1. Articles

Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
1 Coronavirus & its Business Impact Across Sectors 6308
2 Growing Business through Customer Funnels 2836
3 Business Strategy in a Digital Age 5760
4 Live Video Marketing- Influencing Customers Real-time 5544
5 Marketing Insights for Software Startups 5532
6 Difference between Customer and Consumer 7837
7 Business Strategy of Uber in Europe & its Way Ahead 16506
8 Fogg Deodorants- Capturing the Market 26679
9 E-commerce - Threat to Traditional Retail? 7521
10 Experience Gifting - A Boom in Gifting Industry 8885
11 Pester Power: Influence of Children in Purchase decision 7225
12 Marketing Through Mascot – Building Brand Identity 8425
13 Reebok’s Rebranding – A Comprehensive Analysis 15213
14 Hindustan Motors Ambassador - The End of an Era 9524
15 Click And Brick Of Bharat Matrimony 7961
16 Marketing 3.0 – Values Driven Marketing 9855
17 DRIP -The Marketing Communication Model 31400
18 Analysis Of Porters Diamond Framework For India 18561
19 How Titan Watches is Still a Market Leader-Brand Identity! 7721
20 Social Media Marketing - A Double Edge Sword 8246
21 Repackaging And Repositioning - Gaining Competitive Advantage 11789
22 Senior Citizens as Target Group 7293
23 Cause Related Marketing: Giving More Than Just Spare Change? 7826
24 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 12038
25 Let’s Get Packing - Importance of Packaging 8463
26 Thums Up - A Thundering Success 9573
27 Rural Marketing: Challenges Opportunities and Beyond 17575
28 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 19370
29 Creative Marketing Communication: Interactive Advertising Campaigns 7264
30 What is Shockvertising? 19652
31 Marketing Mix from 4P's to 4A's 35777
32 Marketing Through Sports: The Evolution and Future 25750
33 Porters Five Forces In The Temping Industry 7224
34 Village Laundry Service, A Story Of The Start Up 7589
35 Being Flawsome - Ensuring Brand Loyalty 11813
36 Chanakya Niti And Marketing Strategies 15937
37 Royal Enfield Bullet - Felt The Thump! 7830
38 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 17056
39 Subliminal Marketing - What You See You May Not See! 11164
40 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 8241
41 Customer Is King – Make The King Happy 19383
42 Marketing Strategies & Innovations In The Services Sector 10952
43 Segmentation Targeting & Positioning-Defining Product Lines 22658
44 Role Of Technology In Marketing 17054
45 How To Create Snob Effect In Marketing? 11048
46 Health Insurance: A Push Or A Pull Product? 8678
47 A Strategic Perspective Of Kerala Tourism 22057
48 Opportunities In Online Marketing 7603
49 Challenges Of Digital Marketing 14278
50 Not Another Marketing Article!- Various Unorthodox Marketing Practices 8211
51 Then & Now - A Coke Story 10547
52 What's This App - Whatsapp Success Story! 22171
53 Porter’s Five Forces Analysis - Power Sector 25789
54 Flying High: What Keeps Indigo Going 7426
55 Brand Activation: Bringing Spirit Of Brands To Life 12243
56 Indian Rural Market: The Next Big Thing 20809
57 Oreo – Milky’s Favourite Cookie Turns 100 7850
58 The Happy Birds: Success Story of Angry Birds 8122
59 Tata Motors JLR - The Success Story 11011
60 An Analysis On Lux Beauty Soap 32520
61 Latest Trend In Marketing Environment: Viral Marketing 7578
62 Impact Of The ZooZoo Commercials For Value Added Services 12292
63 What Can We Learn From Strategy Games 11343
64 The Reverse of Marketing=De-Marketing 13265
65 Is There A Better Way To Sell To Rural Market 9514
66 Why & How Marketers Target Kids 9569
67 Disruptive Innovation: Strategist’s Dilemma 7854
68 Entry Strategies For Automobile Companies In African Markets 10012
69 Park Avenue I.Q: New Name In The World Of Deodorants 13015
70 Flipkart.com - The Success Saga 18229
71 Pester Power: The Influential Kids 8736
72 Destination Branding- How does it Work 10231
73 Maruti Suzuki Kizashi - New Car, Old Strategies 10703
74 Dirty Marketing- Fighting brands unethically 7581
75 Hero Honda Rebranding to Hero MotoCorp 9953
76 Standardize or Localize- A better way to lead markets 9198
77 Critical Success Factors for Devising Strategies for Airline Players 14988
78 Mom and Pop Stores Score Over Giant Supermarkets 7751
79 Regional Aspiration Marketing- A Step Further 7832
80 Value and benefit- The customer perspective 10990
81 Merchandising- The Brand Building Strategy 7193
82 The ill-effects of Globalization 7377
83 Brand Ferrari - The Dream Machine 9601
84 Retail Industry : Boon or Bane ? 9975
85 IBM: Greatest Corporate Turnaround Stories of 20th Century 17319
86 Premium Brands- Prestige, Value and Quality 14728
87 JustDial: The Information and Business Listings Directory 19717
88 Corporate branding vs Product branding 10464
89 Sales vs Marketing - Do They complement or compete ? 24000
90 Is Advertising an art of Lying ? 11565
91 Glocalization-The McD and KFC Way ? 8422
92 Breakthrough Products: Entering a New World 19178
93 4 P's of Management 43523
94 Walt Disney: A Magical Brand 11476
95 Evaluating Advertisement Campaigns: Analyzing Customers 7395
96 Brand Manchester United : A Theatre of Dreams 7257
97 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 9492
98 10 Reasons Why Airline Industry is Unique ? 42946
99 Role of Brand Ambassadors in Recession 7259
100 Reverse Pricing - Getting it Right ! 7594
 
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