1. Business Concepts
    2. ›
  2. Marketing and Strategy

Marketing and Strategy Terms - Page 2

Page 2 of the category Marketing and Strategy Terms in the section Business Concepts.
Title Filter 
# Name Hits
101 Brand 13237
102 Brand Asset Valuator (BAV) 49716
103 Brand Association 15820
104 Brand Awareness 23050
105 Brand Building 66109
106 Brand Development 26334
107 Brand Development Index (BDI) 26713
108 Brand Equity 72804
109 Brand Essence 15081
110 Brand Identity 11270
111 Brand Image 43730
112 Brand Insistence 12866
113 Brand Knowledge 25669
114 Brand Ladder 30299
115 Brand Licensing 8837
116 Brand Loyalty 34568
117 Brand Management 31990
118 Brand Mapping 11307
119 Brand Mark 12763
120 Brand Messaging 9453
121 Brand Mix 27362
122 Brand Name 5582
123 Brand Penetration 24229
124 Brand Personality 20391
125 Brand Portfolio 16780
126 Brand Promise 23362
127 Brand Recall 25050
128 Brand Recognition 10773
129 Brand Salience 29948
130 Brand Strategy 7089
131 Brand Stretching 15021
132 Brand Valuation 18079
133 Brand Value 23881
134 Brand Variant 12119
135 Branding 17911
136 Break Even Analysis 9598
137 Break Even Point 44585
138 Break Even Pricing 11671
139 Breakthrough 14741
140 Broad environment 26069
141 Broadcast Television 13712
142 Brown Goods 9313
143 Business Assessment Array 10115
144 Business Buyer 19851
145 Business Buyer Behaviour 32745
146 Business Level Cooperative Strategies 30399
147 Business Portfolio 21339
148 Business-To-Government 6668
149 Buyer Behavior 20274
150 Buyer Classification 9060
151 Buying Behavior 17657
152 Buying by Specification 13378
153 Buying Criteria 19564
154 Buying Motives 47808
155 Buying Pattern 37649
156 Buying Structure 5174
157 Buzz Marketing 9944
158 By Product Pricing 81357
159 Bypass Attack Strategy (LeapFrog) 34850
160 C-Level Selling 4678
161 C2B (Consumer to Business) 33577
162 C2C (Consumer-to-Consumer) 21077
163 Canned Presentation 18569
164 Canvas 6044
165 Captive Audience 9795
166 Captive Customer 18066
167 Captive Product Pricing 6961
168 Carryover Effects 12838
169 Cash Rebate 22268
170 Catalog Marketing 26776
171 Category Extension 38396
172 Causal Marketing 5760
173 Causal Research 34821
174 Celebrity Advertising 7877
175 Celebrity Testimonial 12636
176 Channel Distribution 24655
177 Channel Length 23184
178 Channel Levels 61535
179 Channel Marketing 9342
180 Channel Value Proposition 11628
181 Channel-Based Pricing 12566
182 Classified Advertisement 9430
183 Click Only Companies 22979
184 Closing the Sale 16672
185 Cold Canvassing 10994
186 Cold Market 17243
187 Combination Branding 18352
188 Combination Store 13265
189 Commercial Risk 15866
190 Commoditization 8490
191 Communication Adaptation 28441
192 Communication Research 38605
193 Communications Planning 11365
194 Comparative Advertising 6046
195 Comparison Shopping 11362
196 Compensation Plan 22224
197 Competition-Oriented Pricing 12910
198 Competitive Advertising 13020
199 Competitive Analysis 12214
200 Competitive Behavior 18844
 
Page 2 of 11