Posted in Marketing and Strategy Terms, Total Reads: 9420
Definition: Communication Adaptation
Communication adaptation means changing the communication for a product due to change in strategy, line extension etc. For example, a detergent powder may communicate that the product gives the maximum whiteness.
However, when other competitive brands start delivering the same benefits, the brand may decide to change its strategy to communicate that the detergent not only maximizes whiteness but is also mild on the hands.
Browse definitions and meaning of more concepts and terms similar to Communication Adaptation. The Management Dictionary covers definitions and overview of over 7000 business concepts from 6 categories.