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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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1 Coronavirus & its Business Impact Across Sectors 4092
2 Customer Metrics for Enhanced Marketing 2049
3 Growing Business through Customer Funnels 2434
4 Business Strategy in a Digital Age 5165
5 Live Video Marketing- Influencing Customers Real-time 5142
6 Digitalization Challenges at the Bottom of the Pyramid 4128
7 Marketing Insights for Software Startups 5004
8 Ecommerce Boom driven by AI, Analytics & Tech 3691
9 Digital Customer Experience at Touchpoints 3397
10 Brands and Colors Marketing- Leaving an Impression on the Mind 3075
11 Marketing Tools In Modern HR Practices 3356
12 The Challenge of Marketing an Online Game 3073
13 Penetration Strategy For SMEs Using Digital Marketing Techniques 2776
14 Are TV Ads Fading Away? 2500
15 Big Data or Marketing? Probably Both 2893
16 Difference between Customer and Consumer 7275
17 A Century of Cola Wars - Coca Cola & Pepsi 3605
18 Government Strategies Powering Entrepreneurial Ventures 4054
19 Mutual Trigger to Rise- Strategic Business Unit & the Brand 3736
20 Is Print Media Really Dying? 4326
21 Audio Visual Industry and Changing Trends 4904
22 Prospective Path for Experiential Marketing 4576
23 Marketing to Men & Women- Sea of Pinks and Blues 2317
24 Public Relations- Eyes & Ears of an Organization 3173
25 Customer Relationship Management Through Loyalty 2931
26 Consumer Psychology & the Tendency to Spend 3038
27 Newspaper Sales and its Crucial Trade Strategies 2415
28 Originality vs Embellishment - The Better Marketing Strategy 2729
29 Simplicity is the Modern Mantra for Successful Branding 2775
30 Customer Engagement using the HASHTAG Media 2569
31 How “Internet of Things” will Change Traditional Business 2656
32 Social Commerce - Influence on Business & Brand Image 1901
33 Cannibalization of Sales- Similar Products Affecting Business 6621
34 Importance of Digital Marketing to Attract Tech-Savvy Customers 2442
35 Brand - Its All in the Name 1886
36 Word of Mouth Marketing - Creating Brand Awareness 3449
37 Should Education be Marketed? 2065
38 Power of Hashtags to Enhance your Brand 2331
39 Creating Brand Awareness with Picture Posting on Social Media 2329
40 Marketing for Startups in Existing vs New Markets 1913
41 Impact of Patanjali on the Indian FMCG Industry 9809
42 Disruptive Marketing - Discovering the Blue Ocean 1859
43 Product Packaging- Improving the Brand Image of a Product 1808
44 Challenge of Marketing Government Schemes to Rural Customers in India 2396
45 Building your Business with Zero Budgets 1786
46 Social Media Marketing- Challenges and Importance 2629
47 Creating a Successful Mobile App 1466
48 Relation between Brand Image and Consumer Preference 3059
49 Go-To-Market Strategy For Small Businesses 2405
50 Increasing the Textile Lifecycle for a Better Environment 1453
51 What is Ephemeral Marketing? 6598
52 Customer Experience in a B2B Company 2198
53 Marketing in Service Provider Industries by Building Relationships 2009
54 Continuous Appraisal- A Comprehensive Study Of Cab Aggregators 2148
55 Make in India vs Innovate in India 3128
56 The Unheard Story of Online Healthcare Marketing In India 3032
57 Realizing India’s Demographic Dividend 2423
58 Digital Marketing - New Trends Helping Maximize Profits 2297
59 Customer Engagement vs Customer Loyalty 3579
60 Is Free Basics really Net Neutrality? 2738
61 How Nobel Prize got its Brand Image? 2175
62 Customer Engagement- A New Tool To Gain Customer Loyalty 2997
63 Business Strategy of Uber in Europe & its Way Ahead 15485
64 Omni Channel Retail – Click and Mortar 4715
65 How To Write And Execute A Media Plan? 2052
66 What is Risk Management? 2082
67 How to write a Marketing Plan? 2628
68 Innovative Companies and their GenY Customers 2259
69 Are Smart Cities Really Smart? 2309
70 Consumer Insights- Understanding the Customers Better 1846
71 Evolving Trends in Marketing - Outbound and Inbound Marketing 2708
72 The Future of Tourism Marketing 3154
73 Promotion and Advertising: Is It Always true? 2243
74 FMCGs in E-Commerce – Where are they today? 2286
75 E-commerce Apps Only: A Killer Move or a Fatal Error? 1541
76 Dangers of Redefining your Brand 1746
77 Customer’s Choice or Company’s Impulse and Convenience? 1838
78 Refurbished Goods: The New Way to Shop 2016
79 Optimizing Benefits of Advertising Pre-tests 2955
80 Maggi- An Emotional Saga for a Customer 2121
81 Millennials Marketing- Reaching out to the Social Generation 1810
82 Aid and Governance Strategies to make India a Global Brand 1726
83 Paradigm Shift in Retail Branding 2427
84 E-Commerce Bubble- Myth or Reality 3796
85 TV Channels Betting Big on their Apps 2232
86 Long Format Ads - Connecting Emotionally through a Story 2452
87 Marketing in Rural India- A Challenging Prospect 4281
88 Transmedia Storytelling - Power of Multiple Media Channels 2829
89 The Challenges of Marketing in India 3925
90 Organizations Adapting to the Changing Business Environment 1876
91 The Rise and Fall of Maggi in India 4804
92 Surrogate Advertising - Hidden Yet Visible Products 2284
93 Reference Groups - Influencing Customer Opinions 3036
94 How Do Consumers Make Decisions? 2647
95 Multifaceted Transformation of Marketing Channels 1643
96 Era of Digital Marketing - Acquiring Customers through Internet 2101
97 #Hashtag – Beginning of a New Era of Marketing 2050
98 Celebrity Endorsements in India 8885
99 Marketing Channel Mix- An Insight 1851
100 Guerrilla Marketing - Catching the Customer's Imagination 1970
 
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