1. Business Concepts
  2. Marketing and Strategy

Marketing and Strategy Terms - Page 2

Page 2 of the category Marketing and Strategy Terms in the section Business Concepts.
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# Name Hits
101 Brand 13178
102 Brand Asset Valuator (BAV) 49564
103 Brand Association 15773
104 Brand Awareness 22935
105 Brand Building 65874
106 Brand Development 26266
107 Brand Development Index (BDI) 26566
108 Brand Equity 72574
109 Brand Essence 15040
110 Brand Identity 11220
111 Brand Image 43601
112 Brand Insistence 12819
113 Brand Knowledge 25537
114 Brand Ladder 30180
115 Brand Licensing 8801
116 Brand Loyalty 34332
117 Brand Management 31876
118 Brand Mapping 11254
119 Brand Mark 12721
120 Brand Messaging 9416
121 Brand Mix 27286
122 Brand Name 5486
123 Brand Penetration 24121
124 Brand Personality 20334
125 Brand Portfolio 16709
126 Brand Promise 23272
127 Brand Recall 24961
128 Brand Recognition 10696
129 Brand Salience 29905
130 Brand Strategy 7049
131 Brand Stretching 14967
132 Brand Valuation 17996
133 Brand Value 23790
134 Brand Variant 12067
135 Branding 17835
136 Break Even Analysis 9554
137 Break Even Point 44513
138 Break Even Pricing 11621
139 Breakthrough 14689
140 Broad environment 26001
141 Broadcast Television 13602
142 Brown Goods 9259
143 Business Assessment Array 10084
144 Business Buyer 19787
145 Business Buyer Behaviour 32661
146 Business Level Cooperative Strategies 30365
147 Business Portfolio 21278
148 Business-To-Government 6621
149 Buyer Behavior 20232
150 Buyer Classification 9036
151 Buying Behavior 17594
152 Buying by Specification 13334
153 Buying Criteria 19506
154 Buying Motives 47700
155 Buying Pattern 37512
156 Buying Structure 5142
157 Buzz Marketing 9918
158 By Product Pricing 81190
159 Bypass Attack Strategy (LeapFrog) 34761
160 C-Level Selling 4626
161 C2B (Consumer to Business) 33488
162 C2C (Consumer-to-Consumer) 21026
163 Canned Presentation 18492
164 Canvas 5997
165 Captive Audience 9718
166 Captive Customer 17990
167 Captive Product Pricing 6921
168 Carryover Effects 12790
169 Cash Rebate 22188
170 Catalog Marketing 26706
171 Category Extension 38277
172 Causal Marketing 5703
173 Causal Research 34775
174 Celebrity Advertising 7828
175 Celebrity Testimonial 12600
176 Channel Distribution 24579
177 Channel Length 23133
178 Channel Levels 61373
179 Channel Marketing 9286
180 Channel Value Proposition 11600
181 Channel-Based Pricing 12523
182 Classified Advertisement 9377
183 Click Only Companies 22913
184 Closing the Sale 16624
185 Cold Canvassing 10950
186 Cold Market 17151
187 Combination Branding 18278
188 Combination Store 13209
189 Commercial Risk 15825
190 Commoditization 8446
191 Communication Adaptation 28395
192 Communication Research 38528
193 Communications Planning 11341
194 Comparative Advertising 6001
195 Comparison Shopping 11290
196 Compensation Plan 22167
197 Competition-Oriented Pricing 12846
198 Competitive Advertising 12978
199 Competitive Analysis 12179
200 Competitive Behavior 18790
 
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