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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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1 Coronavirus & its Business Impact Across Sectors 12207
2 Growing Business through Customer Funnels 5574
3 Business Strategy in a Digital Age 9406
4 Live Video Marketing- Influencing Customers Real-time 7856
5 Marketing Insights for Software Startups 7858
6 Difference between Customer and Consumer 11580
7 Business Strategy of Uber in Europe & its Way Ahead 20659
8 Fogg Deodorants- Capturing the Market 33279
9 E-commerce - Threat to Traditional Retail? 11074
10 Experience Gifting - A Boom in Gifting Industry 12318
11 Pester Power: Influence of Children in Purchase decision 10587
12 Marketing Through Mascot – Building Brand Identity 11787
13 Reebok’s Rebranding – A Comprehensive Analysis 20317
14 Hindustan Motors Ambassador - The End of an Era 13626
15 Click And Brick Of Bharat Matrimony 11133
16 Marketing 3.0 – Values Driven Marketing 13576
17 DRIP -The Marketing Communication Model 43988
18 How Titan Watches is Still a Market Leader-Brand Identity! 11181
19 Social Media Marketing - A Double Edge Sword 10764
20 Repackaging And Repositioning - Gaining Competitive Advantage 14461
21 Senior Citizens as Target Group 10452
22 Cause Related Marketing: Giving More Than Just Spare Change? 10659
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 16979
24 Let’s Get Packing - Importance of Packaging 11071
25 Thums Up - A Thundering Success 13086
26 Rural Marketing: Challenges Opportunities and Beyond 21351
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 21534
28 Creative Marketing Communication: Interactive Advertising Campaigns 10304
29 What is Shockvertising? 24922
30 Marketing Through Sports: The Evolution and Future 28378
31 Village Laundry Service, A Story Of The Start Up 11027
32 Being Flawsome - Ensuring Brand Loyalty 14287
33 Chanakya Niti And Marketing Strategies 19499
34 Royal Enfield Bullet - Felt The Thump! 10411
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 21823
36 Subliminal Marketing - What You See You May Not See! 14185
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 15359
38 Customer Is King – Make The King Happy 23475
39 Marketing Strategies & Innovations In The Services Sector 13690
40 Segmentation Targeting & Positioning-Defining Product Lines 26416
41 Role Of Technology In Marketing 20336
42 How To Create Snob Effect In Marketing? 14007
43 Health Insurance: A Push Or A Pull Product? 10664
44 A Strategic Perspective Of Kerala Tourism 25943
45 Opportunities In Online Marketing 9780
46 Challenges Of Digital Marketing 17783
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10074
48 Then & Now - A Coke Story 13605
49 What's This App - Whatsapp Success Story! 24659
50 Flying High: What Keeps Indigo Going 10453
51 Brand Activation: Bringing Spirit Of Brands To Life 15478
52 Indian Rural Market: The Next Big Thing 23404
53 Oreo – Milky’s Favourite Cookie Turns 100 10046
54 The Happy Birds: Success Story of Angry Birds 11134
55 Tata Motors JLR - The Success Story 13707
56 An Analysis On Lux Beauty Soap 38800
57 Latest Trend In Marketing Environment: Viral Marketing 9361
58 Impact Of The ZooZoo Commercials For Value Added Services 15555
59 What Can We Learn From Strategy Games 13380
60 The Reverse of Marketing=De-Marketing 16584
61 Is There A Better Way To Sell To Rural Market 11862
62 Why & How Marketers Target Kids 14620
63 Disruptive Innovation: Strategist’s Dilemma 10136
64 Entry Strategies For Automobile Companies In African Markets 13054
65 Park Avenue I.Q: New Name In The World Of Deodorants 16110
66 Flipkart.com - The Success Saga 21006
67 Pester Power: The Influential Kids 11306
68 Destination Branding- How does it Work 12644
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14089
70 Dirty Marketing- Fighting brands unethically 10605
71 Hero Honda Rebranding to Hero MotoCorp 13221
72 Standardize or Localize- A better way to lead markets 11151
73 Critical Success Factors for Devising Strategies for Airline Players 18408
74 Mom and Pop Stores Score Over Giant Supermarkets 10502
75 Regional Aspiration Marketing- A Step Further 9937
76 Value and benefit- The customer perspective 13643
77 Merchandising- The Brand Building Strategy 9444
78 The ill-effects of Globalization 9706
79 Brand Ferrari - The Dream Machine 12418
80 Retail Industry : Boon or Bane ? 12104
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20086
82 Premium Brands- Prestige, Value and Quality 18966
83 JustDial: The Information and Business Listings Directory 22959
84 Corporate branding vs Product branding 12850
85 Sales vs Marketing - Do They complement or compete ? 28295
86 Is Advertising an art of Lying ? 15414
87 Glocalization-The McD and KFC Way ? 11857
88 Breakthrough Products: Entering a New World 24513
89 4 P's of Management 55614
90 Walt Disney: A Magical Brand 15635
91 Evaluating Advertisement Campaigns: Analyzing Customers 9842
92 Brand Manchester United : A Theatre of Dreams 9848
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 11615
94 10 Reasons Why Airline Industry is Unique ? 48316
95 Role of Brand Ambassadors in Recession 9719
96 Reverse Pricing - Getting it Right ! 10839
97 Copyright & Trademark violations: Rural Marketing Success ? 14151
98 Premium Niche Marketing: Small World and Big Business 14323
99 Surrogate Advertising: Softly promoting hard products 9698
100 TATA Nano : Khushiyon Ki Chaabi 13496
 
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