
55 Make in India vs Innovate in India 2834
56 The Unheard Story of Online Healthcare Marketing In India 2757
57 Realizing India’s Demographic Dividend 2189
58 Digital Marketing - New Trends Helping Maximize Profits 2001
59 Customer Engagement vs Customer Loyalty 2954
60 Is Free Basics really Net Neutrality? 2521
61 How Nobel Prize got its Brand Image? 1880
62 Customer Engagement- A New Tool To Gain Customer Loyalty 2590
63 Business Strategy of Uber in Europe & its Way Ahead 14101
64 Omni Channel Retail – Click and Mortar 4372
65 How To Write And Execute A Media Plan? 1718
66 What is Risk Management? 1798
67 How to write a Marketing Plan? 2247
68 Innovative Companies and their GenY Customers 2027
69 Are Smart Cities Really Smart? 2076
70 Consumer Insights- Understanding the Customers Better 1609
71 Evolving Trends in Marketing - Outbound and Inbound Marketing 2424
72 The Future of Tourism Marketing 2737
73 Promotion and Advertising: Is It Always true? 1975
74 FMCGs in E-Commerce – Where are they today? 2065
75 E-commerce Apps Only: A Killer Move or a Fatal Error? 1328
76 Dangers of Redefining your Brand 1491
77 Customer’s Choice or Company’s Impulse and Convenience? 1538
78 Refurbished Goods: The New Way to Shop 1657
79 Optimizing Benefits of Advertising Pre-tests 2647
80 Maggi- An Emotional Saga for a Customer 1806
81 Millennials Marketing- Reaching out to the Social Generation 1570
82 Aid and Governance Strategies to make India a Global Brand 1495
83 Paradigm Shift in Retail Branding 2180
84 E-Commerce Bubble- Myth or Reality 3484
85 TV Channels Betting Big on their Apps 2016
86 Long Format Ads - Connecting Emotionally through a Story 2173
87 Marketing in Rural India- A Challenging Prospect 3935
88 Transmedia Storytelling - Power of Multiple Media Channels 2586
89 The Challenges of Marketing in India 3543
90 Organizations Adapting to the Changing Business Environment 1672
91 The Rise and Fall of Maggi in India 4320
92 Surrogate Advertising - Hidden Yet Visible Products 1996
93 Reference Groups - Influencing Customer Opinions 2639
94 How Do Consumers Make Decisions? 2305
95 Multifaceted Transformation of Marketing Channels 1436
96 Era of Digital Marketing - Acquiring Customers through Internet 1897
97 #Hashtag – Beginning of a New Era of Marketing 1795
98 Celebrity Endorsements in India 8390
99 Marketing Channel Mix- An Insight 1559
100 Guerrilla Marketing - Catching the Customer's Imagination 1700
 
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