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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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1 Coronavirus & its Business Impact Across Sectors 12224
2 Growing Business through Customer Funnels 5589
3 Business Strategy in a Digital Age 9428
4 Live Video Marketing- Influencing Customers Real-time 7870
5 Marketing Insights for Software Startups 7871
6 Difference between Customer and Consumer 11607
7 Business Strategy of Uber in Europe & its Way Ahead 20691
8 Fogg Deodorants- Capturing the Market 33307
9 E-commerce - Threat to Traditional Retail? 11094
10 Experience Gifting - A Boom in Gifting Industry 12334
11 Pester Power: Influence of Children in Purchase decision 10612
12 Marketing Through Mascot – Building Brand Identity 11807
13 Reebok’s Rebranding – A Comprehensive Analysis 20348
14 Hindustan Motors Ambassador - The End of an Era 13659
15 Click And Brick Of Bharat Matrimony 11157
16 Marketing 3.0 – Values Driven Marketing 13615
17 DRIP -The Marketing Communication Model 44062
18 How Titan Watches is Still a Market Leader-Brand Identity! 11205
19 Social Media Marketing - A Double Edge Sword 10780
20 Repackaging And Repositioning - Gaining Competitive Advantage 14477
21 Senior Citizens as Target Group 10474
22 Cause Related Marketing: Giving More Than Just Spare Change? 10677
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17005
24 Let’s Get Packing - Importance of Packaging 11095
25 Thums Up - A Thundering Success 13120
26 Rural Marketing: Challenges Opportunities and Beyond 21374
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 21555
28 Creative Marketing Communication: Interactive Advertising Campaigns 10327
29 What is Shockvertising? 24950
30 Marketing Through Sports: The Evolution and Future 28402
31 Village Laundry Service, A Story Of The Start Up 11053
32 Being Flawsome - Ensuring Brand Loyalty 14308
33 Chanakya Niti And Marketing Strategies 19522
34 Royal Enfield Bullet - Felt The Thump! 10430
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 21857
36 Subliminal Marketing - What You See You May Not See! 14207
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 15385
38 Customer Is King – Make The King Happy 23503
39 Marketing Strategies & Innovations In The Services Sector 13714
40 Segmentation Targeting & Positioning-Defining Product Lines 26435
41 Role Of Technology In Marketing 20350
42 How To Create Snob Effect In Marketing? 14031
43 Health Insurance: A Push Or A Pull Product? 10680
44 A Strategic Perspective Of Kerala Tourism 25977
45 Opportunities In Online Marketing 9798
46 Challenges Of Digital Marketing 17807
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10086
48 Then & Now - A Coke Story 13635
49 What's This App - Whatsapp Success Story! 24678
50 Flying High: What Keeps Indigo Going 10481
51 Brand Activation: Bringing Spirit Of Brands To Life 15492
52 Indian Rural Market: The Next Big Thing 23423
53 Oreo – Milky’s Favourite Cookie Turns 100 10065
54 The Happy Birds: Success Story of Angry Birds 11160
55 Tata Motors JLR - The Success Story 13740
56 An Analysis On Lux Beauty Soap 38824
57 Latest Trend In Marketing Environment: Viral Marketing 9377
58 Impact Of The ZooZoo Commercials For Value Added Services 15581
59 What Can We Learn From Strategy Games 13396
60 The Reverse of Marketing=De-Marketing 16607
61 Is There A Better Way To Sell To Rural Market 11880
62 Why & How Marketers Target Kids 14649
63 Disruptive Innovation: Strategist’s Dilemma 10151
64 Entry Strategies For Automobile Companies In African Markets 13069
65 Park Avenue I.Q: New Name In The World Of Deodorants 16130
66 Flipkart.com - The Success Saga 21029
67 Pester Power: The Influential Kids 11325
68 Destination Branding- How does it Work 12662
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14115
70 Dirty Marketing- Fighting brands unethically 10628
71 Hero Honda Rebranding to Hero MotoCorp 13247
72 Standardize or Localize- A better way to lead markets 11175
73 Critical Success Factors for Devising Strategies for Airline Players 18433
74 Mom and Pop Stores Score Over Giant Supermarkets 10524
75 Regional Aspiration Marketing- A Step Further 9959
76 Value and benefit- The customer perspective 13656
77 Merchandising- The Brand Building Strategy 9458
78 The ill-effects of Globalization 9722
79 Brand Ferrari - The Dream Machine 12440
80 Retail Industry : Boon or Bane ? 12117
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20101
82 Premium Brands- Prestige, Value and Quality 19004
83 JustDial: The Information and Business Listings Directory 22989
84 Corporate branding vs Product branding 12867
85 Sales vs Marketing - Do They complement or compete ? 28316
86 Is Advertising an art of Lying ? 15431
87 Glocalization-The McD and KFC Way ? 11880
88 Breakthrough Products: Entering a New World 24535
89 4 P's of Management 55656
90 Walt Disney: A Magical Brand 15662
91 Evaluating Advertisement Campaigns: Analyzing Customers 9862
92 Brand Manchester United : A Theatre of Dreams 9864
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 11629
94 10 Reasons Why Airline Industry is Unique ? 48342
95 Role of Brand Ambassadors in Recession 9739
96 Reverse Pricing - Getting it Right ! 10858
97 Copyright & Trademark violations: Rural Marketing Success ? 14167
98 Premium Niche Marketing: Small World and Big Business 14348
99 Surrogate Advertising: Softly promoting hard products 9714
100 TATA Nano : Khushiyon Ki Chaabi 13531
 
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