1. Business Concepts
  2. Marketing and Strategy

Marketing and Strategy Terms - Page 2

Page 2 of the category Marketing and Strategy Terms in the section Business Concepts.
Title Filter 
# Name Hits
101 Brand 13848
102 Brand Asset Valuator (BAV) 51200
103 Brand Association 16307
104 Brand Awareness 24315
105 Brand Building 68832
106 Brand Development 27118
107 Brand Development Index (BDI) 28336
108 Brand Equity 75056
109 Brand Essence 15595
110 Brand Identity 11978
111 Brand Image 45241
112 Brand Insistence 13498
113 Brand Knowledge 27158
114 Brand Ladder 31398
115 Brand Licensing 9350
116 Brand Loyalty 36982
117 Brand Management 33109
118 Brand Mapping 11843
119 Brand Mark 13224
120 Brand Messaging 9836
121 Brand Mix 28311
122 Brand Name 6727
123 Brand Penetration 25564
124 Brand Personality 21143
125 Brand Portfolio 17599
126 Brand Promise 24441
127 Brand Recall 25899
128 Brand Recognition 11374
129 Brand Salience 30501
130 Brand Strategy 7503
131 Brand Stretching 15597
132 Brand Valuation 18995
133 Brand Value 24691
134 Brand Variant 12698
135 Branding 18677
136 Break Even Analysis 10250
137 Break Even Point 45494
138 Break Even Pricing 12217
139 Breakthrough 15411
140 Broad environment 26674
141 Broadcast Television 14815
142 Brown Goods 9913
143 Business Assessment Array 10567
144 Business Buyer 20512
145 Business Buyer Behaviour 33538
146 Business Level Cooperative Strategies 30875
147 Business Portfolio 22161
148 Business-To-Government 7117
149 Buyer Behavior 20693
150 Buyer Classification 9461
151 Buying Behavior 18309
152 Buying by Specification 13971
153 Buying Criteria 20114
154 Buying Motives 48985
155 Buying Pattern 39022
156 Buying Structure 5635
157 Buzz Marketing 10254
158 By Product Pricing 83518
159 Bypass Attack Strategy (LeapFrog) 35981
160 C-Level Selling 5315
161 C2B (Consumer to Business) 34642
162 C2C (Consumer-to-Consumer) 21583
163 Canned Presentation 19386
164 Canvas 6434
165 Captive Audience 10689
166 Captive Customer 18887
167 Captive Product Pricing 7566
168 Carryover Effects 13330
169 Cash Rebate 23221
170 Catalog Marketing 27608
171 Category Extension 39773
172 Causal Marketing 6355
173 Causal Research 35324
174 Celebrity Advertising 8317
175 Celebrity Testimonial 13126
176 Channel Distribution 25573
177 Channel Length 23841
178 Channel Levels 63225
179 Channel Marketing 9965
180 Channel Value Proposition 12202
181 Channel-Based Pricing 13078
182 Classified Advertisement 9979
183 Click Only Companies 23605
184 Closing the Sale 17296
185 Cold Canvassing 11505
186 Cold Market 18210
187 Combination Branding 19027
188 Combination Store 13912
189 Commercial Risk 16374
190 Commoditization 8992
191 Communication Adaptation 29082
192 Communication Research 39506
193 Communications Planning 11670
194 Comparative Advertising 6495
195 Comparison Shopping 12344
196 Compensation Plan 22825
197 Competition-Oriented Pricing 13709
198 Competitive Advertising 13543
199 Competitive Analysis 12620
200 Competitive Behavior 19686
 
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