1. Business Concepts
  2. Marketing and Strategy

Marketing and Strategy Terms - Page 2

Page 2 of the category Marketing and Strategy Terms in the section Business Concepts.
Title Filter 
# Name Hits
101 Brand 13383
102 Brand Asset Valuator (BAV) 50146
103 Brand Association 15955
104 Brand Awareness 23381
105 Brand Building 66809
106 Brand Development 26559
107 Brand Development Index (BDI) 27241
108 Brand Equity 73430
109 Brand Essence 15197
110 Brand Identity 11421
111 Brand Image 44129
112 Brand Insistence 13044
113 Brand Knowledge 26132
114 Brand Ladder 30592
115 Brand Licensing 8942
116 Brand Loyalty 35250
117 Brand Management 32283
118 Brand Mapping 11469
119 Brand Mark 12881
120 Brand Messaging 9562
121 Brand Mix 27601
122 Brand Name 5871
123 Brand Penetration 24613
124 Brand Personality 20600
125 Brand Portfolio 16956
126 Brand Promise 23647
127 Brand Recall 25268
128 Brand Recognition 10949
129 Brand Salience 30070
130 Brand Strategy 7198
131 Brand Stretching 15183
132 Brand Valuation 18315
133 Brand Value 24137
134 Brand Variant 12303
135 Branding 18131
136 Break Even Analysis 9751
137 Break Even Point 44786
138 Break Even Pricing 11813
139 Breakthrough 14931
140 Broad environment 26244
141 Broadcast Television 14034
142 Brown Goods 9452
143 Business Assessment Array 10220
144 Business Buyer 20029
145 Business Buyer Behaviour 32979
146 Business Level Cooperative Strategies 30556
147 Business Portfolio 21543
148 Business-To-Government 6788
149 Buyer Behavior 20377
150 Buyer Classification 9167
151 Buying Behavior 17845
152 Buying by Specification 13531
153 Buying Criteria 19716
154 Buying Motives 48123
155 Buying Pattern 38056
156 Buying Structure 5308
157 Buzz Marketing 10020
158 By Product Pricing 81969
159 Bypass Attack Strategy (LeapFrog) 35131
160 C-Level Selling 4836
161 C2B (Consumer to Business) 33875
162 C2C (Consumer-to-Consumer) 21209
163 Canned Presentation 18791
164 Canvas 6147
165 Captive Audience 10059
166 Captive Customer 18301
167 Captive Product Pricing 7094
168 Carryover Effects 12981
169 Cash Rebate 22515
170 Catalog Marketing 26945
171 Category Extension 38817
172 Causal Marketing 5941
173 Causal Research 34940
174 Celebrity Advertising 8000
175 Celebrity Testimonial 12759
176 Channel Distribution 24930
177 Channel Length 23345
178 Channel Levels 62030
179 Channel Marketing 9516
180 Channel Value Proposition 11783
181 Channel-Based Pricing 12710
182 Classified Advertisement 9566
183 Click Only Companies 23148
184 Closing the Sale 16826
185 Cold Canvassing 11140
186 Cold Market 17506
187 Combination Branding 18550
188 Combination Store 13445
189 Commercial Risk 15990
190 Commoditization 8632
191 Communication Adaptation 28577
192 Communication Research 38837
193 Communications Planning 11456
194 Comparative Advertising 6180
195 Comparison Shopping 11596
196 Compensation Plan 22379
197 Competition-Oriented Pricing 13138
198 Competitive Advertising 13174
199 Competitive Analysis 12325
200 Competitive Behavior 19050
 
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