Posted in Marketing and Strategy Terms, Total Reads: 12469
Definition: Bypass Attack (Leap frog)
Bypass Strategy or Leap Frog strategy is defined as way to surpass or overthrow the superior competition in the business field by usually by engaging in one enormous, determined, ruthless, brilliant leap of mastermind that results in extraordinary growth, profit, and management position.
It majorly focuses on the marketing division of incorporation where the top end management; where individuals work with executives to put marketing strategy to aggressively push itself. It results over about a wide range of detailed strategies for a congregation of situations:, fortress strategy, promotion strategy, expansion pricing strategy, pioneer strategy, follower strategy ,channel strategy, strategy – and which now is popularly called as “leapfrog strategy.”
This strategy undertakes a challenger bypassing its opposition totally and capturing the competitor’s clients in one fell swoop. It is a ground-breaking strategy that re-writes the set of laws of the game. A contender has the best chance of “leapfrogging” by budding new technologies or creating new trade models. For example, the beginning of the iPod leapfrogged the compact disc market completely and mobile phones are overtaking landlines in Africa and India.
This strategy is efficient when it can be realize. But leapfrogging is not feasible for all challengers. To be victorious, the challenger must have a exclusive and inimitable and game-changing knowledge and technology that is superior and better in every way possible to that of all conventional competitors. Further, the challenger must have the creation and development engineering capabilities to revolve that technology into a tempting offering.