Corrective Advertising

Posted in Marketing and Strategy Terms, Total Reads: 1059

Definition: Corrective Advertising

Corrective advertising refers to the Federal Trade commission’s order to rectify the misleading impression that has been created by a false advertisement. The firm is ordered to cease its current deceptive advertisement. The main aim of the corrective advertising is to correct the consumer’s mistaken impressions.

Advantages of corrective advertisement:

• Developed by the companies for purpose of competitive advantage achievements

• Trust of population can be regained

• Opinions & thoughts of people can be controlled

Corrective advertising effectiveness:

The effectiveness can be controlled through the following methods:

-Promotional Advertising- Involve various promotional media events targeted to the consumers. Very effective & innovative method

-Contextual advertising- This is the generator of online & digital advertisement campaigns. The taste of majority can be influenced

-Pixel advertising- An innovative method created in 2005. The advertising space is bought at dollar per pixel. It is connected to the site “Million Dollar Homepage’

-Bandwagon type of advertising: A psychological strategy to form consumer’s opinion through persuasiveness of advertising elements.

Example: The example of corrective advertising can be understood through the pill YAZ’s deceptive campaign. The company advertised false claims related to pms & acne efficiency but was eventually forced to introduce corrective advertising.

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