1. Business Concepts
  2. Marketing and Strategy

Marketing and Strategy Terms - Page 2

Page 2 of the category Marketing and Strategy Terms in the section Business Concepts.
Title Filter 
# Name Hits
101 Brand 13396
102 Brand Asset Valuator (BAV) 50174
103 Brand Association 15967
104 Brand Awareness 23404
105 Brand Building 66865
106 Brand Development 26572
107 Brand Development Index (BDI) 27270
108 Brand Equity 73467
109 Brand Essence 15207
110 Brand Identity 11432
111 Brand Image 44159
112 Brand Insistence 13063
113 Brand Knowledge 26153
114 Brand Ladder 30612
115 Brand Licensing 8949
116 Brand Loyalty 35311
117 Brand Management 32305
118 Brand Mapping 11479
119 Brand Mark 12886
120 Brand Messaging 9568
121 Brand Mix 27618
122 Brand Name 5890
123 Brand Penetration 24646
124 Brand Personality 20615
125 Brand Portfolio 16976
126 Brand Promise 23663
127 Brand Recall 25279
128 Brand Recognition 10959
129 Brand Salience 30079
130 Brand Strategy 7201
131 Brand Stretching 15192
132 Brand Valuation 18333
133 Brand Value 24148
134 Brand Variant 12311
135 Branding 18140
136 Break Even Analysis 9758
137 Break Even Point 44803
138 Break Even Pricing 11821
139 Breakthrough 14945
140 Broad environment 26256
141 Broadcast Television 14055
142 Brown Goods 9463
143 Business Assessment Array 10224
144 Business Buyer 20036
145 Business Buyer Behaviour 32991
146 Business Level Cooperative Strategies 30567
147 Business Portfolio 21557
148 Business-To-Government 6791
149 Buyer Behavior 20380
150 Buyer Classification 9173
151 Buying Behavior 17851
152 Buying by Specification 13544
153 Buying Criteria 19727
154 Buying Motives 48139
155 Buying Pattern 38086
156 Buying Structure 5318
157 Buzz Marketing 10023
158 By Product Pricing 82008
159 Bypass Attack Strategy (LeapFrog) 35149
160 C-Level Selling 4841
161 C2B (Consumer to Business) 33892
162 C2C (Consumer-to-Consumer) 21215
163 Canned Presentation 18807
164 Canvas 6156
165 Captive Audience 10077
166 Captive Customer 18316
167 Captive Product Pricing 7103
168 Carryover Effects 12987
169 Cash Rebate 22531
170 Catalog Marketing 26954
171 Category Extension 38836
172 Causal Marketing 5949
173 Causal Research 34951
174 Celebrity Advertising 8007
175 Celebrity Testimonial 12767
176 Channel Distribution 24948
177 Channel Length 23360
178 Channel Levels 62063
179 Channel Marketing 9525
180 Channel Value Proposition 11786
181 Channel-Based Pricing 12715
182 Classified Advertisement 9577
183 Click Only Companies 23159
184 Closing the Sale 16834
185 Cold Canvassing 11146
186 Cold Market 17523
187 Combination Branding 18562
188 Combination Store 13454
189 Commercial Risk 16000
190 Commoditization 8643
191 Communication Adaptation 28583
192 Communication Research 38850
193 Communications Planning 11464
194 Comparative Advertising 6187
195 Comparison Shopping 11616
196 Compensation Plan 22384
197 Competition-Oriented Pricing 13148
198 Competitive Advertising 13180
199 Competitive Analysis 12328
200 Competitive Behavior 19064
 
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