Viral Marketing

Posted in Marketing and Strategy Terms, Total Reads: 1146

Definition: Viral Marketing

Viral marketing is a technique in which one tries to convey his message using pre-existing social network to increase its awareness through self replication.

It is just like a computer virus which spreads by self replicating, this technique uses similar strategy.

It depends on the rate at which information gets passed on to other people. If the pass-on is low then this strategy won’t work.

This can be done using word of mouth strategy in which the message is forwarded on internet, social networking sites, videos, etc.

Eg: One of the best examples of viral marketing is launch of “Kolaveri Di” song on YouTube.


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