Market Space

Posted in Marketing and Strategy Terms, Total Reads: 4883

Definition: Market Space

Market space is a relatively new concept in marketing which is a virtual market place. It is an electronic information exchange environment in which the constraints of physical boundaries are eliminated. A market space is an integration of several market places through technology. This is the reason it is also called an electronic market space.

Characteristics of market space:

• Transactions happen through internet or online media

• Content: There is information about the products available, not products themselves

• Context: Instead of a face-to-face transaction, it is through electronic medium

• Infrastructure: Actual stores and showrooms are replaced by computers and internet

Market space vs market place:

A market space differs from a market place in the fact that it is bi-directional unlike market place which is uni-directional. Here, not only sellers can list their products, but buyers can also list their needs. When there is a similarity between the needs of the buyer and the product offered by the seller, a transaction takes place. Examples of such market spaces are,

Advantages of market space:

• Lesser cost because transportation costs and stocking costs are reduced

• Convenience to the consumers. They need not travel around to research or purchase

• It is present everywhere, so the problem of unavailability or inaccessibility doesn’t arise

• No rent for stores like market place

Other examples of market space apart from sites like are blogs, forums and websites related to the products or industry. E-commerce websites, micro-blogging sites like twitter and social networking sites are also market spaces.



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