Posted in Marketing and Strategy Terms, Total Reads: 16951
Definition: Individual Marketing
Any kind of communication to individuals by the companies or retailers can be termed as individual marketing. Individual marketing is often customized as per the individual customers. The demand can be directly communicated to the suppliers or manufacturers and they can be provided with customized products as per their demand.
Information technology has played a great role in indirect marketing where individual customers can be reached directly through phone and internet. By logging into the particular website or by calling to call center the customer can provide input about their choice and can get the customized product.
Example: Dell has done very impressive work in individual marketing by offering the customers the freedom to design and configure their product.