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Definition: Advertising

It is a form of communication (direct/indirect, Personal.non personal) to convince an audience to take a desired action. It is usually paid for by the sponsor to inspire the consumer towards some particular product, idea or service identified by the former. It can be through the

a)    Traditional media which include mass media such as newspaper, magazines, television commercial, radio advertisement, outdoor advertising

b)     Direct Mail

c)     New Media such as websites and text messages

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