Posted in Marketing and Strategy Terms, Total Reads: 739
Definition: Corrective Advertising
Corrective advertising refers to the Federal Trade commission’s order to rectify the misleading impression that has been created by a false advertisement. The firm is ordered to cease its current deceptive advertisement. The main aim of the corrective advertising is to correct the consumer’s mistaken impressions.
• Developed by the companies for purpose of competitive advantage achievements
• Trust of population can be regained
• Opinions & thoughts of people can be controlled
Corrective advertising effectiveness:
The effectiveness can be controlled through the following methods:
-Promotional Advertising- Involve various promotional media events targeted to the consumers. Very effective & innovative method
-Contextual advertising- This is the generator of online & digital advertisement campaigns. The taste of majority can be influenced
-Pixel advertising- An innovative method created in 2005. The advertising space is bought at dollar per pixel. It is connected to the site “Million Dollar Homepage’
-Bandwagon type of advertising: A psychological strategy to form consumer’s opinion through persuasiveness of advertising elements.
Example: The example of corrective advertising can be understood through the pill YAZ’s deceptive campaign. The company advertised false claims related to pms & acne efficiency but was eventually forced to introduce corrective advertising.