Posted in Marketing and Strategy Terms, Total Reads: 2067
Definition: Destination Stores
Destination stores are retail stores that combine several attributes to make it very attractive to the consumers. It prompts the consumers to make a special visit to the store for shopping even if the location is not very convenient for the consumers.
It is basically a giant store that provides their customers that combines elements like, large categories of department stores, large size of shopping malls, discount deals of discount stores, unique and innovative ways of displays and interactions, fun of recreation centers etc.
It appeals to the consumer to such an extent that it diminishes the line between a store and fun destinations IN consumer’s mind.
Suppose, there is a company called “SKATER’S”, selling Skates and sports accessories. Skater’s built a skating rink along with a place to eat and providing a wholesome environment for a family to enjoy. Then this store is attracting consumer as a destination to enjoy as well a place to shop. Thus, this store is a destination store.