Posted in Marketing and Strategy Terms, Total Reads: 10297
Definition: Convenience Product
Convenience products are the products that are purchased by the consumers frequently and with minimum effort and thought. Hence, such convenience product purchases are also called as low involvement purchases. For buying these products, there is no planning required and these are purchased as a routine as it is useful to a very wide target market.
Depending upon the utility and situation, these products are classified as staple goods (staples), impulse goods and emergency goods. All these are discussed below as the different types of convenience products.