Posted in Marketing and Strategy Terms, Total Reads: 12655
Definition: C2C (Consumer-to-Consumer)
C2C or Consumer – to – consumer is a business model where two individuals transact or conduct business with each other directly.
Generally an intermediary/third party may be involved, but the purpose of the intermediary is only to facilitate the transaction and provide a platform for the people to connect. The intermediary would receive a fee or commission, but is not responsible for the products exchanged.
C2C normally takes the form of an auction where the bidding is done online. Ebay.com and Amazon.com are the most notable sites performing such actions. C2C reduces the cost with the similar interest consumers interact directly, thus eliminating the need of a physical store.
C2C can also take the form of virtual communities where people who share the same interests interact with each other and share ideas.