1. Business Concepts
  2. Marketing and Strategy

Marketing and Strategy Terms - Page 2

Page 2 of the category Marketing and Strategy Terms in the section Business Concepts.
Title Filter 
# Name Hits
101 Brand 13406
102 Brand Asset Valuator (BAV) 50216
103 Brand Association 15981
104 Brand Awareness 23447
105 Brand Building 66920
106 Brand Development 26584
107 Brand Development Index (BDI) 27302
108 Brand Equity 73515
109 Brand Essence 15222
110 Brand Identity 11449
111 Brand Image 44190
112 Brand Insistence 13075
113 Brand Knowledge 26182
114 Brand Ladder 30636
115 Brand Licensing 8960
116 Brand Loyalty 35350
117 Brand Management 32333
118 Brand Mapping 11489
119 Brand Mark 12895
120 Brand Messaging 9579
121 Brand Mix 27644
122 Brand Name 5920
123 Brand Penetration 24677
124 Brand Personality 20629
125 Brand Portfolio 16992
126 Brand Promise 23689
127 Brand Recall 25296
128 Brand Recognition 10976
129 Brand Salience 30086
130 Brand Strategy 7211
131 Brand Stretching 15204
132 Brand Valuation 18360
133 Brand Value 24175
134 Brand Variant 12319
135 Branding 18155
136 Break Even Analysis 9769
137 Break Even Point 44823
138 Break Even Pricing 11835
139 Breakthrough 14961
140 Broad environment 26266
141 Broadcast Television 14086
142 Brown Goods 9481
143 Business Assessment Array 10232
144 Business Buyer 20052
145 Business Buyer Behaviour 33013
146 Business Level Cooperative Strategies 30583
147 Business Portfolio 21581
148 Business-To-Government 6809
149 Buyer Behavior 20389
150 Buyer Classification 9180
151 Buying Behavior 17870
152 Buying by Specification 13558
153 Buying Criteria 19740
154 Buying Motives 48164
155 Buying Pattern 38123
156 Buying Structure 5331
157 Buzz Marketing 10026
158 By Product Pricing 82056
159 Bypass Attack Strategy (LeapFrog) 35170
160 C-Level Selling 4856
161 C2B (Consumer to Business) 33918
162 C2C (Consumer-to-Consumer) 21227
163 Canned Presentation 18826
164 Canvas 6166
165 Captive Audience 10099
166 Captive Customer 18331
167 Captive Product Pricing 7119
168 Carryover Effects 13002
169 Cash Rebate 22549
170 Catalog Marketing 26971
171 Category Extension 38863
172 Causal Marketing 5964
173 Causal Research 34959
174 Celebrity Advertising 8017
175 Celebrity Testimonial 12783
176 Channel Distribution 24971
177 Channel Length 23376
178 Channel Levels 62104
179 Channel Marketing 9541
180 Channel Value Proposition 11805
181 Channel-Based Pricing 12727
182 Classified Advertisement 9587
183 Click Only Companies 23181
184 Closing the Sale 16847
185 Cold Canvassing 11157
186 Cold Market 17542
187 Combination Branding 18570
188 Combination Store 13466
189 Commercial Risk 16011
190 Commoditization 8656
191 Communication Adaptation 28601
192 Communication Research 38863
193 Communications Planning 11470
194 Comparative Advertising 6199
195 Comparison Shopping 11631
196 Compensation Plan 22400
197 Competition-Oriented Pricing 13167
198 Competitive Advertising 13191
199 Competitive Analysis 12340
200 Competitive Behavior 19082
 
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