Posted in Marketing and Strategy Terms, Total Reads: 1953
Definition: Sales Analysis
The analysis of sales reports to determine various sales metrics is known as Sales Analysis. The various metrics are: inventory stock, effectiveness of sales force, company’s performance against the set goals etc.
A sales analysis report comprises of a company's sales volume trends over time. The basic purpose of a sales analysis report is to determine whether sales are increasing or going down. During a fiscal year, sales managers, at any point of time, may analyse the trends in the sales analysis report to determine future strategies for paving forward the best course of action. Sales analysis reports are often used by sales managers to identify market opportunities and areas where the potential of increasing sales volume lies. For example, a sales analysis report may show a history of upward sales volume trend during certain specific periods like festivals. This data can be used to generate additional business during such high times.