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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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1 Coronavirus & its Business Impact Across Sectors 12798
2 Growing Business through Customer Funnels 6047
3 Business Strategy in a Digital Age 9998
4 Live Video Marketing- Influencing Customers Real-time 8322
5 Marketing Insights for Software Startups 8332
6 Difference between Customer and Consumer 12273
7 Business Strategy of Uber in Europe & its Way Ahead 21346
8 Fogg Deodorants- Capturing the Market 34197
9 E-commerce - Threat to Traditional Retail? 11676
10 Experience Gifting - A Boom in Gifting Industry 12879
11 Pester Power: Influence of Children in Purchase decision 11298
12 Marketing Through Mascot – Building Brand Identity 12347
13 Reebok’s Rebranding – A Comprehensive Analysis 21317
14 Hindustan Motors Ambassador - The End of an Era 14335
15 Click And Brick Of Bharat Matrimony 11778
16 Marketing 3.0 – Values Driven Marketing 14492
17 DRIP -The Marketing Communication Model 45138
18 How Titan Watches is Still a Market Leader-Brand Identity! 11946
19 Social Media Marketing - A Double Edge Sword 11265
20 Repackaging And Repositioning - Gaining Competitive Advantage 15002
21 Senior Citizens as Target Group 11038
22 Cause Related Marketing: Giving More Than Just Spare Change? 11148
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17583
24 Let’s Get Packing - Importance of Packaging 11563
25 Thums Up - A Thundering Success 13919
26 Rural Marketing: Challenges Opportunities and Beyond 21938
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 21984
28 Creative Marketing Communication: Interactive Advertising Campaigns 10895
29 What is Shockvertising? 25601
30 Marketing Through Sports: The Evolution and Future 28899
31 Village Laundry Service, A Story Of The Start Up 11701
32 Being Flawsome - Ensuring Brand Loyalty 14787
33 Chanakya Niti And Marketing Strategies 20139
34 Royal Enfield Bullet - Felt The Thump! 10999
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 22625
36 Subliminal Marketing - What You See You May Not See! 14715
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16093
38 Customer Is King – Make The King Happy 24152
39 Marketing Strategies & Innovations In The Services Sector 14305
40 Segmentation Targeting & Positioning-Defining Product Lines 26973
41 Role Of Technology In Marketing 20816
42 How To Create Snob Effect In Marketing? 14598
43 Health Insurance: A Push Or A Pull Product? 11134
44 A Strategic Perspective Of Kerala Tourism 26662
45 Opportunities In Online Marketing 10253
46 Challenges Of Digital Marketing 18402
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10563
48 Then & Now - A Coke Story 14193
49 What's This App - Whatsapp Success Story! 25165
50 Flying High: What Keeps Indigo Going 11152
51 Brand Activation: Bringing Spirit Of Brands To Life 15983
52 Indian Rural Market: The Next Big Thing 23898
53 Oreo – Milky’s Favourite Cookie Turns 100 10636
54 The Happy Birds: Success Story of Angry Birds 11738
55 Tata Motors JLR - The Success Story 14333
56 An Analysis On Lux Beauty Soap 39574
57 Latest Trend In Marketing Environment: Viral Marketing 9863
58 Impact Of The ZooZoo Commercials For Value Added Services 16264
59 What Can We Learn From Strategy Games 13857
60 The Reverse of Marketing=De-Marketing 17287
61 Is There A Better Way To Sell To Rural Market 12345
62 Why & How Marketers Target Kids 15272
63 Disruptive Innovation: Strategist’s Dilemma 10776
64 Entry Strategies For Automobile Companies In African Markets 13536
65 Park Avenue I.Q: New Name In The World Of Deodorants 16666
66 Flipkart.com - The Success Saga 21633
67 Pester Power: The Influential Kids 11894
68 Destination Branding- How does it Work 13125
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14796
70 Dirty Marketing- Fighting brands unethically 11249
71 Hero Honda Rebranding to Hero MotoCorp 13972
72 Standardize or Localize- A better way to lead markets 11704
73 Critical Success Factors for Devising Strategies for Airline Players 19003
74 Mom and Pop Stores Score Over Giant Supermarkets 11143
75 Regional Aspiration Marketing- A Step Further 10511
76 Value and benefit- The customer perspective 14083
77 Merchandising- The Brand Building Strategy 9910
78 The ill-effects of Globalization 10160
79 Brand Ferrari - The Dream Machine 12935
80 Retail Industry : Boon or Bane ? 12570
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20672
82 Premium Brands- Prestige, Value and Quality 19801
83 JustDial: The Information and Business Listings Directory 23902
84 Corporate branding vs Product branding 13316
85 Sales vs Marketing - Do They complement or compete ? 28898
86 Is Advertising an art of Lying ? 15910
87 Glocalization-The McD and KFC Way ? 12529
88 Breakthrough Products: Entering a New World 25179
89 4 P's of Management 56381
90 Walt Disney: A Magical Brand 16250
91 Evaluating Advertisement Campaigns: Analyzing Customers 10358
92 Brand Manchester United : A Theatre of Dreams 10395
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12099
94 10 Reasons Why Airline Industry is Unique ? 48951
95 Role of Brand Ambassadors in Recession 10233
96 Reverse Pricing - Getting it Right ! 11441
97 Copyright & Trademark violations: Rural Marketing Success ? 14678
98 Premium Niche Marketing: Small World and Big Business 14974
99 Surrogate Advertising: Softly promoting hard products 10194
100 TATA Nano : Khushiyon Ki Chaabi 14264
 
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