1. Articles
    2. ›
  2. Marketing and Strategy

Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


Title Filter 
# Name Hits
1 Coronavirus & its Business Impact Across Sectors 13640
2 Growing Business through Customer Funnels 6442
3 Business Strategy in a Digital Age 10603
4 Live Video Marketing- Influencing Customers Real-time 8692
5 Marketing Insights for Software Startups 8826
6 Difference between Customer and Consumer 13333
7 Business Strategy of Uber in Europe & its Way Ahead 22216
8 Fogg Deodorants- Capturing the Market 35053
9 E-commerce - Threat to Traditional Retail? 12350
10 Experience Gifting - A Boom in Gifting Industry 13323
11 Pester Power: Influence of Children in Purchase decision 12007
12 Marketing Through Mascot – Building Brand Identity 12854
13 Reebok’s Rebranding – A Comprehensive Analysis 22549
14 Hindustan Motors Ambassador - The End of an Era 15138
15 Click And Brick Of Bharat Matrimony 12530
16 Marketing 3.0 – Values Driven Marketing 15481
17 DRIP -The Marketing Communication Model 46427
18 How Titan Watches is Still a Market Leader-Brand Identity! 12651
19 Social Media Marketing - A Double Edge Sword 11726
20 Repackaging And Repositioning - Gaining Competitive Advantage 15645
21 Senior Citizens as Target Group 11693
22 Cause Related Marketing: Giving More Than Just Spare Change? 11648
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18260
24 Let’s Get Packing - Importance of Packaging 11962
25 Thums Up - A Thundering Success 14899
26 Rural Marketing: Challenges Opportunities and Beyond 22533
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22375
28 Creative Marketing Communication: Interactive Advertising Campaigns 11474
29 What is Shockvertising? 26441
30 Marketing Through Sports: The Evolution and Future 29330
31 Village Laundry Service, A Story Of The Start Up 12562
32 Being Flawsome - Ensuring Brand Loyalty 15242
33 Chanakya Niti And Marketing Strategies 20755
34 Royal Enfield Bullet - Felt The Thump! 11684
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23582
36 Subliminal Marketing - What You See You May Not See! 15201
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16938
38 Customer Is King – Make The King Happy 24942
39 Marketing Strategies & Innovations In The Services Sector 15026
40 Segmentation Targeting & Positioning-Defining Product Lines 27592
41 Role Of Technology In Marketing 21233
42 How To Create Snob Effect In Marketing? 15194
43 Health Insurance: A Push Or A Pull Product? 11552
44 A Strategic Perspective Of Kerala Tourism 27359
45 Opportunities In Online Marketing 10638
46 Challenges Of Digital Marketing 19196
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11066
48 Then & Now - A Coke Story 14745
49 What's This App - Whatsapp Success Story! 25571
50 Flying High: What Keeps Indigo Going 11833
51 Brand Activation: Bringing Spirit Of Brands To Life 16501
52 Indian Rural Market: The Next Big Thing 24320
53 Oreo – Milky’s Favourite Cookie Turns 100 11156
54 The Happy Birds: Success Story of Angry Birds 12528
55 Tata Motors JLR - The Success Story 14945
56 An Analysis On Lux Beauty Soap 40755
57 Latest Trend In Marketing Environment: Viral Marketing 10270
58 Impact Of The ZooZoo Commercials For Value Added Services 16997
59 What Can We Learn From Strategy Games 14219
60 The Reverse of Marketing=De-Marketing 18115
61 Is There A Better Way To Sell To Rural Market 12890
62 Why & How Marketers Target Kids 16093
63 Disruptive Innovation: Strategist’s Dilemma 11504
64 Entry Strategies For Automobile Companies In African Markets 13989
65 Park Avenue I.Q: New Name In The World Of Deodorants 17165
66 Flipkart.com - The Success Saga 22326
67 Pester Power: The Influential Kids 12451
68 Destination Branding- How does it Work 13541
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15398
70 Dirty Marketing- Fighting brands unethically 11881
71 Hero Honda Rebranding to Hero MotoCorp 14792
72 Standardize or Localize- A better way to lead markets 12196
73 Critical Success Factors for Devising Strategies for Airline Players 19721
74 Mom and Pop Stores Score Over Giant Supermarkets 11684
75 Regional Aspiration Marketing- A Step Further 11012
76 Value and benefit- The customer perspective 14455
77 Merchandising- The Brand Building Strategy 10316
78 The ill-effects of Globalization 10501
79 Brand Ferrari - The Dream Machine 13433
80 Retail Industry : Boon or Bane ? 13000
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21275
82 Premium Brands- Prestige, Value and Quality 20836
83 JustDial: The Information and Business Listings Directory 24864
84 Corporate branding vs Product branding 13773
85 Sales vs Marketing - Do They complement or compete ? 29633
86 Is Advertising an art of Lying ? 16365
87 Glocalization-The McD and KFC Way ? 13202
88 Breakthrough Products: Entering a New World 25792
89 4 P's of Management 57156
90 Walt Disney: A Magical Brand 16894
91 Evaluating Advertisement Campaigns: Analyzing Customers 10867
92 Brand Manchester United : A Theatre of Dreams 10930
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12524
94 10 Reasons Why Airline Industry is Unique ? 49739
95 Role of Brand Ambassadors in Recession 10748
96 Reverse Pricing - Getting it Right ! 11967
97 Copyright & Trademark violations: Rural Marketing Success ? 15143
98 Premium Niche Marketing: Small World and Big Business 15664
99 Surrogate Advertising: Softly promoting hard products 10583
100 TATA Nano : Khushiyon Ki Chaabi 14964
 
Page 1 of 2