Marketing Strategy

Posted in Marketing and Strategy Terms, Total Reads: 764

Definition: Marketing Strategy

After a market research has been carried out regarding the customers’ needs and desires, it clears way to formulate a set of plans which will enable the business to meet the needs of the customers in a profitable manner.

The strategy would enable the firm to design the product, identify the target group, positioning of the product and most importantly offer a value proposition to the customers.

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