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Definition: Consumer Oriented Marketing
As today the market is characterised by a number of products, a variety of diverse customers and stiff competition. In such a scenario, marketing with consumer in mind has become a necessity. Marketing managers are shifting their focus from selling a product to creating something that is needed. Starting from product creation to selling and servicing, consumer focus is given the utmost priority. The focus group discussions, Surveys and feedbacks done by companies to understand consumers are some examples to show how much importance is given to consumers.
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