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Marketing & Strategy Articles - Page 2

Page 2 of the category Marketing & Strategy Articles in the section Business Articles.
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101 The Changing Face of Marketing 1494
102 Fogg Deodorants- Capturing the Market 24898
103 Can E-Commerce in India Overtake Offline Retail Business? 2731
104 Internal Marketing- Portraying the Intrinsic Image 1929
105 Digital Brand Experience and Affecting Factors 1892
106 The Maggi Saga and Food Security Standards in India 2388
107 Marketing Lagoon - Ancient vs Modern Marketing 1761
108 Foreign Brands finetuning to Indian customers 3242
109 Flash Sale Marketing Strategy of the Smartphone Makers : Good or Bad Strategy? 3527
110 The Segment of One: An Expensive Luxury or a Modern Necessity? 1769
111 Retail Industry Analysis & Trends 2038
112 Social Media: Doing Business a Favour or just Adding a New Flavour? 1591
113 Achieving Success through Competitive Advantage and Building Better Working Worlds 3544
114 Moments of Truth: It’s Not just about Like or Share 2413
115 Rise of the Rural Rich- Changing the Dynamics of Marketing 2985
116 Innovative ways of Brand Building 2937
117 B Natural - The Next ITC Success Story? 4800
118 Marketing- Employee or the Boss? 1667
119 Brand Promise - Connecting to a Customer's Heart 1951
120 Green Consulting – Pro-active Approach Towards filling the Gaps 1776
121 Indian Luxury Market- Challenging yet Promising 2042
122 Britannia - Identifying New Product Development Opportunities 6149
123 Product Placements in Bollywood Movies: Dilution of the Message or a Clever Marketing? 3999
124 Strategy For A Firm - Creating Superior Value 1755
125 Xiaomi – Just A New Player or Next Leader in Smartphone Market 3195
126 Cricket World Cup 2015 Statistics 2137
127 Air Conditioner Market in India - Consumer Buying Behaviour 12597
128 Morality, Ethics & Social Norms of Offline & Digital Marketing 1896
129 Changing Trends in Marketing- Value Communication in B2B marketing 1840
130 Make in India - Is The Lion Ready To Roar? 1970
131 Can the Customers Profit from Loyalty? 1741
132 Guerilla Marketing - Shocking yet Effective 3016
133 E-commerce - Threat to Traditional Retail? 6561
134 Big Data: Revolutionising Marketing 3089
135 Experience Gifting - A Boom in Gifting Industry 8227
136 Effect of Celebrity Endorsement on Consumer Behaviour 5927
137 Content Marketing-Building Long Term Customer Relations 1966
138 Sensory Branding : The New Mantra of Marketing 1531
139 Viral Marketing - Reaching out to Millions 2754
140 Power of Brands – A Never Ending Story 1919
141 Killing Your Own Brand - Strategic Analysis 2865
142 Flipkart - Changing the Way of Indian Shopping 2531
143 Indian Super League ISL - In Brand Building 2615
144 Impressions of Belief 1613
145 Game of Thrones in Indian E-Commerce 2263
146 Foreign Brain vs Desi Dimag in Indian Car Market 1901
147 Volkswagen Think Small - A Great Ad Campaign of the 20th Century 4350
148 Innovative Rural Marketing - Adding Value 1900
149 Crowd Sourced Innovation - The Next Big Thing 1746
150 Can Emotional Branding Outplay Rationale? 2602
151 How Millennials are Changing the Face of Marketing 1786
152 Connecting the Dots for Inclusive Growth 1649
153 Innovative Rural Marketing at Bottom of Pyramid by HUL 3429
154 Brand Characters vs Brand Ambassadors-Two approaches of Brand Promotion 4119
155 Deciphering an Enigma: XIAOMI 1992
156 Video Marketing, Anyone? 2374
157 Changing Role of Women in Indian TV Commercials 5625
158 What Lies at the Heart of Marketing 2343
159 What NOT to do when starting up-Vital don'ts of Entrepreneurship 2479
160 Marketer a Storyteller 1921
161 Content Marketing – Attracting Customers 1830
162 Gujarat Model of Development 1925
163 The “Make In India” Initiative 4522
164 Strategic Management and the Way Forward 3470
165 Wheels Of Change - The FIAT Story 2196
166 Killing Your Own Brand 2605
167 Indigo Goes all the Way 2718
168 Leveraging Marketing Communication Through Social Media 3091
169 Brand Loyalty - Living the Brand 2619
170 Political Marketing- Lessons and Relevance for Corporate 3442
171 The Candy Crush Saga continues 3042
172 Surrogate Marketing & Its Application in Tobacco Products 2921
173 Sustainable Marketing for promoting Green Consumption 2791
174 Bollywood & its Implication on Marketing Strategy 2770
175 Marketing the Unknown India 1612
176 Brand Ambassadors or Brand Characters 3216
177 Marketing Trends and Strategies in E-Mail Marketing 2752
178 Co-operative Marketing - Complementing Each Other 1764
179 Emotional Branding – Its Application in Banking Sector 2300
180 Hey you! Hey you! – Brand Ambassador or Brand Characters 3954
181 Movie Marketing in Indian Television Shows 4676
182 Social Media Analytics-The Road Ahead 2997
183 The Rise Of The Wildcat - Jaguar 3505
184 Pester Power: Influence of Children in Purchase decision 6550
185 Flipkart Vs Amazon : Future prospects in India 9720
186 Marketing Through Mascot – Building Brand Identity 7734
187 Marketing to Rural India – An Enlightening Reality 2707
188 Selling Dreams to a Client is Not Easy 3251
189 Changing trends of marketing: From Price Communication to Value Communication 2762
190 Social Media Analytics - A Threat on Personal Space 5388
191 Winner takes all in Networked Markets 3403
192 Our Life is a World of Brands 2829
193 Reebok’s Rebranding – A Comprehensive Analysis 14217
194 Qualification of Leads - Sales Funnel 2673
195 Mumbai Metro – Changing the way Mumbai Travels 3486
196 Food Service Industry in India - Key Drivers 4534
197 Customer Feedback - Valuable Insights for Business Success 1593
198 Demand Generation Strategy – Stepping Stone for Lead Generation 3767
199 Indian Smartphone Market - Clash for Superiority 2684
200 Smelling Good-Battle for Supremacy in the Deodorant Market 5234
 
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