1. Business Concepts
  2. Marketing and Strategy

Marketing and Strategy Terms - Page 2

Page 2 of the category Marketing and Strategy Terms in the section Business Concepts.
Title Filter 
# Name Hits
101 Brand 13756
102 Brand Asset Valuator (BAV) 51033
103 Brand Association 16243
104 Brand Awareness 24156
105 Brand Building 68436
106 Brand Development 27028
107 Brand Development Index (BDI) 28131
108 Brand Equity 74744
109 Brand Essence 15522
110 Brand Identity 11818
111 Brand Image 45039
112 Brand Insistence 13428
113 Brand Knowledge 26982
114 Brand Ladder 31258
115 Brand Licensing 9265
116 Brand Loyalty 36657
117 Brand Management 32958
118 Brand Mapping 11780
119 Brand Mark 13161
120 Brand Messaging 9783
121 Brand Mix 28112
122 Brand Name 6569
123 Brand Penetration 25393
124 Brand Personality 21017
125 Brand Portfolio 17430
126 Brand Promise 24307
127 Brand Recall 25771
128 Brand Recognition 11303
129 Brand Salience 30411
130 Brand Strategy 7445
131 Brand Stretching 15522
132 Brand Valuation 18872
133 Brand Value 24583
134 Brand Variant 12624
135 Branding 18577
136 Break Even Analysis 10081
137 Break Even Point 45288
138 Break Even Pricing 12150
139 Breakthrough 15317
140 Broad environment 26568
141 Broadcast Television 14701
142 Brown Goods 9833
143 Business Assessment Array 10428
144 Business Buyer 20419
145 Business Buyer Behaviour 33444
146 Business Level Cooperative Strategies 30810
147 Business Portfolio 22043
148 Business-To-Government 7055
149 Buyer Behavior 20622
150 Buyer Classification 9397
151 Buying Behavior 18215
152 Buying by Specification 13871
153 Buying Criteria 20041
154 Buying Motives 48841
155 Buying Pattern 38863
156 Buying Structure 5570
157 Buzz Marketing 10206
158 By Product Pricing 83304
159 Bypass Attack Strategy (LeapFrog) 35777
160 C-Level Selling 5158
161 C2B (Consumer to Business) 34524
162 C2C (Consumer-to-Consumer) 21505
163 Canned Presentation 19273
164 Canvas 6374
165 Captive Audience 10580
166 Captive Customer 18777
167 Captive Product Pricing 7485
168 Carryover Effects 13259
169 Cash Rebate 23019
170 Catalog Marketing 27408
171 Category Extension 39607
172 Causal Marketing 6271
173 Causal Research 35242
174 Celebrity Advertising 8256
175 Celebrity Testimonial 13053
176 Channel Distribution 25449
177 Channel Length 23752
178 Channel Levels 63056
179 Channel Marketing 9885
180 Channel Value Proposition 12134
181 Channel-Based Pricing 13012
182 Classified Advertisement 9885
183 Click Only Companies 23515
184 Closing the Sale 17199
185 Cold Canvassing 11437
186 Cold Market 18072
187 Combination Branding 18930
188 Combination Store 13802
189 Commercial Risk 16305
190 Commoditization 8928
191 Communication Adaptation 28911
192 Communication Research 39381
193 Communications Planning 11628
194 Comparative Advertising 6430
195 Comparison Shopping 12199
196 Compensation Plan 22738
197 Competition-Oriented Pricing 13546
198 Competitive Advertising 13471
199 Competitive Analysis 12569
200 Competitive Behavior 19495
 
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