Advertising Message - Definition & Meaning
What is Advertising Message?
The underlying message or point that the customer should get upon seeing the ad is called the advertising message.
Advertising messages tend to have the following common components:
The Appeal – It is the component that captures the attention of the consumer. It may be humorous like in Mentos ads, adventurous like in Thums-Up ads or emotional as in insurance ads etc.
The Value Proposition – This component includes the basic value proposition offered to the consumer. This forms the main part of the advertising message.
The Tagline / Catchphrase – Every good ad campaign has a tagline, slogan or catchphrase that is repeated across all the different media in order to place firmly the product in the consumer’s mind.
This article has been researched & authored by the Business Concepts Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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