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Marketing & Strategy Articles - Page 2

Page 2 of the category Marketing & Strategy Articles in the section Business Articles.
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101 The Changing Face of Marketing 1541
102 Fogg Deodorants- Capturing the Market 25285
103 Can E-Commerce in India Overtake Offline Retail Business? 2806
104 Internal Marketing- Portraying the Intrinsic Image 2008
105 Digital Brand Experience and Affecting Factors 1939
106 The Maggi Saga and Food Security Standards in India 2453
107 Marketing Lagoon - Ancient vs Modern Marketing 1809
108 Foreign Brands finetuning to Indian customers 3313
109 Flash Sale Marketing Strategy of the Smartphone Makers : Good or Bad Strategy? 3593
110 The Segment of One: An Expensive Luxury or a Modern Necessity? 1819
111 Retail Industry Analysis & Trends 2095
112 Social Media: Doing Business a Favour or just Adding a New Flavour? 1646
113 Achieving Success through Competitive Advantage and Building Better Working Worlds 3643
114 Moments of Truth: It’s Not just about Like or Share 2499
115 Rise of the Rural Rich- Changing the Dynamics of Marketing 3059
116 Innovative ways of Brand Building 2996
117 B Natural - The Next ITC Success Story? 4931
118 Marketing- Employee or the Boss? 1711
119 Brand Promise - Connecting to a Customer's Heart 2005
120 Green Consulting – Pro-active Approach Towards filling the Gaps 1824
121 Indian Luxury Market- Challenging yet Promising 2093
122 Britannia - Identifying New Product Development Opportunities 6427
123 Product Placements in Bollywood Movies: Dilution of the Message or a Clever Marketing? 4081
124 Strategy For A Firm - Creating Superior Value 1805
125 Xiaomi – Just A New Player or Next Leader in Smartphone Market 3259
126 Cricket World Cup 2015 Statistics 2199
127 Air Conditioner Market in India - Consumer Buying Behaviour 12866
128 Morality, Ethics & Social Norms of Offline & Digital Marketing 1945
129 Changing Trends in Marketing- Value Communication in B2B marketing 1904
130 Make in India - Is The Lion Ready To Roar? 2022
131 Can the Customers Profit from Loyalty? 1783
132 Guerilla Marketing - Shocking yet Effective 3084
133 E-commerce - Threat to Traditional Retail? 6779
134 Big Data: Revolutionising Marketing 3168
135 Experience Gifting - A Boom in Gifting Industry 8360
136 Effect of Celebrity Endorsement on Consumer Behaviour 6149
137 Content Marketing-Building Long Term Customer Relations 2024
138 Sensory Branding : The New Mantra of Marketing 1583
139 Viral Marketing - Reaching out to Millions 2815
140 Power of Brands – A Never Ending Story 1961
141 Killing Your Own Brand - Strategic Analysis 2965
142 Flipkart - Changing the Way of Indian Shopping 2588
143 Indian Super League ISL - In Brand Building 2691
144 Impressions of Belief 1654
145 Game of Thrones in Indian E-Commerce 2307
146 Foreign Brain vs Desi Dimag in Indian Car Market 1944
147 Volkswagen Think Small - A Great Ad Campaign of the 20th Century 4476
148 Innovative Rural Marketing - Adding Value 1942
149 Crowd Sourced Innovation - The Next Big Thing 1789
150 Can Emotional Branding Outplay Rationale? 2659
151 How Millennials are Changing the Face of Marketing 1837
152 Connecting the Dots for Inclusive Growth 1689
153 Innovative Rural Marketing at Bottom of Pyramid by HUL 3517
154 Brand Characters vs Brand Ambassadors-Two approaches of Brand Promotion 4203
155 Deciphering an Enigma: XIAOMI 2047
156 Video Marketing, Anyone? 2437
157 Changing Role of Women in Indian TV Commercials 5737
158 What Lies at the Heart of Marketing 2403
159 What NOT to do when starting up-Vital don'ts of Entrepreneurship 2521
160 Marketer a Storyteller 1969
161 Content Marketing – Attracting Customers 1868
162 Gujarat Model of Development 1978
163 The “Make In India” Initiative 4588
164 Strategic Management and the Way Forward 3555
165 Wheels Of Change - The FIAT Story 2244
166 Killing Your Own Brand 2676
167 Indigo Goes all the Way 2776
168 Leveraging Marketing Communication Through Social Media 3198
169 Brand Loyalty - Living the Brand 2682
170 Political Marketing- Lessons and Relevance for Corporate 3509
171 The Candy Crush Saga continues 3106
172 Surrogate Marketing & Its Application in Tobacco Products 2982
173 Sustainable Marketing for promoting Green Consumption 2846
174 Bollywood & its Implication on Marketing Strategy 2821
175 Marketing the Unknown India 1659
176 Brand Ambassadors or Brand Characters 3286
177 Marketing Trends and Strategies in E-Mail Marketing 2788
178 Co-operative Marketing - Complementing Each Other 1809
179 Emotional Branding – Its Application in Banking Sector 2338
180 Hey you! Hey you! – Brand Ambassador or Brand Characters 4043
181 Movie Marketing in Indian Television Shows 4743
182 Social Media Analytics-The Road Ahead 3053
183 The Rise Of The Wildcat - Jaguar 3556
184 Pester Power: Influence of Children in Purchase decision 6702
185 Flipkart Vs Amazon : Future prospects in India 9906
186 Marketing Through Mascot – Building Brand Identity 7885
187 Marketing to Rural India – An Enlightening Reality 2761
188 Selling Dreams to a Client is Not Easy 3325
189 Changing trends of marketing: From Price Communication to Value Communication 2827
190 Social Media Analytics - A Threat on Personal Space 5466
191 Winner takes all in Networked Markets 3484
192 Our Life is a World of Brands 2904
193 Reebok’s Rebranding – A Comprehensive Analysis 14383
194 Qualification of Leads - Sales Funnel 2717
195 Mumbai Metro – Changing the way Mumbai Travels 3536
196 Food Service Industry in India - Key Drivers 4634
197 Customer Feedback - Valuable Insights for Business Success 1631
198 Demand Generation Strategy – Stepping Stone for Lead Generation 3837
199 Indian Smartphone Market - Clash for Superiority 2735
200 Smelling Good-Battle for Supremacy in the Deodorant Market 5289
 
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