1. Concepts

Marketing and Strategy Terms - Page 2

Page 2 of the category Marketing and Strategy Terms in the section Business Concepts.
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# Name Hits
101 Brand Asset Valuator (BAV) 45898
102 Brand Association 14420
103 Brand Awareness 18555
104 Brand Building 58002
105 Brand Development 24263
106 Brand Development Index (BDI) 22387
107 Brand Equity 64875
108 Brand Essence 13760
109 Brand Identity 9983
110 Brand Image 38676
111 Brand Insistence 11159
112 Brand Knowledge 20281
113 Brand Ladder 26095
114 Brand Licensing 7688
115 Brand Loyalty 26755
116 Brand Management 28419
117 Brand Mapping 9982
118 Brand Mark 11550
119 Brand Messaging 8231
120 Brand Mix 24480
121 Brand Name 2183
122 Brand Penetration 20767
123 Brand Personality 18181
124 Brand Portfolio 14803
125 Brand Promise 20849
126 Brand Recall 22145
127 Brand Recognition 9188
128 Brand Salience 28465
129 Brand Strategy 5949
130 Brand Stretching 13134
131 Brand Valuation 15295
132 Brand Value 21782
133 Brand Variant 10607
134 Branding 16023
135 Break Even Analysis 8115
136 Break Even Point 41643
137 Break Even Pricing 10368
138 Breakthrough 13362
139 Broad environment 23926
140 Broadcast Television 9962
141 Brown Goods 7991
142 Business Assessment Array 8918
143 Business Buyer 17944
144 Business Buyer Behaviour 29620
145 Business Level Cooperative Strategies 28683
146 Business Portfolio 19216
147 Business-To-Government 5488
148 Buyer Behavior 18777
149 Buyer Classification 7789
150 Buying Behavior 15891
151 Buying by Specification 11739
152 Buying Criteria 17969
153 Buying Motives 42720
154 Buying Pattern 33079
155 Buying Structure 3895
156 Buzz Marketing 8958
157 By Product Pricing 74457
158 Bypass Attack (Leap frog) 32038
159 C-Level Selling 3295
160 C2B (Consumer to Business) 30851
161 C2C (Consumer-to-Consumer) 19373
162 Canned Presentation 15934
163 Canvas 5162
164 Captive Audience 7824
165 Captive Customer 15042
166 Captive Product Pricing 5565
167 Carryover Effects 11145
168 Cash Rebate 19476
169 Catalog Marketing 24889
170 Category Extension 34590
171 Causal Marketing 4021
172 Causal Research 32980
173 Celebrity Advertising 6757
174 Celebrity Testimonial 11062
175 Channel Distribution 21844
176 Channel Length 20773
177 Channel Levels 55422
178 Channel Marketing 7980
179 Channel Value Proposition 10286
180 Channel-Based Pricing 11161
181 Classified Advertisement 8035
182 Click Only Companies 20748
183 Closing the Sale 14882
184 Cold Canvassing 9442
185 Cold Market 14068
186 Combination Branding 16214
187 Combination Store 11418
188 Commercial Risk 14171
189 Commoditization 7156
190 Communication Adaptation 26634
191 Communication Research 35483
192 Communications Planning 10340
193 Comparative Advertising 4870
194 Comparison Shopping 8784
195 Compensation Plan 20270
196 Competition-Oriented Pricing 10736
197 Competitive Advertising 11428
198 Competitive Analysis 11291
199 Competitive Behavior 16604
200 Competitive Dynamics 49029
 
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