1. Business Concepts
  2. Marketing and Strategy

Marketing and Strategy Terms - Page 2

Page 2 of the category Marketing and Strategy Terms in the section Business Concepts.
Title Filter 
# Name Hits
101 Brand 13385
102 Brand Asset Valuator (BAV) 50154
103 Brand Association 15958
104 Brand Awareness 23387
105 Brand Building 66821
106 Brand Development 26561
107 Brand Development Index (BDI) 27249
108 Brand Equity 73438
109 Brand Essence 15198
110 Brand Identity 11425
111 Brand Image 44140
112 Brand Insistence 13048
113 Brand Knowledge 26136
114 Brand Ladder 30597
115 Brand Licensing 8942
116 Brand Loyalty 35263
117 Brand Management 32290
118 Brand Mapping 11471
119 Brand Mark 12881
120 Brand Messaging 9563
121 Brand Mix 27607
122 Brand Name 5876
123 Brand Penetration 24621
124 Brand Personality 20601
125 Brand Portfolio 16964
126 Brand Promise 23650
127 Brand Recall 25270
128 Brand Recognition 10949
129 Brand Salience 30070
130 Brand Strategy 7198
131 Brand Stretching 15185
132 Brand Valuation 18317
133 Brand Value 24137
134 Brand Variant 12304
135 Branding 18134
136 Break Even Analysis 9752
137 Break Even Point 44787
138 Break Even Pricing 11814
139 Breakthrough 14934
140 Broad environment 26248
141 Broadcast Television 14042
142 Brown Goods 9453
143 Business Assessment Array 10220
144 Business Buyer 20030
145 Business Buyer Behaviour 32983
146 Business Level Cooperative Strategies 30557
147 Business Portfolio 21547
148 Business-To-Government 6789
149 Buyer Behavior 20378
150 Buyer Classification 9167
151 Buying Behavior 17847
152 Buying by Specification 13535
153 Buying Criteria 19718
154 Buying Motives 48131
155 Buying Pattern 38064
156 Buying Structure 5311
157 Buzz Marketing 10021
158 By Product Pricing 81977
159 Bypass Attack Strategy (LeapFrog) 35135
160 C-Level Selling 4837
161 C2B (Consumer to Business) 33878
162 C2C (Consumer-to-Consumer) 21210
163 Canned Presentation 18798
164 Canvas 6149
165 Captive Audience 10064
166 Captive Customer 18303
167 Captive Product Pricing 7097
168 Carryover Effects 12983
169 Cash Rebate 22516
170 Catalog Marketing 26948
171 Category Extension 38821
172 Causal Marketing 5942
173 Causal Research 34940
174 Celebrity Advertising 8001
175 Celebrity Testimonial 12761
176 Channel Distribution 24930
177 Channel Length 23347
178 Channel Levels 62039
179 Channel Marketing 9518
180 Channel Value Proposition 11783
181 Channel-Based Pricing 12712
182 Classified Advertisement 9568
183 Click Only Companies 23152
184 Closing the Sale 16829
185 Cold Canvassing 11141
186 Cold Market 17509
187 Combination Branding 18552
188 Combination Store 13448
189 Commercial Risk 15992
190 Commoditization 8635
191 Communication Adaptation 28579
192 Communication Research 38839
193 Communications Planning 11458
194 Comparative Advertising 6181
195 Comparison Shopping 11600
196 Compensation Plan 22380
197 Competition-Oriented Pricing 13141
198 Competitive Advertising 13174
199 Competitive Analysis 12326
200 Competitive Behavior 19051
 
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