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Marketing & Strategy Articles - Page 2

Page 2 of the category Marketing & Strategy Articles in the section Business Articles.
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101 The Changing Face of Marketing 1455
102 Fogg Deodorants- Capturing the Market 24618
103 Can E-Commerce in India Overtake Offline Retail Business? 2660
104 Internal Marketing- Portraying the Intrinsic Image 1871
105 Digital Brand Experience and Affecting Factors 1848
106 The Maggi Saga and Food Security Standards in India 2334
107 Marketing Lagoon - Ancient vs Modern Marketing 1733
108 Foreign Brands finetuning to Indian customers 3181
109 Flash Sale Marketing Strategy of the Smartphone Makers : Good or Bad Strategy? 3486
110 The Segment of One: An Expensive Luxury or a Modern Necessity? 1734
111 Retail Industry Analysis & Trends 1989
112 Social Media: Doing Business a Favour or just Adding a New Flavour? 1557
113 Achieving Success through Competitive Advantage and Building Better Working Worlds 3453
114 Moments of Truth: It’s Not just about Like or Share 2342
115 Rise of the Rural Rich- Changing the Dynamics of Marketing 2918
116 Innovative ways of Brand Building 2884
117 B Natural - The Next ITC Success Story? 4681
118 Marketing- Employee or the Boss? 1630
119 Brand Promise - Connecting to a Customer's Heart 1920
120 Green Consulting – Pro-active Approach Towards filling the Gaps 1743
121 Indian Luxury Market- Challenging yet Promising 1939
122 Britannia - Identifying New Product Development Opportunities 5834
123 Product Placements in Bollywood Movies: Dilution of the Message or a Clever Marketing? 3926
124 Strategy For A Firm - Creating Superior Value 1698
125 Xiaomi – Just A New Player or Next Leader in Smartphone Market 3144
126 Cricket World Cup 2015 Statistics 2097
127 Air Conditioner Market in India - Consumer Buying Behaviour 12324
128 Morality, Ethics & Social Norms of Offline & Digital Marketing 1858
129 Changing Trends in Marketing- Value Communication in B2B marketing 1778
130 Make in India - Is The Lion Ready To Roar? 1927
131 Can the Customers Profit from Loyalty? 1713
132 Guerilla Marketing - Shocking yet Effective 2964
133 E-commerce - Threat to Traditional Retail? 6395
134 Big Data: Revolutionising Marketing 3050
135 Experience Gifting - A Boom in Gifting Industry 8112
136 Effect of Celebrity Endorsement on Consumer Behaviour 5766
137 Content Marketing-Building Long Term Customer Relations 1917
138 Sensory Branding : The New Mantra of Marketing 1503
139 Viral Marketing - Reaching out to Millions 2697
140 Power of Brands – A Never Ending Story 1879
141 Killing Your Own Brand - Strategic Analysis 2765
142 Flipkart - Changing the Way of Indian Shopping 2469
143 Indian Super League ISL - In Brand Building 2552
144 Impressions of Belief 1580
145 Game of Thrones in Indian E-Commerce 2226
146 Foreign Brain vs Desi Dimag in Indian Car Market 1871
147 Volkswagen Think Small - A Great Ad Campaign of the 20th Century 4259
148 Innovative Rural Marketing - Adding Value 1872
149 Crowd Sourced Innovation - The Next Big Thing 1713
150 Can Emotional Branding Outplay Rationale? 2540
151 How Millennials are Changing the Face of Marketing 1754
152 Connecting the Dots for Inclusive Growth 1620
153 Innovative Rural Marketing at Bottom of Pyramid by HUL 3353
154 Brand Characters vs Brand Ambassadors-Two approaches of Brand Promotion 4079
155 Deciphering an Enigma: XIAOMI 1959
156 Video Marketing, Anyone? 2337
157 Changing Role of Women in Indian TV Commercials 5544
158 What Lies at the Heart of Marketing 2300
159 What NOT to do when starting up-Vital don'ts of Entrepreneurship 2440
160 Marketer a Storyteller 1887
161 Content Marketing – Attracting Customers 1804
162 Gujarat Model of Development 1889
163 The “Make In India” Initiative 4467
164 Strategic Management and the Way Forward 3402
165 Wheels Of Change - The FIAT Story 2150
166 Killing Your Own Brand 2559
167 Indigo Goes all the Way 2626
168 Leveraging Marketing Communication Through Social Media 3004
169 Brand Loyalty - Living the Brand 2563
170 Political Marketing- Lessons and Relevance for Corporate 3370
171 The Candy Crush Saga continues 3000
172 Surrogate Marketing & Its Application in Tobacco Products 2875
173 Sustainable Marketing for promoting Green Consumption 2744
174 Bollywood & its Implication on Marketing Strategy 2728
175 Marketing the Unknown India 1581
176 Brand Ambassadors or Brand Characters 3159
177 Marketing Trends and Strategies in E-Mail Marketing 2721
178 Co-operative Marketing - Complementing Each Other 1732
179 Emotional Branding – Its Application in Banking Sector 2274
180 Hey you! Hey you! – Brand Ambassador or Brand Characters 3877
181 Movie Marketing in Indian Television Shows 4605
182 Social Media Analytics-The Road Ahead 2952
183 The Rise Of The Wildcat - Jaguar 3462
184 Pester Power: Influence of Children in Purchase decision 6472
185 Flipkart Vs Amazon : Future prospects in India 9590
186 Marketing Through Mascot – Building Brand Identity 7588
187 Marketing to Rural India – An Enlightening Reality 2670
188 Selling Dreams to a Client is Not Easy 3194
189 Changing trends of marketing: From Price Communication to Value Communication 2720
190 Social Media Analytics - A Threat on Personal Space 5329
191 Winner takes all in Networked Markets 3343
192 Our Life is a World of Brands 2760
193 Reebok’s Rebranding – A Comprehensive Analysis 14069
194 Qualification of Leads - Sales Funnel 2635
195 Mumbai Metro – Changing the way Mumbai Travels 3438
196 Food Service Industry in India - Key Drivers 4451
197 Customer Feedback - Valuable Insights for Business Success 1564
198 Demand Generation Strategy – Stepping Stone for Lead Generation 3712
199 Indian Smartphone Market - Clash for Superiority 2638
200 Smelling Good-Battle for Supremacy in the Deodorant Market 5181
 
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