1. Concepts ›

Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

Title Filter 
# Name Hits
1 24x7 11406
2 360 Degree Branding 52518
3 4 Ps of Marketing 92199
4 4 R’s of Marketing 33285
5 40 40 20 Rule 16498
6 5 Cs of Marketing 97695
7 7Ps Booms Bitner 25544
8 A/B Testing 6163
9 Abbrochment 7906
10 Above the Line 13605
11 Acquisition Integration Approaches 13508
12 Action Device 2722
13 Active Customers 8137
14 Active Listening 8062
15 Active Marketing 8685
16 Activity Report 16912
17 Actual Product 30670
18 Actual Value 9988
19 Adaptive Marketing 15619
20 Adaptive Selling 10642
21 Add-On Sale 10424
22 Additional Mark-On 20882
23 ADL Matrix 36149
24 Administered Price 7977
25 Administered VMS 28541
26 Adopter Categories 25032
27 Adoption Process 17881
28 Advertiser 9265
29 Advertising 44307
30 Advertising Appeal 48531
31 Advertising Appropriation 6722
32 Advertising Awareness 15145
33 Advertising Brief 18312
34 Advertising Budget 34440
35 Advertising Campaign 7984
36 Advertising Channel 24961
37 Advertising Copy 36899
38 Advertising Coverage 10262
39 Advertising Elasticity of Demand 16796
40 Advertising Frequency 8496
41 Advertising Media 79052
42 Advertising Message 22279
43 Advertising Plan 18363
44 Advertising Research 18689
45 Advertising Strategy 14297
46 Advertising Supplement 11939
47 Advertising Theme 27694
48 Advertising to Sales Ratio 10757
49 Advertising Weight 7275
50 Advertorial 6524
51 Affinity Marketing 6645
52 Affirmative Disclosure 6888
53 After-Marketing 13834
54 Age and Life Cycle 12711
55 Agency of Record 5456
56 Aggressive Exporter 3088
57 Aided Recall 11903
58 AIO- Activities, Interests and Opinions 30304
59 All the Traffic Will Bear 8170
60 Alternative Close 12951
61 Alternative Evaluation 22208
62 Alternative Media 11299
63 Ambient Media 9760
64 Ambush Marketing 5378
65 Ansoff Matrix 40380
66 Arrow Information Paradox 6206
67 Asset Led Marketing 10749
68 Assumptive Close 7471
69 Atmospherics 6763
70 Attitude 21809
71 Attitude Survey 11874
72 Attitudinal Research 10396
73 Audience Profile 15300
74 Automatic Merchandising 5498
75 Autoship 8873
76 Available Market 24690
77 Average Price Paid 3332
78 Average Profit 21717
79 Awareness, Attitude and Usage (AAU) 5312
80 B2B Marketing 9240
81 Back End 15078
82 Backgrounder 6988
83 Balanced scorecard 9888
84 Balloon Test 7432
85 Barometric Price Leadership 17420
86 Barter 5851
87 Bass Diffusion Model 6681
88 Battle of Brands 7208
89 BCG Matrix 19531
90 Behavioral Segmentation 62238
91 Benefit Segmentation 31406
92 Benjamin Franklin Method 3323
93 Blind Box Ad 9730
94 Blue Ocean Strategy 17695
95 Body Copy 26637
96 Bonus Scheme 10327
97 Boomerang Method 10761
98 Bottom Up Forecasting 6033
99 Bottom-Up Pricing 13288
100 Brand 11337
 
Page 1 of 11