1. Business Concepts
  2. Marketing and Strategy

Marketing and Strategy Terms - Page 2

Page 2 of the category Marketing and Strategy Terms in the section Business Concepts.
Title Filter 
# Name Hits
101 Brand 13491
102 Brand Asset Valuator (BAV) 50482
103 Brand Association 16065
104 Brand Awareness 23647
105 Brand Building 67372
106 Brand Development 26712
107 Brand Development Index (BDI) 27527
108 Brand Equity 73839
109 Brand Essence 15303
110 Brand Identity 11561
111 Brand Image 44452
112 Brand Insistence 13194
113 Brand Knowledge 26411
114 Brand Ladder 30779
115 Brand Licensing 9039
116 Brand Loyalty 35718
117 Brand Management 32521
118 Brand Mapping 11574
119 Brand Mark 12965
120 Brand Messaging 9636
121 Brand Mix 27761
122 Brand Name 6106
123 Brand Penetration 24900
124 Brand Personality 20732
125 Brand Portfolio 17117
126 Brand Promise 23875
127 Brand Recall 25440
128 Brand Recognition 11065
129 Brand Salience 30155
130 Brand Strategy 7280
131 Brand Stretching 15297
132 Brand Valuation 18520
133 Brand Value 24293
134 Brand Variant 12407
135 Branding 18281
136 Break Even Analysis 9875
137 Break Even Point 44954
138 Break Even Pricing 11946
139 Breakthrough 15053
140 Broad environment 26330
141 Broadcast Television 14290
142 Brown Goods 9579
143 Business Assessment Array 10280
144 Business Buyer 20153
145 Business Buyer Behaviour 33141
146 Business Level Cooperative Strategies 30646
147 Business Portfolio 21705
148 Business-To-Government 6872
149 Buyer Behavior 20453
150 Buyer Classification 9228
151 Buying Behavior 17969
152 Buying by Specification 13649
153 Buying Criteria 19816
154 Buying Motives 48335
155 Buying Pattern 38393
156 Buying Structure 5401
157 Buzz Marketing 10067
158 By Product Pricing 82457
159 Bypass Attack Strategy (LeapFrog) 35354
160 C-Level Selling 4942
161 C2B (Consumer to Business) 34057
162 C2C (Consumer-to-Consumer) 21298
163 Canned Presentation 18979
164 Canvas 6220
165 Captive Audience 10233
166 Captive Customer 18460
167 Captive Product Pricing 7210
168 Carryover Effects 13067
169 Cash Rebate 22660
170 Catalog Marketing 27096
171 Category Extension 39077
172 Causal Marketing 6059
173 Causal Research 35011
174 Celebrity Advertising 8070
175 Celebrity Testimonial 12839
176 Channel Distribution 25112
177 Channel Length 23503
178 Channel Levels 62402
179 Channel Marketing 9647
180 Channel Value Proposition 11898
181 Channel-Based Pricing 12804
182 Classified Advertisement 9658
183 Click Only Companies 23264
184 Closing the Sale 16924
185 Cold Canvassing 11220
186 Cold Market 17675
187 Combination Branding 18664
188 Combination Store 13549
189 Commercial Risk 16087
190 Commoditization 8733
191 Communication Adaptation 28690
192 Communication Research 39000
193 Communications Planning 11520
194 Comparative Advertising 6266
195 Comparison Shopping 11789
196 Compensation Plan 22501
197 Competition-Oriented Pricing 13286
198 Competitive Advertising 13270
199 Competitive Analysis 12401
200 Competitive Behavior 19204
 
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