Posted in Marketing and Strategy Terms, Total Reads: 473
Definition: Mass Media
Mass Media is that means of communication which is intended to reach and influence large number of audience and have technical capacity to deliver information to millions of people in short duration. General population rely on mass media for political, social and entertainment news. Mass media plays an essential role in educating the general people about the happenings in the current world. It is the easiest and widely used means of communication used from centuries.
The best examples can be considered are newspaper, TV, radio, internet, magazines etc.
The communication can be done through various technologies whether it is print media or electronic media. Basically there are seven kinds of mass media known –
1. Print (Newspapers, Magazines etc)
4. Mobile Phones
7. Recordings (CDs , DVDs etc)
Mass Media communicates information often simultaneously. There has been an evolution of mass media from print media to electronic media to new age media like Internet, mobiles. Companies use mass media for advertising because of its large number of reach and targeting general people. Mass media is the best means to create awareness among people and to educate them.