Business Portfolio

Posted in Marketing and Strategy Terms, Total Reads: 7917

Definition: Business Portfolio

A business portfolio consists of all the assets that are included in the firm’s balance sheet. It can be individual business units also (called as strategic business units or SBUs).

Example- ITC’s portfolio include

  1. Tobacco and Cigarettes,
  2. Hotels, Agri-business,
  3. FMCG,
  4. Paper and Packaging etc.


It is the individual performance of each SBU which when summed up gives the profitability or health of the entire corporation as a whole.

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