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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

Title Filter 
# Name Hits
1 24x7 11407
2 360 Degree Branding 52536
3 4 Ps of Marketing 92213
4 4 R’s of Marketing 33288
5 40 40 20 Rule 16501
6 5 Cs of Marketing 97700
7 7Ps Booms Bitner 25544
8 A/B Testing 6164
9 Abbrochment 7907
10 Above the Line 13606
11 Acquisition Integration Approaches 13508
12 Action Device 2722
13 Active Customers 8138
14 Active Listening 8063
15 Active Marketing 8689
16 Activity Report 16912
17 Actual Product 30675
18 Actual Value 9988
19 Adaptive Marketing 15619
20 Adaptive Selling 10642
21 Add-On Sale 10425
22 Additional Mark-On 20884
23 ADL Matrix 36151
24 Administered Price 7978
25 Administered VMS 28542
26 Adopter Categories 25035
27 Adoption Process 17881
28 Advertiser 9267
29 Advertising 44324
30 Advertising Appeal 48536
31 Advertising Appropriation 6724
32 Advertising Awareness 15146
33 Advertising Brief 18314
34 Advertising Budget 34444
35 Advertising Campaign 7986
36 Advertising Channel 24963
37 Advertising Copy 36903
38 Advertising Coverage 10264
39 Advertising Elasticity of Demand 16798
40 Advertising Frequency 8496
41 Advertising Media 79063
42 Advertising Message 22280
43 Advertising Plan 18369
44 Advertising Research 18690
45 Advertising Strategy 14299
46 Advertising Supplement 11939
47 Advertising Theme 27697
48 Advertising to Sales Ratio 10757
49 Advertising Weight 7277
50 Advertorial 6524
51 Affinity Marketing 6646
52 Affirmative Disclosure 6888
53 After-Marketing 13836
54 Age and Life Cycle 12712
55 Agency of Record 5458
56 Aggressive Exporter 3088
57 Aided Recall 11904
58 AIO- Activities, Interests and Opinions 30307
59 All the Traffic Will Bear 8172
60 Alternative Close 12951
61 Alternative Evaluation 22209
62 Alternative Media 11300
63 Ambient Media 9761
64 Ambush Marketing 5379
65 Ansoff Matrix 40386
66 Arrow Information Paradox 6206
67 Asset Led Marketing 10753
68 Assumptive Close 7472
69 Atmospherics 6765
70 Attitude 21813
71 Attitude Survey 11875
72 Attitudinal Research 10398
73 Audience Profile 15302
74 Automatic Merchandising 5498
75 Autoship 8874
76 Available Market 24692
77 Average Price Paid 3333
78 Average Profit 21717
79 Awareness, Attitude and Usage (AAU) 5313
80 B2B Marketing 9243
81 Back End 15078
82 Backgrounder 6990
83 Balanced scorecard 9888
84 Balloon Test 7434
85 Barometric Price Leadership 17422
86 Barter 5851
87 Bass Diffusion Model 6681
88 Battle of Brands 7208
89 BCG Matrix 19537
90 Behavioral Segmentation 62245
91 Benefit Segmentation 31407
92 Benjamin Franklin Method 3323
93 Blind Box Ad 9732
94 Blue Ocean Strategy 17697
95 Body Copy 26639
96 Bonus Scheme 10329
97 Boomerang Method 10762
98 Bottom Up Forecasting 6033
99 Bottom-Up Pricing 13290
100 Brand 11338
 
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