Conventional Distribution

Posted in Marketing and Strategy Terms, Total Reads: 12385

Definition: Conventional Distribution

The conventional distribution channel is the most common distribution channel. It comprises of a producer, wholesalers and retailers, all acting independently. Hence, having coordination between these three becomes the major challenge for such a system. Also, channel conflicts are very common, leading to disruptions in distribution. Due to this, companies are now going towards developing integrated channels (vertical marketing systems or horizontal marketing systems).


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