Innovation Adoption Curve Rogers

Posted in Marketing and Strategy Terms, Total Reads: 6429
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Definition: Innovation Adoption Curve Rogers

Rogers suggested the Innovation adoption curve to describe and classify the adoption of innovation into a number of groups. The basis of this adoption is that different individuals are having various behaviors to adoption. The following are the classifications:

  • Innovators: Those who take the pain to come out with some innovation
  • Early Adopters: Those who takes the initiating to adopt to the innovation
  • Early Majority: Those who are next to adopter in accepting the change
  • Late Majority: Those who adopts the new idea and change only after it has been accepted by the majority
  • Laggards: Those who are traditional and adopt the change once it has been accepted by all and become the trend


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