Marketing Firm

Posted in Marketing and Strategy Terms, Total Reads: 457

Definition: Marketing Firm

A marketing firm helps other businesses to grow by managing their product and service development. It takes care of the distribution and sales of goods and services from manufacturer to customer; including pricing, promotion, merchandising, packaging and distribution.

A marketing firm tries to get the attention of target audiences by adopting various tactics like celebrity endorsements, slogans, direct mailing, general media exposure, etc. Marketing firm has a perfect mix of technical knowledge and practical experience; they understand the consumers and their needs well. Owing to the knowledge they possess, they are fit to design a marketing strategy for a firm. Marketing strategy covers a wide range of subjects starting from the identification of a business’s current strengths, weaknesses, opportunities and threats. It recommends on the business’s advertising, brand building, public relations, sales promotion activity, internet strategy and levels of customer service.

For example: Showroom logic is a marketing firm which Offers automated software tools and custom advertising programs to facilitate automotive dealers' Internet marketing



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