1. Business Concepts
  2. Marketing and Strategy

Marketing and Strategy Terms - Page 3

Page 3 of the category Marketing and Strategy Terms in the section Business Concepts.
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# Name Hits
201 Competitive Dynamics 54060
202 Competitive Markets 8307
203 Competitive Parity 18739
204 Competitive Position 27301
205 Competitive Position Tactics Chart 8310
206 Competitive Product 12128
207 Competitive Scope 37015
208 Competitive Strategy 107812
209 Competitive Structure 13170
210 Competitor 26313
211 Competitor Analysis 6637
212 Complementary Demand 20696
213 Complementary Product 16854
214 Complementary Product Pricing 17392
215 Complementary Services 23646
216 Complex Buying 26507
217 Components of Internal Analysis 17735
218 Computer Assisted Interviewing (CAI) 6072
219 Concentrated Industry 18773
220 Concentrated Marketing 10826
221 Concentrated Strategy 9501
222 Concentration Strategy 19617
223 Concept Development 29554
224 Concept Evaluation 12791
225 Concept Selling 15924
226 Concept Statement 10652
227 Concession Close 8994
228 Confirmatory Questions 8388
229 Consultative Selling 8763
230 Consumer Analysis 44999
231 Consumer Behaviour 21879
232 Consumer Buying Behaviour 42256
233 Consumer Knowledge 14621
234 Consumer Market 48932
235 Consumer Non-Durables 13704
236 Consumer Oriented Marketing 28378
237 Consumer Profiling 9765
238 Consumer Relations 15689
239 Consumer Research 22677
240 Consumerism 34387
241 Content Marketing 21350
242 Contest 7719
243 Continuous Advertising 14054
244 Contraction Defense 20489
245 Contractual VMS 23155
246 Contribution Pricing 18889
247 Convenience Goods 15329
248 Convenience Product 32427
249 Convenience Store 23702
250 Conventional Distribution 33708
251 Cooperative Advertising 13716
252 Cooperative Marketing 37924
253 Cooperative Strategies 17037
254 Copy Research 13270
255 Copy Testing 5610
256 Copy-Fitting 7659
257 Core Benefit Proposition 19350
258 Core Competence (Prahalad Hamel) 8013
259 Core Product 23876
260 Corporate Advertising 18268
261 Corporate Branding 5943
262 Corporate Hospitality 9300
263 Corporate Identity 10901
264 Corporate Umbrella 6711
265 Corrective Advertising 10410
266 Cost based Pricing 60651
267 Cost Leadership 8472
268 Cost Per Point 6949
269 Cost Per Rating Point (CPRP) 27466
270 Counter Advertising 7596
271 Counteroffensive Defense 22970
272 Countertrade International 6753
273 Countervailing Power 9781
274 Cover Position 10004
275 Creaming Pricing Strategy 8186
276 Creative Strategy 13008
277 Creatives 27337
278 Cross Border Strategic Alliance 14374
279 Cross Branding 12485
280 Cross Merchandising 7207
281 Cross Selling 7550
282 Cross Subsidization 7296
283 Cultural Dimensions Hofstede 8837
284 Cultural Empathy 7710
285 Cultural Environment 60164
286 Cultural Marketing 18728
287 Custom Marketing 9623
288 Customer 50962
289 Customer After Sales Service 5894
290 Customer Based Brand Equity (CBBE) Model 22272
291 Customer Database 31070
292 Customer Driven 8396
293 Customer Equity 22525
294 Customer Expectations 39318
295 Customer Incentives 5913
296 Customer Intimacy 14231
297 Customer Lifetime Value (CLV) 15933
298 Customer Loyalty 21084
299 Customer Loyalty Ladder 52188
300 Customer Mix 23537
 
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