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Marketing & Strategy Articles - Page 2

Page 2 of the category Marketing & Strategy Articles in the section Business Articles.
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# Name Hits
101 The Changing Face of Marketing 1587
102 Fogg Deodorants- Capturing the Market 25803
103 Can E-Commerce in India Overtake Offline Retail Business? 2868
104 Internal Marketing- Portraying the Intrinsic Image 2070
105 Digital Brand Experience and Affecting Factors 1998
106 The Maggi Saga and Food Security Standards in India 2500
107 Marketing Lagoon - Ancient vs Modern Marketing 1862
108 Foreign Brands finetuning to Indian customers 3391
109 Flash Sale Marketing Strategy of the Smartphone Makers : Good or Bad Strategy? 3648
110 The Segment of One: An Expensive Luxury or a Modern Necessity? 1872
111 Retail Industry Analysis & Trends 2164
112 Social Media: Doing Business a Favour or just Adding a New Flavour? 1692
113 Achieving Success through Competitive Advantage and Building Better Working Worlds 3727
114 Moments of Truth: It’s Not just about Like or Share 2611
115 Rise of the Rural Rich- Changing the Dynamics of Marketing 3168
116 Innovative ways of Brand Building 3057
117 B Natural - The Next ITC Success Story? 5052
118 Marketing- Employee or the Boss? 1760
119 Brand Promise - Connecting to a Customer's Heart 2052
120 Green Consulting – Pro-active Approach Towards filling the Gaps 1903
121 Indian Luxury Market- Challenging yet Promising 2146
122 Britannia - Identifying New Product Development Opportunities 6739
123 Product Placements in Bollywood Movies: Dilution of the Message or a Clever Marketing? 4191
124 Strategy For A Firm - Creating Superior Value 1856
125 Xiaomi – Just A New Player or Next Leader in Smartphone Market 3302
126 Cricket World Cup 2015 Statistics 2254
127 Air Conditioner Market in India - Consumer Buying Behaviour 13209
128 Morality, Ethics & Social Norms of Offline & Digital Marketing 1993
129 Changing Trends in Marketing- Value Communication in B2B marketing 1955
130 Make in India - Is The Lion Ready To Roar? 2086
131 Can the Customers Profit from Loyalty? 1824
132 Guerilla Marketing - Shocking yet Effective 3148
133 E-commerce - Threat to Traditional Retail? 7036
134 Big Data: Revolutionising Marketing 3255
135 Experience Gifting - A Boom in Gifting Industry 8541
136 Effect of Celebrity Endorsement on Consumer Behaviour 6386
137 Content Marketing-Building Long Term Customer Relations 2084
138 Sensory Branding : The New Mantra of Marketing 1637
139 Viral Marketing - Reaching out to Millions 2890
140 Power of Brands – A Never Ending Story 2004
141 Killing Your Own Brand - Strategic Analysis 3076
142 Flipkart - Changing the Way of Indian Shopping 2648
143 Indian Super League ISL - In Brand Building 2803
144 Impressions of Belief 1693
145 Game of Thrones in Indian E-Commerce 2353
146 Foreign Brain vs Desi Dimag in Indian Car Market 1978
147 Volkswagen Think Small - A Great Ad Campaign of the 20th Century 4628
148 Innovative Rural Marketing - Adding Value 1993
149 Crowd Sourced Innovation - The Next Big Thing 1837
150 Can Emotional Branding Outplay Rationale? 2715
151 How Millennials are Changing the Face of Marketing 1885
152 Connecting the Dots for Inclusive Growth 1742
153 Innovative Rural Marketing at Bottom of Pyramid by HUL 3582
154 Brand Characters vs Brand Ambassadors-Two approaches of Brand Promotion 4315
155 Deciphering an Enigma: XIAOMI 2096
156 Video Marketing, Anyone? 2480
157 Changing Role of Women in Indian TV Commercials 5928
158 What Lies at the Heart of Marketing 2499
159 What NOT to do when starting up-Vital don'ts of Entrepreneurship 2569
160 Marketer a Storyteller 2018
161 Content Marketing – Attracting Customers 1907
162 Gujarat Model of Development 2021
163 The “Make In India” Initiative 4663
164 Strategic Management and the Way Forward 3772
165 Wheels Of Change - The FIAT Story 2291
166 Killing Your Own Brand 2741
167 Indigo Goes all the Way 2838
168 Leveraging Marketing Communication Through Social Media 3291
169 Brand Loyalty - Living the Brand 2761
170 Political Marketing- Lessons and Relevance for Corporate 3569
171 The Candy Crush Saga continues 3186
172 Surrogate Marketing & Its Application in Tobacco Products 3046
173 Sustainable Marketing for promoting Green Consumption 2925
174 Bollywood & its Implication on Marketing Strategy 2883
175 Marketing the Unknown India 1707
176 Brand Ambassadors or Brand Characters 3352
177 Marketing Trends and Strategies in E-Mail Marketing 2827
178 Co-operative Marketing - Complementing Each Other 1847
179 Emotional Branding – Its Application in Banking Sector 2383
180 Hey you! Hey you! – Brand Ambassador or Brand Characters 4116
181 Movie Marketing in Indian Television Shows 4820
182 Social Media Analytics-The Road Ahead 3109
183 The Rise Of The Wildcat - Jaguar 3606
184 Pester Power: Influence of Children in Purchase decision 6909
185 Flipkart Vs Amazon : Future prospects in India 10091
186 Marketing Through Mascot – Building Brand Identity 8061
187 Marketing to Rural India – An Enlightening Reality 2813
188 Selling Dreams to a Client is Not Easy 3404
189 Changing trends of marketing: From Price Communication to Value Communication 2884
190 Social Media Analytics - A Threat on Personal Space 5595
191 Winner takes all in Networked Markets 3607
192 Our Life is a World of Brands 2979
193 Reebok’s Rebranding – A Comprehensive Analysis 14668
194 Qualification of Leads - Sales Funnel 2791
195 Mumbai Metro – Changing the way Mumbai Travels 3592
196 Food Service Industry in India - Key Drivers 4826
197 Customer Feedback - Valuable Insights for Business Success 1670
198 Demand Generation Strategy – Stepping Stone for Lead Generation 3914
199 Indian Smartphone Market - Clash for Superiority 2780
200 Smelling Good-Battle for Supremacy in the Deodorant Market 5340
 
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