1. Business Concepts
  2. Marketing and Strategy

Marketing and Strategy Terms - Page 2

Page 2 of the category Marketing and Strategy Terms in the section Business Concepts.
Title Filter 
# Name Hits
101 Brand 13391
102 Brand Asset Valuator (BAV) 50166
103 Brand Association 15963
104 Brand Awareness 23395
105 Brand Building 66844
106 Brand Development 26565
107 Brand Development Index (BDI) 27262
108 Brand Equity 73450
109 Brand Essence 15202
110 Brand Identity 11429
111 Brand Image 44150
112 Brand Insistence 13056
113 Brand Knowledge 26149
114 Brand Ladder 30605
115 Brand Licensing 8945
116 Brand Loyalty 35287
117 Brand Management 32299
118 Brand Mapping 11477
119 Brand Mark 12886
120 Brand Messaging 9566
121 Brand Mix 27613
122 Brand Name 5879
123 Brand Penetration 24639
124 Brand Personality 20610
125 Brand Portfolio 16969
126 Brand Promise 23656
127 Brand Recall 25277
128 Brand Recognition 10955
129 Brand Salience 30076
130 Brand Strategy 7200
131 Brand Stretching 15187
132 Brand Valuation 18323
133 Brand Value 24142
134 Brand Variant 12310
135 Branding 18138
136 Break Even Analysis 9757
137 Break Even Point 44794
138 Break Even Pricing 11816
139 Breakthrough 14939
140 Broad environment 26253
141 Broadcast Television 14052
142 Brown Goods 9457
143 Business Assessment Array 10223
144 Business Buyer 20032
145 Business Buyer Behaviour 32988
146 Business Level Cooperative Strategies 30563
147 Business Portfolio 21553
148 Business-To-Government 6790
149 Buyer Behavior 20380
150 Buyer Classification 9170
151 Buying Behavior 17848
152 Buying by Specification 13541
153 Buying Criteria 19724
154 Buying Motives 48135
155 Buying Pattern 38074
156 Buying Structure 5314
157 Buzz Marketing 10022
158 By Product Pricing 81995
159 Bypass Attack Strategy (LeapFrog) 35143
160 C-Level Selling 4839
161 C2B (Consumer to Business) 33887
162 C2C (Consumer-to-Consumer) 21214
163 Canned Presentation 18805
164 Canvas 6155
165 Captive Audience 10070
166 Captive Customer 18308
167 Captive Product Pricing 7101
168 Carryover Effects 12987
169 Cash Rebate 22525
170 Catalog Marketing 26953
171 Category Extension 38829
172 Causal Marketing 5947
173 Causal Research 34944
174 Celebrity Advertising 8005
175 Celebrity Testimonial 12765
176 Channel Distribution 24933
177 Channel Length 23353
178 Channel Levels 62056
179 Channel Marketing 9523
180 Channel Value Proposition 11786
181 Channel-Based Pricing 12714
182 Classified Advertisement 9573
183 Click Only Companies 23153
184 Closing the Sale 16832
185 Cold Canvassing 11143
186 Cold Market 17515
187 Combination Branding 18558
188 Combination Store 13450
189 Commercial Risk 15997
190 Commoditization 8640
191 Communication Adaptation 28582
192 Communication Research 38844
193 Communications Planning 11461
194 Comparative Advertising 6184
195 Comparison Shopping 11612
196 Compensation Plan 22384
197 Competition-Oriented Pricing 13147
198 Competitive Advertising 13179
199 Competitive Analysis 12327
200 Competitive Behavior 19056
 
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