1. Business Concepts
  2. Marketing and Strategy

Marketing and Strategy Terms - Page 3

Page 3 of the category Marketing and Strategy Terms in the section Business Concepts.
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# Name Hits
201 Competitive Dynamics 54605
202 Competitive Markets 8598
203 Competitive Parity 19160
204 Competitive Position 27622
205 Competitive Position Tactics Chart 8500
206 Competitive Product 12369
207 Competitive Scope 37526
208 Competitive Strategy 108719
209 Competitive Structure 13442
210 Competitor 27971
211 Competitor Analysis 6829
212 Complementary Demand 21327
213 Complementary Product 17191
214 Complementary Product Pricing 17757
215 Complementary Services 24183
216 Complex Buying 27207
217 Components of Internal Analysis 18044
218 Computer Assisted Interviewing (CAI) 6286
219 Concentrated Industry 19037
220 Concentrated Marketing 11133
221 Concentrated Strategy 9759
222 Concentration Strategy 19914
223 Concept Development 29968
224 Concept Evaluation 13133
225 Concept Selling 16191
226 Concept Statement 10857
227 Concession Close 9155
228 Confirmatory Questions 8575
229 Consultative Selling 8974
230 Consumer Analysis 45446
231 Consumer Behaviour 22553
232 Consumer Buying Behaviour 43517
233 Consumer Knowledge 14955
234 Consumer Market 49782
235 Consumer Non-Durables 13957
236 Consumer Oriented Marketing 28841
237 Consumer Profiling 9971
238 Consumer Relations 16035
239 Consumer Research 22982
240 Consumerism 34669
241 Content Marketing 23058
242 Contest 8061
243 Continuous Advertising 14382
244 Contraction Defense 20803
245 Contractual VMS 23516
246 Contribution Pricing 19735
247 Convenience Goods 15831
248 Convenience Product 32957
249 Convenience Store 25835
250 Conventional Distribution 34213
251 Cooperative Advertising 13992
252 Cooperative Marketing 38475
253 Cooperative Strategies 17442
254 Copy Research 13571
255 Copy Testing 5861
256 Copy-Fitting 7852
257 Core Benefit Proposition 19663
258 Core Competence (Prahalad Hamel) 8512
259 Core Product 24310
260 Corporate Advertising 18560
261 Corporate Branding 6188
262 Corporate Hospitality 9589
263 Corporate Identity 11282
264 Corporate Umbrella 6960
265 Corrective Advertising 10700
266 Cost based Pricing 61163
267 Cost Leadership 8693
268 Cost Per Point 7182
269 Cost Per Rating Point (CPRP) 28380
270 Counter Advertising 7804
271 Counteroffensive Defense 23272
272 Countertrade International 6980
273 Countervailing Power 10026
274 Cover Position 10391
275 Creaming Pricing Strategy 8465
276 Creative Strategy 13318
277 Creatives 27727
278 Cross Border Strategic Alliance 14585
279 Cross Branding 12785
280 Cross Merchandising 7461
281 Cross Selling 7783
282 Cross Subsidization 7491
283 Cultural Dimensions Hofstede 9074
284 Cultural Empathy 7905
285 Cultural Environment 61591
286 Cultural Marketing 19127
287 Custom Marketing 9867
288 Customer 52917
289 Customer After Sales Service 6123
290 Customer Based Brand Equity (CBBE) Model 23777
291 Customer Database 31473
292 Customer Driven 8606
293 Customer Equity 22838
294 Customer Expectations 39645
295 Customer Incentives 6083
296 Customer Intimacy 14479
297 Customer Lifetime Value (CLV) 16880
298 Customer Loyalty 21514
299 Customer Loyalty Ladder 52746
300 Customer Mix 23937
 
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