1. Business Concepts
  2. Marketing and Strategy

Marketing and Strategy Terms - Page 2

Page 2 of the category Marketing and Strategy Terms in the section Business Concepts.
Title Filter 
# Name Hits
101 Brand 13310
102 Brand Asset Valuator (BAV) 49941
103 Brand Association 15886
104 Brand Awareness 23221
105 Brand Building 66446
106 Brand Development 26434
107 Brand Development Index (BDI) 26962
108 Brand Equity 73116
109 Brand Essence 15141
110 Brand Identity 11336
111 Brand Image 43931
112 Brand Insistence 12951
113 Brand Knowledge 25901
114 Brand Ladder 30455
115 Brand Licensing 8894
116 Brand Loyalty 34900
117 Brand Management 32137
118 Brand Mapping 11390
119 Brand Mark 12822
120 Brand Messaging 9510
121 Brand Mix 27485
122 Brand Name 5719
123 Brand Penetration 24424
124 Brand Personality 20500
125 Brand Portfolio 16867
126 Brand Promise 23502
127 Brand Recall 25157
128 Brand Recognition 10867
129 Brand Salience 30007
130 Brand Strategy 7148
131 Brand Stretching 15104
132 Brand Valuation 18193
133 Brand Value 24012
134 Brand Variant 12235
135 Branding 18020
136 Break Even Analysis 9676
137 Break Even Point 44687
138 Break Even Pricing 11741
139 Breakthrough 14831
140 Broad environment 26155
141 Broadcast Television 13859
142 Brown Goods 9381
143 Business Assessment Array 10167
144 Business Buyer 19941
145 Business Buyer Behaviour 32866
146 Business Level Cooperative Strategies 30460
147 Business Portfolio 21455
148 Business-To-Government 6728
149 Buyer Behavior 20328
150 Buyer Classification 9121
151 Buying Behavior 17755
152 Buying by Specification 13460
153 Buying Criteria 19647
154 Buying Motives 47979
155 Buying Pattern 37855
156 Buying Structure 5238
157 Buzz Marketing 9985
158 By Product Pricing 81612
159 Bypass Attack Strategy (LeapFrog) 35002
160 C-Level Selling 4758
161 C2B (Consumer to Business) 33725
162 C2C (Consumer-to-Consumer) 21141
163 Canned Presentation 18682
164 Canvas 6105
165 Captive Audience 9939
166 Captive Customer 18192
167 Captive Product Pricing 7030
168 Carryover Effects 12914
169 Cash Rebate 22409
170 Catalog Marketing 26861
171 Category Extension 38619
172 Causal Marketing 5855
173 Causal Research 34883
174 Celebrity Advertising 7943
175 Celebrity Testimonial 12689
176 Channel Distribution 24785
177 Channel Length 23255
178 Channel Levels 61791
179 Channel Marketing 9437
180 Channel Value Proposition 11704
181 Channel-Based Pricing 12637
182 Classified Advertisement 9502
183 Click Only Companies 23060
184 Closing the Sale 16760
185 Cold Canvassing 11070
186 Cold Market 17371
187 Combination Branding 18463
188 Combination Store 13358
189 Commercial Risk 15928
190 Commoditization 8561
191 Communication Adaptation 28509
192 Communication Research 38714
193 Communications Planning 11408
194 Comparative Advertising 6120
195 Comparison Shopping 11467
196 Compensation Plan 22296
197 Competition-Oriented Pricing 13019
198 Competitive Advertising 13099
199 Competitive Analysis 12267
200 Competitive Behavior 18943
 
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