Attitude

Posted in Marketing and Strategy Terms, Total Reads: 1574
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Definition: Attitude

It is a person’s feeling, beliefs or perceptions about a product or service. It is usually reflected in a person’s actions and behavior. Once formed, this attribute of personality is very difficult to change.

Attitude may be negative or positive. 

Example : a person depending on his attitude may be an early adopter or a laggard.



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