Posted in Marketing and Strategy Terms, Total Reads: 898
Definition: Aided Recall
Aided Recall is a market research technique in which the respondents are shown an advertisement and asked questions corresponding to it. Aided Recall is a technique of aided brand awareness. The respondents express their knowledge about a particular product when they are prompted. They are provided with cues to facilitate the responses corresponding to study i.e to remember points about the advertisement. It tests how much the respondents remember a particular advertisement or commercial.