Posted in Marketing and Strategy Terms, Total Reads: 851
Definition: Sales Trend
Sales trend is a methodology to understand sales results which helps in understanding the trends of the market over a specific period of time. Sales results are an indicative of the sales patterns followed by the customer over a time period. The time period can be short, average or long. Sales trend can be analysed by compiling the sales and employment over the time period against the financial reports.
• It compares the company against its peers and thus analyses the relative position of the company in the industry
• The company can do better business by following the trend .
• Better understanding of the business facilitates the company to plan its short and long term marketing strategies . Long term strategies can be done by using predictive modelling
• Customer retention
Sales trend is usually done by the process of customer segmentation. Customer segmentation is done on the basis of products, sales channels, geographic regions etc. Customer segmentation is done such that the customers in a particular segment have similar attributes. Usually customers with similar attributes have the same purchasing behaviour.