Intensive Distribution

Posted in Marketing and Strategy Terms, Total Reads: 5993
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Definition: Intensive Distribution

Sometimes a generic product is having problem of differentiation and retention by the customer is difficult for such product. Intensive distribution is a market strategy for such products where a product is made available to customer from all the possible sources by utilizing different distribution channels so that the customer encounters the product at every possible location for shopping like general store, health store, discount store, shopping malls etc. The problem of brand retention will not be there as customer doesn’t have to be aware for that product, the availability of the product will serve the customer need.


This is well suitable for the products of high demand and daily use like soft drinks, bath soaps, tooth brush, match box etc.

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