Posted in Marketing and Strategy Terms, Total Reads: 2007
Definition: Values, Attitudes, And Lifestyles System (VALS-2)
VALS 2 is a segmentation method which slices the market (or potential customers) into 8 groups. VALS2 focuses on psychological parameters of a customer as compared to the AIO or activities, interest and opinions. This is done to tap customers based on their attitudes and values.
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