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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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1 Coronavirus & its Business Impact Across Sectors 13928
2 Growing Business through Customer Funnels 6545
3 Business Strategy in a Digital Age 10725
4 Live Video Marketing- Influencing Customers Real-time 8776
5 Marketing Insights for Software Startups 8905
6 Difference between Customer and Consumer 13476
7 Business Strategy of Uber in Europe & its Way Ahead 22325
8 Fogg Deodorants- Capturing the Market 35223
9 E-commerce - Threat to Traditional Retail? 12444
10 Experience Gifting - A Boom in Gifting Industry 13405
11 Pester Power: Influence of Children in Purchase decision 12130
12 Marketing Through Mascot – Building Brand Identity 12953
13 Reebok’s Rebranding – A Comprehensive Analysis 22708
14 Hindustan Motors Ambassador - The End of an Era 15279
15 Click And Brick Of Bharat Matrimony 12642
16 Marketing 3.0 – Values Driven Marketing 15623
17 DRIP -The Marketing Communication Model 46685
18 How Titan Watches is Still a Market Leader-Brand Identity! 12780
19 Social Media Marketing - A Double Edge Sword 11835
20 Repackaging And Repositioning - Gaining Competitive Advantage 15752
21 Senior Citizens as Target Group 11781
22 Cause Related Marketing: Giving More Than Just Spare Change? 11753
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18383
24 Let’s Get Packing - Importance of Packaging 12047
25 Thums Up - A Thundering Success 15046
26 Rural Marketing: Challenges Opportunities and Beyond 22626
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22463
28 Creative Marketing Communication: Interactive Advertising Campaigns 11570
29 What is Shockvertising? 26580
30 Marketing Through Sports: The Evolution and Future 29424
31 Village Laundry Service, A Story Of The Start Up 12724
32 Being Flawsome - Ensuring Brand Loyalty 15397
33 Chanakya Niti And Marketing Strategies 20856
34 Royal Enfield Bullet - Felt The Thump! 11803
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23719
36 Subliminal Marketing - What You See You May Not See! 15302
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17062
38 Customer Is King – Make The King Happy 25051
39 Marketing Strategies & Innovations In The Services Sector 15155
40 Segmentation Targeting & Positioning-Defining Product Lines 27692
41 Role Of Technology In Marketing 21312
42 How To Create Snob Effect In Marketing? 15295
43 Health Insurance: A Push Or A Pull Product? 11629
44 A Strategic Perspective Of Kerala Tourism 27476
45 Opportunities In Online Marketing 10731
46 Challenges Of Digital Marketing 19393
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11138
48 Then & Now - A Coke Story 14843
49 What's This App - Whatsapp Success Story! 25667
50 Flying High: What Keeps Indigo Going 11925
51 Brand Activation: Bringing Spirit Of Brands To Life 16575
52 Indian Rural Market: The Next Big Thing 24402
53 Oreo – Milky’s Favourite Cookie Turns 100 11249
54 The Happy Birds: Success Story of Angry Birds 12650
55 Tata Motors JLR - The Success Story 15110
56 An Analysis On Lux Beauty Soap 40952
57 Latest Trend In Marketing Environment: Viral Marketing 10344
58 Impact Of The ZooZoo Commercials For Value Added Services 17200
59 What Can We Learn From Strategy Games 14298
60 The Reverse of Marketing=De-Marketing 18222
61 Is There A Better Way To Sell To Rural Market 12979
62 Why & How Marketers Target Kids 16256
63 Disruptive Innovation: Strategist’s Dilemma 11592
64 Entry Strategies For Automobile Companies In African Markets 14066
65 Park Avenue I.Q: New Name In The World Of Deodorants 17284
66 Flipkart.com - The Success Saga 22434
67 Pester Power: The Influential Kids 12575
68 Destination Branding- How does it Work 13620
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15486
70 Dirty Marketing- Fighting brands unethically 11974
71 Hero Honda Rebranding to Hero MotoCorp 14903
72 Standardize or Localize- A better way to lead markets 12288
73 Critical Success Factors for Devising Strategies for Airline Players 19828
74 Mom and Pop Stores Score Over Giant Supermarkets 11771
75 Regional Aspiration Marketing- A Step Further 11140
76 Value and benefit- The customer perspective 14535
77 Merchandising- The Brand Building Strategy 10401
78 The ill-effects of Globalization 10589
79 Brand Ferrari - The Dream Machine 13520
80 Retail Industry : Boon or Bane ? 13098
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21377
82 Premium Brands- Prestige, Value and Quality 20981
83 JustDial: The Information and Business Listings Directory 25015
84 Corporate branding vs Product branding 13877
85 Sales vs Marketing - Do They complement or compete ? 29771
86 Is Advertising an art of Lying ? 16458
87 Glocalization-The McD and KFC Way ? 13307
88 Breakthrough Products: Entering a New World 25915
89 4 P's of Management 57325
90 Walt Disney: A Magical Brand 17024
91 Evaluating Advertisement Campaigns: Analyzing Customers 10949
92 Brand Manchester United : A Theatre of Dreams 11044
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12645
94 10 Reasons Why Airline Industry is Unique ? 49871
95 Role of Brand Ambassadors in Recession 10864
96 Reverse Pricing - Getting it Right ! 12088
97 Copyright & Trademark violations: Rural Marketing Success ? 15255
98 Premium Niche Marketing: Small World and Big Business 15805
99 Surrogate Advertising: Softly promoting hard products 10685
100 TATA Nano : Khushiyon Ki Chaabi 15083
 
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