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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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1 Coronavirus & its Business Impact Across Sectors 12025
2 Growing Business through Customer Funnels 5420
3 Business Strategy in a Digital Age 9190
4 Live Video Marketing- Influencing Customers Real-time 7672
5 Marketing Insights for Software Startups 7730
6 Difference between Customer and Consumer 11343
7 Business Strategy of Uber in Europe & its Way Ahead 20424
8 Fogg Deodorants- Capturing the Market 33007
9 E-commerce - Threat to Traditional Retail? 10893
10 Experience Gifting - A Boom in Gifting Industry 12156
11 Pester Power: Influence of Children in Purchase decision 10353
12 Marketing Through Mascot – Building Brand Identity 11598
13 Reebok’s Rebranding – A Comprehensive Analysis 19828
14 Hindustan Motors Ambassador - The End of an Era 13381
15 Click And Brick Of Bharat Matrimony 10945
16 Marketing 3.0 – Values Driven Marketing 13304
17 DRIP -The Marketing Communication Model 43446
18 How Titan Watches is Still a Market Leader-Brand Identity! 10903
19 Social Media Marketing - A Double Edge Sword 10600
20 Repackaging And Repositioning - Gaining Competitive Advantage 14311
21 Senior Citizens as Target Group 10271
22 Cause Related Marketing: Giving More Than Just Spare Change? 10513
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 16751
24 Let’s Get Packing - Importance of Packaging 10891
25 Thums Up - A Thundering Success 12767
26 Rural Marketing: Challenges Opportunities and Beyond 21148
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 21341
28 Creative Marketing Communication: Interactive Advertising Campaigns 10105
29 What is Shockvertising? 24713
30 Marketing Through Sports: The Evolution and Future 28202
31 Village Laundry Service, A Story Of The Start Up 10823
32 Being Flawsome - Ensuring Brand Loyalty 14101
33 Chanakya Niti And Marketing Strategies 19278
34 Royal Enfield Bullet - Felt The Thump! 10221
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 21552
36 Subliminal Marketing - What You See You May Not See! 13978
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 15140
38 Customer Is King – Make The King Happy 23251
39 Marketing Strategies & Innovations In The Services Sector 13487
40 Segmentation Targeting & Positioning-Defining Product Lines 25968
41 Role Of Technology In Marketing 20180
42 How To Create Snob Effect In Marketing? 13809
43 Health Insurance: A Push Or A Pull Product? 10535
44 A Strategic Perspective Of Kerala Tourism 25734
45 Opportunities In Online Marketing 9621
46 Challenges Of Digital Marketing 17537
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 9940
48 Then & Now - A Coke Story 13388
49 What's This App - Whatsapp Success Story! 24491
50 Flying High: What Keeps Indigo Going 10233
51 Brand Activation: Bringing Spirit Of Brands To Life 15323
52 Indian Rural Market: The Next Big Thing 23223
53 Oreo – Milky’s Favourite Cookie Turns 100 9867
54 The Happy Birds: Success Story of Angry Birds 10906
55 Tata Motors JLR - The Success Story 13504
56 An Analysis On Lux Beauty Soap 38508
57 Latest Trend In Marketing Environment: Viral Marketing 9214
58 Impact Of The ZooZoo Commercials For Value Added Services 15363
59 What Can We Learn From Strategy Games 13216
60 The Reverse of Marketing=De-Marketing 16357
61 Is There A Better Way To Sell To Rural Market 11701
62 Why & How Marketers Target Kids 14391
63 Disruptive Innovation: Strategist’s Dilemma 9990
64 Entry Strategies For Automobile Companies In African Markets 12848
65 Park Avenue I.Q: New Name In The World Of Deodorants 15957
66 Flipkart.com - The Success Saga 20833
67 Pester Power: The Influential Kids 11137
68 Destination Branding- How does it Work 12461
69 Maruti Suzuki Kizashi - New Car, Old Strategies 13876
70 Dirty Marketing- Fighting brands unethically 10390
71 Hero Honda Rebranding to Hero MotoCorp 13006
72 Standardize or Localize- A better way to lead markets 10996
73 Critical Success Factors for Devising Strategies for Airline Players 18207
74 Mom and Pop Stores Score Over Giant Supermarkets 10351
75 Regional Aspiration Marketing- A Step Further 9745
76 Value and benefit- The customer perspective 13472
77 Merchandising- The Brand Building Strategy 9280
78 The ill-effects of Globalization 9560
79 Brand Ferrari - The Dream Machine 12208
80 Retail Industry : Boon or Bane ? 11963
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 19890
82 Premium Brands- Prestige, Value and Quality 18465
83 JustDial: The Information and Business Listings Directory 22623
84 Corporate branding vs Product branding 12699
85 Sales vs Marketing - Do They complement or compete ? 28080
86 Is Advertising an art of Lying ? 15220
87 Glocalization-The McD and KFC Way ? 11657
88 Breakthrough Products: Entering a New World 24301
89 4 P's of Management 55367
90 Walt Disney: A Magical Brand 15417
91 Evaluating Advertisement Campaigns: Analyzing Customers 9626
92 Brand Manchester United : A Theatre of Dreams 9648
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 11446
94 10 Reasons Why Airline Industry is Unique ? 48093
95 Role of Brand Ambassadors in Recession 9551
96 Reverse Pricing - Getting it Right ! 10657
97 Copyright & Trademark violations: Rural Marketing Success ? 13989
98 Premium Niche Marketing: Small World and Big Business 14085
99 Surrogate Advertising: Softly promoting hard products 9559
100 TATA Nano : Khushiyon Ki Chaabi 13266
 
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