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Marketing & Strategy Articles - Page 2

Page 2 of the category Marketing & Strategy Articles in the section Business Articles.
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101 The Changing Face of Marketing 1421
102 Fogg Deodorants- Capturing the Market 24415
103 Can E-Commerce in India Overtake Offline Retail Business? 2588
104 Internal Marketing- Portraying the Intrinsic Image 1795
105 Digital Brand Experience and Affecting Factors 1815
106 The Maggi Saga and Food Security Standards in India 2290
107 Marketing Lagoon - Ancient vs Modern Marketing 1702
108 Foreign Brands finetuning to Indian customers 3121
109 Flash Sale Marketing Strategy of the Smartphone Makers : Good or Bad Strategy? 3431
110 The Segment of One: An Expensive Luxury or a Modern Necessity? 1689
111 Retail Industry Analysis & Trends 1930
112 Social Media: Doing Business a Favour or just Adding a New Flavour? 1515
113 Achieving Success through Competitive Advantage and Building Better Working Worlds 3390
114 Moments of Truth: It’s Not just about Like or Share 2273
115 Rise of the Rural Rich- Changing the Dynamics of Marketing 2826
116 Innovative ways of Brand Building 2840
117 B Natural - The Next ITC Success Story? 4575
118 Marketing- Employee or the Boss? 1594
119 Brand Promise - Connecting to a Customer's Heart 1880
120 Green Consulting – Pro-active Approach Towards filling the Gaps 1699
121 Indian Luxury Market- Challenging yet Promising 1903
122 Britannia - Identifying New Product Development Opportunities 5701
123 Product Placements in Bollywood Movies: Dilution of the Message or a Clever Marketing? 3854
124 Strategy For A Firm - Creating Superior Value 1655
125 Xiaomi – Just A New Player or Next Leader in Smartphone Market 3103
126 Cricket World Cup 2015 Statistics 2045
127 Air Conditioner Market in India - Consumer Buying Behaviour 12108
128 Morality, Ethics & Social Norms of Offline & Digital Marketing 1821
129 Changing Trends in Marketing- Value Communication in B2B marketing 1744
130 Make in India - Is The Lion Ready To Roar? 1890
131 Can the Customers Profit from Loyalty? 1681
132 Guerilla Marketing - Shocking yet Effective 2909
133 E-commerce - Threat to Traditional Retail? 6244
134 Big Data: Revolutionising Marketing 3009
135 Experience Gifting - A Boom in Gifting Industry 8001
136 Effect of Celebrity Endorsement on Consumer Behaviour 5626
137 Content Marketing-Building Long Term Customer Relations 1881
138 Sensory Branding : The New Mantra of Marketing 1470
139 Viral Marketing - Reaching out to Millions 2653
140 Power of Brands – A Never Ending Story 1842
141 Killing Your Own Brand - Strategic Analysis 2683
142 Flipkart - Changing the Way of Indian Shopping 2416
143 Indian Super League ISL - In Brand Building 2471
144 Impressions of Belief 1543
145 Game of Thrones in Indian E-Commerce 2188
146 Foreign Brain vs Desi Dimag in Indian Car Market 1836
147 Volkswagen Think Small - A Great Ad Campaign of the 20th Century 4160
148 Innovative Rural Marketing - Adding Value 1839
149 Crowd Sourced Innovation - The Next Big Thing 1682
150 Can Emotional Branding Outplay Rationale? 2495
151 How Millennials are Changing the Face of Marketing 1716
152 Connecting the Dots for Inclusive Growth 1584
153 Innovative Rural Marketing at Bottom of Pyramid by HUL 3293
154 Brand Characters vs Brand Ambassadors-Two approaches of Brand Promotion 4022
155 Deciphering an Enigma: XIAOMI 1923
156 Video Marketing, Anyone? 2290
157 Changing Role of Women in Indian TV Commercials 5450
158 What Lies at the Heart of Marketing 2258
159 What NOT to do when starting up-Vital don'ts of Entrepreneurship 2392
160 Marketer a Storyteller 1852
161 Content Marketing – Attracting Customers 1768
162 Gujarat Model of Development 1847
163 The “Make In India” Initiative 4408
164 Strategic Management and the Way Forward 3337
165 Wheels Of Change - The FIAT Story 2104
166 Killing Your Own Brand 2501
167 Indigo Goes all the Way 2566
168 Leveraging Marketing Communication Through Social Media 2908
169 Brand Loyalty - Living the Brand 2513
170 Political Marketing- Lessons and Relevance for Corporate 3302
171 The Candy Crush Saga continues 2950
172 Surrogate Marketing & Its Application in Tobacco Products 2828
173 Sustainable Marketing for promoting Green Consumption 2705
174 Bollywood & its Implication on Marketing Strategy 2653
175 Marketing the Unknown India 1545
176 Brand Ambassadors or Brand Characters 3121
177 Marketing Trends and Strategies in E-Mail Marketing 2689
178 Co-operative Marketing - Complementing Each Other 1697
179 Emotional Branding – Its Application in Banking Sector 2237
180 Hey you! Hey you! – Brand Ambassador or Brand Characters 3786
181 Movie Marketing in Indian Television Shows 4549
182 Social Media Analytics-The Road Ahead 2899
183 The Rise Of The Wildcat - Jaguar 3418
184 Pester Power: Influence of Children in Purchase decision 6363
185 Flipkart Vs Amazon : Future prospects in India 9469
186 Marketing Through Mascot – Building Brand Identity 7431
187 Marketing to Rural India – An Enlightening Reality 2621
188 Selling Dreams to a Client is Not Easy 3122
189 Changing trends of marketing: From Price Communication to Value Communication 2680
190 Social Media Analytics - A Threat on Personal Space 5264
191 Winner takes all in Networked Markets 3264
192 Our Life is a World of Brands 2695
193 Reebok’s Rebranding – A Comprehensive Analysis 13925
194 Qualification of Leads - Sales Funnel 2592
195 Mumbai Metro – Changing the way Mumbai Travels 3396
196 Food Service Industry in India - Key Drivers 4378
197 Customer Feedback - Valuable Insights for Business Success 1527
198 Demand Generation Strategy – Stepping Stone for Lead Generation 3642
199 Indian Smartphone Market - Clash for Superiority 2589
200 Smelling Good-Battle for Supremacy in the Deodorant Market 5125
 
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